Dfs Furniture Plc · LSE:DFS
Dfs Furniture — Investor Day (March 2022)
18 slides from Dfs Furniture's investor day presentation, March 2022
Slide 1: DFS Store Visit
DFS GROUP DFS Store Visit MARCH 2022 1 1
Slide 2: Welcome to DFS
CAPITAL MARKETS DAY Welcome to DFS Welcome ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 2 2
Slide 3: Welcome & Introduction
DFS STORE VISIT Welcome & Introduction Our Brand Our People 117 stores 54/46 male/female Across UK & ROI colleagues Leading own 80/20 Gender split Nick Smith product brands in our leadership team DFS CEO Best exclusive PT 43% Mix brands Flexibility Breakthrough 7th place new brand Best companies to
Slide 4: Welcome to DFS
CAPITAL MARKETS DAY Welcome to DFS Welcome ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 4 4
Slide 5: Simpler, Smarter, Better DFS 3.0
CAPITAL MARKETS DAY Simpler, Smarter, Better MARKETING INSIGHTS SERVICE & SUPPORT DFS 3.0 PRODUCT & COMMERCIAL Simpler, Smarter, Better DATA INTEGRATED RETAIL THINK CUSTOMER BE REAL AIM HIGH 5 5
Slide 6: Welcome to DFS
CAPITAL MARKETS DAY Welcome to DFS Welcome ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 6 6
Slide 7: Top Priorities
CAPITAL MARKETS DAY Top 3 Priorities 1. On-going investment in format 2. Strategic range development 3. Intelligent Lending Platform 7 7
Slide 8: 1. On-going investment in format
CAPITAL MARKETS DAY 1. On-going investment in format OLD v NEW 50+ stores More sofa bays Customer Home Consistency Refitted to Format 1 by Through smarter space driven concept Proposition where space of retail estate with other 8 8 end of FY23 allocation permits channels
Slide 9: 2. Strategic Range Development
CAPITAL MARKETS DAY 2. Strategic Range Development 9 9
Slide 10: 3. Intelligent Lending Platform
CAPITAL MARKETS DAY 3. Intelligent Lending Platform Addresses two key challenges I. Finance: a critical but time consuming part of the process… II. At peak periods, finance processing prevents us from serving as many for both customers & colleagues alike customers as possible Key changes/impact: Appl
Slide 11: 3. Intelligent Lending Platform
CAPITAL MARKETS DAY 3. Intelligent Lending Platform “It’s a lot less intrusive from a customers point of view, more simple to follow and much quicker.” Courtney, Darley Dale “Far quicker sales process and supports the ESG agenda!” Barry, Paisley, BGM “It is a lot quicker and more effective when you'r
Slide 12: Welcome to DFS
CAPITAL MARKETS DAY Welcome to DFS Welcome ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 12 12
Slide 13: Three highlights
CAPITAL MARKETS DAY Three highlights 1. Leading the way on sustainability 2. New manufacturing partnership 3. New ‘Home’ proposition 13 13
Slide 14: Welcome to DFS
CAPITAL MARKETS DAY Welcome to DFS Welcome ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 14 14
Slide 15: Our winning Integrated Retail model
CAPITAL MARKETS DAY Our winning Integrated Retail model Best Experience Best Online Brand Strength Biggest range + the critical ‘DFS’ is searched for 2.3x more ‘sit test’: over 85% of DFS than the term ‘Sofas customers visit a store before 87% of store customers research buying online before coming
Slide 16: Marketing transformation
CAPITAL MARKETS DAY Marketing transformation 16 16
Slide 17: In summary…
CAPITAL MARKETS DAY In summary… Our ongoing, transformation journey Our key, short-term priorities 17 17
Slide 18: Welcome to DFS
CAPITAL MARKETS DAY Welcome to DFS Welcome ‘Future, Back’ Strategy ‘Today, Forward’ Priorities Store walk Recap & Summary Q&A 18 18