Coca-cola Hbc Ag · LSE:CCH
Coca-cola Hbc — Investor Day (July 2026)
40 slides from Coca-cola Hbc's investor day presentation, Jul 7, 2026
Slide 1: Egypt: From integration to acceleration
EGYPT From integration to acceleration 7 July 2026 Bitesize Investor series
Slide 2: This morning's agenda
This morning’s AGENDA 1. Welcome to Egypt 2. Unlocking growth 3. Driving future value 09:30 EET / 08:30 CET / 07:30 BST 09:45 EET / 08:45 CET / 07:45 BST 10:45 EET / 09:45 CET / 08:45 BST Key messages from today and Leveraging our portfolio and Investing for growth while our journey since acquisitio
Slide 3: Welcome to Egypt
Welcome to Egypt Naya Kalogeraki Chief Operating Officer
Slide 4: Key messages from today
Welcome to Egypt Key messages from today Egypt is a large, dynamic market with clear growth potential Since acquisition, we have strengthened the business and built resilience despite volatility Our portfolio, bespoke capabilities and partnerships with The Coca-Cola Company and Monster Energy, are d
Slide 5: Introducing Coca-Cola HBC Egypt
Welcome to Egypt Introducing Coca-Cola HBC Egypt 11% #3 39% of Group Largest market for Sparkling volumes1 CCH by volume value share 2 #1 #1 #1 Fastest growing Largest Fastest growing African market for Schweppes market market for Energy Trademark Coke3 globally4 of CCH markets5 >4,300 >1,600 5 24 E
Slide 6: Clear integration framework to create value
Welcome to Egypt Clear integration framework to create value • Ensured full operational continuity following completion Stabilise and • Aligned financial reporting, accounting policy and governance standards integrate • Implemented CCH performance management routines • Added production capacity and
Slide 7: We've navigated through a challenging environment, strengthening the business
Welcome to Egypt We’ve navigated through a challenging environment, strengthening the business Inflation Currency Geopolitics Key • 123% cumulative inflation • c.65% devaluation of EGP • Boycotts from October CHALLENGES (2022-2025)1 following currency 2023-2024 liberalisation (2022-2025)2 • Average
Slide 8: Translating our actions into strong financial results
Welcome to Egypt Translating our actions into strong financial results EGYPT Q1 2026 2025 3-year CAGR Volume +19% +13% +6% Price/mix +5% +21% +32% Revenue +26% +37% +39% Note: Organic metrics 8 Coca-Cola HBC Bitesize July 2026
Slide 9: Closing the market share gap through focused execution
Welcome to Egypt Closing the market share gap through focused execution CCH portfolio Competitor 50% • Driving share gains despite boycott period with locally relevant activations and 44% campaigns -13ppts • Combining local relevance and -5ppts bespoke capabilities with CCH global scale and strength
Slide 10: Unlocking growth
Unlocking growth Adnan Topic General Manager, Egypt Sherif Fouad People & Culture Director, Egypt 10 Coca-Cola HBC Bitesize July 2026
Slide 11: Compelling demographics with clear growth potential
Unlocking growth Compelling demographics with clear growth potential Young and growing Large and growing Low Sparkling population economy Per Capita Consumption (PCC) 9 ~118 million 1 #2 • Second lowest PCC people, growing at GDP in Africa 5 across current CCH ~1.2% p.a.2 footprint • GDP growing ~4%
Slide 12: A culturally diverse country with 5,000+ years of history
Unlocking growth A culturally diverse country with 5,000+ years of history Rich cultural blend Religions & traditions Diverse passion points Tourism • Deep cultural and • Islamic and Christian • Strong hospitality and • One of Africa’s top historical roots in the Arab heritage community spirit, with
Slide 13: Diversifying into a broader 24/7 portfolio to capture the growth opportunity
Unlocking growth Diversifying into a broader 24/7 portfolio to capture the growth opportunity Before acquisition • Dual category strategy: Sparkling and Water • No presence in Energy or Sports Drinks category • Limited choice for consumers Where we are now: SPARKLING ENERGY HYDRATION +12% 78% +118%
Slide 14: Trademark Coke
Unlocking growth Trademark Coke Recruiting consumers by targeting key passion points FOOTBALL MUSIC CELEBRATIONS GEN Z Al Ahly football Mohamed Ramadan Ramadan activations Prioritising Gen Z sponsorship reaching partnership; reaching recruitment channels 80m 122m 10m reaching followers1 combined fol
Slide 15: Schweppes
Unlocking growth Schweppes A consistently growing success story Our actions: 01 02 03 4 04 Unique proposition built Innovative flavour range Reviewed OBPPC , Strong customer selling through locally relevant, addressing straight launched entry packs and story with dedicated experience-led drinking oc
Slide 16: Flavours: Winning with Fanta and Sprite in the right occasions
Unlocking growth Flavours Winning with Fanta and Sprite in the right occasions FANTA with SNACKING SPRITE with SPICY MEALS +6% FY25 volume growth +9% FY25 volume growth • Focused on snacking occasion • Capitalising on spicy food trend • Launched innovations, expanding • Enhanced in-store activations
Slide 17: Energy: Huge opportunity to drive further growth
Unlocking growth Energy Huge opportunity to drive further growth Multi-brand strategy to address affordability and premiumisation • Launched Monster and Fury in 2023 • #2 player 3 years since launch1 • Fastest growing market in CCH2 • Invested in local production for Fury in 2023, added Monster prod
Slide 18: Hydration: Optimising Water and launch of Sports Drinks
Unlocking growth Hydration Optimising Water and launch of Sports Drinks Water Sports Drinks • Optimised Water contribution • Entered category with Powerade in 2024 • Productivity efficiencies to • Increasing awareness through improve profitability relevant marketing, leveraging local sports events •
Slide 19: We have rolled out our bespoke capabilities
Unlocking growth We have rolled out our bespoke capabilities • Unique capabilities tailored to Egyptian market realities • Driving personalised execution for every outlet • Navigating volatility with agility • Making a tangible difference to business performance DIAI 19 Coca-Cola HBC Bitesize July 2
Slide 20: Evolving Data, Insights & AI to drive execution excellence
Unlocking growth Evolving Data, Insights & AI to drive execution excellence Before acquisition • Fragmented, static reporting and Master Data processes • Limited access to reports across roles • No structured execution or segmentation approach • Limited integration across commercial capabilities and
Slide 21: CASE STUDY: OwnTheStreets – Activating outlets with data-driven insights
Unlocking growth CASE STUDY: OwnTheStreets – Activating outlets with data-driven insights to accelerate growth BEFORE RESULTS1 15,000 Activated outlets +12pp AFTER Execution index (RED score) NSR 36% Growth per activated outlet vs. non activated 1. Internal data 2023-2025 21 Coca-Cola HBC Bitesize J
Slide 22: Leading Revenue Growth Management capabilities driving our competitive advantage
Unlocking growth Leading Revenue Growth Management capabilities driving our competitive advantage Before acquisition • RGM decisions relied on experience rather than data-driven tools • Reactive, competitor-led and highly transactional commercial approach • Undefined pack roles, limited affordabilit
Slide 23: CASE STUDY: Boosting single-serve with the right entry pack offerings
Unlocking growth CASE STUDY: Boosting single-serve with the right entry pack offerings The Challenge Actions taken Achievements • Diverse consumer base, with • Focused on two entry-pack affordable formats: • RGB returned to growth: +18% CAGR affordability highly relevant 1. RGB (192ml, 350ml) 2022-2
Slide 24: Route to Market transformation to capture market opportunity
Unlocking growth Route to Market transformation to capture market opportunity Alexandria Before acquisition Cairo • Limited direct coverage of customers • Sub-optimal customer service • Low cooler penetration • Basic sales tools with limited data Assiout Where we are now Customer coverage Cooler rol
Slide 25: CASE STUDY: Dedicated approach to grow HoReCa presence
Unlocking growth CASE STUDY: Dedicated approach to grow HoReCa presence The Challenge Actions taken Achievements 2 • Limited structured coverage • DIAI1 enabled data collection and prioritisation • 35 new HoReCa routes in Greater of HoReCa customers in based on outlet potentiality Cairo and Alexandr
Slide 26: Launched digital commerce to reach customers across the country
Unlocking growth Launched digital commerce to reach customers across the country Before acquisition • No digital commerce presence • Restricted ordering hours Where we are now Customer Portal Whatsapp Chatbot • For direct channels, launched Q4 2023 • For indirect channels (distributor retail), • All
Slide 27: Creating value jointly with our customers
Unlocking growth Creating value jointly with our customers Before acquisition • Limited face time with customers • Low Net Promoter Score • Limited investment in sales capabilities • No customer support system Where we are now Improved customer management Customer Gauge Net Promoter Score • Launch o
Slide 28: Developing our people to drive growth
Unlocking growth Developing our people to drive growth Before acquisition • No developmental leadership programs • No standard recognition programs • Unclear policies & procedures • Company was not viewed as an employer of choice Where we are now Developing Building strong Retaining Strengthening sk
Slide 29: Investing in people and communities together with TCCC
Unlocking growth Investing in people and communities together with TCCC, building trust and relevance RAMADAN #YOUTHEMPOWERED COMMUNITIES • Ramadan partnership for the 10th year • Initiatives reaching over 30,000 young • Supporting job creation for women and in 2026 with Egypt’s largest NGO, Misr pe
Slide 30: Break
Bitesize Investor series BREAK 30 Coca-Cola HBC Bitesize July 2026
Slide 31: Driving future value
Driving future value Konstantinos Vairlis Chief Financial Officer, Egypt Adnan Topic General Manager, Egypt Naya Kalogeraki Chief Operating Officer 31 Coca-Cola HBC Bitesize July 2026
Slide 32: Investing to underpin the market opportunity
Driving future value Investing to underpin the market opportunity • Disciplined step up in investments across Capex and Opex • Clear resource allocation strategy • Maintained commitment to invest despite market volatility, supported by CCH Group strength and scale • Underpinned by partnerships with
Slide 33: Strategic investments to accelerate growth
Driving future value Strategic investments to accelerate growth Capex • Capacity expansion and modernisation of Total Capex € Capex breakdown % production facilities: 4% – New CAN line in 2023 Other + 3x 33% – New PET lines in 2024 and 2026 Production & Facilities • 135,0001 new coolers added since
Slide 34: Embedding efficiencies across the business
Driving future value Embedding efficiencies across the business Productivity Operational Digitalisation 3-year gross margin increase2 350bps • Modernisation of • Scale and execution • SAP integration 3-year working capital production lines and discipline improvement2 • Advanced sales tools facilit
Slide 35: Clear path for sustainable, profitable growth
Driving future value Clear path for sustainable, profitable growth Attractive category growth with significant PCC opportunity Mid-term algorithm Diverse portfolio with runway for further expansion into new categories Double-digit Unique bespoke capabilities underpinning organic revenue growth in vo
Slide 36: Drive further consumer recruitment together with our partners
Driving future value Drive further consumer recruitment together with our partners The industry is set to …and we stand ready continue growing1… to capture this opportunity Volume CAGR 2025-30 Continue leveraging Further develop our unique assets our leading portfolio +5-6% • Continued focus and • L
Slide 37: Further step-up in execution with our bespoke capabilities
Driving future value Further step-up in execution with our bespoke capabilities DIAI RGM RTM 1 • AI-powered insights • Continuously evolve • Increase market embedded into reporting OBPPC with new pack coverage fueled by DIAI1 for faster decision launches • Expand coolers making • Scale entry packs t
Slide 38: Key messages from today
Driving future value Key messages from today Egypt is a large, dynamic market with clear growth potential Since acquisition, we have strengthened the business and built resilience despite volatility Our portfolio, bespoke capabilities and partnerships with The Coca-Cola Company and Monster Energy, a
Slide 39: Q&A
Bitesize Investor series Q&A
Slide 40: Forward-looking statement
Forward-looking statement This document contains forward-looking statements that involve risks and uncertainties. These statements may generally, but not always, be identified by the use of words such as ‘believe’, ‘outlook’, ‘guidance’, ‘intend’, ‘expect’, ‘anticipate’, ‘plan’, ‘target’ and similar