Britvic — Investor Day (2010)
136 slides from Britvic's investor day presentation, 2010
Slide 1: Investor & Analyst Seminar 2010
Investor & Analyst Seminar 2010 1
Slide 2: Drivers of Growth - Paul Moody
drivers of growth Paul Moody Chief Executive © © OOO OOOO © © O2~11282 201218 ora
Slide 3: Group EBIT Margin Guidance
Group EBIT Margin Guidance GB/Int’l Clear top-line Revenue future growth CAGR of 6% drivers Britvic Market recovery Ireland in the medium term New Group Average of 50bp EBIT margin growth p.a. to guidance 2013 3
Slide 4: A Platform For Growth
A Platform For Growth Market volume growth: 2-3% Significant distribution opportunities A proven contribution from innovation ARP up at least 1% 4
Slide 5: Agenda
Agenda Paul Moody Soft Drinks Report 2010 review Martin Rose Driving EBIT Margin Simon Stewart Category Leadership & 2010 Innovation Murray Harris Winning In Trade Jonathan Gatward & Simon Stewart Brand Activity 2010 Q&A 5
Slide 6: Britvic Soft Drinks Report 2010
Britvic Soft Drinks Report 2010 z Market value rose 2% to £8.5bn z Take-home channel grew both volume and value growth z On-premise returned to value growth 6
Slide 7: Further Growth In Take Home
Further Growth In Take Home z Carbonates grew during 2009 Cola value was up 4% Fruit flavoured carbonates grew by 4%, a turnaround from the decline of recent years Lemonade and non-fruit also saw value growth z Squash grew value by of 7% Volume down due to move to “double-concentrate” by pri
Slide 8: A Return To Growth In On-Premise
A Return To Growth In On-Premise z On-premise saw value growth of 3%, with volumes down 1% Carbonates, led by cola, were the driver of the value growth Juice drinks saw value decline by 2% and volume by 4% z Managed retail led the growth in licensed with value up 6% z Horeca (Hotels, restaurants
Slide 9: Martin Rose: Driving EBIT Margin
MARTIN ROSE Driving EBIT Margin 9
Slide 10: Agenda
Agenda Supporting The Growth Agenda Delivering Margin Improvement The Value Of Our Group Supply Chain Our Focus On Corporate Responsibility OPERATING LEVERAGE 10
Slide 11: Supply Chain Vision
Supply Chain Vision Deliveroutstanding Deliver outstandingproducts products&&services services GROWTH thatdelight that delightour ourcustomers customers&&consumers consumers Optimisethe Optimise thecost costbase base PRODUCTIVITY inorder in orderto todrive drivethe theoperating-profit operating-prof
Slide 12: Group Infrastructure
Group Infrastructure Belfast Huddersfield Leeds Dublin NDC (Lutterworth) Dublin Norwich Ballygowan Newcastle West Rugby Factory + Drive Site Beckton Widford Factory Only Primary Depot Secondary & Wholesale Depot 12
Slide 13: Supply Chain Organisation
Supply Chain Organisation Ireland Operations Procurement GB Logistics Martin Rose GB Development Production & Quality 13
Slide 14: Servicing Organic Success
Servicing Organic Success Deliveroutstanding Deliver outstandingproducts products&&services services GROWTH thatdelight that delightour ourcustomers customers&&consumers consumers Optimisethe Optimise thecost costbase base PRODUCTIVITY inorder in orderto todrive drivethe theoperating-profit operatin
Slide 15: Simplicity and Efficiency
Simplicity and Efficiency Delivering Deliveringaasignificant significantnumber numberof ofactivities activitiesthis thisyear yearin in support supportof ofthe thegrowth growthagenda agenda Ongoing Ongoingproduct productrationalisation rationalisationto to minimise minimisecomplexity complexityand an
Slide 16: Developing Flexible Production
Developing Norwich Flexible Production 50% 75% Rugby Dublin Widford Beckton 16
Slide 17: Managing Costs Out
Managing Costs Out Deliveroutstanding Deliver outstandingproducts products&&services services GROWTH thatdelight that delightour ourcustomers customers&&consumers consumers Optimisethe Optimise thecost costbase base PRODUCTIVITY inorder in orderto todrive drivethe theoperating-profit operating-profi
Slide 18: Delivering Margin Improvement
Delivering Margin Improvement 97 98 99 00 89 90 91 92 93 94 95 96 '0 '0 '0 '0 '0 '0 '0 '0 8 6 7 4 5 1 2 3 /0 /9 /9 /9 /9 /9 /9 /9 /9 /9 /9 /0 /0 /0 /0 /0 /0 /0 /0 /0 0 1 0 1 2 3 4 5 6 7 8 9 9 9 6 7 2 3 4 5 Relative unit cost per case Ambition to deliver a flat unit cost over a 20 year period 18
Slide 19: A Successful History Of Productivity Within GB
A Successful History Of Productivity Within GB Productivity 000 cases per production employee Supporting the growth agenda through operational leverage 19
Slide 20: A Flexible Distribution Network
A Flexible Distribution Network National NationalDistribution DistributionCentre Centre •• 2010 2010cost costper percase casesame sameasas2003 2003 •• 76 76million millioncases caseshandled handledper perannum annum •• Capacity Capacitytotohandle handlec.100 c.100million millioncases cases Secondary
Slide 21: Significant Cost-Saving Opportunities
Significant Cost-Saving Opportunities Product Value Optimisation (PVO) initiatives achieved to date z z In-house TRDU production @ Rugby z z Light weighting of J22O glass bottle z z PET bottle blowing brought in-house 2010 PVO programme z z In-house TRDU production @ Norwich z z Juice formulation z
Slide 22: Driving Value Throughout The Supply Chain
Driving Value Throughout The Supply Chain STANDARDISED STANDARDISED SHARING OF SHARING OF GROUP POLICIES GROUP POLICIES BEST PRACTICE BEST PRACTICE && ACROSS ACROSS PROCEDURES PROCEDURES THE GROUP THE GROUP DRIVING DRIVING MAXIMISING MAXIMISING CAPACITY CAPACITY EX-FACTORY EX-FACTORY UTILISATION UTI
Slide 23: Corporate Responsibility: Supply Chain
Corporate Responsibility: Supply Chain 2002 - 2009 Water usage 20.8% Z2L ratio Energy usage 13.4% ZERO LANDFILL ratio Solid waste 79.7% to landfill 23
Slide 24: In Summary
In Summary Supporting the growth agenda Enhancing the earnings momentum Reducing complexity A World-Class Model to replicate 24
Slide 25: Simon Stewart: Category Leadership and 2010 Innovation
Simon Stewart Category Leadership and 2010 Innovation 25
Slide 26: Agenda
Agenda The Marketing vision Growth in the GB soft drinks market Using Insight to drive category growth The 2010 innovation programme DRIVING SHARE GROWTH 26
Slide 27: Marketing Vision
Marketing Vision Focus on core and seed brands leading the understanding of consumer, Insight shopper and retailer desires Innovation meeting the future needs of consumers the organisation to Enable execute flawlessly in market 27
Slide 28: Agenda
Agenda The Marketing vision Growth In The GB soft drinks market Using Insight to drive category growth The 2010 innovation programme DRIVING SHARE GROWTH 28
Slide 29: Stills Consumption Has Been The Main Driver Of Long-Term Market Growth
Stills Consumption Has Been The Main Driver Of Long-Term Market Growth Stills Litres (Bn) 8 7.7 7.5 7.3 7.3 7.2 7 6.9 6.9 6.3 6 6.1 5.7 5.5 5 5.0 4.9 4.8 4.6 4.4 4.2 4.2 4 4.1 3 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009F Source: Canadean Annual So
Slide 30: Continued Growth Of Soft Drinks
Continued Growth Of Soft Drinks Consumers will drink more if you Expandable meet their needs Younger people consume more Cohorting and take their habits with them The UK population is forecast to reach Population 71.6m (+10.2M) by 2033* *Office for National Statistics March 2010 30
Slide 31: Agenda
Agenda The Marketing vision Growth In The GB soft drinks market Using Insight to drive category growth The 2010 innovation programme DRIVING SHARE GROWTH 31
Slide 32: Our Approach Is Centred On 5 Key Strategies
Our Approach Is Centred On 5 Key Strategies 32
Slide 33: Unavoidable Visibility
Unavoidable Visibility Why? Benefit An X% increase in Impulse purchases are triggered by penetration “seeing” the products in your store is worth Consumers do not always see the main soft drinks chiller £Xm 33
Slide 34: Improving Visibility
Improving Visibility : - " “a 4 i
Slide 35: Maximising The Spend
Maximising The Spend Why Benefit If every soft drinks shopper in Remind shoppers to buy everything your store they need…and more! spent another Xp 72% of shopper on a food to go a year mission don’t pick up a soft drink £Xm 35
Slide 36: Maximising The Spend
Maximising The Spend a) & & & @rive « investor and analyst seminar 2010
Slide 37: Agenda
Agenda The Marketing vision Growth In The GB soft drinks market Using Insight to drive category growth The 2010 innovation programme DRIVING SHARE GROWTH 37
Slide 38: Our Winning Approach To Innovation
Our Winning Approach To Innovation LAUNCH DEVELOPMENT NURTURE EXECUTION “Maximise chance “maintain “unavoidable of success” focus” visibility” 38
Slide 39: Energy Has Thrived Throughout The Consumer Downturn
Energy Has Thrived Throughout The Consumer Downturn £569m Fastest growing Worth Now the 3rd largest soft drinks category +9.4%* 39 *Nielsen, value sales, total coverage: CAGR 06 to 09
Slide 40: An Opportunity To Drive A USP
An Opportunity To Drive A USP ENERGY ENERGY STIMULANT STIMULANT GLUCOSE GLUCOSE 16% 3% 40 Nielsen Take-home: scantrack MAT to we 20.02.10
Slide 41: Our Insight Has Identified A Major Gap In The Energy Category
Our Insight Has Identified A Major Gap In The Energy Category ENHANCEMENT HIGH ENERGY SOCIALISING SPORT COMPUTER ACTIVE HANGING GAMES OUT BEFORE SPORT EXAMS GENERAL SOCIALISING AND ACTIVITY PHYSICAL DURING SPORT MENTAL LIFT THROUGH DRIVING PHYSICAL WORK AFTER SPORT HANGOVER AFTERNOON ‘DIP’ AFTERNOON
Slide 42: A Global Brand To Re-invigorate The Glucose Category
A Global Brand To Re-invigorate The Glucose Category Great Citrus Enjoyment Taste Easy Immediate to Exhilarating Drink Refreshment Sugar & Everyday Caffeine Energy Boost z Launching in May 2010 z Available in 500ml 42
Slide 43: 1bn Litre Global Brand
z1 bn Litre Global Brand z YOUTH Heritage z MAVERICK Attitude z ENERGETIC Outlook 43
Slide 44: We Need To Meet Both Mums' & Kids' Needs
We Need To Meet Both Mums’ & Kids’ Needs KID’S CHECKLIST MUM’S CHECKLIST 9 Thirsty 9Kids will drink! 9Hydration 9 Tastes great 9 5 A Day 9 Fun 9 No Added Sugar 9 For Me 9 Avoid artificial 9 No spills 9Suits the occasion 44
Slide 45: A Powerful Addition To The Fruit Shoot Range
A Powerful Addition To The Fruit Shoot Range 45
Slide 46: The Casual Dining Occasion is Growing In Licensed
The Casual Dining Occasion is Growing In Licensed Reason to visit the pub 80 Alcohol Soft Drink 70 Beverage Incidence in Pubs 60 NO FOOD 70% 60% 50 40 30 20 ANY FOOD 30% 40% Y/E DEC 2002 Y/E DEC 2008 e.g. over 50% of drinks sold with food led environments Harvester & Brewers Fayre are soft drinks**
Slide 47: A New J2O Range Expertly Crafted To Complement Food
A New J2O Range Expertly Crafted To Complement Food 47
Slide 48: Understanding Tiers In Squash
Understanding Tiers In Squash COMPLEX MODERN FLAVOUR SIMPLE FLAVOURS FLAVOURS COMBINATIONS Glass Smaller PET bottle Plastic bottle Adult & Less focused on the Bright, family focused minimalism child in the family Fruit depiction Smaller bottles Ingredients rather Big bottles then product shot Fewer
Slide 49: Further Innovation In Premium Squash
Further Innovation In Premium Squash 49
Slide 50: Pack Architecture - A Material Innovation Driver
Pack Architecture - A Material Innovation Driver Occasion Occasion Pack PackSolution Solution Retail RetailValue Value At At 50p 50p//litre litre Home Home On On The 134p 134p//litre litre TheGo Go 50
Slide 51: What Do We Need To Do?
What Do We Need To Do? Value Visibility Invigoration Drive spend Prompt Re-engage & profit impulse by with whilst driving shoppers offering value standout On The Go for money 51
Slide 52: Households Switching Between Cola Brands Is Increasing
The Number Of Households That Will Switch Between Cola Brands Is Increasing 7.6 M Households 7.6 Switchers spend 7.4 7.2 twice as much as brand- 7.2 loyal consumers 7.0 6.8 6.6 6.5 6.4 6.2 6.0 5.8 2007 2008 2009 Source: Total GB; Homescan; 20.02.10 52
Slide 53: A new 600ml pack for the price of a 500ml
A new 600ml pack for the price of a 500ml 600ml 500ml 53
Slide 54: The 2010 Innovation Programme
The 2010 Innovation Programme New Brand Pack & Brands Extensions Experience 54
Slide 55: In Summary
In Summary Market Will continue to grow in the long term Consumer Needs met through Britvic’s compelling insight To drive ARP and margin – Innovating pack AND channel 55
Slide 56: Paul Moody Q&A and Break
Paul Moody Chief Executive Q&A and Break 56
Slide 57: Murray Harris: Winning In Trade
Murray Harris Winning In Trade 57
Slide 58: Channels to Market in GB
Channels to Market in GB Grocery Licensed Impulse Food Service • Retail value • Retail value • Retail value • Retail value £4.4bn £2.4bn £1.8bn £6.0bn* • Britvic share • Britvic share • Britvic share • Britvic share 11.8% 47.3% 9.7% 7.0% • Number 2 • Number 1 • Number 3 • Number 3 supplier supplier
Slide 59: Customer Management Vision
Customer Management Vision Of our brands in outlet Visibility that engages consumers Authority on growing the Knowledge soft drinks category Partnerships With retailers that deliver growth Growth that step changes Value our market share 59
Slide 60: A Platform For Growth
A Platform For Growth Market volume growth: 2-3% A proven contribution from innovation Significant distribution opportunities ARP up at least 1% 60
Slide 61: Breakout Sessions
Breakout Sessions Grocery Grocery Licensed Licensed On-The-Go On-The-Go Simon Simon Martin Martin Murray Murray Stewart Stewart Rose Rose Harris Harris 61
Slide 62: On-The-Go
drivers of growth On-The-Go Murray Harris COU) po
Slide 63: Agenda
Agenda Channel overview Growth Opportunities – On-The-Go packs Point-Of-Purchase solutions Optimising the innovation plan Winning new business DRIVING SHARE GROWTH 63
Slide 64: Impulse - Material Growth Opportunities For Britvic
Impulse - Material Growth Opportunities For Britvic 2.5 10 % MARKET BRITVIC VALUE VALUE £bn SHARE 2.0 1.5 9.5 % 1.0 0.5 0.0 9% 2007 2008 2009 Nielsen Take-home scantrack to 02.01.10 64
Slide 65: There Are On-The-Go Opportunities Across The Channels
There Are On-The-Go Opportunities Across The Channels From forecourts to front-of-store in grocery 65
Slide 66: Developing Retailer-Specific Solutions
Developing Retailer-Specific Solutions £Xm £Ym £Zm 66
Slide 67: Whole Day Delivery
Whole Day Delivery: Meeting What does the range of needs & it mean? occasions through the day What will the …”I drink all day long, SHOPPER say? whatever the time of year” • OOH Soft Drinks consumption peaks at lunchtime - 35% of consumption happens between 12-2pm WHY? • 76% snack throughout their w
Slide 68: Driving Sales Within The Outlet
Driving Sales Within The Outlet Executing At The Point Of Purchase 68
Slide 69: An Unrivalled Carbs AND Stills On-The-Go Portfolio
An Unrivalled Carbs AND Stills On-The-Go Portfolio 2005 2010 69
Slide 70: A Creative Approach To Engage Consumers
A Creative Approach To Engage Consumers Snack / link deal chillers for fast lane. Space required for crisps, 2L and 1L bottles, kids snacks, hanging bags. 70
Slide 71: Flexible Solutions For Each Occasion
Flexible Solutions For Each Occasion Front of store Combining Generating availability with other meal deal at the impulse solutions point of products to as new purchase drive sales thinking 71
Slide 72: A New Range Of Chillers That Reduce Carbon Emissions
A New Range Of Chillers That Reduce Carbon Emissions And Energy Usage 72
Slide 73: Flawless In-Store Execution For 600ml PET
Flawless In-Store Execution For 600ml PET 73
Slide 74: Tango will be disruptive, with 440ml returning
As well as 600ml Tango will be disruptive, with 440ml returning, and new pack innovation Glow in the dark cans 440ml WIGIG & 600ml Cans reveal side effects when chilled 74
Slide 75: Gaining Real Strategic Traction
Gaining Real Strategic Traction 75
Slide 76: Compass – A Winning Example
Compass – A Winning Example A long-term partnership with Compass Strategic partner for the next 3 years 76
Slide 77: Compass – A Winning Example
Compass – A Winning Example Our products in 6,000 outlets Providing both chiller and vending solutions 77
Slide 78: In Summary
In Summary Insight A true competitive advantage Portfolio The most compelling range for retailers Execution Demonstrable excellence New Significant results already Business 78
Slide 79: Grocery
drivers of growth Grocery Simon Stewart CO OOOO OOO © © Qe~-11212 201018 ona
Slide 80: Agenda
Agenda Channel overview Growth opportunities in grocery 2010 innovation for the channel The growing importance of online shopping DRIVING SHARE GROWTH 80
Slide 81: Grocery Multiples Have Proved Resilient During The Downturn
Grocery Multiples Have Proved Resilient During The Downturn 5.0 13 % 4.5 12.5 % 4.0 12 % 3.5 11.5 % 3.0 11 % 2.5 10.5 % 2.0 10 % 2007 2008 2009 Market Value £bn Britvic value share Nielsen scantrack to 02.01.10 81
Slide 82: Our Approach To Growth In Grocery
Our Approach To Growth In Grocery 82
Slide 83: Experience – Inspiring Shoppers
Experience – Inspiring Shoppers 83
Slide 84: Experience – Engaging The Consumer
Experience – Engaging The Consumer 84
Slide 85: Experience - Grocery Is Much More Than The Main Store
Experience - Grocery Is Much More Than The Main Store Petrol Station On-Line Front of Store OTG Formats 85
Slide 86: Experience – Online Shopping Is Growing
Experience – Online Shopping Is Growing Online This is Britvic Large shopping projected has a deferred retail to 17% packs value double value are key was in value share of for the £3.5bn in by soft drinks online 2008 2014 online shopper 86
Slide 87: Spend - Through-The-Line Execution
Spend - Through-The-Line Execution 87
Slide 88: Exploiting Occasions – Innovation To Drive Value Growth
Exploiting Occasions – Innovation To Drive Value Growth 88
Slide 89: Visibility
Visibility "39 a aD oe & an @ & Q@vitvic - investor and analyst seminar 2010
Slide 90: In Summary – Significant Growth Potential
In Summary – Significant Growth Potential Making Britvic soft drinks Visibility easier to buy Ensuring we offer the right Formats products and selling solutions Online Great position to capture strong growth Delivering best in class Innovation launch and execution 90
Slide 91: Licensed
drivers of growth Licensed Martin Rose © © OOO OOOO © © Qe~-11292 201218 ona
Slide 92: Agenda
Agenda Channel overview The role of soft drinks Exploiting the occasion 2010 innovation for the channel DRIVING SHARE GROWTH 92
Slide 93: Channel Overview
Channel Overview Total On-Premise Licensed Restaurants & Leisure 47% 28% Managed Lease/Tenant Independants Hotels Sports Other Restaurants 70% 39% 36% 40% 34% 24% 20% Figures denote Britvic value share Source: AC Nielsen Nov 09 MAT 93
Slide 94: A Stable Market With Continued Growth For Britvic
A Stable Market With Continued Growth For Britvic 2.5 50 % Market Value £bn 48 % Britvic Share 2 46 % 44 % 1.5 42 % 2007 2008 2009 MARKET VALUE BRITVIC SHARE Source: Nielsen scantrack 94
Slide 95: Managed Retail Is The Core Territory For Britvic
Managed Retail Is The Core Territory For Britvic – And Is Growing % growth YOY. AC Nielsen Nov 09 MAT VOLUME Growth VALUE Growth 95
Slide 96: Agenda
Agenda Channel overview The role of soft drinks Exploiting the occasion 2010 innovation for the channel DRIVING SHARE GROWTH 96
Slide 97: Soft Drinks Is The 2nd Biggest Category And Growing Fast
Soft Drinks Is The 2nd Biggest Category And Growing Fast PACKAGED DRAUGHT VALUE (£bn) SOFT SOFT DRINKS DRINKS Source: AC Nielsen Nov 09 MAT TOTAL ON-PREMISE 97
Slide 98: A Changing Industry - Reconfiguration Of Our Model
A Changing Industry - Reconfiguration Of Our Model 98
Slide 99: Agenda
Agenda Channel overview The role of soft drinks Exploiting the occasion 2010 innovation for the channel DRIVING SHARE GROWTH 99
Slide 100: Soft Drinks Are An Important Part Of The Consumer's 'Going Out' Experience
Soft Drinks Are An Important Part Of The Consumer’s ‘Going Out’ Experience What was the main reason that led you to buy a soft drink today? Total Fancied a soft drink instead of alcohol 40% Always buy soft drinks 24% Having a break from alcohol 11% Driving 10% Wanted a soft drink before drinking alc
Slide 101: Soft Drinks Visibility In The Outlet Is Poor
Soft Drinks Visibility In The Outlet Is Poor And Presents An Opportunity To Grow Sales Which of these Bottled/ Bottled/ Bottled/ types of drinks None of Canned Canned Soft Canned Alcopops these are… Beer Drinks Cider Most clearly displayed in the bar area 45% 8% 6% 25% 16% Most clearly displayed in
Slide 102: Consumers Tell Us They Want…
Consumers Tell Us They Want… Choice A range for different occasions A soft drink that is both cold, Quality tastes great and is perfectly served Experience Buying a soft drink should be a pleasure Visibility Showcasing what is on offer 102
Slide 103: Our Portfolio Is Already The Strongest
Our Portfolio Is Already The Strongest And We Are About To Make It Even Better 103
Slide 104: A Quality Offering Drives Repeat Purchase
A Quality Offering Drives Repeat Purchase 33% of people are willing to pay more for Perfect serve 77% of customers are likely to 75% of customers are likely buy another drink when they to return to an outlet where have been perfectly served a they have been perfectly Soft Drink served a Soft Drink 1
Slide 105: Experience & Visibility
drivers of growth ORE DEALS Sunday 10 Turidoy ol day / Fgay >) BECK'S £1.50 SMIRNOFF ICE 1.70 BLOSSOM HILL 1750 $1.70 CARLING £1.95 STELLA ARTOIS $2.25 BULMERS £2.78 DOUBLE SMIRNOFF ‘with Red Bull or mixer $2.78 DOUBLE JACK DANIELS with mixer cps PEPSI ; 1 9p , ateewbbseD S & & a) @ @rivc « investor
Slide 106: Agenda
Agenda Channel overview The role of soft drinks Exploiting the occasion 2010 innovation for the channel DRIVING SHARE GROWTH 106
Slide 107: A Through-The-Line Plan To Engage Consumers
A Through-The-Line Plan To Engage Consumers Home In Outlet National Newspaper & Customer At Table POS Staff Digital, Press & Email Traffic Driving Activity Endorsement Sampling Menu Feature Bundle Deal Awareness & Understanding Awareness & Trial Trial & Repeat 107
Slide 108: Mixing With Spirits Represents A Key Opportunity
Mixing With Spirits Represents A Key Opportunity Our research shows that the current offerings do not meet the needs of spirit drinkers Account for 1 in 5 drinks served. Spirits consumers spend 65% more than total on-trade consumers, spending £8.12 more per occasion 108
Slide 109: A New 160ml Bottle To Maximise The Opportunity
A New 160ml Bottle To Maximise The Opportunity Working in partnership with Diageo in Managed to promote the perfect serve 109
Slide 110: In Summary
In Summary A range and innovation plan to Choice meet consumer needs We have unique offerings in the Quality market, such as Pepsi Xtra Cold Working with the trade to Experience deliver the perfect serve Providing both packaging and Visibility point of sale to drive sales 110
Slide 111: Brand Activity 2010
Brand Activity 2010 Jonathan Gatward & Simon Stewart 111
Slide 112: A Year Of Compelling Consumer Engagement
A Year Of Compelling Consumer Engagement CORE JonathanGatward Jonathan Gatward CARBONATES Pepsiand andTango Tango Pepsi CORE SimonStewart Simon Stewart STILLS Robinsons,JJ2OOand andFruit FruitShoot Shoot Robinsons, 2 112
Slide 113: A Design Refresh For 2010
A Design Refresh For 2010 2009 2010 113
Slide 114: Driving The New Brand Identity At Every Opportunity
Driving The New Brand Identity At Every Opportunity 114
Slide 115: 0 n… 2 ke i ta
1 0 n… 0 2 ke o r l i ta p A p si Pe The 115
Slide 116: Football – The Pepsi Way
Football - The Pepsi Way EVERY 90 3 MINUTES As i « investor and analyst seminar 2010
Slide 117: Engaging Consumers With Great On-Pack Activity
Engaging Consumers With Great On-Pack Activity 117
Slide 118: The "Must-Have" Gadget Of 2010
The “Must-Have” Gadget Of 2010 118
Slide 119: Brought To You By Pepsi
Brought To You By Pepsi EGE ENDS WAN WIN A FLIP t > ng’sugar Oo EVERY 10 i SS A PN jum kick - ng maxitgnu ¢? f ) @ britvic « investor and analyst seminar 2010
Slide 120: Tango Continues To Be Disruptive In 2010
Tango Continues To Be Disruptive In 2010 120
Slide 121: A Year Of Compelling Consumer Engagement
A Year Of Compelling Consumer Engagement CORE JonathanGatward Jonathan Gatward CARBONATES Pepsiand andTango Tango Pepsi CORE Simon Stewart Simon Stewart STILLS Robinsons, JJ22O Robinsons, O and and Fruit Fruit Shoot Shoot 121
Slide 122: A Contemporary New Design For 2010
A Contemporary New Design For 2010 2009 2010 122
Slide 123: Robinsons And Nintendo, At The Heart Of Family Life
Robinsons And Nintendo, At The Heart Of 2010-Family Life 123
Slide 124: A Summer Of Consumer Interaction
A Summer Of Consumer Interaction 124
Slide 125: Fruit Shoot Kids 2010 360 Activation
Fruit Shoot Kids 2010 3600 Activation In SCALE Skills Participation TV & online On pack In outlet In the community Wall Chart gift with Activity Magazine purchase in C&I in Licensed Events at key FS&L locations 125
Slide 126: J2O Takes The Pub Quiz To A New Level
J2O Takes The Pub Quiz To A New Level 126
Slide 127: Bringing Fresh Ideas to Engage Consumers
Bringing Fresh Ideas to Engage Consumers 127
Slide 128: The 2010 Innovation Programme
The 2010 Innovation Programme New Brand Pack & Brands Extensions Experience 128
Slide 129: A Comprehensive Brand-Equity Programme
A Comprehensive Brand- Equity Programme 129
Slide 130: Paul Moody, Chief Executive
Paul Moody Chief Executive 130
Slide 131: Driving EBIT Margin
Driving EBIT Margin Supporting the growth agenda Enhancing the earnings momentum Reducing complexity A World-Class Model to replicate 131
Slide 132: Category Leadership and 2010 Innovation
Category Leadership and 2010 Innovation The Market will continue to grow Compelling Insight meets consumer needs Innovation drives ARP & margin growth 132
Slide 133: Winning In Trade
Winning In Trade Huge Opportunities in On-The-Go Taking Share across all Grocery formats Growing the Licensed category 133
Slide 134: Brand Activity 2010
Brand Activity 2010 A Big Year for Pepsi and Robinsons Resonating with consumers Building Brand Equity is what we do 134
Slide 135: In Summary
In Summary Confidence In The Raised EBIT Margin Long-term Growth For The Market Big Distribution And Mix Opportunities Across All Channels Competitive Advantages Driving The Top Line 135
Slide 136: Q&A
drivers of growth Q&A © OOOO OOOO © © Qe~1282 201218 ona