Mercedes-benz Group Ag · XETR:MBG
Mercedes-benz — Investor Presentation (February 2023)
22 slides from Mercedes-benz's investor presentation, February 2023
Slide 1: Strategy Update: Mercedes-Benz Operating System
STRATEGY UPDATE: MERCEDES-BENZ OPERATING SYSTEM Ola Källenius Chief Executive Officer Mercedes-Benz
Slide 2: Forward-looking statements
The following presentation contains forward-looking statements that reflect management's current views with respect to future events. Such statements are subject to many risks and uncertainties. If the assumptions underlying any of these statements prove incorrect, then actual results may be materia
Slide 3: Let's start with the essence of our strategy
Let’s start with the essence of our strategy We will build the worlD's most desirable cars Think Focus Expand Embrace Lead Lower and act like a on profitable customer base customers and in electric drive cost base, improve luxury brand growth by growing grow lifetime and digital industrial footprint
Slide 4: We will build
Let’s start with the essence of our strategy We will build
Slide 5: We are the architects
The fundamental building principles We are the architects SPECIFY DESIGN DEVELOP PROCURE/ PA R T N E R I N T E G R AT E U P G RA D E
Slide 6: The fundamental building principles: purpose-built and open to partners
The fundamental building principles 1. purpose - bu i lt AND open TO partners
Slide 7: The fundamental building principles: personalized services through one Mercedes Me ID
The fundamental building principles 2. personalizeD services through one unique Mercedes Me ID
Slide 8: The fundamental building principles: Privacy-by-Design
The fundamental building principles 3. Privacy- by- Design from th e very beginning
Slide 9: The fundamental building principles: full over-the-air updatability and decoupled software
The fundamental building principles 4. full over - the -air updatability and decoupleD software and hardWare releases
Slide 10: All central to our own Mercedes-Benz Operating System MB.OS
All central to our own Mercedes-Benz Operating System MB.OS Proprietary operating system FOUR domains: Infotainment, Automated Driving, Body & Comfort, Driving & Charging service - oriented chip - to - cloud architecture
Slide 11: With our operating system, our aim is to deliver economic value through:
With our operating system, our aim is to deliver economic value through: A superior product experience for our customers
Slide 12: Delighting our customers: the most desirable hardware canvas
Delighting our customers with an extraordinary experience The most desirable HARDWARE CANVAS
Slide 13: Delighting our customers: the most desirable software content
Delighting our customers with an extraordinary experience … for the most desirable SOFTWARE CONTENT ©2021 Warner Bros. Entertainment Inc. | ©2022 Warner Bros. Entertainment Inc. The Batman and all related characters and elements are trademarks of and DC Comics. All rights reserved.
Slide 14: Delighting our customers: the most desirable software content
Delighting our customers with an extraordinary experience … for the most desirable SOFTWARE CONTENT
Slide 15: Interior world premiere: All-new E-Class as a precursor of MB.OS
Celebrating the interior world premiere: All-new E-Class as a precursor of MB.OS Adapting to your ROUTINES
Slide 16: Intelligent, automated and exceptionally safe
We are building it intelligent, automated and exceptionally safe Equipping each Mercedes with a SUPERCOMPUTER And A COMPREHENSIVE SENSOR SET
Slide 17: Strategy Update: Mercedes-Benz Operating System
STRATEGY UPDATE: MERCEDES-BENZ OPERATING SYSTEM ale Feb 22 2023
Slide 18: With MB.OS, our aim is to deliver economic value through:
With MB.OS, our aim is to deliver economic value through: A superior A platform product that connects experience all parts for our of our customers business
Slide 19: Our software-driven enterprise starts with car software
Our software-driven enterprise starts with car software – but it doesn’t end there
Slide 20: It's about the operating system of our entire business
It’s about the operating system of our entire business We’re connecting the elements to build an integrated network
Slide 21: We are the architects
We are the architects OUR PROMISE: The world‘s most desirable cars Our opportunity: Outstanding products & improved enterprise productivity Our conviction: Software a core competence Our realism: Technology partnerships essential Our Vision: Future proofing our valuable real estate Our Focus: Delive
Slide 22: Disclaimer
Disclaimer This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,” “estimate,” “expect,” “intend,” “may,” ”can,” “could,” “plan,” “project,” “should” and similar expressions are used to identify forward-lookin
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