Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — NielsenIQ — Investor Presentation (April 2024)
8 slides from Niq Global Intelligence's investor presentation, April 2024
Slide 1: The Ultimate Guide to Celebrity Beauty Brands, Volume 2
The Ultimate Guide to Celebrity Beauty Brands, Volume 2 The enduring impact of celebrity brands on the US beauty industry NielsenIQ Beauty Vertical In collaboration with CreatorIQ, Dash Hudson, and Spate April 2024 © 2023 Nielsen Consumer LLC. All Rights Reserved. © 2023 Nielsen Consumer LLC. All Ri
Slide 2: Celebrity beauty shows no sign of slowing
Celebrity beauty shows no sign of slowing Celebrity-founded beauty brands continue to be big business. Collectively, this set of brands has surpassed $1B in sales, and are growing at a whopping +44% year over year. Consumers continue to vote with their wallets, and are seeking out brands that help t
Slide 3: Celebrity brand launches have slowed in 2023; in 2024 the industry welcomes A-list founders
Celebrity brand launches have slowed in 2023 in 2024 the industry welcomes A list founders Up to 2020 2021 2022 2023 2024 33 launches 19 launches 18 launches 6 launches 8 launches as of March Rare Beauty Hey Humans rhode Loved01 Cécred frenshe KINLÒ SKKN Sweet July Skin The Shop PATTERN Billie Eilis
Slide 4: Growth rates steadily increasing for celebrity offerings
Growth rates steadily increasing for celebrity offerings Celebrity Beauty Brands Dollar Sales (M) 1200 $1,122.3 1000 +44.0% $779.1 800 +36.1% 600 $572.4 400 200 0 2021 2022 2023 Source: NielsenIQ Omnishopper Panel | FY 2023 week ending 12/30/2023 vs YA. © 2023 Nielsen Consumer LLC. All Rights Reserv
Slide 5: Highest sales concentration in the Cosmetics & Nail and Fragrance categories
Highest sales concentration in the Cosmetics & Nail and Fragrance categories Category $ share of celebrity categories 2.8% 2.8% 2.1% 1.7% 2022 2023 0.7% 0.6% 0.4% 0.4% 0.4% 0.3% 0.3% 0.3% 0.3% 0.2% 0.2% 0.1% Bath & Shower Cosmetics & Nail Deodorant Facial Skin Care Fragrance Hair Care Hand and Body
Slide 6: Cosmetics and Fragrances represent the biggest portion of Celebrity beauty sales
Cosmetics and Fragrances represent the biggest portion of Celebrity beauty sales, and deliver the strongest growth Category $ Sales (M), $ % chg $7 , -33% $25 , 20% $5 , -56% $56 , 82% Cosmetics & Nail $77 , 29% Grooming Fragrances $89 , 51% Facial Skin Care Hair Care $643 , 47% Hand & Body Lotion $
Slide 7: Online sales growth outpacing In Store, widening the gap between channels
Online sales growth outpacing In Store, widening the gap between channels 53% 47% Where? Of celebrity beauty Of celebrity beauty sales happen online sales happen in store 6.5% 12% Who? Of US Households have Of US Households have purchased celebrity purchased celebrity beauty online beauty in store H
Slide 8: Thank You! For more information, get in touch!
Thank You! For more information, get in touch! Anna Mayo https://nielseniq.com/global/en/landing- https://niq.com/beauty Anna.Mayo@nielseniq.com page/beautys-inner-circle/ https://www.linkedin.com/in/anna-mayo/ © 2023 Nielsen Consumer LLC. All Rights Reserved.