Franklin Financial Services Corporation · NASDAQ:FRAF

Franklin Financial Services — Community Bank Forum (August 2015)

53 slides from Franklin Financial Services's conference presentation, Aug 13, 2015

  1. Slide 1: Community Bank Forum

    COMMUNITY BANK FORUM

  2. Slide 2: Forward Looking Statements

    In order for you to better understand the business of the Company – where we all have been and where we want to go – our remarks today (those of the Company officers who will speak or respond to questions) will include forward looking statements related to anticipated financial performance, future o

  3. Slide 3: Company Highlights

  4. Slide 4: Company Profile

    COMPANY PROFILE •F&M Trust founded in 1906 •Franklin Financial formed in 1984 •Headquartered in Chambersburg, PA •22 offices throughout Cumberland, Franklin, Fulton and Huntingdon Counties •$1.028 billion in assets at June 30, 2015 •$736 million in brokerage and trust assets under management FRANKLI

  5. Slide 5: Market Share

    MARKET SHARE •#1 Deposit Market Share in Chambersburg (47.6%) •#1 Deposit Market Share in Franklin County (30.7%) •#1 Deposit Market Share in Fulton County (36.6%) •#7 Deposit Market Share in Carlisle (5.6%) •#9 Deposit Market Share in Cumberland County (3.4%) Source: SNL Financial; bank deposits as

  6. Slide 6: Market Area

    FULTON FRANKLIN CUMBERLAND HUNTINGDON MARKET AREA FRANKLIN FINANCIAL AND F&M TRUST 6

  7. Slide 7: Improving Employment

    IMPROVING EMPLOYMENT 7 June 2013 Dec 2013 June 2014 Dec 2014 June 2015 Cumberland Co 6.3% 5.3% 4.4% 3.4% 4.0% Franklin Co 6.3% 5.7% 4.6% 4.3% 4.8% Fulton Co 8.7% 8.0% 6.2% 5.7% 6.0% Pennsylvania 7.5% 6.8% 5.6% 5.0% 5.4% US 7.5% 6.7% 6.1% 5.6% 5.3% Unemployment Rate, seasonally adjusted Source: PA De

  8. Slide 8: Unemployment Rates

    UNEMPLOYMENT RATES 8

  9. Slide 9: Growth Market

    GROWTH MARKET Franklin County products grow on the world stage ‘Sooke publicphntonnews com GJintolPOOn Titer Census: Cumberland County fastest-growing county since 2010 WASHINGTON, D.C. >> Esyors fom Franklin ‘Conntyare growing at eaey 0 perent a ear sccording tthe most een ta roms the US, Departmen

  10. Slide 10: Management Team

    InteriorSlide-Franklin-logo-green-01.pngInterior-slide-FM-logo-blue.pngMANAGEMENT TEAM FRANKLIN FINANCIAL AND F&M TRUST 10 Pictured from left to right: Lorie Heckman, Lise Shehan, Mark Hollar, Karen Carmack, Ronald Cekovich, Steven Butz, William Snell, Jr., Matthew Weaver and Patricia Hanks

  11. Slide 11: Management Team

    MANAGEMENT TEAM FRANKLIN FINANCIAL AND F&M TRUST Years of Banking Experience Joined F&M Trust Prior Experience William E. Snell, Jr President & CEO 44 1995 Meridian Bank, Commonwealth Bank Mark R. Hollar CFO and Treasurer 27 1994 ValleyBank & Trust Lorie Heckman Risk Management 29 1986 _ Steven D. B

  12. Slide 12: Strategic Plan Focus

    STRATEGIC PLAN FOCUS FRANKLIN FINANCIAL AND F&M TRUST 12 •Expense Control •Increasing Fee-Based Lines of Business •Continue to Improve Overall Loan Quality •Board and Management Succession Plans •Further Development of Sales Culture •Quality Loan Growth

  13. Slide 13: Expense Control

    EXPENSE CONTROL

  14. Slide 14: Expense Control

    InteriorSlide-Franklin-logo-green-01.pngInterior-slide-FM-logo-blue.pngEXPENSE CONTROL FRANKLIN FINANCIAL AND F&M TRUST 14 •Completed a comprehensive delivery channel study •Analyzed community office network and self-service delivery channels •Objective to increase market penetration and profitabili

  15. Slide 15: Closed Offices

    CLOSED OFFICES FRANKLIN FINANCIAL AND F&M TRUST 15

  16. Slide 16: Delivery Channels

    DELIVERY CHANNELS FRANKLIN FINANCIAL AND F&M TRUST 16

  17. Slide 17: Increasing Fee-Based Lines of Business

    INCREASING FEE-BASED LINES OF BUSINESS

  18. Slide 18: Fee-Based Lines of Business

    FEE-BASED LINES OF BUSINESS FRANKLIN FINANCIAL AND F&M TRUST 18 •Cash Management Services •Merchant Card Services •Debit Card Overdraft Opt-In •StartFresh™ Banking •Investment and Trust Services

  19. Slide 19: Investment & Trust Services

    INVESTMENT & TRUST SERVICES •Trust powers since our incorporation in 1906 •Fully integrated trust, investment, insurance and brokerage services, focused exclusively on client needs •Operating profitability ratio of 31.7%* •Fee income increased by 20.9% for the first six months of 2015 •Strategic foc

  20. Slide 20: Investment & Trust Services

    InteriorSlide-Franklin-logo-green-01.pngInterior-slide-FM-logo-blue.pngINVESTMENT & TRUST SERVICES •Over 300 years of combined financial services experience among our professional staff members •Professional designations include: FRANKLIN FINANCIAL AND F&M TRUST 20 –CFPs (Certified Financial Planner

  21. Slide 21: Slide 21

  22. Slide 22: Loan Quality

    LOAN QUALITY FRANKLIN FINANCIAL AND F&M TRUST 0.00%1.00%2.00%3.00%4.00%5.00%6.00%20112012201320146/30/2015Delinquency (% of Gross Loans) TotalNon-Accrual30 - 89 Days22 CONTINUE TO IMPROVE OVERALL LOAN QUALITY

  23. Slide 23: Loan Quality

    LOAN QUALITY FRANKLIN FINANCIAL AND F&M TRUST $- $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,00020112012201320146/30/2015Non-Performing Assets* ($000’s) Non-AccrualOREOOther 90+ Past Due23 *Excludes restructured loans performing in accordance with the modified terms.

  24. Slide 24: Loan Quality

    LOAN QUALITY FRANKLIN FINANCIAL AND F&M TRUST $- $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,00020112012201320146/30/2015Net Charge-offs and Provision ($000’s) Net Charge-offsProvision24

  25. Slide 25: Allowance

    ALLOWANCE FRANKLIN FINANCIAL AND F&M TRUST $- $1,000 $2,000 $3,000 $4,000 $5,000 $6,000 $7,000 $8,000 $9,000 $10,000 $11,00020112012201320146/30/2015ALLL ($000’s) ALLLSpecific25

  26. Slide 26: Allowance

    ALLOWANCE FRANKLIN FINANCIAL AND F&M TRUST 0.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%100.00%20112012201320146/30/2015ALLL / Non-Performing Loans ALLL / Non-Perf. Loans26

  27. Slide 27: Board and Management Succession Plans

    BOARD AND MANAGEMENT SUCCESSION PLANS

  28. Slide 28: Succession Planning

    SUCCESSION PLANNING FRANKLIN FINANCIAL AND F&M TRUST 28 Tricia Lacey Greg Duffey •New members of the Board of Directors •Tricia Lacey – President and Director, The Beistle Company •Greg Duffey – Partner, Craig, Friedly, Potter & Moore Insurance Agency •Appointed to the Board of Directors in February

  29. Slide 29: Further Development of Sales Culture

    FURTHER DEVELOPMENT OF SALES CULTURE

  30. Slide 30: Sales Culture

    SALES CULTURE FRANKLIN FINANCIAL AND F&M TRUST 30 •Partnership with the Anthony Cole Training Group •Utilize the Sales Person Skills Assessment tool for existing sales personnel and leadership •Evaluate new personnel for front-line sales positions during hiring process •Implement the Sales Managed E

  31. Slide 31: Quality Loan Growth

    QUALITY LOAN GROWTH

  32. Slide 32: Loan Growth

    LOAN GROWTH FRANKLIN FINANCIAL AND F&M TRUST 32 •Focus on the Cumberland County market •Strengthening of our commercial loan pipeline since April 2015 •Market disruptions from M&A activity creating opportunities

  33. Slide 33: New Products

    NEW PRODUCTS

  34. Slide 34: New Products

    http://uploads.webflow.com/54d241baa59e05340ae1f500/552e7ce78f4602c87dfca1ab_Samsung.pngNEW PRODUCTS FRANKLIN FINANCIAL AND F&M TRUST 34 EquityAdvantage Card http://mobileidworld.com/assets/Apple-Pay-1.jpgApply Pay, Samsung Pay and People Pay

  35. Slide 35: Investor Relations

    INVESTOR RELATIONS

  36. Slide 36: Investor Relations

    INVESTOR RELATIONS FRANKLIN FINANCIAL AND F&M TRUST 36 •Dividend Reinvestment and Stock Purchase Plan (DRIP) –$5,000,000 invested since September 2010 •OTCQX –Started trading on the OTCQX marketplace in October 2014 –Selected a 2015 OTCQX® Best 50 performing company –Increased trading volume –2016 V

  37. Slide 37: Interview with William E. Snell, Jr., President and CEO

    37 Get to Know Your Community: Interview with William E. Snell, Jr., President and CEO, Franklin Financial Services Corp. This month, we speak with the President and CEO of Franklin Financial Services Corp (OTCQX: FRAF), William E. Snell, Jr. The Pennsylvania bank, which has more than $1 billion in

  38. Slide 38: Interview continued

    38 Continued from previous page OTCM: Franklin Financial upgraded its stock to trade on the OTCQX market last October. What caused you to make that move and what do you see are the benefits of trading on a premium market with high financial and disclosure standards? Mr. Snell: We believe OTCQX will

  39. Slide 39: Interview continued

    39 Continued from previous page Additionally, we are in the process of developing an outreach program that will specifically target local investors through a number of channels. The program will include participation in investor forums, in-person presentations, public relations and shareholder commu

  40. Slide 40: Financial Performance

    FINANCIAL PERFORMANCE

  41. Slide 41: Deposit Growth

    DEPOSIT GROWTH FRANKLIN FINANCIAL AND F&M TRUST 41 Source: SNL Financial as of 12/31/2014 or most recently reported data for Pennsylvania banks of $850 million to $1.5 billion in assets 0.00%1.00%2.00%3.00%4.00%5.00%Franklin FinancialPeer Median

  42. Slide 42: Cost of Deposits

    COST OF DEPOSITS FRANKLIN FINANCIAL AND F&M TRUST 42 0.00%0.25%0.50%0.75%1.00%Franklin FinancialPeer MedianSource: SNL Financial as of 12/31/2014 or most recently reported data for Pennsylvania banks of $850 million to $1.5 billion in assets

  43. Slide 43: Balance Sheet Highlights

    BALANCE SHEET HIGHLIGHTS FRANKLIN FINANCIAL AND F&M TRUST 43 Dollars in Thousands ($000’s) 2011* 2012* 2013* 2014* 6/30/2015 Total Assets $990,248 $1,027,363 $984,587 $1,001,488 $1,028,539 Investments $125,301 $133,328 $159,674 $171,751 $176,424 Net Loans $756,687 $743,200 $713,711 $717,420 $723,762

  44. Slide 44: Financial Highlights

    FINANCIAL HIGHLIGHTS FRANKLIN FINANCIAL AND F&M TRUST 44 Dollars in Thousands ($000’s) 2011 2012 2013 2014 6/30/2015 Net Interest Income $32,637 $32,252 $31,664 $31,614 $15,845 Provision $7,524 $5,225 $2,920 $764 $635 Noninterest Income $10,200 $9,451 $9,877 $10,861 $6,770 Noninterest Expense $28,33

  45. Slide 45: Performance Measures

    PERFORMANCE MEASURES FRANKLIN FINANCIAL AND F&M TRUST 45 2011 2012 2013 2014 6/30/2015 Return on Avg. Assets 0.66% 0.51% 0.61% 0.83% 1.07% Return on Avg. Equity 7.68% 6.00% 6.72% 8.44% 10.28% Efficiency Ratio1 63.46% 70.44% 72.01% 70.83% 66.11% Net Interest Margin 3.73% 3.50% 3.47% 3.56% 3.60% 1Non-

  46. Slide 46: Shareholder Value

    SHAREHOLDER VALUE FRANKLIN FINANCIAL AND F&M TRUST 46 2011 2012 2013 2014 6/30/2015 Diluted earnings per share $1.66 $1.32 $1.51 $2.00 $1.26 Market value per share $12.35 $14.00 $17.10 $22.00 $24.55 Current dividend yield 8.74% 4.86% 3.98% 3.09% 3.10% Regular cash dividends paid $1.08 $0.78 $0.68 $0

  47. Slide 47: Safety & Soundness

    SAFETY & SOUNDNESS FRANKLIN FINANCIAL AND F&M TRUST 47 2011 2012 2013 2014 6/30/2015 Risk-based capital ratio (Total) 12.14% 12.60% 14.24% 15.49% 15.73% Leverage ratio (Tier 1) 8.40% 8.29% 9.14% 9.69% 10.17% Tangible common equity ratio2 7.82% 8.01% 8.79% 9.51% 9.63% Nonperforming assets/total asset

  48. Slide 48: Loan Portfolio

    LOAN PORTFOLIO FRANKLIN FINANCIAL AND F&M TRUST 0.00%5.00%10.00%15.00%20.00%25.00%30.00%Residential &Home EquityConstructionandDevelopmentIncomeProducingOwnerOccupiedCommercial &IndustrialMunicipalitiesOther% Portfolio Composition 6/30/2015201420132012201148

  49. Slide 49: Balance Sheet Growth

    BALANCE SHEET GROWTH FRANKLIN FINANCIAL AND F&M TRUST 49 Dollars in Thousands ($000’s) 6/30/2015 6/30/2014 +/-% Total Assets $1,028,539 $1,022,551 +0.6% Investment Securities $176,424 $175,419 +0.6% Net Loans $723,762 $723,200 _ Deposits and Repos $916,059 $902,968 +1.5% Shareholders’ Equity $107,17

  50. Slide 50: Net Income Growth

    NET INCOME GROWTH FRANKLIN FINANCIAL AND F&M TRUST 50 Dollars in Thousands ($000’s) 6/30/2015 6/30/2014 +/-% Net Interest Income $15,845 $15,688 +0.9% Provision For Loan Losses $635 $464 +36.9% Noninterest Income $6,770 $5,243 +29.1% Noninterest Expense $15,150 $15,304 -1.0% Income Tax $1,472 $1,018

  51. Slide 51: Non-Interest Income

    NON-INTEREST INCOME FRANKLIN FINANCIAL AND F&M TRUST 51 Non-Interest Income as a % of Average Assets 2011 2012 2013 2014 6/30/2015 F&M Trust 1.11% 0.81% 0.89% 0.97% 1.12% Peer Group3 0.75% 0.68% 0.69% 0.68% 0.64% 3Peer Group data is derived from the Uniform Bank Performance Report for banks headquar

  52. Slide 52: Thank You!

    THANK YOU!

  53. Slide 53: Stock Symbol: FRAF (OTCQX)

    53 F:\Marketing\Logos and Graphics\FFSC Logo\Franklin Financial logo.jpgStock Symbol: FRAF (OTCQX) www.franklinfin.com www.fmtrustonline.com

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