Slide 1: Full Year 2025
RaPald FULL YEAR 2025
Slide 2: Continuous improvements in 2025 through successful new products & improved operations
CONTINUOUS IMPROVEMENTS IN 2025 THROUGH SUCCESSFUL NEW PRODUCTS & IMPROVED OPERATIONS 2021 2022 2023 2024 2025 Strong demand for fishing Sharp post-covid market Destocking started to ease in A year of stabilization, Long-term, brand-focused We are confident gear driven by COVID lock- normalization,
Slide 3: Make Rapala one of the world's most iconic fishing brands
MAKE RAPALA ONE OF THE WORLD’S MOST ICONIC FISHING BRANDS A HERITAGE OF INNOVATION, PROVEN PERFORMANCE, AND FUN ON THE WATER Rapala’s Original Today, Rapala is one of the best- Floater® prototype known fishing brands, boasting a near- first developed in the century old legacy, and is on the 1930s an
Slide 4: Rapala: from the inventor of the artificial lure to the #1 fresh and saltwater predator brand
RAPALA: FROM THE INVENTOR OF THE ARTIFICIAL LURE TO THE #1 FRESH AND SALTWATER PREDATOR BRAND Historical new product offering development Today Tomorrow 1936 Extend the brand to much wider lure and accessory categories in predator fishing Wooden hardbaits Metal hardbaits Plastic hardbaits Spoons Fil
Slide 5: Continuous improvements through successful new products & improved operations
CONTINUOUS IMPROVEMENTS THROUGH SUCCESSFUL NEW PRODUCTS & IMPROVED OPERATIONS Net sales (MEUR) Comparable operating profit (MEUR) Inventory value (MEUR) +6.6 (+3%) RAPALA VMC +2.2 (+35%) +0.2 (0%) 274,4 15,3 99,9 221,6 220,9 227,5 8,4 87,5 6,2 84,4 5,6 84,2 2022 FY 2023 FY 2024 FY 2025 FY 2022 FY 20
Slide 6: Short term outlook
SHORT TERM OUTLOOK ▪ The Group expects 2026 full year comparable operating profit (excluding mark-to-market valuations of operative currency derivatives and other items affecting comparability) to increase from 2025. ▪ North American consumer demand has remained robust despite uncertainties in the g
Slide 7: Key figures
KEY FIGURES MEUR 2025 FY 2024 FY Net sales 227.5 220.9 Operating profit 4.2 8.6 Operating profit, % of net sales 1.9% 3.9% Comparable operating profit 8.4 6.2 RAPALA VMC Comparable operating profit, % of net sales 3.7% 2.8% Net profit for the period -4.9 0.4 EPS (basic), EUR -0.23 -0.07 Cash flow fr
Slide 8: Operating environment varied significantly across regions
Operating environment varied significantly across regions 2024 FY 25,8 -9% (-2.4) 2025 FY 23,4 2024 FY 111,9 2024 FY 58,4 +10% -4% (+10.9) (-2.2) 2025 FY 122,8 2025 FY 56,2 RAPALA VMC 2024 FY 24,8 1% (0.2) 2025 FY 25 Nordic ▪ FX comparable change: -9% ▪ Exceptionally low sales of winter sports equip
Slide 9: Cashflow remains the number one priority
Cashflow remains the number one priority Inventory (MEUR) Cash flow from operations (MEUR) -17.9 (-76%) RAPALA VMC +0.2 (0%) 23,4 87,5 20,6 84,4 84,2 5,5 2023 FY 2024 FY 2025 FY 2023 FY 2024 FY 2025 FY End of December 2025 inventory was 84.4 MEUR Cash flow from operations was 5.5 MEUR ▪ The change i
Slide 10: Gearing ratio increased and equity-to-assets ratio decreased from last year
Gearing ratio increased and equity-to-assets ratio decreased from last year Gearing (%) Equity ratio (%) Net interest-bearing debt (MEUR) +13.7 pp. -3.6 pp. +18.0% RAPALA VMC 53,5 % 53,0 % 80,9 51,8 % 52,1 % 72,9 49,3 % 39,8 % 61,8 2023 FY 2024 FY 2025 FY 2023 FY 2024 FY 2025 FY 2023 FY 2024 FY 2025
Slide 11: Disclaimer
DISCLAIMER This presentation by Rapala VMC Corporation (the “Company”) contains forward-looking statements, including statements regarding the Company’s financial position, business strategy, plans and objectives. RAPALA VMC Statements other than historical facts are forward-looking and involve risk
Slide 12: Appendix
Slide 13: Geographical net sales
GEOGRAPHICAL NET SALES North America (MEUR) Nordic (MEUR) 134,8 132,2 122,8 110,6 111,9 RAPALA VMC 45,5 38,9 27,8 25,8 23,4 2021 FY 2022 FY 2023 FY 2024 FY 2025 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025 FY Rest of Europe (MEUR) Rest of the World (MEUR) 80,6 70,6 57,1 58,4 56,2 33,4 32,7 26,1 24,8 25,0
Slide 14: Profit and loss statement
PROFIT AND LOSS STATEMENT MEUR 2025 FY 2024 FY Net sales 227.5 220.9 Other operating income 0.3 0.3 Materials and services -101.8 -97.8 Personnel expenses -62.7 -63.6 RAPALA VMC Other costs and expenses -43.2 -45.1 Loss due to reclassification of translation difference on discontinued -4.7 operation
Slide 15: Balance sheet
BALANCE SHEET MEUR 2025 FY 2024 FY MEUR 2025 FY 2024 FY ASSETS Equity Non-current assets Equity attributable to the equity holders of 111.4 125.3 the company Intangible assets 96.4 104.3 Hybrid bond 25.0 30.0 Property plant and equipment 20.3 22.9 136.4 155.3 Right-of-use assets 9.4 11.7 Non-current
Slide 16: Shares and shareholders
SHARES AND SHAREHOLDERS Share Price Index Performance SHARE RELATED DATA (12/2025) 140 Market capitalization 48.8 MEUR 130Share Price Index Performance 12-month high / low 1.99 / 1.17 EUR 120 110 100 All-time high / low 10.95 / 1.17 EUR 90 80 70 MAJOR SHAREHOLDERS* (12/2025) % OF TOTAL 60 50 Viellar
Slide 17: RaPala
RaPala