James Hardie Industries Plc. · NYSE:JHX

James Hardie Industries — Non-Deal Roadshow (September 2012)

27 slides from James Hardie Industries's roadshow presentation, Sep 12, 2012

  1. Slide 1: Repair & Remodel Segment

    Repair & Remodel Segment Scott Neidow – R&R Regional Segment Manager David Donofrio – Director, Products & Segments Investor/Analyst USA Tour – 10 & 11 September 2012 Exhibit 99.8

  2. Slide 2: Repair & Remodel Market Overview

    Repair & Remodel Market Overview

  3. Slide 3: R&R Opportunity vs. New Construction

    Source: NAHB Total Value in USD R&R OPPORTUNITY VS. NEW CONSTRUCTION New Construction, 28% Repair & Remodeling, 72% 2012 New Construction, 27% Repair & Remodeling, 73% 2010 New Construction, 50% Repair & Remodeling, 50% 2006

  4. Slide 4: Segment Strategy Recap

    • • R&R SEGMENT STRATEGY RECAP Vinyl standard markets - Switch the preference from vinyl to fiber cement by directly communicating the benefits and affordability of James Hardie ® to the Consumer James Hardie ® standard markets - Switch the preference to James Hardie ® differentiated products by dir

  5. Slide 5: Repair & Remodel Execution Update

    Repair & Remodel Execution Update

  6. Slide 6: Vinyl Standard Markets

    Vinyl Standard Markets

  7. Slide 7: Vinyl Standard Markets – Value You Can See

    VINYL STANDARD MARKETS – VALUE YOU CAN SEE Vinyl Siding James Hardie Siding ®

  8. Slide 8: Driving the Standard

    DRIVING THE STANDARD Well Established Battleground Vinyl Hardie Vinyl Neighborhood

  9. Slide 9: Vinyl Markets & Contractor Partners

    Districts Included: Target Vinyl Markets VINYL MARKETS & CONTRACTOR PARTNERS

  10. Slide 10: Contractor Attachment in Key Markets

    CONTRACTOR ATTACHMENT IN KEY MARKETS District Technology Attachment HardieTrim Attachment Target Market 1 Target Market 2 Target Market 3 Target Market 4 Target Market 5 Target Market 6 Target Market 7 Target Market 8 ColorPlus ®

  11. Slide 11: James Hardie Standard Markets

    James Hardie Standard Markets

  12. Slide 12: Hardie Standard Markets

    HARDIE STANDARD MARKETS

  13. Slide 13: ColorPlus Technology Field-Applied

    | ps Hardi %,| @ aes jaraie ColorPlus* Technology Field-Applied

  14. Slide 14: Contractor Attachment in Key Markets

    CONTRACTOR ATTACHMENT IN KEY MARKETS Region/Member Technology Attachment HardieTrim Attachment Target Market 1 Target Market 2 Target Market 3 Target Market 4 ColorPlus ®

  15. Slide 15: Contractor Partnerships

    Contractor Partnerships

  16. Slide 16: World Class Lead Management

    WORLD CLASS LEAD MANAGEMENT We’ve partnered with Salesforce.com ® to offer our Preferred Remodelers: • Best in Class Lead Management • A Proven, Easy to Use Website • One-Stop Shop for: - Leads - Job Tracking - Customer Surveying - Marketing & Sales Tools - Training & Education

  17. Slide 17: Guild Quality Membership

    GUILD QUALITY MEMBERSHIP Professional customer satisfaction surveying and reporting. Surveys of all James Hardie Jobs Paid For by James Hardie!! (for Preferred Remodelers)

  18. Slide 18: Generate Quality Leads

    GENERATE QUALITY LEADS Postcards Door Hangers Yard Signs The Marketing Zone Website allows you to: • Select from a number of options for co-branded door hangers, yard signs, and postcards • Upload or create a new mailing list; filter the list to meet your needs • Order, mail, and pay right online, u

  19. Slide 19: James Hardie iFrame

    JAMES HARDIE IFRAME • 20+ Pages of James Hardie website content • Embedded into your website so your customer never leaves your site • Can be added to your website in 30 minutes • Always up-to-date • No cost to you! For more information, contact iframe@jameshardie.com

  20. Slide 20: James Hardie Microsite & Paid Search

    JAMES HARDIE MICROSITE & PAID SEARCH • Customized 15-Page Microsite • Fully optimized (SEO) for local organic search • Leads collected from a contractor’s page go into their account on SF.com ( www.remodeler.jameshardie.com/”JoesContracting ”)

  21. Slide 21: James Hardie Partner University

    JAMES HARDIE PARTNER UNIVERSITY Continuing Education Learning Modules Short Online Training Courses Include: • Lead Generation 101 & 201 • How to Sell James Hardie ® Siding – A 10 Step Selling Process • Objection resolution techniques in the home • James Hardie ® Siding Installation Best Practices -

  22. Slide 22: Total Program Members (PRP & ACP)

    TOTAL PROGRAM MEMBERS (PRP & ACP) Q4FY11 (Pre-ACP) Q1FY12 Q2FY12 Q3FY12 Q4FY12 Q1FY13 Total Program Members

  23. Slide 23: James Hardie Contractor Summit (FY12)

    JAMES HARDIE CONTRACTOR SUMMIT (FY12) • 3 Days (January FY12) • 130 Companies • 6 Professional Speakers – Business Planning – Lead Generation – Differentiating Your Business – In-Home Selling • Non-Compete “Advisory Groups” – 4 Breakout Sessions “This was an amazing event. It will definitely affect

  24. Slide 24: Summary and Go Forward

    Summary and Go Forward

  25. Slide 25: R&R Segment Summary and Go Forward

    • Vinyl market strategy is working; neighborhood approach and contractor acquisition is being executed and we continue to add field resources in key markets • Organizational shift away from top 20 focus only, adding new markets, additional field resources • Continued focus on contractor acquisition

  26. Slide 26: R&R Segment Summary and Go Forward

    • Further development of James Hardie contractor programs, lead generation, contractor websites, consumer financing programs, hyper local marketing • Hardie standard markets slower to convert than anticipated. Increased focus and field resources • Continue to refine and test our approach in James Ha

  27. Slide 27: Questions

    Questions

James Hardie Industries — Non-Deal Roadshow (September 2012) on 6ix