Monster Beverage Corporation · NASDAQ:MNST
Monster Beverage — Investor Presentation (January 2020)
80 slides from Monster Beverage's investor presentation, Jan 9, 2020
Slide 1: [LOGO]
[LOGO]
Slide 2: Safe Harbor Statement
SAFEHARBOR STATEMENT Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including re
Slide 3: Energy drink category growth vs total beverage
$1,000.0 $800.0 $600.0 DOLLAR VOLUME CHANGE (MM) TOTAL BEVERAGE$ +2.8% YTD DOLLAR VOLUME $400.0CHANGE(MM) $2,221.7 $200.0 ENERGY DRINK $-CATEGORY GROWTH$ $(200.0)+7.9% YTD Source: Nielsen AMC YTD W/E 12/07/2019
Slide 4: Brand Performance Total U.S. All Channels / Dollars
BRAND PERFORMANCE TOTAL U.S. ALL CHANNELS / DOLLARS AMC ALL MEASURED CHANNELS SNAPSHOT 13WKS $ VOL$ VOL CHG$ VOL % CHG$ SHR$ SHR CHG TNA ENERGY$3,404,721,505$234,723,5867.4% 100.00.0 TOTAL MEC$1,368,064,324$44,346,8693.4%40.2(1.6) MONSTER$1,140,364,807($46,574,612)(3.9%)33.5(3.9) NOS$107,794,763($3,
Slide 5: Brand Performance Total U.S. All Channels / Units
BRAND PERFORMANCE TOTAL U.S. ALL CHANNELS / UNITS AMC ALL MEASURED CHANNELS SNAPSHOT 13 WKS U VOLU VOL CHGU VOL % CHGU SHRU SHR CHG TNA ENERGY1,248,450,004 85,447,6377.3% 100.00.0 TOTAL MEC512,614,77713,104,1632.6%41.1(1.9) MONSTER419,474,707(23,579,164)(5.3%)33.6(4.5) NOS42,381,412(3,486,265)(7.6%)
Slide 6: Energy Category Total U.S. Dollar Share - All Measured Channels
ENERGy CATEG0RY TOTAL u.s. DOLLAR SHARE-ALL MEASURED CHANNELSJ l 45.0 40.0 35.0 30.0 25.0 20.0 15.0 ' ..... ,----------------· TOTAL MEC 40.2 RED BULL 33.7 MONSTER 33.5 10.0 5.0 0.0 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18Ju/18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 J
Slide 7: Energy Category Total U.S. Unit Share - All Measured Channels
50.0 45.0------------------.... --. ............... TOTAL MEC 41.3 35.0 ----------------MONSTER 33.7 30.0 25.0 20.0 RED BULL 29.0 15.0 10.0 5.0 0.0 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18Ju/18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19Ju/19 Aug 19 Sep 19 Oct 19 No
Slide 8: Brand Performance Total U.S. Convenience / Dollars, 13 Weeks
BRAND PERFORMANCE TOTAL U.S. CONVENIENCE / DOLLARS TOTAL U.S. – CONVENIENCE SNAPSHOT 13 WKS $ VOL$ VOL CHG$ VOL % CHG$ SHR$ SHR CHG TNA ENERGY$2,430,052,550$140,066,6606.1% 100.00.0 TOTAL MEC$983,479,384$28,517,0243.0%40.5(1.2) MONSTER$805,050,747($39,560,214)(4.7%)33.1(3.8) NOS$85,534,312($4,092,15
Slide 9: Brand Performance Total U.S. Convenience / Units, 13 Weeks
BRAND PERFORMANCE TOTAL U.S. CONVENIENCE / UNITS TOTAL U.S. – CONVENIENCE SNAPSHOT 13 WKS U VOLU VOL CHGU VOL % CHGU SHRU SHR CHG TNA ENERGY918,325,661 44,055,5405.0% 100.00.0 TOTAL MEC391,690,5195,143,4501.3%42.7(1.6) MONSTER318,593,525(20,603,553)(6.1%)34.7(4.1) NOS34,692,027(3,499,967)(9.2%)3.8(0
Slide 10: Brand Performance Total U.S. Convenience / Dollars, 5 Weeks
BRAND PERFORMANCE TOTAL U.S. CONVENIENCE / DOLLARS TOTAL U.S. – CONVENIENCE SNAPSHOT 5 WKS $ VOL $ VOL CHG$ VOL % CHG$ SHR$ SHR CHG TNA ENERGY$906,756,915$52,755,8116.2% 100.00.0 TOTAL MEC$367,197,136$14,410,0874.1%40.5(0.8) MONSTER$300,055,033($11,371,836)(3.7%)33.1(3.4) NOS$31,647,285($1,886,906)(
Slide 11: Brand Performance Total U.S. Convenience / Units, 5 Weeks
BRAND PERFORMANCE TOTAL U.S. CONVENIENCE / UNITS TOTAL U.S. – CONVENIENCE SNAPSHOT 5 WKS U VOLU VOL CHGU VOL % CHGU SHRU SHR CHG TNA ENERGY341,908,064 19,496,8636.0% 100.00.0 TOTAL MEC146,314,4966,977,3915.0%42.8(0.4) MONSTER118,732,294(3,396,797)(2.8%)34.7(3.2) NOS12,850,455(975,640)(7.1%)3.8(0.5)
Slide 12: Convenience Dollar Share Trend
50.0 45.0 40.0 35.0 30.0 25.0 20.0 15.0 -------------------------------------------------· TOTAL MEC 40.5 RED BULL 33.9 MONSTER 33.1 10.0 5.0 0.0 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18Ju/18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19Ju/19 Aug 19 Sep 19 Oct 19 Nov
Slide 13: Convenience Unit Share Trend
50.0 45.0 40.0 35.0 30.0 25.0 20.0 15.0 10.0 --------... -----------..... """"'----..... .....----------------TOTAL MEC 42.8 MONSTER 34.7 RED BULL 29.6 BANG7.8 5-HOUR4.3 5.0 0.0 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18Ju/18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 1
Slide 14: Energy coffee share: Monster vs Starbucks
70.0 60.0 50.0 TEC MONSTER 51.6 40.0 30.0 20.0 10.0 0.0 Jan 18 Feb 18 Mar 18 Apr 18 May 18 Jun 18Ju/18 Aug 18 Sep 18 Oct 18 Nov 18 Dec 18 Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19Ju/19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19 - MONSTERTEC-STARBUCKS DOUBLESHOT + TRIPLESHOTENERGY COFFEE TEC STARBUCKS 45.9 S
Slide 15: Distributor Network - Coca-Cola Bottlers
DISTRIBUTOR NETWORK EFFECTIVE AS OF DECEMBER 31, 2019 COCA-COLA BOTTLERS Maps not to scale
Slide 16: World Territories Company Coverage
-·...-..-- ..... .... WORLD TERRITORIES COMPANY COVERAGE EFFECTIVE AS OF DECEMBER 31, 2019 ... AT LEAST ONE BRAND BEING DISTRIBUTED Maps not to scale
Slide 17: Distribution - Monster Energy Drinks World Territories
DISTRIBUTIONMONSTER ENERGY DRINKS WORLD TERRITORIES COMPANY COVERAGE EFFECTIVE AS OF DECEMBER 31, 2019 COCA-COLA SYSTEM BOTTLERS ALL OTHER - INDEPENDENT NO COVERAGE Maps not to scale
Slide 18: Distribution
DISTRIBUTION MONSTER IS NOW DISTRIBUTED IN 139 COUNTRIES AND TERRITORIES. STRATEGIC BRANDS ARE NOW DISTRIBUTED IN 93 COUNTRIES AND TERRITORIES. AFFORDABLE ENERGY (PREDATOR) IS NOW DISTRIBUTED IN 16 COUNTRIES WORLDWIDE. ONE OR MORE OF THE COMPANY’S ENERGY DRINKS ARE DISTRIBUTED IN A TOTAL OF 153 COUN
Slide 19: Brand Image
BRAND IMAGE NEGATIVE MONSTER MENTIONS ON SOCIAL-18% NEGATIVE MONSTER & INGREDIENTS ON SOCIAL-25% YOUGOV BRANDINDEX, REGION: US, SECTOR: BEVERAGES, DEMOGRAPHIC: 18+, DATE: 1/1/2018-10/31/2018 VS 1/1/2019-10/31/2019, BLAZE SOCIAL LISTENING TOOLS
Slide 20: H 1d on Ba Canada WJ&fltl United States
H 1d on Ba Canada WJ&fltl United States
Slide 21: Ultra, Reign
ultra ,.. REIGN
Slide 22: lP11t Australia u ''F i ' m New Caledonia m , • mot&er. BU
lP11t Australia u ''F i ' m New Caledonia m , • mot&er. BU (FORMERLY LIFT+)
Slide 23: • South Pacific Ocean N
• South Pacific Ocean N
Slide 24: South Atlantic OceanmJL Reunion '
South Atlantic OceanmJL Reunion '
Slide 25: Brazil Selected Market
BRAZILSELECTED MARKET LATEST 3 MONTHS 2019LATEST MONTH 2019 BRAZIL VALUE SHARE MONSTER, BURN - PORTFOLIO ENERGY CATEGORY VALUE GROWTH +17.0% +20.8% MONSTER VALUE GROWTH +73.4% +79.8% MONSTER VALUE SHARE 27.3% 28.4% BURN VALUE GROWTH -16.5% -12.4% BURN VALUE SHARE 2.6% 2.6% PORTFOLIO VALUE SHARE 29.9
Slide 26: Canada Selected Market
CANADASELECTED MARKET LATEST 3 MONTHS 2019LASTEST MONTH 2019 CANADA VALUE SHARE MONSTER, NOS, FULL THROTTLE - PORTFOLIO ENERGY CATEGORY VALUE GROWTH 8.9% 9.7% MONSTER VALUE GROWTH 10.9% 14.1% MONSTER VALUE SHARE 35.7% 36.7% NOS VALUE GROWTH -2.4% 4.5% NOS VALUE SHARE 2.1% 2.2% FULL THROTTLE VALUE GR
Slide 27: France Selected Market
FRANCESELECTED MARKET FRANCE VALUE SHARE MONSTER - PORTFOLIO LATEST 3 MONTHS 2019LATEST MONTH 2019 30.0% ENERGY CATEGORY VALUE GROWTH +17.0% +14.8% MONSTER VALUE GROWTH +29.0% +29.0% PORTFOLIO VALUE SHARE 27.7% 28.0% 20.0% 23.3% 25.5% 27.7%28.0% 15.0% 10.0% 5.0% MONOPRIX, GROCERY DYNEFF, PETROL 0.0%
Slide 28: Germany Selected Market
GERMANYSELECTED MARKET LATEST 3 MONTHS 2019LATEST MONTH 2019 GERMANY VALUE SHARE MONSTER - PORTFOLIO ENERGY CATEGORY VALUE GROWTH +2.9% +2.3% MONSTER VALUE GROWTH +10.9% +11.8% PORTFOLIO VALUE SHARE 16.2% 16.5% 16.0% 15.5% 16.0%16.2% 16.5% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% REWE, HYPERMARKETREAL, GROCE
Slide 29: Great Britain Selected Market
GREAT BRITAIN SELECTED MARKET LATEST 3 MONTHS 2019LATEST MONTH 2019 GREAT BRITAIN VALUE SHARE MONSTER, RELENTLESS - PORTFOLIO ENERGY CATEGORY VALUE GROWTH +3.9% +5.2% MONSTER VALUE GROWTH +12.4% +12.6% MONSTER VALUE SHARE 22.0% 22.0% RELENTLESS VALUE GROWTH +5.5% -0.9% RELENTLESS VALUE SHARE 3.8% 3.
Slide 30: Japan Selected Market
JAPANSELECTED MARKET LATEST 3 MONTHS 2019LATEST MONTH 2019 JAPAN VALUE SHARE MONSTER - PORTFOLIO ENERGY CATEGORY VALUE GROWTH +14.7% +15.9% MONSTER VALUE GROWTH +31.8% +35.0% MONSTER VALUE SHARE 54.2% 54.5% PORTFOLIO VALUE SHARE 54.2% 54.5% 54.0% 54.2% 54.5% 52.0% 51.8% 50.0% 48.0% 47.7% 46.0% TIGER
Slide 31: Mexico Selected Market
MEXICOSELECTED MARKET LATEST 3 MONTHS 2019LATEST MONTH 2019 MEXICO VALUE SHARE MONSTER, BURN - PORTFOLIO ENERGY CATEGORY VALUE GROWTH +16.3% +15.5% MONSTER VALUE GROWTH +10.4% +4.7% MONSTER VALUE SHARE 28.7% 27.4% BURN VALUE GROWTH -55.8% -65.5% BURN VALUE SHARE 0.7% 0.5% PORTFOLIO VALUE SHARE 29.4%
Slide 32: Poland Selected Market
POLAND SELECTED MARKET ENERGY CATEGORY VALUE GROWTH +12.0% +14.9% MONSTER VALUE GROWTH +52.8% +50.6% MONSTER VALUE SHARE 14.9% 14.3% BURN VALUE GROWTH +4.6% +9.3% BURN VALUE SHARE 3.2% 3.1% PORTFOLIO VALUE SHARE 18.0% 17.4% POLAND VALUE SHARE MONSTER, BURN - PORTFOLIO PREDATOR LAUNCHED 1/2020 20.0%
Slide 33: South Africa Selected Market
SOUTH AFRICA SELECTED MARKET LATEST 3 MONTHS 2019LATEST MONTH 2019 SOUTH AFRICA VALUE SHARE MONSTER, POWERPLAY, BURN, PREDATOR - PORTFOLIO ENERGY CATEGORY VALUE GROWTH +23.1% +23.8% MONSTER VALUE GROWTH +34.7% +36.7% MONSTER VALUE SHARE 17.3% 17.3% PLAY VALUE GROWTH +12.0% +7.5% PLAY VALUE SHARE 15.
Slide 34: Spain Selected Market
SPAIN SELECTED MARKET LATEST 3 MONTHS 2019LATEST MONTH 2019 SPAIN VALUE SHARE MONSTER, BURN - PORTFOLIO ENERGY CATEGORY VALUE GROWTH +20.8% +21.4% MONSTER VALUE GROWTH +38.6% +33.3% MONSTER VALUE SHARE 35.4% 35.1% BURN VALUE GROWTH +8.3% +11.0% BURN VALUE SHARE 7.5% 7.7% PORTFOLIO VALUE SHARE 42.9%
Slide 35: Value Share Growth Select Global Markets
VALUESHAREGROWTH SELECT GLOBAL MARKETS MONSTER VALUE SHARE LATEST MONTH ‘18 MONSTER VALUE SHARE LATEST MONTH ‘19 PORTFOLIO VALUE SHARE LATEST MONTH ‘18 PORTFOLIO VALUE SHARE LATEST MONTH ‘19MONSTER VALUE GROWTH ENERGY CATEGORY VALUE GROWTH BRAZIL 19.1% 28.4% 22.7% 31.0% 79.8% 20.8% CANADA 35.3% 36.7
Slide 36: Energy drinks by brand value share: Australia, Belgium, Denmark, France
7 1 - 4 0 w AUSTRALIA ENERGY DRINKS BY BRAND VALUE SHARE 34.6% 24.6% BELGIUM ENERGY DRINKS BY BRAND VALUE SHARE 40.1% 25.4% DENMARK ENERGY DRINKS BY BRAND VALUE SHARE 28.4% 28.1% FRANCE ENERGY DRINKS BY BRAND VALUE SHARE 48.2% 28.0% Jan-17 Mar-17 May-17 Jul-17 Sep-17 Nov-17 Jan-18 Mar-18 May-18 Jul-
Slide 37: Monster Markets Planned to Be Launched or Transitioned
MONSTER MARKETSPLANNED TO BE LAUNCHED OR TRANSITIONED IN 2020 EMEA APAC LATAM/CARIBBEAN ARMENIA EGYPT ISRAEL KOSOVO MOLDOVA INDONESIA SRI LANKA THAILAND BARBADOS BELIZE ST. LUCIA SURINAME TRINIDAD AND TOBAGO
Slide 38: Notes on China
NOTESON CHINA MONSTER VOLUME GROWTH +192% (YTD Q3 2019) FURTHER BUILD NATIONAL DISTRIBUTION OF GREEN & ULTRA SUCCESSFUL NATIONAL LAUNCH OF MANGO CRAZE SUPER - WUHAN HYPER - XIAMENPETRO - XINJIANG HYPER - SHANGHAI SUPER - CHENGDU GROCERY - LIAONING SUMMER CONSUMER PROMOTION – “HONOR OF KINGS” UNDER-T
Slide 39: 2019 Champions
2019CHAMPIONS LEWIS HAMILTON 6X FORMULA 1 CHAMPION KYLE BUSCH 2X MONSTER ENERGY NASCAR SERIES CHAMPION FABIO QUARTARARO MOTOGP ROOKIE OF THE YEAR YOUNGEST-EVER MOTO GP POLE WINNER TIGER WOODS 2019 MASTERS CHAMPION ELI TOMAC 3X MOTOCROSS CHAMPION NYJAH HUSTON STREET LEAGUE SKATEBOARD CHAMPION JON JON
Slide 40: X Games Champions 2019
XGAMES CHAMPIONS 2019 WINTER 18 TOTAL MEDALS WON SUMMER 14 TOTAL MEDALS WON CHLOE KIM SNOWBOARD SUPERPIPE GOLD CASSIE SHARPE SKI SUPERPIPE GOLD CODY MATECHUK SNOW BIKECROSS GOLD NYJAH HUSTON STREET BEST TRICK GOLD MIKE VARGA DAVE MIRRA’S BMX PARK BEST TRICK GOLD JARRYD McNEIL STEP UP GOLD DOUG HENRY
Slide 41: Major Series Sponsorships 2019
MAJOR SERIESSPONSORSHIPS 2019
Slide 42: MotoGP
MOTOGP THE LEGEND MONSTER ENERGY TEAM GLOBAL VIEWERSHIP: 433M HOMES REACHED THE UP-AND-COMERS MAVERICK VINALES 2 – 2019 WINS ALEX RINS 2 – 2019 WINS Source: Dorna VALENTINO ROSSI 9X MOTOGP CHAMPION JOAN MIRFABIO QUARTARARO 2019 ROOKIE OF THE YEAR
Slide 43: UFC Sponsorship
UFC SPONSORSHIP THE BIGGEST FIGHTS CONOR McGREGOR DONALD “COWBOY” CERRONE VS JANUARY 18, 2020 DANIEL CORMIERROSE NAMAJUNASJON JONES UFC LIGHT HEAVY WEIGHT CHAMPION JORGE MASVIDAL UFC BMF CHAMPION
Slide 44: E-Sports 2019
E-SPORTS2019 TOP TOURNAMENTSTOP TEAMS TEAMS WON 44 MAJOR TOURNAMENTS 211,539,210 VIEWS* EVIL GENIUSES NATUS VINCERE 44,629,677 UNIQUE VIEWS* ALLIANCE TEAM LIQUID Source: Liquidpedia.net
Slide 45: Music 2019
MUSIC 2019 TOP ARTISTSTOP FESTIVALS BUN BANTHRAXFIVE FINGER DEATH PUNCH COLE SWINDELPAPA ROACHTECH N9NE JONATHAN DAVIS
Slide 46: Social 2019 Key Highlights
SOCIAL 2019 KEY HIGHLIGHTS 475K+ HOURS OF CONSUMER ATTENTION 5B+ REACH*TOTAL IMPRESSIONS 200MM+ ENGAGEMENTS 550MM+ VIDEO VIEWS 2MM+ MENTIONS BY CONSUMERS 40MM+ FOLLOWERS WORLDWIDE KEN BLOCK’S CLIMBKHANA TWO 9.6 MILLION VIEWS 7-ELEVEN/TWITCH GAMING PROMO MONSTER MULE ULTRA SHOPPING-ENABLED MEDIA
Slide 47: U.S. National Promotions 2019
U.S. NATIONAL PROMOTIONS 2019 JANUARY - APRILMAY – AUGUST 28.5 MILLION TABS REDEEMED FOR MONSTER GEAR SEPTEMBER - DECEMBER
Slide 48: U.S. National Promotions 2020
U.S. NATIONAL PROMOTIONS 2020 MARCH - MAYJUNE - AUGUSTSEPTEMBER - DECEMBER PURCHASE MONSTER – EARN TICKETS OR HALO PRIZES
Slide 49: Inclusive Marketing 2019
INCLUSIVEMARKETING 2019 DUB SHOW TOURSNEAKER CULTURELATIN MUSIC HISPANIC FESTIVALS BREAKDANCERSINFLUENCERS 35 MILLION REACH
Slide 50: Ultra Full Flavor - Zero Sugar
ULTRA FULL FLAVOR – ZERO SUGAR BRAND AMBASSADORS: BELLA TWINS 36 MILLION SOCIAL MEDIA FOLLOWERS, 4.5 MILLION VIEWS HIT TV SHOW & TALK SHOW FAVORITES SOCIAL MEDIA CAMPAIGN 230 MILLION EXPOSURE ON PARTNER WEBSITES INFLUENCER REACH 19 MILLION
Slide 51: Java Coffee with Attitude
JAVA COFFEE WITH ATTITUDE EVENT ACTIVATION STAGECOACH NATIONAL COFFEE DAY CAMPAIGN 29 MILLION REACHED INFLUENCERSFOOD BEAST COLLABORATION NATIONAL CONSUMER PROMONEW PRODUCT INTRO 26 MILLION IMPRESSIONS
Slide 52: Muscle Monster
MUSCLEMONSTER #1 U.S. ENERGY + PROTEIN DRINK ROBUST DIGITAL CAMPAIGNSELITE PERFORMANCE ATHLETESNATIONAL FITNESS EVENTS
Slide 53: Hydro
HYDROHARD-CHARGING HYDRATION TARGETED DIGITAL CAMPAIGNSPRO CYCLING SPONSORSHIPSAVP NATIONAL PROMOTION
Slide 54: Monster U.S. Innovation 2019
MONSTER U.S.INNOVATION 2019 NATIONAL LAUNCHNATIONAL LAUNCH
Slide 55: Monster U.S. Innovation 2020
MONSTER U.S.INNOVATION 2020 WATCH THIS SPACE
Slide 56: Reign Over NYC social campaign
1,475,227 views · Liked by jodLpursel and vanapps reignbodyluel 200 of the world's strongest men and women took to the streets of New York with a simple message. Inspire. Motivate. Achieve. #ReignOverNYC #yourreignyourrules #ReignBodyFuel rT n n flauwlesss @that..guy_delta he won this year as well t
Slide 57: U.S. Innovation 2019
U.S. INNOVATION 2010 i TOTAL BODY FUEL” REIGN |REIGN |REIGN |REIGN [REIGN |/REIGN |REIGN |REIGN IREIGN
Slide 58: U.S. Innovation 2020
U.S. INNOVATION2020 WATCH THIS SPACE WATCH THIS SPACE JAN. 2020
Slide 59: Strategic Brands Innovation 2019
STRATEGIC BRANDSINNOVATION 2019
Slide 60: Strategic Brands Innovation 2020
STRATEGIC BRANDSINNOVATION 2020 AUSTRALIA U.S. BELGIUM RUSSIA WATCH THIS SPACE NATIONAL LAUNCH
Slide 61: NOS
NOSGET AFTER IT 300 MG CAFFEINE, BCAA AMINOS NATIONAL MEDIA DELIVERED OVER 230M IMPRESSIONS ATHLETES & PARTNERS 8 ATHLETES / 185+ EVENTS INFLUENCER CONTENT & PARTNERSHIPS GENERATED OVER 12M VIEWS INNOVATION
Slide 62: Full Throttle
FULL THROTTLEHARD WORKING, EASY DRINKING BIKE CULTURE, TAYLOR SCHULTZ & BIG AL 250MG OF CAFFEINE COMING 2020 US SPECIAL FORCES OFFICER, TIM KENNEDY DIGITAL MEDIA TRIAL AND CONSIDERATION TARGETED MEDIA / 4M IMPRESSIONS NATIONAL EVENTS 15 NATIONAL BIKE CULTURE EVENTS THROUGHOUT THE COUNTRY PARTNERS &
Slide 63: Relentless
RELENTLESS BE RELENTLESS HIP-HOP, GRIME & ELECTRIC MUSIC CREDIBLE KNOWN ARTIST COLLABORATIONS MAJOR FESTIVALS SCENE CREDIBLE EVENTSGRASS ROOTS SUPPORT
Slide 64: Burn
BURN BURN IT DOWN DELIVERING ICONIC PARTY MOMENTS PARTY DESTINATIONSPARTY WITH YOUR FAVORITE ARTISTINFLUENCERS
Slide 65: Live+
LIVE+ENERGY FOR THE ADVENTURE ADVENTURE SPORTS TARGETED DIGITAL SUPPORT FACEBOOK, INSTAGRAM, GOOGLE & MORE TO REACH CUSTOMERS WHERE THEY HANG THE MOST NATIONWIDE PARTNERSHIPS CREATION OF EPIC LOCALLY CREATED CONTENT SURROUNDING OUR ASSETS PROMOTE TRIAL EDUCATION AND TRIAL OF PRODUCTS ACROSS NEW ZEAL
Slide 66: Mother
MOTHER ENERGY TO EXPLORE, CREATE, HAVE FUN & LIVE MUSIC AND ADVENTURE
Slide 67: Play
PLAY LIFE IS A SONG, PLAY IT! LOCAL URBAN MUSIC AND STREET CULTURE
Slide 68: Nalu
NALU FRUITY ENERGIZER KEEPS YOU GOING THROUGH THE DAY! ABOVE THE LINE MASS SAMPLING INSTORESPONSORSHIPDIGITAL
Slide 69: Predator
PREDATOR RULE YOUR KINGDOM! AFFORDABLE ENERGY RAUL JIMENEZ: MEXICAN SOCCER STAR TEMPLATE WILL BE MODIFIED TO FEATURE LOCAL HERO
Slide 70: Solid Financial Results
SOLID FINANCIAL RESULTS 27 CONSECUTIVE YEARS OF INCREASED SALES SINCE THE ACQUISITION OF THE HANSEN BEVERAGE BUSINESS IN 1992. ACHIEVED $3.8 BILLION IN NET SALES IN 2018 UP 13% OVER NET SALES OF $3.4 BILLION IN 2017. FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2019, ACHIEVED $3.2 BILLION IN NET SALES UP
Slide 71: Share Repurchase Summary 2019
SHAREREPURCHASESUMMARY 2019 SHARES PURCHASEDAVERAGE PRICE (EXCLUDING BROKER’S COMMISSION) GROSS AMOUNT (EXCLUDING BROKER’S COMMISSION)
Slide 72: Net Sales ($ in millions)
($ IN MILLIONS) $3,807 26.7% CAGR TO DECEMBER 2018 $2,061 $2,246 $2,465 $2,723 $3,049 $3,369 $2,883 $3,184 $1,703 $904 $1,034 $1,143 $1,304 $110$180 $349 $606 2003200420052006200720082009201020112012201320142015201620172018YTD 9/30/18 YTD 9/30/19
Slide 73: Gross Profit ($ in millions)
INCOME ($ IN MILLIONS) $1,199 $1,284 $1,085 $1,086 $894 $977 $748 $551$573 $456 $337$348 $10$34 $103 $159 $231 $164 2003200420052006200720082009201020112012201320142015201620172018YTD 9/30/18 YTD 9/30/19
Slide 74: Operating Income ($ in millions)
INCOME (“OI”) ($ IN MILLIONS) 38.5% CAGR TO $1,184 $1,244 $1,317 * Adjusted operating income is a non-GAAP financial measure that includes adjustments for (1) termination costs to prior distributors; $10$34 DECEMBER 2018 $334$346 $256$282 $175 $103 $457 $555 $602 $774 $950 $1,007 $1,094 (2) professi
Slide 75: Net Income ($ in millions)
($ IN MILLIONS) $993 $713 $821 $754 $853 $483 $547 $6$20 $63 $98 $149 $108 $209$212 $286 $340$339 2003200420052006200720082009201020112012201320142015201620172018YTD 9/30/18 YTD 9/30/19
Slide 76: Reported Diluted Earnings Per Share
MONSTER BEVERAGECORPORATION REPORTED DILUTED EARNINGS PER SHARE ADJUSTED FOR STOCK SPLITS $1.76 $1.56 $1.42 $1.33 $1.19 $0.92$0.95 $0.01$0.04 $0.11 $0.17 $0.25 $0.18 $0.37$0.38 $0.51 $0.62$0.65 2003200420052006200720082009201020112012201320142015201620172018YTD 9/30/18 YTD 9/30/19
Slide 77: Balance Sheet Highlights
MONSTER BEVERAGECORPORATION BALANCE SHEET HIGHLIGHTS ($ IN THOUSANDS) SEPTEMBER 30, 2019DECEMBER 31, 2018PERCENTAGE CHANGE CASH & CASH EQUIVALENTS$717,617$637,51313% SHORT-TERM INVESTMENTS$587,356$320,65083% LONG-TERM INVESTMENTS$14,370-TOTAL INVESTMENTS$601,726$320,65088% TOTAL CASH & INVESTMENTS$1
Slide 78: Third Quarter 2019 Results
MONSTER BEVERAGECORPORATION ($ IN MILLIONS EXCEPT PER SHARE DATA) REPORTED NET SALES +11.6% REPORTED OPERATING INCOME +16.5%* REPORTED NET INCOME +11.6%* REPORTED DILUTED EPS +14.0%* $1,134 3Q183Q19 $395 3Q183Q19 $299 3Q183Q19 $0.55 3Q183Q19 *After distributor termination costs of $14M for 3Q18. The
Slide 79: Nine Months 2019 Results
MONSTER BEVERAGECORPORATION ($ IN MILLIONS EXCEPT PER SHARE DATA) REPORTED NET SALES +10.4% REPORTED OPERATING INCOME +11.1%* REPORTED NET INCOME +13.1%* REPORTED DILUTED EPS +16.9%* $3,184 20182019 $1,086 20182019 $853 20182019 $1.56 20182019 *After distributor termination costs of $27M and $11M fo
Slide 80: [LOGO]
[LOGO]
Monster Beverage — Investor Presentation (January 2020) on 6ix