Laird Superfood, Inc. · AMEX:LSF
Laird Superfood — Investor Presentation (November 2023)
21 slides from Laird Superfood's investor presentation, Nov 30, 2023
Slide 1: Laird Superfood
Slide 2: Forward looking disclaimer
Forward looking disclaimer Cautionary “Safe Harbor” statement Under the Private Securities Litigation Reform Act of 1995: This presentation and the accompanying oral presentation contain “forward-looking” ‘Satementsthatare zedon the Company scurren expectation or orecazto future eventeand arent guar
Slide 3: Creating a world where superfoods fuel optimal daily performance
Creating a world where superfoods fuel optimal daily performance by providing great tasting, innovative, highest-quality superfoods that support the health and wellness journey of our consumers.
Slide 4: Laird Superfood was founded by two athletes training for the ultimate life
Laird Superfood was founded by two athletes training for the ultimate life Laird Hamilton Gabby Reece AIRD BUPERFOOR Fuel yourride Big Wave Surfer and pioneer of action water sports ‘The Gabby Reece show podcast host Innovator + Best-selling author + Author Former professional volleyball player + Fi
Slide 5: Laird Superfood Strategic Plan
Laird Superfood Strategic Plan critical capabilities and improve our work processes + Continue to simplify work processes and ITinfrastructure + Train/hire critical employees to elevate business performance Improve our P+L and accelerate the path to profitability + Optimize pricing and leverage scal
Slide 6: LSF investment highlights
_ LSF investment highlights vd Plant-based, clean, functional ingredients that are on-trend with consumers a Large and growing addressable market across core categories v Highly engaged founders with strong equity, reach and relevance ia Strong brand equity, net promoter score, and active social com
Slide 7: LSF executive team with extensive experience
LSF executive team with extensive experience 4 vA Martha Opela ‘Anya Hamill Jared Larkin CEO | President FO VP, Marketing ‘vp, Supply Chain + President and CEO since + Chie Financial Ofer + one SF May 2022 + vPof Supply Chan snce Janay 2022 since uly 2022 August 2022 + Markting Oector, nani tn ke +
Slide 8: Laird Superfood portfolio spans large categories
Laird Superfood portfolio spans large categories Liquid and Powder Coffee, Tea and Hot Snack, Nutrition, Hydration & Beverage Coffee Creamers Chocolate Products Performance Bars Enhancing Supplements Total Addressable 3 billion Markt oZ2 blo (tam) \Niig
Slide 9: Consumers are upgrading to a new generation of functional food and beverage
~ Consumer are upgrading to anew generation of functional _~» food and beverage 59% 83% +39% Of consumers agree that functional drinks Of consumers claim to have recently used Growth in Functional / Mushroom based > help them accomplish their health goals beverages containing at least one products i
Slide 10: LSF sales in the Natural Channel are accelerating
__LSF sales in the Natural Channel are accelerating LSE Natural Channel Sales Growth 104% 84% 65% 66% 52% la 459% Sprouts Whole Foods Tu Natural Tt Natural + Whole Foods Mu Be ms
Slide 11: Dramatic improvement in our e-comm media spend efficiencies
Dramatic improvement in our e-comm media spend efficiencies LSF- Amazon Media Spend and Return LSF- DTC Paid Media Spend and Return, SK pea rosesaletSn) cos 200
Slide 12: Strong retail takeaway in 2023
Strong retai takeaway in 2023 . SF Total Brand Dollar Growth by Quarter SF Liquid Creamer Dollar Velocity Change by Quarter > MULO + Natural + Whole Foods 12Wending 9/10/2023 é 29% 28% 24% ox 12% Q122 Q222 0322 Q422 Q123 0223 9323 MULO Food Natural RD zat NU:
Slide 13: 3Q23 Financial Performance
3Q23 Financial Performance “WIRD LAIRI LAIRD DAILY GREENS 4 ? SUPERFOOD CREAMER. JE ac pense
Slide 14: Financial highlights
Financial highlights yr — eG “ — 4D 6 (Fe = ‘ Q3 LSF net sales returned to growth and gross margin reached nearly 30%* $9.2 million net sales grew 4%, versus prior year period, driven by expansion in Retail and Club, offsetin part by lower E-commerce sales. * Wholesale added up to 47% of total net s
Slide 15: Financial results
Financial results* 3023 $9.2M 29.5% $3.2M. 3022 ($2.8M) $3.8m 23.4% $4.9M ($5.6M) YoY change
Slide 16: EBITDA losses consistently getting smaller
EBITDA losses consistently getting smaller EBITDA losses* narrowing ona sequential basi Gross margin improvement on consistent sales sn Net Sales* Gross Margin* sm 9) $38 $35 $5.1 $4.9 “$55 Q1'22 Q2'22 03/22 Q4'22 Q1'23 Q2'23 93/23 QUAD Qaize 1OS2E ADRs EON ISL hae Gags — Gross Margin, % of Net Sale
Slide 17: Q323 results
< Q323 results* S Net sales, $M Gross profit, $M Net loss*, $M $3.8 $9.2 $27 \ $21 i $2.8 “$5.6 a3'22 93'23 03'22, 03°23 0322, 03'23 Net Sales +4% due to: Grossmarginof 29.5%, spins versus + Net lossimproved by $2.8 + Wholesale +43% prioriysar even by: million due to expanded = Retail 2% + Transitio
Slide 18: Q323 sales mix
Q323 sales mix Gross sales by productline Net sales by channel Wholesale Ill Coffee, fea, and Hot Chocolate Products Hil ecommerce Ill Harvest Snacks and other food items [lll Hydration and Beverage Enhancing Supplements _ ote
Slide 19: Reduced costs and greater capacity in Supply Chain
; Reduced costs and greater capacity in Supply Chain Fixed expenses, $K ‘B02 Powder Creamer pectin manufacturing cost, $(e.g.) $720 $192 a $516 a3 22 $0.95 W323 ‘Overhead 450 $81 $66 Tolling/Labor Labor Overhead 2022 2023 Units (K) + In 2023, we transitioned to a fully outsourced variable cost Suppl
Slide 20: Slowing burn to exit 2023 with ~$6M cash
Slowing burn to exit 2023 with ~$6M cash LSF projected quarterly cash balance ($M) $119 $10.6 3/31 ACT 6/30ACT 9/30ACT
Slide 21: Gross margin outlook: FY24 and beyond
33%- 36% 350+ 27% 20% FY22ACT YIDQ3AcT Q8'236 Fy24 and beyond + Margins dampened by + First 9monthspostco- + Continued benefit of an asset + Selective pricing/trade underutilization and pack transition shows light co-packed model. optimization, trad overneencoete eT points Gross martin Liquid Creame
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