Slide 1: hub by Premier Inn
by Premier Inn urban friendly casual contemporary connected smart compact
Slide 2: Disclaimer
Disclaimer Th presentation (the “Presertatir”) is provided ona strictly private and corfidential bass for irformation purposes arky By attending or readire ths Presentation, you will be deemed to have agreedto the cblizatiore and restrictions set cut bel aw Without the express prior written corsert
Slide 3: Accessing 'new customer segment'
Accessing ‘new customer segment’ * lower price point An additional flexible format that enables us to access buildings not suitable for Premier Inn Benefits from Premier Inn scale (i.e. digital, property expertise, operational excellence) Drives attractive returns from high cost locations (notably L
Slide 4: Lower cost, lower price, good returns
Lower cost, lower price, good returns hub compared to Premier Inn” 45% smaller room footprint 25% lower build costs 25% lower operating costs 4 * Whitbread internal projections
Slide 5: Hub offers a new superior, compact, City Centre hotel
5 Hub offers a new superior, compact, City Centre hotel @ Higher price Holiday Inn Express Ibis F >remier Inn Days Comfort Inn Inn Higher quality Travelodge Ibis budget Tune Hotels easy Hotel Indicative, not to scale Larger room size (sq ft) Days Ibis Holiday Inn Inn Express Travelodge Lower Higher
Slide 6: Site purchased 2012
Site purchased 2012 Freehold acquisition price £22m Construction price £11m Total capital £33m Opened November 2014 163 rooms, 11.4sqm Early days - first eight weeks ARR c.£90 (c.20% lower than Central London*) Occupancy 82% (similar to Central London*) 100% booked direct Leveraging premierinn.com
Slide 7: Early guest feedback
Early guest feedback @ * Trip Advisor scores 4.0 - 86% excellent or very good experience — Value - 4.5 — Room - 4.0 Cleanliness - 5.0 — Service - 4.5 » Single/dual occupancy’ - hub 50:50, Premier Inn Central London? 15:85 £ : = » Business/Leisure’ - hub 40:60, Premier Inn Central Londont 40:60 "comb
Slide 8: hub - tripadvisor listed reviews
hub - tripadvisor listed reviews “No baggage store - £9 to leave it at Charing Cross." ©© tripadvisor’ "A gem of a hotel, SS everything you need for a weekend away." "Space age hotel, totally fab." "Location, Location, Location" "Free wifi, fantastic bed and the kind of good bedroom lighting “Kept s
Slide 9: Next stages of development
Next stages of development * Trial two room sizes to broaden appeal * Larger rooms of 14.5 sq m under test Gives the potential to access broader customer base Double occupancy — Increase length of stay
Slide 10: Rooms
Rooms EBITDA per room Total EBITDA Cost per room* Total capital 163 c.£27k c.£4.5m c.£202k £33m by Premier on 453 c.£33k c.£15m c.£264k £120m
Slide 11: Current committed pipeline
Current committed pipeline 1,984 rooms committed, London 10 hotels c.2,500 rooms by 2018 Ond6n-Capital College 416 rooms committed, Edinburgh ener wae c.500 rooms } NG& by 2018 >) WHITBREAD
Slide 12: hub pipeline
St Martin’s Lane, Tower of London, Shoreditch, Bank, Farringdon, Dacre Street, King’s Cross, Tothill Street Spitalfields & Goodge Street Caltongate, Rose Street & Torphichen Street hub pipeline 1 hotel 2 hotels 6 hotels 4 hotels Freehold Leasehold Leasehold 1,627 357 416 £197k £13k £9k £321m £4m £4m
Slide 13: by Premier Inn
by Premier Inn