Laird Superfood, Inc. · AMEX:LSF
Laird Superfood — Q4 2023 Earnings Presentation
26 slides from Laird Superfood's earnings presentation, Mar 15, 2024
Slide 1: | LARD
te nN | LARD
Slide 2: Forward looking disclaimer
Forward looking disclaimer
Slide 3: Our Mission
Our Mission: To fuel optimal daily performance by providing great-tasting, innovative, highest-quality superfoods that support the health and wellness journey of our consumers.
Slide 4: Laird Superfood was founded by two athletes and built to be a nutrition powerhouse
Laird Superfood was founded by two athletes and built to be a nutrition powerhouse to fuel their activities and life Laird Hamitton Gabby Reece
Slide 5: Laird Superfood Strategic "Plan on a Page"
Laird Superfood Strategic “Plan on a Page” ial employees to elvate busines performance fy work processes an inate Improve our P+L and accelerate the path to profitability 1 Pure conan oppartuntes ithnadcert to ur ore ports
Slide 6: Plant-based, clean, functional ingredients that are on-trend with consumers
Plant-based, clean, functional ingredients that are on-trend with consumers Large and growing addressable market across core categories Highly engaged founders with strong equity, reach and relevance Strong brand equity, net promoter score, and active social community Actively scaling digital platfo
Slide 7: LSF executive team with extensive experience
LSF executive team with extensive experience General counse!
Slide 8: The Laird Superfood portfolio spans large, attractive categories
The Laird Superfood portfolio spans large, attractive categories 2 / Br Uguid and Powder Coffee, Tea and Hot snack, Nutrition, Hydration & Beverage Coffee Creamers Chocolate Products PerformanceBars _EnhancingSupplements. == —_ =| Ea -
Slide 9: Consumers are upgrading to a new generation of functional food and beverage
; ~ Consumer are upgrading to anew generation of functional _» food and beverage aie _ 59% 83% +39% consumes ae that ction inks _Otcansmer cmt ave ce wed___ Growth n Fanci / Moo aed » ip them acct the heath gus onngecotinng lester ‘roduc in Cateed Gamer fonction aim,
Slide 10: LSF steadily increasing Wholesale business each year since 2021
Slide 11: Wholesale becoming a larger share of LSF business
_ Wholesale becoming a larger share of LSF business ) ss os wm 20 ama asa? as as as aes
Slide 12: 2024 Natural Channel distribution points +24%, continuing years-long growth trend
2024 Natural Channel distribution points +24%, continuing years- long growth trend Laird Superfood rolling 12 weeks distribution metrics, Natural oS ERREETEE
Slide 13: Dramatic improvement in our e-comm media spend efficiencies
_ Dramatic improvement in our e-comm media spend efficiencies {SF- DTC Paid Media Spend and Return, $K {SF Amazon Media Spend and Return
Slide 14: Marketing plan includes a strong emphasis on key podcast partnerships
Marketing plan includes a strong emphasis on key podcast partnerships and continued emphasis on Laird and Gabby vain THE NEW YEAR. SHAWN RYAN LAIRD HAMILTON,
Slide 15: Recently activated an aggressive PR campaign with Laird & Gabby
_ Recently activated an aggressive PR campaign with Laird & Gabby
Slide 16: And have stepped-up our use of influencer marketing
And have stepped-up our use of influencer marketing
Slide 17: 4Q23 Financial Performance
4Q23 Financial Performance >—) > a {— J ¥, My WZ i a \ hi» Q) surenreoo © someRuee? 2)
Slide 18: Financial highlights: Q4 LSF net sales returned to growth and gross margin exceeded 40%
@ @ al high! ights: Q4 LSF net sales returned to growth and gross margin reached exceeded 40% + $820 net sates row 3% versus pir ya peo, ven by growth both the Wholesale and Cub channels + Ecommerce conibuted 6 of ttl net sales in 423 and re 12% driven by OTC performance (0108), wichincessed behind
Slide 19: Financial results
Financial results sar hangs me 5 a a _| ant Dee i a sm] stem E i seam aay
Slide 20: Gross margin
am wate ats ats aes ates + Unlike many peers, LF Gross Margin includes reduction for Distribution costs (e,is2 "Landed Gross Margin") + 2023;mprovement dive by closure of own LF facilities and move to assetsight Supply Chal, 38 wel asthe \ranstion to. new manufacturer for liquid creamer f + Further
Slide 21: Net (Loss)/Income by quarter over the last two years
Net (Loss)/Income by quarter over the last two years S27 sta S155 an oan wn ewes
Slide 22: Q423 results (excluding one-time adjustments)
\ Q423 results (excluding one-time adjustments) Nets Sat ros prot, $4 cor [2 ann 0823 CT Netincome/tos $4 Net Sales 199 0 ‘ross margin of 39.6%, #21 pins versus + Netion improved by $43 Wholesale «3% bce year deny tion duet expanded eal 1% + Manson asi fe oacer Larkvocsreail orc Hox DIC promotional
Slide 23: 2023 sales mix
2023 sales mix byproduct ine Netaslesby canna
Slide 24: Total Cash (Burn)/Gain
Slide 25: Ending 2024 with over $5M cash
ing 2024 with ‘over $5M cash — Ss 2 _ Slowing burn to target exi LS projected cash balance ($M) lh 2 + Seasonal product inventory buildin late Q2/ ear 03 will deplete Cash, which we are targeting to remain >$4.0M s4 ‘+ Will rebuild Cash position during Q3-Ca4 as we sell through Seasonal inventory an
Slide 26: Gross margin outlook
Gross margin outlook* smanufottin ited invemory a Insuppt of changes 0