Slide 1: Investor Update
Investor Update April 2024 AUDIOBOOM.COM
Slide 2: Stuart Last and Brad Clarke, CEO and CFO
STUART LAST BRAD CLARKE CHIEF EXECUTIVE CHIEF FINANCIAL OFFICER OFFICER 1
Slide 3: 1. Podcast Market & Business Model
1. PODCAST MARKET & BUSINESS MODEL 2
Slide 4: Podcast Industry – Opportunity
Podcast Industry – Opportunity 2023 2030 $4 Billion Projected 22% CAGR $16 Billion Global Revenue Global Revenue DRIVEN BY AUDIENCE AND LISTENING GROWTH 120% 47% 50% 1.2 135m 9 hours billion hours 92m x 6 hours = 552m hours 2019 2023 2019 2023 2019 2023 US PODCAST LISTENERS TIME SPENT LISTENING TOTA
Slide 5: Business Model
Business Model AUDIOBOOM POWERS PODCASTING OUR PLATFORM CONNECTS ADVERTISERS WITH CONTENT, AND DISTRIBUTES TO AUDIENCES GLOBALLY AUDIENCE CREATORS ADVERTISERS 4
Slide 6: The Model Delivers Growth
The Model Delivers Growth AUDIOBOOM REVENUE (US$M) AND GROWTH OPPORTUNITY 260 Industry 22% CAGR Audioboom 44.1% CAGR 74.9 78.8 60.3 65 22.3 26.8 6.1 11.7 2017 2018 2019 2020 2021 2022 2023 2024E 2030 The Audioboom model has consistently delivered revenue growth: 1,200% or 44.1% CAGR between 2017 and
Slide 7: 2. Performance Update
2. PERFORMANCE UPDATE 6
Slide 8: Q1 2024 Financial Overview
Q1 2024 Financial Overview $17.1M $0.1M $3.1M Q1 2024 REVENUE Q1 2024 ADJ. EBITDA CASH Continued growth Second successive quarter $3.7m at 31st December following Q4 2023 return of adjusted EBITDA profit 2023 to growth Fixed cost base enables Expected cash burn due to Up 11% vs Q1 2023 g
Slide 9: KPI's – Brand Count
KPI’s – Brand Count BRAND COUNT REVENUE FROM CUSTOMER BASE 8,406 8,042 8,100 7,960 PERFORMANCE BRANDS 6,498 5,699 5,944 5,638 4,045 3,634 3,745 AWARENESS BRANDS 3,171 2,262 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 21 21 21 21 22 22 22 22 23 23 23 23 24 Total Brand count increased by 23% ‘Performan
Slide 10: KPI's – Brand Count
KPI’s – Brand Count BRAND COUNT 8,406 8,042 8,100 7,960 6,498 5,699 5,944 5,638 Since launching Brand unit in Q3 2023 Audioboom now works with 8 of the top 15 agencies for US digital advertising 4,045 3,634 3,745 3,171 2,262 New Executive Hires beginning Q2 2024 will further the expansion of Audiobo
Slide 11: KPI's - Downloads
KPI’s - Downloads GLOBAL DOWNLOADS - monthly (M) US PODCAST PUBLISHER RANKINGS (AUDIENCE REACH) 126 124 125124127 113 110 110 110 108 99 92 87 81 77 73 63 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 20 20 20 20 21 21 21 21 22 22 22 22 23 23 23 23 24 Monthly downloads in Q1 2024 of 110 milli
Slide 12: KPI's - Downloads
KPI’s - Downloads GLOBAL DOWNLOADS - monthly (M) 126 124 125124127 113 110 110 110 108 99 92 87 81 77 73 63 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Source: Podnews February 2024 20 20 20 20 21 21 21 21 22 22 22 22 23 23 23 23 24 Monthly downloads in Q1 2024 of Audioboom has been more
Slide 13: KPI's – E-CPM
KPI’s – E-CPM E-CPM ($ per 1000 downloads) SHOWCASE – ADVERTISING MARKETPLACE $59 DEMAND $56 $56 $55 PROGRAMMATIC ECOSYSTEM| INTERNATIONAL SALES | DIRECT SALES $54 $52 $51 $49$50 $43 $41 SHOWCASE $41 $38 $36 $37 $30 SUPPLY $26 1b+ IMPRESSIONS | 8,000 PODCASTS Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q
Slide 14: KPI's – E-CPM
KPI’s – E-CPM E-CPM ($ per 1000 downloads) INVENTORY/SUPPLY: AVAILABLE AVAILABLE ADVERTISING ADVERTISING IMPRESSIONS IMPRESSIONS $59 $56 $56 $55 $54 $52 28% $51 $49$50 1.1 billion $43 860m $41 $41 $38 $36 $37 March 2023 March 2024 $30 $26 Audioboom has stepped up inventory extraction initiative to
Slide 15: Revenue & Cost Analysis
Revenue & Cost Analysis AUDIOBOOM REVENUE and OPEX 20.5 21 19.5 19.2 STAFF 18.4 TECH 16.9 17.1 16 16.4 OTHER 15.4 REVENUE 14 13.2 9.5 2.8 3.1 3.1 2.7 2.8 2.6 2.7 2.1 2.5 2.6 2.6 2.1 2.4 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 • Q1 24 op
Slide 16: Working Capital
Working Capital AUDIOBOOM WORKING CAPITAL ANALYSIS Revenue Cash Collected Payments made Cash Held 21 19.5 21.8 19.2 18.4 19.8 19.3 17.1 19.1 16.4 18.3 16 18.6 17.6 15.4 17.4 17 17 16.616.5 14 16.9 16.7 16.8 16.3 15.9 14.8 8 8.1 5.8 5.3 5.1 3.3 3.7 3 3.1 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 202
Slide 17: 3. Future Focus
3. FUTURE FOCUS 16
Slide 18: Future Focus
Future Focus Network Growth; Q1 signings provide 4 million monthly downloads in 2024 Strong new business pipeline with independent shows transitioning to more stable networks Accelerated inventory creation to offset negative impacts of Apple’s iOS17 changes that have reduced downloads industry
Slide 19: Future Focus
Future Focus 2024 Revenue; Audioboom currently has more than $55m of revenue booked for 2024… up $11m from January trading update Q1 Revenue and future bookings exactly where we need them to achieve 2024 goals Creator Deals; Annual Minimum Guarantee obligation has been reduced by $5m since las
Slide 20: 2024 Outlook
2024 Outlook BLUECHIP INVENTORY SHOWCASE NETWORK EXPANSION + CREATION + GROWTH + CUSTOMER GROWTH = Forecasted record $78.8m 2024 Revenue + IMPROVED $5m DECREASE IN REVENUE MINIMUM SHARES GUARANTEES = Forecasted return to adjusted EBITDA profit
Slide 21: Q&A
«B Audioboom Q&A
Slide 22: Contact Us
CONTACT US Stuart Last Chief Executive Officer stuart@audioboom.com Brad Clarke Chief Financial Officer brad@audioboom.com