Pernod Ricard Sa · EURONEXT:RI
Pernod Ricard Sa — Investor Presentation (March 2020)
18 slides from Pernod Ricard Sa's investor presentation, Mar 10, 2020
Slide 1: North America Investor Call
North America Investor Call MARCH 10, 2020
Slide 2: Introducing Ann Mukherjee
Introducing Ann Mukherjee Chairwoman and CEO, Pernod Ricard North America + Over 30 years’ experience in a variety of sales and marketing roles including managing the Kraft Mac & Cheese, Kraft Singles, Taco Bell and Minute Rice brands for Kraft Foods. Followed by spells as Marketing Vice President f
Slide 3: Highlights
Highlights +North America is a Must-win market for Pernod Ricard, accounting for 21% of global Sales NORTH AMERICA SALES +US Spirits market growth has been strong, slightly ahead of its long-term trend of +4%, driven by sustained dynamics FY19 H1 FY20 vs. vs. FY18 H1 FY19 +Pernod Ricard USA is growi
Slide 4: Good performance in a mature Canadian market
Good performance in a mature Canadian market +Strong commercial performance of international brands, led by Jameson, The Glenlivet and Absolut +Positive restaging of Wiser’s FY19 OTC % +14% +9% +3% +6% 4 Source: ACD (Association of Canadian Distillers) 9L Sales over the counter Value, 52weeks ending
Slide 5: Strong US Spirits market growth at c. 4.5%
Strong US Spirits market growth at c. 4.5% NIELSEN & NABCA VALUE TRENDS PERNOD RICARD ESTIMATE MAT % CHANGE OF TOTAL MARKET GROWTH 6,6% COVERAGE VALUE Feb. 20 MAT 6,7% (Vol % market) (yoy % growth) 6,4% 5,4% 5,8% 5,6% Nielsen ~35% +4.8% 5,1% 4,9% 4,8% 4,1% NABCA ~20% +5.8% 2,5% 2,1% Rest of Market ~
Slide 6: Whiskey and Tequila the key growth drivers
Whiskey and Tequila the key growth drivers NIELSEN, $ VALUE TRENDS BY CATEGORY MAT % CHANGE 14,1% 6,0% 6,4% 4,8% 4,5% 1,6% 1,6% Total -0,6% Spirits Whiskey Vodka Tequila Cognac Rum Gin Cordials Share of market 35% 28% 10% 4% 8% 3% 9% % of Market Growth 44% 9% 27% 6% -1% 3% 2% 6 Source: Nielsen – TTL
Slide 7: Top states representing c. 35% of the US Spirits market
Top 4 states representing c. 35% of the US Spirits market Share of market 12% 8% 8% 7% FY19 Growth % 5.4% 3.7% 7.1% 3.0% 7 Source: Nielsen – TTL US XAOC + Liquor Plus, Nabca, Adams, Discuss, internal Pernod Ricard
Slide 8: Pernod Ricard North America's objective is clear, with 4 enablers
Pernod Ricard BEAT THE MARKET North FROM BRAND CENTRIC TO America’s 1 2 SIMPLIFY WAYS OF WORKING CONSUMER CENTRIC TO INCREASE SPEED TO MARKET objective is clear, with 4 enablers to achieve the ambition MAXIMISE FLAWLESS EXECUTION TO CONVERT 3 PORTFOLIO GROWTH 4 AT SHELF 8
Slide 9: Pernod Ricard North America is at the forefront of our global S&R strategy
Pernod Ricard Good times from a good place: North America is Pernod Ricard global S&R ambition for 2030 at the forefront of our global S&R EQUALITY & FUTURE LEADERSHIP PACKAGING AND WASTE strategy + Equal pay + Gender balanced + Ban on single use plastic POS top-management + Packaging: recyclable, r
Slide 10: Clear Spirits portfolio prioritization & tiered approach
Clear Spirits portfolio prioritization & tiered approach Growth Engine Growth Relays Bastions Future Growth Stars INNOVATION FOCUS 10
Slide 11: Jameson: Our growth engine
Jameson: Our growth engine EXPAND PORTFOLIO LEVERAGE ST. PATRICKS DAY TIERED STATE STRATEGY AND SCALE INNOVATION AND EXPAND OCCASIONS EXPANDING CONSUMER BASE 11
Slide 12: The Glenlivet: breaking conventions and setting new standards
The Glenlivet: breaking conventions and setting new standards UNLOCKING THE BRAND APPROACHABLE AND BREAKING THE SCOTCH BEYOND MEANINGFUL INNOVATION ACTIVATION CODES TRADITIONAL DRINKERS July July May 2016 2019 2020 12
Slide 13: Martell: building momentum as a modern Cognac brand
Martell: building momentum as a modern Cognac brand EXPANDING CONSUMER REACH DRIVING AWARENESS DRIVING VALUE THROUGH THROUGH SHARED OCCASIONS THROUGH INFLUENCER PORTFOLIO PREMIUMIZATION NETWORK 13
Slide 14: Extensive Agave range well positioned to capture share of booming category
Extensive Agave range well positioned to capture share of booming category ACCELERATING IN THE BUILDING AWARENESS IN CONSOLIDATING LEADERSHIP SUPER-PREMIUM SEGMENT ULTRA-PREMIUM WITH A IN MEZCAL LIFESTYLE / LUXURY BRAND 14
Slide 15: Bringing Absolut vodka back to relevance
Bringing Absolut vodka back to relevance COMING BACK TO TELL OUR RECRUITING LDA+ GEN Z INNOVATING IN A TIMELESS STORY THE NEXT GENERATION CULTURALLY RELEVANT WAY OF DRINKERS 15
Slide 16: Continued Malibu momentum
Continued Malibu momentum UTILIZING INFLUENCERS DRIVING EXCITEMENT CONNECTING THROUGH TO CONNECT AUTHENTICALLY WITH CONSUMER-CENTRIC CULTURALLY RELEVANT INNOVATION IN REAL LIFE EXPERIENCES 16
Slide 17: Continuing to diversify our portfolio of brands with future growth stars
Continuing to diversify our portfolio of brands with future growth stars SCALING UP NORTH AMERICAN WHISKEY LEVERAGING OUR LEADERSHIP SEIZING THE HIGH-END GIN WITH NEW PORTFOLIO IN IRISH WHISKEY OPPORTUNITY WITH SUPER-PREMIUM BRANDS 17
Slide 18: Pernod Ricard well-positioned to win in North America
Pernod Ricard well-positioned to win in North America PORTFOLIO CAPABILITIES BEAT THE MARKET 18