Slide 1: Rusta Q1 2026/27
Confidential Rusta Q1 2026/27 Cathrine Wigzell, CEO | Sofie Malmunger, CFO 9 September 2026
Slide 2: Agenda
Confidential Agenda 1. Business update 2. Financial performance 3. Outlook 4. Q&A
Slide 3: Business update
Confidential Rusta Q1 2026/27 Business update
Slide 4: Highlights in summary – Q1
Confidential Rusta Q1 2026/27 Highlights in summary – Q1 Sales growth and improved profitability across all segments More customers, higher conversion, increased sales per customer Five new stores in the quarter Store concept renewal continues to support like-for-like growth Continued posi
Slide 5: Profitable growth in all segments
Confidential Rusta Q1 2026/27 Profitable growth in all Q1 ’26/27 vs. ’25/261) Q1 ’26/27 vs. ’25/26 segments 9.9% Net sales growth in Q1 2.2% LFL2) growth excl. currency effects in Q1 Sales increase in all segments, with Other markets in the lead Increased gross margin with +1.7 p.p. to 44.3% F
Slide 6: Continued store expansion
Internal Multi-geography presence Continued store expansion Finland 52 +2 2481) stores in Sweden, Norway, Finland and Germany Norway 57 +2 Signed / approved 16 15 Sweden locations1) 40 6 3 129 +1 Planned openings FY 26/27 – 28/29 65-80 Germany 10 1) As of September 9th, 2026
Slide 7: Growing sales in our stores supported by our store concept renewal
Confidential Rusta Q1 2026/27 Growing sales in our stores supported by our store concept renewal Phase 1 of the updated store Supporting sales growth in line with Health & Beauty roll-out planned concept launched fall 2025 our expectations of 1.5-2.0 p.p. for September following implementation
Slide 8: Financial performance
Confidential Rusta Q1 2026/27 Financial performance
Slide 9: Sales growth and continued margin increase in Q1
Confidential Rusta Q1 2026/27 Sales growth and continued margin increase in Q1 Steady growth in net sales Continued margin expansion Growth in EBITA Net sales (MSEK) Gross profit (MSEK) & gross margin (%) EBITA (MSEK) 9.9% 14.5% 17.6% 3,489 1,546 3,174 1,350 330 280 42.3% 44.8% 40.9% Q1 '25/26 Q1 '2
Slide 10: Profitable growth in all segments
Confidential Rusta Q1 2026/27 Profitable growth in all segments Net sales growth across all segments EBITA margin expansion in all segments Q1’ 26/27 vs. Q1 ‘25/26 EBITA excl. IFRS 16 margin in Q1 LFL growth excl. currency effects EBITA excl. IFRS 16 margin increase +2.4% +3.2% +0.7% +2.4pp. +1.8pp.
Slide 11: Gross margin expansion drives profitability
Confidential Rusta Q1 2026/27 Gross margin expansion drives profitability Profitability drivers in Q1 2026/27 EBITA%, Q1 2026/27 • Positive sales KPI’s across the board • Gross margin increase due to successful range renewal and positive FX 9.5% • Good cost control despite many newly opened stores 8
Slide 12: Further strengthened cashflow and balance sheet
Confidential Rusta Q1 2026/27 Further strengthened cashflow and balance sheet Lower capital stable Strong cash flow from operating Net cash position of 587 MSEK activities (excl. IFRS 16) Net working capital (MSEK) Cashflow from operating activities (MSEK) Net debt excl. IFRS 16 (MSEK) % LTM sales x
Slide 13: Positioned to deliver on our financial targets
Confidential Financial targets Positioned to deliver on our financial targets Net sales Profitability Dividend growth policy • Rusta targets an • Rusta targets an EBITA • Rusta aims to annual average margin of around distribute 30-50 organic1) net sales eight percent in the percent of net profit gro
Slide 14: Outlook
Confidential Rusta Q1 2026/27 Outlook • Continued expansion - strategy unchanged • 14 new stores in pipeline for the fall • Roll-out of updated store concept – Health & Beauty • Stable sales development in August • Continued geopolitical uncertainty – higher freight costs and costs of goods by the e
Slide 15: Q&A
Confidential Rusta Q1 2026/27 Q&A
Slide 16: Thank you
Confidential Thank you Next event: Annual General Meeting September 18, 2026 Interim report Q2 2026/27 December 8, 2026