Yum China Holdings, Inc. · NYSE:YUMC
Yum China — Investor Day (October 2017)
18 slides from Yum China's investor day presentation, Oct 17, 2017
Slide 1: Digital & Delivery Update
Digital & Delivery Update Joey Wat | President & Chief Operating Officer, Yum China
Slide 2: Forward-Looking Statements
Forward-Looking Statements. Our presentation may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. We intend all forward-looking statements to be covered by the safe harbor provisions of the Pr
Slide 3: Digital
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Slide 4: Building a digital ecosystem across all points of the consumer journey
Building a digital ecosystem across all points of the consumer journey Before Store Efficiency and Reach In Store Enhanced Experience After Store Customized Service and Engagement Diversified ordering options Digital menu boards Pick-up Payment Entertainment Customized membership services Real time
Slide 5: KFC offers a complete digital consumer journey today
Before Store Virtual stores Pre-Orders Mobile Payment Mobile Payment Gifting E-gifting Card After Store Membership Entertain Wi-Fi / K-music 4,000+ Stores 97MM+ Members First month songs 570K+ 5,300+ virtual stores Pre-order From 1Q17 45% of sales KFC offers a complete digital consumer journey today
Slide 6: Pre-orders increase consumer convenience and transaction efficiency
Pre-orders increase consumer convenience and transaction efficiency Easy to order Multiple occasions
Slide 7: In-store digitization improves efficiencies and reinforces young and trendy image
In-store digitization improves efficiencies and reinforces young and trendy image Kiosk ordering Pick-up board Digital menu board Mobile payment K-music In-store WiFi Mobile ordering
Slide 8: $1.2bn in cashless payments in 3Q
$1.2bn in cashless payments in 3Q Other Cashless Payment ~15% Mobile Payment >45% Mobile & other cashless payments as % of company sales Payment Channels China is the world leader in mobile payment YUMC is one of the leaders in China
Slide 9: KPRO – A full digital experience
KPRO – A full digital experience KPRO Make 100% digital ordering experience possible KPRO Video Here
Slide 10: Further digital evolution to enable ordering across multiple party sizes and occasions
Further digital evolution to enable ordering across multiple party sizes and occasions
Slide 11: Membership programs are key enabler of the digital experience
Membership programs are key enabler of the digital experience: 120MN members cultivated in two years Launched in Oct 2015 Launched in Nov 2015
Slide 12: Currently a significant contribution to KFC system sales
Currently a significant contribution to KFC system sales Member sales as % of system sales
Slide 13: Member exclusive campaigns drive loyalty and frequency
Member exclusive campaigns drive loyalty and frequency 2017 Mar 30th Anniversary 2017 Sept 30th Anniversary 2017 Feb Spring Rising Day 2016 Nov Member Anniversary
Slide 14: Customized offers increase consumer engagement
Customized offers increase consumer engagement… Member’s day Birthday offering Free trial
Slide 15: Segmentation enables multiple brand objectives
Brand Champion Privilege Member Welcome Member Fans/ Customer Brand lovers Enhance Online Brand Image Heavy users Lock Share of Wallet Mass consumer Lower Cost of Reach Frequent users Increase Frequency Objectives …while segmentation enables multiple brand objectives
Slide 16: Further segmentation driven by differentiated offers
1 2 3 4 Pilot Product Launch 5 Data Driven Coupon Interaction via K-gold K- Lifestyle Brand Champion Welcome Member And further segmentation driven by differentiated offers Privilege Member Brand Champion KFC rewarded me with K-gold, that’s great! I will continue to support KFC!
Slide 17: Pizza Hut Super App launched integrating CRM & delivery
Launched on 1st July Next version: November Mobile self-ordering Delivery Pizza Hut Super App launched integrating CRM & delivery >3mn downloads in two months
Slide 18: Pioneering our digital vision
23_84 26_84 25_84 27_84 28_84 First steps in digital vision Pioneering our digital vision Leveraging KFC experience