Professional Diversity Network, Inc. · NASDAQ:IPDN
Professional Diversity Network — Investor Presentation (March 2016)
32 slides from Professional Diversity Network's investor presentation, Mar 16, 2016
Slide 1: Professional Diversity Network
PROFESSIONAL DIVERSITY NETWORKA Dynamic Operator Of Professional Networks Focused On Diversity www.prodivnet.com NASDAQ:IPDN Shares O/S 14.6MM Mgmt. Ownership 17.9%
Slide 2: Safe Harbor: Notice Regarding Forward-Looking Statements
SAFE HARBOR Notice Regarding Forward-Looking StatementsThis presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements regarding Professional Diversity Network’s (“PDN” or the “Company”) expected future financial positi
Slide 3: Who We Are
WHO WE ARE Financial Data As of September 30, 2015 3 A Career Consultation And Lead Generation Service A Dynamic Operator Of Professional Networks Focused On Diversity Online Professional Networking Communities With Career Resources Tailored To The Needs Of Various Diverse Cultural Groups With 6.8MM
Slide 4: Multicultural America
MULTICULTURAL AMERICA Source: Bureau of Labor Statistics’ “The Employment Situation—June 2012” U.S. Census Data Estimates That By 205083% Of The Growth In The Working Age Population Will Be Comprised Of New Immigrants And Their Children. Continuing Population Shift Is Changing The Professional Workf
Slide 5: Professional Diversity Network
PROFESSIONAL DIVERSITY NETWORK 5 * Source: Catalyst.org ONLINE DIVERSITY RECRUITMENTJob PostingsOnline Recruitment AdvertisingDiversity Recruitment Compliance ServicesCareer Fairs The PDN Network Consists Of Several Online Professional Networking Communities Dedicated To Serving Diverse Professional
Slide 6: Mobile and Tablet Friendly; PDN Affinities
Mobile And Tablet FriendlyOne Site For Every Screen Provides A Consistent ExperienceGeographically And Occupationally TargetedCulturally Relevant Recruitment For Active And Passive CandidatesPromotion Of Corporate Culture Of Diversity And InclusionConnect And Network With Recruiters And Diverse Tale
Slide 7: Our Diversity Recruiting Ecosystem
OUR DIVERSITY RECRUITING ECOSYSTEM 7 Nationwide Networking Conferences, Events & Career Fairs Compliance Suite Targeted Email Campaigns Employer Dashboard Patented Smart Online Resume Builder Recruitment Media Campaigns Social Media Platforms Talent Communities Sourcing + Text Message Jobs + Applies
Slide 8: HireAdvantEdge: Subscription Based Recurring Revenue Model
HIREADVANTEDGE A Predictable Subscription Based Recurring Revenue Driven Model 8 In 000s
Slide 9: Key Metrics
PROFESSIONAL DIVERSITY NETWORK 9 * Source: Catalyst.org Key MetricsEight Affinity Networking Communities6.8MM Users7 Million TCPA Opt-in Job SeekersHighest Number Of Page Views, Unique Monthly Visitors And Number Of Registered Users Compared To Other Minority Professional Networking Sites Access To
Slide 10: PDN Registered User Growth
1. Year ending December 31st of each year2. 2015 data as of September 303. Does not include NAPW membership4. Partner membership included beginning 2013 10 PDN Registered User Growth1.1MM New Registered Users Q3 2015 In 000s
Slide 11: Proven Results
Proven Results “The McGraw-Hill companies have worked with iHispano since 2005 to increase their diversity talent pipeline of candidates, and Professional Diversity Network is our go-to solution to build a diverse work environment.”Peter CastilloSenior Director, Talent Acquisition Inclusion & Divers
Slide 12: Noble Voice
NOBLE VOICE Financial Data As of September 30, 2015 12 A Career Consultation And Lead Generation Service The Noble Voice Call Centers Qualify Callers For Real-time Job Placement. Conducts Over 25,000 Career Consultations Per Week. Monetizes These Consultations By Using Proprietary Technology To Driv
Slide 13: National Association of Professional Women
13 Founded in 2007 To Provide ExclusiveNetworking Opportunities To Professional Women. Through Building Connections And Expanding Their Network, Women Can Advance Their Careers And Be Empowered To Achieve. Today NAPW Has More Than 850,000 Members, Over 200 Local Chapters Across The Country, AndOur V
Slide 14: NAPW Market Opportunity
14 WOMEN’S MEDIAN EARNINGS80% OF MEN’S 78MMWOMEN INLABOR FORCEBY 2018 80%WHITE COLLARIN 2013 8.6MMWOMEN-OWNEDBUSINESSES NAPW Online Networking Site Connecting Emerging Business Owners and New Customers Women Are Projected To Make Up 51% Of The Increase In The Workforce Through 2018 And Make The Purc
Slide 15: Demographics: National Association of Professional Women
DEMOGRAPHICS NATIONAL ASSOCIATION OF PROFESSIONAL WOMEN 45% ARE MANAGERS/ EXECUTIVES 75% ARE HOMEOWNERS NAPW Is The Largest, Most Recognized Networking Organization For Professional Women In The Country 15
Slide 16: NAPW Year-in-Review: 2015
RWI ssaniovor ~NAPW YEAR-IN-REWIEW: 2015 eee eye ASSOCIATION OF 5 WAA wun Here's a snapshot of NAPW's growth and engagement from January 1 to December 31, 2015. NAPW eChapter | = Er 13,543. 7} MEMBERS NATIONWIDE WITH OVER 200 LOCAL CHAPTERS 12 “loch in September 2015 MEDIA APPEARANCES 167 million TO
Slide 17: Star Jones, President
STAR JONESPresident A Well-Respected, Sought-after Commentator And Women’s And Diversity Advocate, Star Is A Highly Accomplished Attorney, Former NYC Prosecutor, Entrepreneur, Businesswoman, Philanthropist, Best-selling Author And PDN/NAPW President. Star’s Guest Commentator Appearances Provide Nati
Slide 18: Financial Highlights
FINANCIAL HIGHLIGHTS Through September 30, 2015$30MM In Revenue YTD Q315, Up from $3.8MM in Comparable Prior Year Period Driven Primarily By Acquisitions$8.7MM in Unaudited Booked Revenues In The 3rd Quarter Of 2015, Up From $1.2 Million In The Comparable Prior Year PeriodGross Profit Margin Of 84%
Slide 19: Statement of Operations
STATEMENT OF OPERATIONS Nine Months Ended eptembe Change | Change Revenues Membership fees and related services $ 19,318 $ 402 $ 18,916 4706% Lead generation revenues 7,853 - 7,853 100% Recruitment services 2,433 2115 318 16% Consumer advertising and consumer 210 1,317 (1,107) 84% Product sales and
Slide 20: Reconciliation of Net Loss to Adjusted EBITDA
Reconciliation of Net Loss to Adjusted EBITDA 20 The Table Above Presents Adjusted EBITDA (A Non-GAAP Financial Metric) And Provides A Reconciliation Of Adjusted EBITDA To The Directly Comparable GAAP Measure Reported In The Company’s Consolidated Financial Statements
Slide 21: Balance Sheet
BALANCE SHEET 21 Other current assets include Incremental direct costs, prepaid license fee, and other prepaid expenses.Other assets include goodwill and intangible assets net of accumulated amortization, merchant reserve, security deposits and other misc. assets.Source: PDN
Slide 22: Revenue Trends by Source
REVENUE TRENDS BY SOURCE 22 New MembershipsTrends Impacted By Reduced Lead Spend, Size of Membership Coordinator Team.Steps Being Taken to Optimize Lead Spend and Membership Coordinator Performance To Improve Variable Contribution Opportunities to Expand Efforts Through Member to Member Initiatives,
Slide 23: Growth Strategy
GROWTH STRATEGY Expand Subscription Based ServiceExpansion of licenses deployedGrow services within existing licensesIncrease recruiter license awareness with national Cable TV commercial Launch in April 23 Grow revenues through market share gainsAccelerate new Job Seeker ConsultationsAdd new Career
Slide 24: Why Invest in PDN
WHY INVEST IN PDN Attractive Industry Demographic TrendsRegulatory Environment Favorable To Promoting Diversity In The Workplace Acceptance And Growth Of Online Recruitment And Advertisement Customized Technology Platform That Harnesses The Power Of Web SocializationBusiness Model With Efficient Mem
Slide 25: Strategic Partnerships
Professional Diversity Network has over 50 Diversity Organizations, Not-for-Profits and Media Partners STRATEGIC PARTNERSHIPS ACCESSIBLE.ORG 25
Slide 26: Board of Directors
BOARD OF DIRECTORS 26
Slide 27: Board of Directors
BOARD OF DIRECTORS 27 Donna BrazileManaging Director Of Brazile & Associates LLC Donna Brazile Is A Veteran Democratic Political Strategist. She Is The Founder And Managing Director Of Brazile & Associates LLC, A General Consulting, Grassroots Advocacy, And Training Firm Based In Washington, DC. Ms.
Slide 28: Board of Directors
BOARD OF DIRECTORS 28 Daniel MarovitzPresident Of Europe, Earthport PLCHe Is The President Of Earthport, Europe And A Member Of The Executive Team Of Earthport Plc, The Largest Open Network For Cross Border Payments. He Is A Respected Web Entrepreneur And Banker. He Founded Buzzumi, A Software Platf
Slide 29: Board of Directors
BOARD OF DIRECTORS 29 Stephen PembertonVP & Chief Diversity Officer Of WalgreensStephen Pemberton Is A Director. In 2011, He Joined Walgreen Co., A Retail Pharmacy Company, As Divisional Vice President And Chief Diversity Officer. From 2005 To 2010, Mr. Pemberton Was Chief Diversity Officer And Vice
Slide 30: Board of Directors
BOARD OF DIRECTORS 30 James KirschChief Executive Officer And Chairman Of The Board – Professional Diversity NetworkJames Kirsch Has Served As Our Chief Executive Officer And As A Member Of Our Management Board Since 2008. Mr. Kirsch Served As Chief Strategic Officer At Amightyriver.Com, A Division
Slide 31: Summary Capitalization Table
SUMMARY CAPITALIZATION TABLE 31 Shares Outstanding % Common Stock 14,633,819 96% Equity Awards1 157,857 1% Warrants2 362,500 2% Unvested restricted stock 200,001 1% Fully Diluted Shares Outstanding 15,354,177 100% 1 weighted average exercise price: $3.752 weighted average exercise price: $8.34 Data
Slide 32: Summary
SUMMARY PDN Is Uniquely Positioned To Be The Leading Resource To Reach And Recruit Diverse Talent Among The Audience Of Almost 72MM Women And 55MM Diverse Americans In The US Workforce*Currently Providing Diversity Recruitment Services For Some Of The Nation’s Largest EmployersIntensifying Regulatio
Professional Diversity Network — Investor Presentation (March 2016) on 6ix