Rugvista Group Ab · OMXSTO:RUG

Rugvista Group Ab — Q2 2026 Earnings Presentation

37 slides from Rugvista Group Ab's earnings presentation, Jul 17, 2026

  1. Slide 1: Earnings Call Q2 2026

    Earnings Call Rugvis ta G r oup AB (publ) Q2 2026

  2. Slide 2: Business Update

    Business Update RUGVISTA

  3. Slide 3: Double digit organic growth

    Double digit organic growth  Net revenue SEK 173.9 million (150.5)  Order count 77.0K (73.9)  New customers 57.7K (51.9)  Average order value (AOV) on SEK 3,115 (2,833)

  4. Slide 4: Double digit organic growth

    Double digit organic growth  Net revenue SEK 173.9 million (150.5)  Order count 77.0K (73.9)  New customers 57.7K (51.9)  Average order value (AOV) on SEK 3,115 (2,833)

  5. Slide 5: Quarterly order development

    Quarterly order development +4.1% Number of Orders per quarter +26.3% 129 Thousand 119 101 103 97 82 81 74 77 72 71 68 59 52 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 25-Q4 26-Q1 26-Q2 R12 average number of orders per quarter 97 97 92 95 Thousand 89 85 82 77 78 77 74 68 62 63

  6. Slide 6: Double digit organic growth

    Double digit organic growth  Net revenue SEK 173.9 million (150.5)  Order count 77.0K (73.9)  New customers 57.7K (51.9)  Average order value (AOV) on SEK 3,115 (2,833)

  7. Slide 7: Double digit organic growth

    Double digit organic growth  Net revenue SEK 173.9 million (150.5)  Order count 77.0K (73.9)  New customers 57.7K (51.9)  Average order value (AOV) on SEK 3,115 (2,833)

  8. Slide 8: Quarterly average order value development

    Quarterly average order value development AoV2 development SEK 3,602 3,568 +9.9% 3,172 3,199 3,115 2,957 3,044 2,957 2,952 2,868 2,864 2,937 2,874 2,833 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 25-Q4 26-Q1 26-Q2 The negative currency impact on AoV was -0.2%. 1 Not adjusted f

  9. Slide 9: Strong gross margin and improved profitability

    Strong gross margin and improved profitability  Gross margin 67.1% (62.5%)  Marketing spend 29.0% (29.2%)  Sessions on site increased by 6% (49%)  EBIT was SEK 20.5 (7.1) million representing an EBIT margin of 11.8% (4.7%)

  10. Slide 10: Strong gross margin and improved profitability

    Strong gross margin and improved profitability  Gross margin 67.1% (62.5%)  Marketing spend 29.0% (29.2%)  Sessions on site increased by 6% (49%)  EBIT was SEK 20.5 (7.1) million representing an EBIT margin of 11.8% (4.7%)

  11. Slide 11: Strong gross margin and improved profitability

    Strong gross margin and improved profitability  Gross margin 67.1% (62.5%)  Marketing spend 29.0% (29.2%)  Sessions on site increased by 6% (49%)  EBIT was SEK 20.5 (7.1) million representing an EBIT margin of 11.8% (4.7%)

  12. Slide 12: Strong gross margin and improved profitability

    Strong gross margin and improved profitability  Gross margin 67.1% (62.5%)  Marketing spend 29.0% (29.2%)  Sessions on site increased by 6% (49%)  EBIT was SEK 20.5 (7.1) million representing an EBIT margin of 11.8% (4.7%)

  13. Slide 13: Market, customer and commercial development

    Market, customer and commercial development  Different growth patterns across markets  Challenging world situation  Stable and high Trustpilot score  Assortment strength across product lines  Continued progress in AI readiness

  14. Slide 14: Market, customer and commercial development

    Market, customer and commercial development  Different growth patterns across markets  Challenging world situation  Stable and high Trustpilot score  Assortment strength across product lines  Continued progress in AI readiness

  15. Slide 15: Continued low consumer confidence

    Business Update Continued low consumer confidence Consumer confidence index across selected key markets 120 100 101 101 97 98 95 100 88 89 91 93 96 97 90 90 91 93 96 97 96 95 96 95 92 92 94 83 83 82 84 86 80 71 72 75 72 71 72 74 75 62 64 66 67 Sweden 60 40 20 0 0 -10 Germany -20 -21 -22 -19 -22 -21

  16. Slide 16: Market, customer and commercial development

    Market, customer and commercial development  Different growth patterns across markets  Challenging world situation  Stable and high Trustpilot score  Assortment strength across product lines  Continued progress in AI readiness

  17. Slide 17: Continued high scores

    Continued high scores Trustpilot 12 month rolling average 5,0 4,8 4,8 4,8 4,8 4,8 4,8 4,8 4,7 4,7 4,7 4,7 4,6 4,6 4,6 4,5 4,0 3,5 3,0 2,5 2,0 1,5 1,0 0,5 0,0 23-Q1 23-Q2 23-Q3 23-Q4 24-Q1 24-Q2 24-Q3 24-Q4 25-Q1 25-Q2 25-Q3 25-Q4 26-Q1 26-Q2 17

  18. Slide 18: Market, customer and commercial development

    Market, customer and commercial development  Different growth patterns across markets  Challenging world situation  Stable and high Trustpilot score  Assortment strength across product lines  Continued progress in AI readiness

  19. Slide 19: Market, customer and commercial development

    Market, customer and commercial development  Different growth patterns across markets  Challenging world situation  Stable and high Trustpilot score  Assortment strength across product lines  Continued progress in AI readiness

  20. Slide 20: Financial Update

    Financial Update RUGVISTA

  21. Slide 21: Double digit organic growth

    Financial Update Double digit organic growth Group net revenue – Quarter1 Net revenue by region – Quarter SEK million SEK million DACH x Organic growth, % +30,7% +17,7% 15.8% 37,4 24,3 28,6 +15,6% 173,9 +17,2% Nordics 150,5 +15.4% 128,4 +32.2% 43.8 38.0 28.7 Rest of World +10.5% +11.4% 92.7 83.9 75.

  22. Slide 22: Product expenses % of net revenue

    Financial Update Product expenses % of net revenue 1) Product expenses - Quarterly % Product expenses - Rolling 12 months % 26 24,2 23,7 24,1 24,4 24,4 24,4 24,1 24,1 24,3 24,1 23,6 25,6 -3,8 ppts 25 23,4 22,9 22,1 25 24,7 24,6 24,1 24,2 20 23,9 24,0 24 23,1 23,2 23,2 15 22,9 22,9 23 10 22 21,2 21 2

  23. Slide 23: Shipping and other selling expenses % of net revenue

    Financial Update Shipping and other selling expenses % of net revenue 1) Shipping & other selling expenses - Quarterly % Shipping & other selling expenses - Rolling 12 months % 15,0 15 14,1 14,1 14,0 14,2 14,2 14,3 14,4 13,9 14,6 14,8 -0,7 ppts 13,3 13,1 13,1 13,2 13,7 13,5 14,5 14,4 14,2 13,9 14,0

  24. Slide 24: Gross margin %

    Financial Update Gross margin % Gross margin - Quarterly % Gross margin - Rolling 12 months % 70 62,7 62,8 62,7 63,0 63,3 63,5 64,5 +4,6 ppts 62,0 62,6 62,0 61,8 61,7 61,6 62,2 60 68 67,1 50 66 64,9 40 63,6 64,0 64 63,0 63,4 63,1 30 62,6 62,7 62,4 62,5 61,6 62,1 62 20 60,3 10 0 0 23Q1 23Q2 23Q3 23Q4

  25. Slide 25: Other external expenses % of net revenue

    Financial Update Other external expenses % of net revenue 1) Other external expenses - Quarterly % Other external expenses - Rolling 12 months % 40 36,1 36,5 37,0 37,1 37,0 36,7 37,0 36,4 36,5 36,6 36,3 37,1 36,7 39 38,4 -2,1 ppts 35 35,8 37,9 37,7 37,6 30 38 37,6 37,3 37,0 25 37 36,6 36,7 36,5 36,4

  26. Slide 26: Personnel expenses % of net revenue

    Financial Update Personnel expenses % of net revenue 1) Quarterly % Rolling 12 months % 13,2 13,6 13,6 13,2 20 19,6 -1,8 ppts 14 11,8 12,6 12,5 12,3 12,1 16,7 16,8 12 11,1 10,7 10,8 15,0 10,3 10,4 15 14,0 13,4 10 11,5 11,7 11,3 8 9,9 10,1 10,2 10,1 10 8,9 6 4 5 2 0 0 23Q1 23Q2 23Q3 23Q4 24Q1 24Q2 24

  27. Slide 27: Other operating expenses % of net revenue

    Financial Update Other operating expenses % of net revenue 1) Other operating expenses % - Quarterly Other operating expenses % - Rolling 12 months 1,2 1,2 +1,8 ppts 1,0 0,9 2 1,5 1,7 0,8 0,8 0,8 1,2 1,1 1,2 0,8 0,8 0,9 0,9 0,8 0,7 0,8 0,6 1 0,6 0,6 0,1 0,6 0,5 0 0,4 0,4 0,4 0,4 -0,3 -0,5 0,2 -1 0,2

  28. Slide 28: Depreciation & amortization % of net revenue

    Financial Update Depreciation & amortization % of net revenue 1) D&A % - Quarterly D&A % - Rolling 12 months % 4,0 3,8 3,7 -0,5 ppts 3,6 3,5 3,3 6 5,2 3,0 2,8 2,4 2,5 5 4,3 2,5 2,2 3,5 3,8 2,0 4 3,3 2,0 1,8 1,8 1,7 1,7 1,8 3,1 2,9 3 2,3 2,5 1,5 1,9 2,0 1,9 2 1,7 1,0 1,3 1 0,5 0 0,0 23Q1 23Q2 23Q3 23

  29. Slide 29: EBIT margin % of net revenue

    Financial Update EBIT margin % of net revenue 1) EBIT-margin % - Quarterly EBIT-margin % - Rolling 12 months 15 14,1 13,7 14,2 +7,1 ppts 12,5 12,2 15 13,8 11,4 12,6 11,9 11,9 10,8 11,7 11,4 11,3 11,8 10,1 9,5 9,8 9,9 10,0 10 8,9 9,4 8,7 10 9,1 7,2 6,2 4,7 5 5 1,8 0 0 23Q1 23Q2 23Q3 23Q4 24Q1 24Q2 24

  30. Slide 30: Inventory

    Financial Update Inventory Inventory value Inventory as share of LTM1 net revenue SEK million Percent -4 144 140 128 +13 -1.4pp 18.4 17.3 17.0 6/30/25 12/31/25 6/30/26 6/30/25 12/31/25 6/30/26 Inventory as % of LTM net revenue slightly below target LY inventory low due to WH move. range 17,5%-22,5%.

  31. Slide 31: Good cash position after record dividend payout

    Financial Update Good cash position after record dividend payout Cash flow from operating activities Cash position SEK million SEK million 2025 YTD 2026 YTD -27 242 EBITDA 45.6 58.6 SEK 104 (26) million dividend payout in Q2 Interest, -17.8 -9.1 tax & other -111 Working -20.7 -46.4 capital 158 Sub-t

  32. Slide 32: Q2 highlights

    Q2 highlights  Strong growth with improved profitability  Growth in both customer demand and value per order  Good development across all product lines  Record dividend paid in May

  33. Slide 33: Q2 highlights

    Not updated Q2 highlights  Strong growth with improved profitability  Growth in both customer demand and value per order  Good development across all product lines  Record dividend paid in May

  34. Slide 34: Q2 highlights

    Not updated Q2 highlights  Strong growth with improved profitability  Growth in both customer demand and value per order  Good development across all product lines  Record dividend paid in May

  35. Slide 35: Q2 highlights

    Not updated Q2 highlights  Strong growth with improved profitability  Growth in both customer demand and value per order  Good development across all product lines  Record dividend paid in May

  36. Slide 36: PO AGL rece eee eo Ree er

    PO AGL rece eee eo Ree er RP REET RILEY SD

  37. Slide 37: Other information

    Rugvista Group AB (publ) Other information Financial calendar Contact information Ebba Ljungerud Activity Date Publication Conference call Interim report January – September CEO 4 November 2026 07:30 CET 09:00-10:00 CET Ebba.Ljungerud@rugvista.com 2026 Year-end report 2026 9 February 2027 07:30 CET

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