Srx Health Solutions, Inc. · AMEX:SRXH
Srx Health Solutions — Better Choice — Investor Presentation (May 2020)
22 slides from Srx Health Solutions's investor presentation, May 7, 2020
Slide 1: Investor Presentation May 2020
Investor Presentation May 2020
Slide 2: Safe Harbor
Safe Harbor This presentation and the accompanying oral presentation contains information, statements, beliefs and opinions which are forward-looking, and which reflect current estimates, expectations and projections about future events, referred to herein and which constitute “forward-looking state
Slide 3: Executive Summary
Executive Summary 2
Slide 4: Key Investment Highlights
Strong Focus on Fast Growing E-Commerce & International Channels Premium, Natural Products Perfectly Aligned with Consumer Trends Key Investment Highlights 3 Attractive Consumer & Category Dynamics Established Premium Brands Primed for Long Term Growth Realization of Synergies Creates Cash Flow Posi
Slide 5: Attractive Category Dynamics
Attractive Category Dynamics (2) Source: Morgan Stanley Equity Research 4 The US pet industry continues to grow at a healthy trajectory, with steady growth expected to continue at 3.3% annually for the next 4 yearsPet enjoys significant investor interest Favorable underlying trends driving demandGre
Slide 6: Pet Care Industry During the Great Recession
Pet Care Industry During the Great Recession Source: Euromonitor International (Passport Industries) Performance of Company Types During the Great Recession (2008-09)(1) Halo (’08-’09): 20.4% 5
Slide 7: Public Market Scarcity – Equity Value Creation
Public Market Scarcity – Equity Value Creation 6 Source: Company Management, Public Company Filings (OTCQB: BTTR) (NASDAQ: FRPT) (000’s) (000’s)
Slide 8: Halo Overview
ADULT DOG | VEGAN HOLISTIC HOLISTIC CHICKEN GARDEN OF VEGAN?RECIE CHICKEN LIVER RE 5 as Halo Overview a)
Slide 9: Halo Company Overview
Halo is a 30-year-old, premium, natural pet food brand based in Tampa, FL that is uniquely differentiated from its competitorsUses natural whole meat and no rendered meat mealHighly digestible due to use of real whole proteinHistory of top line growth driven by continued premiumization of the pet fo
Slide 10: Highly Attractive Consumer Demographic
Highly Attractive Consumer Demographic 9 Gender & Age 91% female and of those, 70% are 35-64 81% female and of those, 57% are 35-64 Relationship Status 57% married 62% married Education 72% have a college or grad school education 69% have a college or grad school education Profession Administrative
Slide 11: Differentiated Product Offering
Differentiated Product Offering 10 Halo Uses Whole Chicken in its Products, Differentiating itself from Other Premium Kibble Brands Halo® Holistic Chicken and Chicken Liver Recipe for Adult Dogs Blue™ Life Protection Formula® Adult Chicken & Brown Rice Recipe Dry Dog Food Merrick® Classic Real Chick
Slide 12: Broad Set of Suppliers Specialized by Product
Broad Set of Suppliers Specialized by Product Strong Co-Packer Relationships & Certifications 11 Primary co-packer for Kibbles Primary co-packer for Canned Food Smaller co-packers for Supplements & Treats High Quality Ingredient Certifications
Slide 13: Halo is in a $100+ Billion Global Pet Food Market
Halo is in a $100+ Billion Global Pet Food Market ... …with a Refreshed and Leading Premium Brand… ... that Is Fully InvestedTo Scale ... …with Avenues Of Growth in Innovative Products & New Channels Premiumization of Pet FoodsNatural, Organic, Wellness Whole Meat vs. Meat MealProtein quality, Diges
Slide 14: Growth Opportunities
Growth Opportunities Actionable Near-Term Growth Opportunities Following the Brand’s pivot in 2019, Halo has ample runway for near-term and long-term sustainability & growth 13 E-Commerce Vegan Products Food, Drug and Mass: New Product Innovation Fastest growing channel in pet foodPrioritizing with
Slide 15: TruPet Overview
TruPet Overview DeG
Slide 16: TruPet Company Overview
Founded in 2013 by Lori Taylor and based in Tampa, FL, TruPet produces and markets raw freeze-dried and dehydrated food, treats, and supplements for dogs and cats Well positioned as industry shifts toward products that create longer, better, lives for pets and helping pet owners understand the benef
Slide 17: Financials
Financials 16
Slide 18: Better Choice – Historical Pro Forma Financial Information
Better Choice – Historical Pro Forma Financial Information 17 Source: Public Company Filings
Slide 19: Comparable Pet Industry Transaction Multiples
Comparable Pet Industry Transaction Multiples 18 ($ Millions) Source: S&P Capital IQ
Slide 20: Appendix – BTTR Team
Appendix – BTTR Team 19
Slide 21: Earnings Call Team
Earnings Call Team Werner von PeinChief Executive Officer Corporate growth professional, formally at Three Dog Bakery, Nutrivet, Rexall, Lavazza, Quaker OatsBegan his career with Procter & Gamble over 37 years ago, and has extensive experience in the Pet food spaceAs president of Three Dog Bakery, h
Slide 22: Former Co-Head of Trading and Managing Director at GMP Securities in Toronto and New
21 Former Co-Head of Trading and Managing Director at GMP Securities in Toronto and New YorkBoard Member of ICC Labs (acquired by Aurora) and Founding Shareholder and Board Member of Nuverra (acquired by Aphria)Extensive management and trading experience in the US and Canadian capital markets that h