Telefonaktiebolaget Lm Ericsson Class A · OMXSTO:ERIC_A
Telefonaktiebolaget Lm Ericsson Class A — Ericsson — Investor Presentation (December 2014)
14 slides from Telefonaktiebolaget Lm Ericsson Class A's investor presentation, Dec 10, 2014
Slide 1: 10 Hot Consumer Trends 2015
10 HOT CONSUMER TRENDS 2015 Ericsson ConsumerLab
Slide 2: Rapidly evolving urban consumer attitudes are transforming our world
Rapidly evolving urban consumer attitudes are transforming our world. With only 5 years to go until 2020, the future seems closer than ever. Public | © Ericsson AB 2014 | 2014-12-10 | Page 2
Slide 3: 1. The streamed future
1. The streamed future › Three quarters of us regularly watch streamed video › In 2015 more people will watch streamed on-demand video on a weekly basis than broadcast TV Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, US Public | © Ericsson AB 2014 | 2014-12-10 | Page 3 Source
Slide 4: 2. Helpful homes
2. HELPFUL HOMES › Our lives are more connected than ever before, and in the future our homes will be too › Around half of consumers would like home sensors that alert them to water and electricity issues, provide updates about refrigerator temperature, and deliver alerts when family members come an
Slide 5: 3. Mind sharing
3. MIND SHARING › 40 percent of smartphone owners would like to use a wearable device to communicate with others directly through thoughts › More than two-thirds believe this form of communication will be mainstream by 2020 Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico
Slide 6: 4. Smart citizens
4. SMART CITIZENS › Over 70 percent believe that traffic volume maps, energy use comparison apps and real-time water quality checkers will be mainstream by 2020 › As citizens’ behavior becomes smarter, so will the cities they inhabit Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, Lon
Slide 7: 5. The sharing economy
5. THE SHARING ECONOMY › Half of all smartphone owners are open to the idea of renting out their personal appliances, spare rooms and leisure equipment, as it is convenient and saves money Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francis
Slide 8: 6. The digital purse
6. THE DIGITAL PURSE › 48 percent would prefer to use their phone to pay for goods and services › 80 percent believe that the smartphone will replace their entire wallet or purse by 2020 Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco
Slide 9: 7. My information
7. MY INFORMATION › 47 percent would like to be able to pay electronically without the automatic and unavoidable transfer of personal information › 56 percent of smartphone owners would also like all email, chat and other internet communication to be encrypted Base: 5,024 iPhone/Android smartphone u
Slide 10: 8. Longer life years
8. LONGER LIFE › Wearable technology is no longer just a novelty – it will provide YEARS significant health benefits › Consumers believe that cloud-based services such as +1.9 jogging apps, pulse meters and plates that measure food will help to prolong our lives by up to two +1.8 years per applicati
Slide 11: 9. Domestic robots
9. DOMESTIC ROBOTS › 64 percent of consumers think a range of domestic robots that could help with everyday chores such as laundry and cooking will be common in households by 2020 › Robots could also help out with tasks beyond the purely functional. More than a third say that a robot could keep them
Slide 12: 10. Children connect everything
10. CHILDREN CONNECT EVERYTHING › For younger generations, the › 46 percent of smartphone owners internet is integral to the world say that those who are exposed we live in to tablets as babies will expect all objects to be connected when they are older Base: 5,024 iPhone/Android smartphone users in
Slide 13: 10 hot consumer trends
10 hot consumer trends Public | © Ericsson AB 2014 | 2014-12-10 | Page 13
Slide 14: Public | © Ericsson AB 2014 | 2014-12-10 | Page 14
Public | © Ericsson AB 2014 | 2014-12-10 | Page 14