Monster Beverage Corporation · NASDAQ:MNST
Monster Beverage — Investor Presentation (January 2023)
65 slides from Monster Beverage's investor presentation, Jan 17, 2023
Slide 1: Monster Beverage Corporation, January 17, 2023
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Slide 2: Safe Harbor Statement
SAFE HARBOR STATEMENT Certain statements made in this presentation may constitute forward-looking statements within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including rev
Slide 3: Beverage Landscape: Total U.S. All Channels
$ SHARE CYA SPARKLING SOFT DRINKS 1.0% WATER 0.2% JUICE/JUICE DRINKS -0.6% ENERGY DRINKS -0.2% SPORTS DRINKS 0.0% RTD COFFEE -0.3% RTD TEA -0.1% SPARKLING SOFT DRINKS 33.5% WATER 18.2% JUICE/JUICE DRINKS 16.5% ENERGY DRINKS 14.9% SPORTS DRINKS 6.7% RTD COFFEE 5.2% RTD TEA 5.0% TOTAL NON - ALC BEVERA
Slide 4: Brand Performance: Total U.S. All Channels
4BRAND PERFORMANCE TOTAL U.S. ALL CHANNELSALLMEASUREDCHANNELSSNAPSHOT13WKSSource: Nielsen Total US xAOC + Conv 13 weeks ending 12/31/2022 TNA Energy $$ % Chg YAUnitsUnits % Chg YA$ Shr$ ShrChgYATNA ENERGY$4,753,185,85610.9%1,506,395,8631.9%100.00.0TNA TOTAL MEC$1,730,303,14511.0%541,680,491-1.2%36.4
Slide 5: Energy Category Total U.S. Dollar Share
5Source: Nielsen Total US xAOC + Conv 24 months ending 12/31/2022 TNA EnergyENERGY CATEGORY TOTAL U.S. DOLLAR SHARE ALL MEASURED CHANNELS 0 5 10 15 20 25 30 35 40 Jan 21 Feb 21 Mar 21 Apr 21 May 21 Jun 21 Jul 21 Aug 21 Sep 21 Oct 21 Nov 21 Dec 21 Jan 22 Feb 22 Mar 22 Apr 22 May 22 Jun 22 Jul 22 Aug
Slide 6: Energy Category Total U.S. Unit Share
6ENERGY CATEGORY TOTAL U.S. UNIT SHARE ALL MEASURED CHANNELSSource: Nielsen Total US xAOC + Conv 24 months ending 12/31/2022 TNA Energy 0 5 10 15 20 25 30 35 40 Jan 21 Feb 21 Mar 21 Apr 21 May 21 Jun 21 Jul 21 Aug 21 Sep 21 Oct 21 Nov 21 Dec 21 Jan 22 Feb 22 Mar 22 Apr 22 May 22 Jun 22 Jul 22 Aug 22
Slide 7: Brand Performance: Total U.S. Convenience 13 Weeks
7BRAND PERFORMANCE TOTAL U.S. CONVENIENCETOTAL U.S. CONVENIENCE SNAPSHOT 13WKSSource: Nielsen Total US Convenience 13 weeks ending 12/31/2022 TNA Energy $$ % Chg YAUnitsUnits % Chg YA$ Shr$ ShrChgYATNA ENERGY$3,057,170,6159.5%1,031,788,9452.1%100.00.0TNA TOTAL MEC$1,131,054,79410.4%388,704,810-0.2%3
Slide 8: Brand Performance: Total U.S. Convenience 5 Weeks
8BRAND PERFORMANCE TOTAL U.S. CONVENIENCETOTALU.S.CONVENIENCESNAPSHOT5WKSSource: Nielsen Total US Convenience 5 weeks ending 12/31/2022 TNA Energy $$ % ChgYAUnitsUnits % Chg YA$ Shr$ ShrChgYATNA ENERGY$1,124,726,5559.0%380,559,4422.1%100.00.0TNA TOTAL MEC$416,854,4279.2%142,729,645-1.2%37.10.1TNA MO
Slide 9: Brand Performance: Amazon Snapshot 13 Weeks
BRANDPERFORMANCEAMAZONAMAZONSNAPSHOT13WKS(STACKLINE)9Source:StacklineTotalAmazon13W/E12/31/22 EnergyDrinks $ Vol $ Vol % Chg U Vol U Vol % Chg $ Shr $ Shr Chg TOTALS $165,970,087 36.5% 6,715,960 41.7% 100.0 0.0 MEC $54,828,720 49.7% 1,675,076 35.4% 33.0 2.7 MONSTER $47,809,152 55.4% 1,342,529 43.4%
Slide 10: Brand Performance: Amazon Snapshot 4 Weeks
BRANDPERFORMANCEAMAZONAMAZONSNAPSHOT4WKS(STACKLINE)10Source:StacklineTotalAmazon4W/E12/31/22 EnergyDrinks $ Vol $ Vol % Chg U Vol U Vol % Chg $ Shr $ Shr Chg TOTALS $55,790,564 31.8% 2,267,102 29.6% 100.0 0.0 MEC $18,359,247 56.6% 565,044 44.6% 32.9 2.5 MONSTER $16,031,863 62.0% 452,357 52.2% 28.7 3
Slide 11: Distribution: Coca-Cola System Bottlers World Territories
DISTRIBUTIONMONSTER ENERGY DRINKS Coca-Cola System BottlersWorld Territories Current CoverageMonster Energy Brand Effective as of December 31,2022 All Other -Independent No CoverageMaps not to scale 11
Slide 12: Distribution: Countries and Territories
12DISTRIBUTIONMONSTER IS NOW DISTRIBUTED IN 142 COUNTRIES AND TERRITORIES.STRATEGIC BRANDS ARE NOW DISTRIBUTED IN63 COUNTRIES AND TERRITORIES.REIGN IS NOW DISTRIBUTED IN25 COUNTRIES AND TERRITORIES WORLDWIDE.AFFORDABLE ENERGY (PREDATOR & FURY) IS NOW DISTRIBUTED IN34 COUNTRIES AND TERRITORIES WORLDW
Slide 13: Strategic Brands Existing Markets
13STRATEGIC BRANDS EXISTING MARKETS
Slide 14: Reign Existing Markets
14REIGN EXISTING MARKETS
Slide 15: Affordable Energy Existing Markets
15AFFORDABLE ENERGY EXISTING MARKETS
Slide 16: Expansion Markets Targeted Launches
16EXPANSION MARKETS TARGETED LAUNCHES EMEAAPACLATAMBELIZE (MONSTER & PREDATOR) BOLIVIA (FURY)CHILE (REIGN) COLOMBIA (FURY) COSTA RICA (FURY) ECUADOR (FURY) GUATEMALA (FURY) GUYANA (PREDATOR)NICARAGUA (FURY)PANAMA (FURY)PERU (FURY)SURINAME (MONSTER & PREDATOR)VENEZUELA (MONSTER)CARIBBEANANGUILLA (PRE
Slide 17: Value Share Growth Select Global Markets
Most Recent Data Available:Source: Nielsen Argentina All Channels YTD thru 11/30/22; Australia All Channels YTD thru 12/11/22; Nielsen Brazil All Channels YTDthru 11/30/22; Nielsen Canada All Channels YTD thru 12/04/2021; Nielsen Chile All Channels YTD thru 11/30/22; Nielsen France All Measured Reta
Slide 18: Updates on China 2022
18UPDATES ON CHINA 2022REINFORCING BRAND FOUNDATIONS EXPANDING THE ULTRA LINEFOCUS ON TOP BIG CITIES/PROVINCESSTRENGTHENING ASSOCIATION WITH ACTION /STREET SPORTSBUILD AVAILABILITY IN CORE CHANNELS ShanghaiBeijingGuangdongJiangsu Zhejiang HenanLiaoningSichuan HunanShandong New 2022New 2023SuYiming:G
Slide 19: Major Sponsorships 2022
19MAJOR SPONSORSHIPS 2022 WINTERSUMMER
Slide 20: Top Ambassadors 2022
20TOP AMBASSADORS 2022ROB GRONKOWSKI4X SUPERBOWL CHAMPIONLEWIS HAMILTON7X FORMULA 1 CHAMPIONVALENTINO ROSSI9X MOTOGP CHAMPIONTIGER WOODSGOLF LEGENDCHLOE KIMOLYMPIC AND X GAMES SNOWBOARD CHAMPIONJAMIE ANDERSONWINNINGEST FEMALE X GAMES ATHLETENYJAH HUSTONSTREET SKATE LEGENDKURT BUSCHNASCAR AND DAYTONA
Slide 21: Champions 2022
21CHAMPIONS 2022TY GIBBSNASCAR XFINITY CHAMPIONZOI SADOWSKI-SYNNOTTX GAMES SNOWBOARD SLOPESTYLE CHAMPIONALEX HALLMENS SKI BIG AIR CHAMPIONBRITTANY FORCENHRA TOP FUEL CHAMPIONRAYSSA LEALSTREET LEAGUE OF SKATEBOARD WORLD CHAMPIONELI TOMACSUPERCROSS, MOTOCROSS & MOTOCROSS OF NATIONS CHAMPIONFILIPE TOLE
Slide 22: MMA Champions 2022
22MMA CHAMPIONS 2022PRIMARY SPONSOR CRIS CYBORGWOMEN'S FEATHERWEIGHT CHAMPSERGIO PETTISMEN'S BANTAMWEIGHT CHAMPPATRICIO PITBULLMEN'S FEATHERWEIGHT CHAMP ALEX PEREIRAMIDDLEWEIGHT CHAMPIONJOHNNY EBLENMEN'S MIDDLEWEIGHT CHAMP
Slide 23: MotoGP 2022
23MOTOGP 2022World Champions, Three In A RowFRANCESCO BAGNAIA 2022WORLD CHAMPIONJOAN MIR 2020WORLD CHAMPIONFABIO QUARTARARO 2021WORLD CHAMPION
Slide 24: E-Sports Events 2022
24E-SPORTS EVENTS 2022 TEAM LIQUID ALLIANCE GGEN.GG NAVI @LuluLuvely3.5M FollowersUSA @Teep1.7M FollowersUSA @Jericho3.3M FollowersUSA @PintiPanda2.4M FollowersTurkey @El Fedelobo2.9M FollowersArgentina @SkyrrozTV4.2M FollowersFrance/Mexico @Pow3r3.5M FollowersItalyEVIL GGmo-sENIUSES ZETA DIVISION
Slide 25: Music 2022
MUSIC 2022TOP ARTISTSTOP FESTIVALS BUN B ANTHRAX ROYCE DA 5'9" JONATHAN DAVIS FEID COLE SWINDELL N.O.R.E BENNY THE BUTCHER ILLENIUM Source: Axios. Live events take off like a rocket, September 2022Live music made a huge comeback in 2022. Live Nation reported selling 100 million concert tickets from
Slide 26: Social 2022
26SOCIAL 2022190MM Total Engagements47K Engagements per postIncreased Engagements per postYoY by 11% 1,770,396TikTokFollowers25,261,528FacebookFollowers3,036,384TwitterFollowers8,212,233InstagramFollowers3,106,641YouTube Subscribers 27,812TwitchSubscribers MONSTER ENERGYON INSTAGRAM MOTOR SPORTSON T
Slide 27: Unleash the Beast 2022 U.S. Programs
27MONSTER ENERGYUNLEASH THE BEAST 2022 U.S. PROGRAMS T2ALLACCESS PASS RETAIL PROMOTION Consumers purchasing Monster Energy products could win “All Access” to the Monster Sponsored Event of their choice.T3APEX LEGENDS RETAIL PROMOTION On-Can promotion featuring APEX Legends video game. Consumers purc
Slide 28: Monster Energy Promotions 2023
T1 -ZERO SUGART3 -GAMING PROMOT2 -UFC PROMO A full 360 launch designed to garner maximum awareness. Program will include national media campaign supported by PR, POS materials, sports properties, ambassadors, sampling and digital etc. A global promotion to celebrate UFCs 30thAnniversary. Program ele
Slide 29: Retail Promotions EMEA 2022
29RETAIL PROMOTIONS EMEA 20222022 EMEA PROGRAMSUFC RETAIL PROMO & CONTENTPARTY IN MIAMIRETAIL PROMOALLACCESS RETAIL PROMO & CONTENTAPEX LEGENDS RETAIL PROMO & CONTENT Q3Q4COUNTRIES COULD RUN THREE OR FOUR PROMOTIONS PER YEARQ1Q2
Slide 30: Java Monster Coffee with Attitude
30JAVA MONSTER COFFEE WITH ATTITUDEJAVA MONSTER FOCUS PERIOD: NATIONAL DIGITAL CAMPAIGN AND AMBASSADOR SUPPORTSAMPLING TRUCK TOUR 2022 FOCUS PERIOD SUPPORT ELLE KING/BILL FARRELY COLLABORATION EVENT ACTIVATIONS
Slide 31: Ultra Flavor Unleashed
31ULTRA FLAVOR UNLEASHEDNATIONAL PROMOTION + COI LERAY PARTNERSHIP FALL DIGITAL PROGRAMMINGINNOVATION ULTRA PEACHY KEEN SUMMER
Slide 32: Juice: Take Flavor to the Limits
32JUICE TAKE FLAVOR TO THE LIMITS FURTHERED DEVELOPED JUICE PRESENCE ON MONSTER SOCIAL CHANNELS2022 INNOVATION -AUSSIE STYLE LEMONADE 2022 SOCIAL
Slide 33: Rehab Monster Refresh + Recover + Revive
33REHAB MONSTER REFRESH + RECOVER + REVIVENATIONAL DIGITAL CAMPAIGN AND AMBASSADOR SUPPORT 2022 INNOVATIONREHAB MONSTER WATERMELON LAUNCHEVENT ACTIVATIONS
Slide 34: Reign Total Body Fuel
34REIGN TOTAL BODY FUEL REGIONAL, NATIONAL & GLOBAL PARTNERSHIPSINNOVATION & EXPANSIONCONSUMER ENGAGEMENT PROGRAMMING
Slide 35: Reign Innovation 2023
REIGN INNOVATION 202335 12oz 16oz
Slide 36: Monster U.S. Innovation 2023
36MONSTER U.S. INNOVATION 2023
Slide 37: Strategic Brands Innovation 2023
37STRATEGIC BRANDS INNOVATION 2023
Slide 38: Affordable Energy Distribution
3838AFFORDABLE ENERGY DISTRIBUTIONFURTHER EXPANSION OF FLAVORS AND VARIOUS COUNTRIES IN 2022
Slide 39: Affordable Energy Innovation
39AFFORDABLE ENERGY INNOVATIONFURTHER EXPANSION OF FLAVORS AND VARIOUS COUNTRIES
Slide 40: NOS Get After It
40 NOS GET AFTER IT NATIONAL DIGITAL MEDIADELIVERING OVER 600M IMPRESSIONSSource: Facebook Ads Manager, Google Campaign Manager ATHLETES & PARTNERS12 ATHLETES / 300+ EVENTS CONTENT &PARTNERSHIPSGENERATED OVER 100MVIEWS
Slide 41: Full Throttle Hard Working American Energy
NATIONAL & LOCAL DIGITAL MEDIADelivering 68M Impressions41 FULL THROTTLE Hard Working American Energy ATHLETES & AMBASSADOR CONTENT6 Partners
Slide 42: Relentless: Owning UK Rap and Urban Music
42OWNING UK RAP, URBAN MUSIC AND THE CULTURE THAT SURROUNDS IT.RELENTLESS #WITHOUTLIMITS TOP TIER UK ARTIST COLLABORATIONS MAJOR FESTIVAL SPONSORSHIPS CORE COMMUNITY EVENTS AND STORYTELLING CAMPAIGNS KEY MUSIC MEDIA PARTNERSHIPS
Slide 43: Burn Light It Up
43BURN LIGHT IT UP MUSICAMBASSADORS, MAJOR FESTIVALSAND UNIVERSITY STUDENT ACTIVATIONS.STYLEAMBASSADORS AND STREET CULTURE PARTNERS WHO SUPPORT EXPRESSING INDIVIDUALITY EVERY POSSIBLE WAY.DANCEFUN, SELF-EXPRESSION, FLUID, AND ALWAYS SHAREABLE. NO NEED TO BE A PRO.DELIVERING ICONIC PARTY MOMENTS VIA
Slide 44: Mother Energy Always On
44MOTHER ENERGY ALWAYS ON! ENERGY FOR ALL OCCASIONS! COMEDY & ADVENTURE
Slide 45: Live+ Energy This Is Livin'
45LIVE+ ENERGY THIS IS LIVIN' EZ LIFESTYLE & COMEDY
Slide 46: Powerplay Play Hard
46POWERPLAY PLAY HARD LOCAL URBAN MUSIC AND STREET CULTURE
Slide 47: Nalu Fruity Energizer
47 NALU FRUITY ENERGIZERFRUITS, ART & URBAN LIFESTYLEABOVE THE LINETARGETED SAMPLINGBRAND AMBASSADORSDIGITAL IN-STORE
Slide 48: Predator and Fury Affordable Energy
48PREDATORANDFURYAFFORDABLE ENERGYGLOBAL ASSETLIVERPOOL FOOTBALL CLUBDIGITAL AND SOCIAL MEDIAPREDATORFOR CONSUMERS DEMANDING FUCTIONALITY, TASTE AND LIFESTYLE BUT POSITIONED WITHIN THE AFFORDABLE ENERGY CATEGORY.INCREMENTAL OPPORTUNITIES IN LATAM, EASTERN EUROPE, AFRICA, MIDDLE EAST AND SOUTHEAST AS
Slide 49: Introducing The Beast Unleashed
49INTRODUCING Our original crew has been making drinks for 30+ years now. Our favorite brand Monster Energy is about to turn 21.We figured why not celebrate the big day by making an adult beverage. We hit delete on the energy blend, cut out the caffeine and ditched the sugar.Next we brewed up the sm
Slide 50: Tried & Tested Bold Flavors
TRIED & TESTED BOLD FLAVORS6.0% ABV 12 pack variety -12oz slim16oz Single Cans50
Slide 51: Motorsports The Beast Unleashed
Motorsports THE BEAST UNLEASHEDDigitalAmbassadorsProposed NASCAR Team Digital&Social MediaLaunch Campaigns Launch Support 51
Slide 52: Develop and Build New Non-Alcohol Brands
Develop and build new and emerging non-alcohol brandsThe Original, Now Available for Everyone Monster made canned water cool back in 2003, but it was exclusive to Monster athletes & musicians. Ensuring they always had the essence of Monster in hand, even when they needed to quench their thirst with
Slide 53: Craft Brewery Collective Main Brands
calieen CRAFT BREWERY COLLEC Main Brands
Slide 54: Brand Family: Jai Alai
Brand Jai AlaiJai LowJai Alai Hazy BRAND FAMILYSPONSORSHIPSAMPLINGPROGRAMS 54
Slide 55: Rebrand Programs Sampling Sponsorship
REBRANDPROGRAMSSAMPLINGSPONSORSHIP 55
Slide 56: Rebrand Sponsorship POS Sampling
REBRAND SPONSORSHIP POS SAMPLING 56
Slide 57: 2021 Sustainability Report
572021 SUSTAINABILITY REPORTThe Company published its 2021 Sustainability Report** and made the following commitments: ** Content on the Companys website, including the Companys sustainability report, is not, and shall not be deemed to be, part of this filing or incorporated herein or into any of ou
Slide 58: ESG: CDP Score for Climate Change
58ESG Monster Beverage Corporations CDP Score For Climate Change in 2022 Rose to B- A score of B suggestsa transition to managing environmental impact.The Company is implementing a full solar project at our Corona headquarters buildings, Rialto warehouse and new AFF San Fernando site.The anticipated
Slide 59: Equity Diversity and Inclusion
59EQUITY DIVERSITY AND INCLUSION Ongoing Assessment and AnalysisPhilanthropyTraining and DevelopmentThe Company conducted an EDI maturity analysis, internal focus groups and executive meetings with experts in the field of EDI to further assess the Companys EDI needs.Company executives, new employees
Slide 60: Global Philanthropic Support 2022 Highlights
60GLOBAL PHILANTHROPIC SUPPORT 2022 HIGHLIGHTS NATURAL DISASTER SUPPORTMECaressent financial support to Team Rubicon, as well as truckloads of product to the National Guard, as the team provided aid during Hurricanes Fiona and Ian.MILITARY SUPPORTMECares continued to support U.S. military responses
Slide 61: Global Philanthropic Support 2022 Highlights
61GLOBAL PHILANTHROPIC SUPPORT 2022 HIGHLIGHTS MECARES SUPPORTS NUMEROUS CHARITIES UNDER OUR PLATFORMS:-Military Active Duty, Injured & Retired-First Responders -Education-Our Athletes & Their Charities-Social ResponsibilitiesINTERNATIONALMECaresbecame an official partner of the Invictus Games, and
Slide 62: Solid Financial Results
62SOLID FINANCIAL RESULTS30CONSECUTIVE YEARS OF INCREASEDSALESSINCE THE ACQUISITION OF THE HANSEN BEVERAGE BUSINESS IN 1992. ACHIEVED $5.5BILLION IN NET SALES IN 2021UP 20.5% OVER NET SALES OF $4.6BILLION IN 2020.FOR THE NINE MONTHS ENDED SEPTEMBER 30, 2022, ACHIEVED $1.66 IN DILUTED EARNINGS PER SH
Slide 63: Ken Block In Memory Forever 1967-2023
KEN BLOCK IN MEMORY 43 FOREVER 1967 -2023 63
Slide 64: Question and Answer Session to Begin Shortly
64 QUESTION AND ANSWER SESSION TO BEGIN SHORTLY
Slide 65: Monster Beverage Corporation, January 17, 2023
¥ } BEVERAGE CORPORATION q f a | 6 Me ot .F : , JANUARY.17, 2023 Wy Bit. : jELI TOMAC 2022 nN HonaTen honored
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