Slide 1: Future of News NewsFronts
FUTURE OF NEWS NEWS FRONTS PRESENTED BY = STAGWELL
Slide 2: Agenda
AGENDA 9:00 AM - NETWORKING & COFFEE BUSINESS LEADERS, 9:45 AM - WELCOME REMARKS PRODUCTIZATION 10:00 AM - FIRESIDE CHAT: CREATING ENDURING NEWS PRODUCTS How are news organizations dismantling the old model? This isn’t 10:20 AM - PARTNER PRESENTATIONS (7 MINUTES EACH) The future of news for brands i
Slide 3: Speakers and Table of Contents
SPEAKERS TABLE OF CONTENTS 6 12 MIKE ALLEN SARA BADLER MICHAEL BARBARO REBECCA BLUMENSTEIN CRAIG BROMMERS GABRIEL BROTMAN JACQUELYN L. CAMERON DR. BENJAMIN CHAVIS KATHARINE CHRISTIAN CLARE CONLEY Co-founder, Chief Advertising Off icer, Executive Host, The Daily President, NBC News Chief Marketing Of
Slide 4: The New York Times
Ehe New York Cimes NEWS Ehe New York Eimes Ehe New ork Cimes News Games Cooking Wirecutter The Athletic
Slide 5: New York Times products and users
Fhe New York Cimes NEWSERONTS | SbeNew York Gimes NEWSFRONTS Games Cooking Wirecutter The Athletic {and 150 million registered users)
Slide 6: Notes
NEWSERONTS SheNew York Gimes NEWSER
Slide 7: Gannett | USA TODAY Network
GANNETT | Queen” NEWSERONTS NEWSERONTS GANNETT | Queer” GANNETT | @usarseay National Voice. USA TODAY delivers accessible, high-quality, trusted content with a commitment to balanced, unblased Journalism, where and when consumers) want to engage. \\) Local Strength. USA TODAY Network, with more than
Slide 8: Gannett brands and audience
GANNETT | @yenrons” NEWSEFRONTS © GANNETT | @seaisReY Leading news media publisher in the US. in terms of circulation’ @ Largest digital audience in the News and Information category among content Our brands and tentpole programs empower millions 181M of people and businesses YY UNIQUE across the na
Slide 9: USA TODAY Ad Meter
GANNETT | @ussozs” NEWSFRONTS GANNETT | @yeniee” NEWSFRONTS & Ad Meter USATODAY Ad Meter measures consumer sentiment around Super Bow ‘commercials, offering brands exclusive access to this major event. t generates conversation, industry recognition, and media buz extending a brand's presence beyond
Slide 10: Movie Meter
GANNETT | Queen” imi Movie Meter 2025 marked the first-ever annual USA TODAY Movie Meter program to ‘gauge audience sentiment towards the esteemed films nominated in the Best Picture category by the Academy of Motion Picture Arts and Sciences for the Academy Awards. Registered users voted forthe nat
Slide 11: Notes
GANNETT | @yeniee” NEWSEFRONTS — GANNETT | @jenient’ NEWSFR NOTES
Slide 12: What's New at Axel Springer
axel springer_ NEWSFRONTS | axel springer_ NEWSFRONTS axel springer — axel springer_— WHAT'S NEW AT AXEL SPRINGER
Slide 13: Premium portfolio for decision makers
axel springer_ NEWSF axel springer_ NEWS Our premium portfolio for decision makers. : : 34M 16M 27M 637K Above all, we will persistently von vont vent vont investigate and publish the facts as rome =- they come to light, regardless of ! wn || igen og cone who they benefit or harm. Mathias Dépiner CE
Slide 14: Our bets on the future of journalism
axel springer_ NEWSFRONTS axel springer_ NEWSERONTS Our bets on the future of journalism: POLITICO . The Conversation with The Al Trusted) Engaging our Dasha Burns Imperative Voices posers eure Foe RM sy recog ood they are ith unrivalled access—revealing the people, and power behind the week's bigge
Slide 15: Business Insider and Morning Brew products
axel springer_ BUSINESS INSIDER we % Al In Action Now featuring original video and live events, Business Insider spotlights the human stories behind how companies are harnessing Al to reimagine their futures. NEWSFRONTS Well Spent Anew vodcast, hosted by Katie Notopoulos, that pulls back the curtain
Slide 16: Notes
axel springer_ NEWSF axel springer_ NEWS NOTES
Slide 17: National Public Media
NEWSFRONTS | GIG) | GEN NEWSFRONTS Doi | OE national public media
Slide 18: NPR reach and programming
DAM | DG NEWSFRONTS MDM | DE NEWSFRONTS NPR’s reach of 46M is relatively unduplicated by platform NPR.org 10.9M weekly users 96% of NPR.org users do not listen to NPR radio® NPR Podcasts 8.3M weekly listeners? 93% of NPR NPR radio* NATIONALPUBLICMEDIACOM NPR is home to culturally significant & award
Slide 19: NPR audiences are equipped to make an impact
NEWSFRONTS MIG In}p lr NEWSFRONTS AG | DEG NPR audiences are equipped to make an impact. Jv 95x more likely to be business decision makers () 16% more likely to be a CEO Hf 32« more likely to work in government CR 40x more likely to be involved in the purchase of business services $ <= * \ 38, more
Slide 20: NPM Custom Products: Spotlights and Soundscapes
Do | OG NEWSFRONTS DDG | DEG NEWSFRONTS NPM Custom Product: Spotlights NPM Custom Product: Soundscapes Unscripted, 3 minute audio stories highlight the real experiences of brand representatives. Soundscapes are owned by the sponsor and are accompanied by a tailored media plan featuring the story in
Slide 21: Notes
DAG | Oa DA | Ono NOTES
Slide 22: Financial Times: Monetizing AI in Premium Publishing
FINANCIAL rurune of news rN ancl AL NEWS FRONTS GLOBAL REACH We're relied upon and trusted by leading corporate executives and government officials, our audience includes the most. Monetizing Al in Premium Publishin bel 4 4 and politics and some of the wealthiest and most discerning 2026 ies EEE 500
Slide 23: AI and journalism
FT BNR NEWSFRONTS "| [Een NEWSFRONTS DP) FINANCIAL [FINANCIAL TIMES "Al is predictive - it tells you what it thinks you're going to hear. Journalism is not predictive. It tells you what you didn't know you were going to hear" Brooke Masters, US Managing Editor 44 TanetBot A°P 708 aM meme ermmconm my
Slide 24: NEWSFRONTS #oQ¥ tines” NEWSFRONTS
NEWSFRONTS #oQ¥ tines” NEWSFRONTS PT FINANCIAL PT FINANCIAL FT TIMES FT TIMES 46 41
Slide 25: Ask FT
FINANCIAL NEWSEFRONTS FINANCIAL NEWSFRONTS PT FINanciat TIMES FT faxciat Oy sate Need answers? x) Deliver “on-demand Ask FT intelligence”, reaching C-Suites in real time. INANCIAL TIMES Journalists Soe doyenean ss nm Solution: Partner with the FT to reach our readers through AskFT, and help underwri
Slide 26: Notes
FINANCIAL NEWSFRONTS FT BA NEWSFR NOTES
Slide 27: The Guardian audience
NEWSERONTS The Guardian has a rare, powerful relationship with our audience We attract 4OM montny uniques in the US 115M monty worldwide No paywall means access to 52-88% ofaunique US audience others miss Germany Ireland We connect We inspire + per visit O perspectives We influence (4) voluntarily f
Slide 28: NEWSeRONTS @flSiian NEWSERONTS
NEWSeRONTS @flSiian NEWSERONTS Soccer with Jonatt
Slide 29: Notes
GutNtian FRONTS NOTES
Slide 30: Compete for the growing share of social spend
NEWSERONTS NEWSERONTS Let’s compete for the growing share of social spend Despite 75% 2026 of marketers +15% seeing year on year diminishing returns
Slide 31: Ozone's platform for ad-funded journalism
of agencies and brands want an alternative to the major tech and social platforms NEWSERONTS Mitigate media é wastage Audiences Creative that at scale performs — measurement NEWSFRONTS (OZONE Ozone’s platform is critical for ad-funded journalism jampaign nes News UK, Telegraph and Guardian to offer
Slide 32: Human connections at scale
HUMAN CONNECTIONS AT SCALE mS Brands only ever appear in rich and engaging audience-first sites LIVING. AUDIENCE INTELLIGENCE contracted & consented first-party data NEWSFRONTS CONTEXT RESPONSIVE CREATIVE eae High quality ad creative designed to complement our partners’ content, G« NEWSFRONTS We're
Slide 33: Ozone delivers the Connection Advantage
@« NEWSFRONTS Gre NEWSFRON Ozone delivers the Connection Advantage for brands NOTES Our platform is scaling to 205m US monthly visitors 58% 5 ol more 17% Saar it in brand ram | oon | 20 in br Our platform will deliver outcomes that shift business results
Slide 34: New York Post presents California Post
NEW, YORK(POSig NEWSFRONTS AGAR NEWSFRONTS NEW YORK POST ee. PRESENTS CA L IFORNIA POST Top Ten National News Brand Reach over 70MM monthly uniques NewsFronts. Omni-channel content
Slide 35: Why Now?
NEV, YORK(POS i NEWSrRONTS AGL NEWSFRONTS CALIFORNIA POST Why Now? Our brand, influence and reach is strong LAalready has the second largest concentration of NYP readers Newsrooms across the country are shuttering, resulting in news deserts The voices & values of hard working Californians are not re
Slide 36: California Post: News & Politics
NEW, YORK(POSig NEWSFRONTS AAU NEWSFRONTS CALIFORNIA POST News & Politics © Wewill bring common sense, compelling journalism to California, with all the straight talking and personality of the New York Post © Weill be disruptive and opinionated, hold the powerful to account and inform and entertain
Slide 37: California Post: Business & Tech
NEW, YORK(POS Tg CALIFORNIA POST Shohei Ohtaniwiting to make position changeto elp Dodgers bullpen In additional to major national & global franchises in California, the state will host the FIFA World Cup, two Super Bowls and the 2028 Olympics shoadof FIFA World Cup . al] (ey ie 2 & LAmnlionairesshe
Slide 38: California Post: Business & Tech
NEW, YORK(POS Tg CALIFORNIA POST Shohei Ohtaniwiting to make position changeto elp Dodgers bullpen In additional to major national & global franchises in California, the state will host the FIFA World Cup, two Super Bowls and the 2028 Olympics shoadof FIFA World Cup . al] (ey ie 2 & LAmnlionairesshe
Slide 39: Page Six and Let's talk
NEW, YORNPOSIg NEWSFRONTS ABUT NEWSFRONTS Page Six will continue to break celebrity news and share the inside scoop on aT the stars, but we'll also Let’s talk. Austin Butler buys Bra Untaly couple Sydney Ieonc 80s ightchib The lean into misAbometaasann Y | ScmyaelScetirbrun) Rhye tan gars vote LAhot
Slide 40: Notes
NOTES 78 78 79 79
Slide 41: 1440
1440 NEWS >| 1440 1440 1440 5 Billion Minutes spent learning with 14qo thus far in 2025 260 Million Visits to the news ecosystem 1440 Information Overload Algorithmic-Driven Content} Landscape Clickbait
Slide 42: 1440 readers
1440 NEWSrrontTs | 1440 NEWSFRONTS 1440 4.4 Million Healthy, Wealthy & Wise Readers “My day starts with 1440 and coffee. Just facts, no noise.” Hee $3 Trillion | 2x 82% HHlis 2x the Decision-Makers American Average not just focused on the coasts. Our audience ties very closely to the percentage Have
Slide 43: The Vision and The Opportunity
NEWSFRONTS NEWSFRONTS The Vision 1440 Topi ~ Welcome to the knowledge collective eeereeanatn The Opportunity Tapping into the 1440 knowledge platform. as
Slide 44: What's Next?
NEWSFRONTS | 1440 NEWSFRONTS What’s Next? a evsletiers SSE Opportunity Tapping into the 1440 knowledge platform LK ected
Slide 45: Notes
1440 1440 cuts through the clutter and delivers what matters. Who's ready to join?
Slide 46: Straight Arrow News: Unbiased. Straight Facts.
SFRONTS | SAIN FRONTS Unbiased. Straight Facts.” SAN is on a mission to in a time of record media bias and mistrust.
Slide 47: National Footprint, Regional Hubs
NEWS FRONTS | SAN National Footprint, Regional Hubs LOCATION OUR TEAM our ouTPuT we : 85 40 t ae” JOURNALISTS + ‘STORIES PER DAY sayaren.ch oF 3 SUPPORTING STAFF we OUR COVERAGE OUR CERTIFICATIONS . me, \ oli ‘ Us. Tech 2 NEWSFRONTS Product & Content Innovation IDEO ~« 3
Slide 48: Loyal App Audience
Loyal App Audience a 44% YEAR OLDS 18-34 Zo YEAR OLDS 35-64 YEAR OLDS
Slide 49: Outlook for SAN
NEWSERONTS NEWSERONTS Outlook for SAN SAN ORIGINALS _ Reems ( <ae SASBREAKSOWN WEAPONS “0 WARFARE MISS MINUTE =| = 8.20 episodes, 8-15 minutes 10.20 episode series, 30-45 minutes Chief Content Officer Chief Revenue Officer dmead@SAN.com kshapiro@SAN.com
Slide 50: Notes
NEWS FRONTS | SAN NEWSFRONTS
Slide 51: Business Insider and POLITICO at Axel Springer
NEWSFI 5 | AINSIDER | POLITICO axel springer — BUSINESS POLITICO AT AXEL SPRINGER BUSINESS = POLITICO 3, Advertising Sales & Client Partnerships,
Slide 52: Supercharge Offerings with AI: SAGA react
FINSIDER’ | POLITICO NEWSFRONTS "X8NES | pouTICo NEWS 4 Supercharge Offerings with Al +, Accelerate Intelligent Targeting SAGA react SAGA r@aCT unlocks a deeper understanding of how content truly resonates with audiences, allowing brands to target based on the unique reaction it evokes: Advertiser ‘
Slide 53: Introducing POLITICO SMS
BUSINESS | POLITICO ONTS FNsier | POLITICO INTRODUCING POLITICO SMS Our new SMS product gives core readers a faster, more personal connection to POLITICO’s journalism, delivering urgent insights straight to the devices they rely on most. ‘Twitter logs off of San Francisco POLITICO BUSINESS INSIDER a
Slide 54: Fast. Distinct. Essential.
SKEMEF | POLTICO 106 ‘ A Bessie On the Hill, information moves and our audience knows they need to stay a step ahead. NEWSFRONTS Fast. Distinct. Essential. : Realtime breaking news and insights, delivered instantly. : A personal, one-to-one channel on readers’ most important device. Unique updates t
Slide 55: Notes
BUSINESS | POLITICO NEWSERONTS | "insider | POLITICO NEWSFRONTS NOTES
Slide 56: Notes
NOTES NOTES 110 110 111 111
Slide 57: Thank You
THANK YOU 112 113
Slide 58: Learn more about the Future of News
LEARN MORE ABOUT THE FUTURE OF NEWS QUESTIONS? Email futureofnews@stagwellglobal.com