Ostasiatiske Kompagni A/S · OMXCOP:OKEAC

Ostasiatiske Kompagni A/S — Corporate Update (September 2003)

114 slides from Ostasiatiske Kompagni A/S's corporate update, Sep 12, 2003

  1. Slide 1: Dumex Thailand Introduction

    Dumex Dumex Thailand Thailand INTRODUCTION September 12, 2003 by Gerard Geraets Managing Director, Dumex Ltd.

  2. Slide 2: Index

    Index Index ‰ Who are we ? ‰ Milestones and Highlights ‰ Market and Competition ‰ Critical Factors ‰ Growth Opportunities ‰ Critical Success Factors ‰ Recall and Recovery ‰ Outlook 2

  3. Slide 3: Who are we?

    Who are we ? ‘DUMEX Thailand

  4. Slide 4: Organization Chart

    Organization Organization Chart Chart Gerard Geraets Managing Director Wanna Swuddigul Steve Donnelly Morten S. Knudsen Likhit Somboon Regional Financial Marketing Director Operations Manager HR Director Controller Wisanti Lomtakul Pisit Pittayanurak Deputy Financial Controller Sales Director Produc

  5. Slide 5: Gerard Geraets

    GERARD GERAETS ™ 59 years ™ Dutch National ™ Business Administration Nijenrode University, The Netherlands ™ 18 years of Asian experience in Thailand, Taiwan, Singapore ™ Extensive marketing and General Management experience with o.a. Heineken, Sara Lee and Friesland Dairy Foods ™ Almost 7 years wit

  6. Slide 6: Wanna Swuddigul

    WANNA SWUDDIGUL ™ 37 years ™ Thai National ™ Master of Business Administration, Western Illinois University, USA ™ 9 years experience in Marketing with Consumer Products Company ™ 2 years experience as General Manager at Fast Food business ™ 2 years experience in Marketing with Telecommunication bus

  7. Slide 7: Steve Donnelly

    STEVE DONNELLY ™ 39 years ™ New Zealand National ™ Dairy Science and Technology, Massey University, New Zealand ™ 10 years experience with New Zealand Dairy Group, including Production Mgr Anchor Products, Waitoa – Contract Manufacturer of Dumex products. ™ 2 years with INC Shanghai in manufacturing

  8. Slide 8: Morten Schott Knudsen

    MORTEN SCHOTT KNUDSEN ™ 32 years ™ Danish National ™ MBA, Imperial College, University of London, England ™ HD in Accounting, Copenhagen Business School, Denmark ™ 13 years in Finance, Accounts & Controls with EAC ™ 7 years in Asia (Singapore/China/HK) in Finance Manager positions ™ 2½ years with Du

  9. Slide 9: Likhit Somboon

    LIKHIT SOMBOON ™ 38 years ™ Thai national ™ Master of Business Administration, Burapha University, Thailand. ™ 15 years of experience in Human Resources Management in Petrochemical business (Shell and Caltex) and Air conditioning business (York). ™ 2 years with Dumex Ltd. Thailand as Human Resource

  10. Slide 10: Pisit Pittayanurak

    PISIT PITTAYANURAK ™ 41 years ™ Thai National ™ MBA, Thammasat University ™ 8 years with Ernst & Young as Consultant & EDP Auditor ™ 4 years with Telecommunication business as Finance Director ™ 7 years with Heidelberg Thailand as Chief Financial Officer ™ 2 months with Dumex as Financial Controller

  11. Slide 11: Wisanti Lomtakul

    WISANTI LOMTAKUL ™ 34 Years Old ™ Thai National ™ Master Degree Graduate in Business Administration major in Marketing from Assumption University, Thailand. ™ 8 Years Experience in Procter & Gamble Customer Business Development Department and Marketing Department ™ 3 Years Experience in Dumex Sales

  12. Slide 12: Milestones & Highlights

    Milestones Milestones & & Highlights Highlights

  13. Slide 13: Dumex Milestones

    Dumex Dumex Milestones Milestones ™ 1957 Dumex Ltd established in Thailand at Chaopraya River location ™ 1990 Plant and office moved to Bangplee Industrial Estate ™ 1999 ISO Certification ™ 2000 HACCP Certification ™ 2001 GMP Certification 13

  14. Slide 14: Dumex Milestones (Cont.)

    Dumex Dumex Milestones Milestones (Cont.) (Cont.) ™ 1962 Introduction Dumex Infant Formula ™ 1985 Introduction Mamex ™ 1992 Introduction Dumex Follow-On Formula ™ 1995 Introduction Mamil/Dumex 1-Plus ™ 1998 Introduction Dumex Pouch Packs & 3-Plus ™ 2000 Introduction Dumex UHT ™ 2001 Introduction Dum

  15. Slide 15: Market & Competition

    Market Market & & Competition Competition

  16. Slide 16: Milk is One of the Largest Categories in Thailand

    Milk Milk is is One One of of the the Largest Largest Categories Categories in in Thailand Thailand and and Very Very Important Important to to the the Trade Trade 24.3 25 20 Baht Billions 15 11.4 (Latest Estimates) 10 9.4 9.9 Bil. Bht. is 5 2.57 Milk Powder 0 Baby Diaper Shampoo & Laundry Milk Cond

  17. Slide 17: Infant and Child Milk Powder Market Segmentation (2003)

    Infant Infant and and Child Child Milk Milk Powder Powder Market Market Segmentation Segmentation (2003) (2003) 27% Growing Up Full Cream Infant Formula Follow On 47% 15% 11% Source: ACNielsen YTD 2003 in Value 17

  18. Slide 18: UHT Milk Market Segmentation

    UHT UHT Milk Milk Market Market Segmentation Segmentation 13.0% 10.3% 76.6% General UHT Formulated Kids UHT Adult UHT Source: ACNielsen Formulated UHT includes: Dumex UHT, Bear Honey, Bear Superkid 1+ 3+, Alacta UHT, Foremost 123, Andec Adult UHT includes: all low fat & hi calcium products 18

  19. Slide 19: Market Developments in 2003

    Market Market Developments Developments in in 2003 2003 ™ Flat milk powder market in volume but 5% growth in value (MAT) ™ Growth of “Premium” segment, particularly IFFO ™ Continuing growth of GUM of 5% (+15% in 2002) at the expense generic Full Cream (-9%) and Follow On (-9%) YTD ™ Limited growth U

  20. Slide 20: Competitive Developments

    Competitive Competitive Developments Developments ™ 90% of total milk powder market only in the hands of 3 players, Nestle, Dumex, Mead Johnson ™ Dumex commanding the IFFO “Standard” market ™ Nestle leading the GUM market ™ Mead Johnson dominating the “Premium” market ™ Head-to-head competition in M

  21. Slide 21: Critical Factors

    Critical Critical Factors Factors ™ Economic Development and Disposable Income 21

  22. Slide 22: Thai consumers the most optimistic

    Thai Thai consumers consumers the the most most optimistic optimistic Master Index Jun 2003 Dec 2002 Thailand 80.3 70.3 Malaysia 71.8 73.0 India 70.1 62.1 China 68.0 84.4 Indonesia 57.5 56.0 New Zealand 56.6 65.8 Philippines 50.1 33.6 Australia 45.3 44.6 Singapore 33.9 31.4 South Korea 31.0 39.2 Tai

  23. Slide 23: Critical Factors

    Critical Critical Factors Factors ™ Economic Development and Disposable Income ™ Demographic Development 23

  24. Slide 24: Birthrate

    Birthrate Birthrate 900000 879,758 -2.04% 861,810 850000 +1.51% -10.15% 786,018 800000 -2.53% +0.65% 774,349 771,125 766,107 750000 700000 650000 1997 1998 1999 2000 2001 2002Est. Source : Department Local Administration of Ministry of Interior 24

  25. Slide 25: Projected Age Profile of Thailand

    Projected Projected Age Age Profile Profile of of Thailand Thailand Age Group 2000 2005 2010 2015 0 – 4 year(s) % 9.2 8.4 7.6 7.0 1000 5,778 5,586 5,296 5,074 5 – 14 years % 17.5 16.8 16.3 15.0 1000 10,991 11,172 11,358 10,874 25

  26. Slide 26: Critical Factors

    Critical Critical Factors Factors ™ Economic Development and Disposable Income ™ Demographic Development ™ Consumer Behavior 26

  27. Slide 27: Critical Factors

    Critical Critical Factors Factors ™ Economic Development and Disposable Income ™ Demographic Development ™ Consumer Behavior ™ Innovation 27

  28. Slide 28: Critical Factors

    Critical Critical Factors Factors ™ Economic Development and Disposable Income ™ Demographic Development ™ Consumer Behavior ™ Innovation ™ Marketing Investments 28

  29. Slide 29: Dumex Growth Opportunities

    Dumex Dumex Growth Growth Opportunities Opportunities

  30. Slide 30: Premium Development (Value)

    Premium Premium Development Development (Value) (Value) 8% 27% 34% 73% 58% 2003 (Jan-Jul) 2003 (Jan-Jul) IF/FO GUM STD PREM SUPER PREM Source: ACNielsen 30

  31. Slide 31: Pricing Standard - Premium

    Pricing Pricing Standard Standard -- Premium Premium Standard Premium Super Premium IF/FO 100 137 180 GUM 100 131 - 31

  32. Slide 32: Growing-up Market Development (Val)

    Growing-up Growing-up Market Market Development Development (Val) (Val) Baht 3,200 ,000 + 15% 3,000 ,000 2,800 ,000 + 10% 2,600 ,000 + 3% - 0.5% 2,400 ,000 2,200 ,000 2,000 ,000 1998 1999 2000 2001 2002 Source: ACNielsen 32

  33. Slide 33: Growing-up Share Development (Val)

    Growing-up Growing-up Share Share Development Development (Val) (Val) % Share .0 70 .0 60 .0 50 .0 40 .0 30 .0 20 .0 10 0.0 1998 1999 2000 2001 1st HY' 02 2nd HY'02 1st HY'03 Dumex Nestle MJ Source: ACNielsen 33

  34. Slide 34: Dumex Thailand Outlook

    Dumex Dumex Thailand Thailand Outlook Outlook

  35. Slide 35: Dumex Thailand Marketing Review

    Dumex Dumex Thailand Thailand Thailand Marketing Review September 12, 2003 by Wanna Swuddigul Marketing Director, Dumex Ltd.

  36. Slide 36: Topics

    Topics Topics ƒ Thailand Marketing Team ƒ Thailand Milk Market Review ƒ Market Share Development ƒ Key Success Factors ƒ Winning Brand – Measurement of brand strength ƒ Identify growth opportunities 36

  37. Slide 37: Marketing Organization Structure

    Marketing Marketing Organization Organization Structure Structure Marketing Director Wanna S. Marketing Mgr Marketing Mgr National Nutri. Registration Mkt & Sales Senior CRM Mgr IFFO GUM Mgr Mgr Admin. Nutritionist Standard Standard Bangkok Hotline Premium Premium Upcountry Premium 37

  38. Slide 38: Thailand Milk Market Development

    Thailand Milk Market Development 38

  39. Slide 39: Thailand Market Growth: Powder Milk

    Thailand Thailand Market Market Growth Growth :: Powder Powder Milk Milk Higher growth in value term lead by the launch of super premium in IFFO segment GUM GUM Total Total IFFO IFFO Note : Total Child Powder = Total Milk Powder excluding Adult Milk Source : ACNielsen 39

  40. Slide 40: Thailand Market Growth: Liquid Milk

    Thailand Thailand Market Market Growth Growth :: Liquid Liquid Milk Milk Liquid milk market is stable (both in volume and value). Dumex is categorized in formulated kids UHT milk market. Form. kids total total Form. kids Kids Kids Total UHT Milk Market Kids UHT Milk Market Formulated Kids UHT Milk M

  41. Slide 41: Market Share Development

    Market Market Share Share Development Development 41

  42. Slide 42: Volume Share Development - IF/FO

    Volume Volume Share Share Development Development -- IF/FO IF/FO After our recall case last year, our share is now back to the same level as before the recall. Nestle and Mead Johnson shares have declined. Wyeth has increased share after the launch of new super premium end of last year. 40 35 30 25

  43. Slide 43: Volume Share Development - GUM

    Volume Share Development - GUM Nestle is the strong #1 share lead by Bear brand. With our brand strength, Dumex share is now back to the level before crisis. Mead Johnson share has continuously declined since the beginning of this year. 60 % 50 % Nestle 40 % Dumex Share 30 % 20 % 10 % Mead Johnson 0

  44. Slide 44: Volume Share - Formulated Kids UHT

    Volume Volume Share Share –– Formulated Formulated kids kids UHT UHT Recently, Dumex share has increased significantly as a result of new product and flavor introduction and effective advertising support (Paradorn campaign). 80 60 40 20 0 1999 2000 2001 2002 JF02 MA02 MJ02 JA02 SO02 ND02 JF03 MA03 M

  45. Slide 45: Dumex Thailand Agenda

    Dumex Dumex Thailand Thailand Agenda 1. Organisation structure 2. Macro Economic Development 3. Financial Performance 4. IT overview 5. Business Performance Management 45

  46. Slide 46: Dumex Thailand - F&A Organisation

    Dumex Dumex Thailand Thailand –– F&A F&A Organisation Organisation Regional Financial Controller Morten Schott Knudsen Financial Controller MIS Manager Pisit Pittayanurak Renu Prakittimongkol Cost Controlling Financial Analysis IT Manager SAP (Plans & Controls) Support Product costing Group reportin

  47. Slide 47: Macro Economic Development

    Dumex Dumex Thailand Thailand 2. Macro Economic Development z GDP trend z Currency Exchange rates z Interest rates 47

  48. Slide 48: GDP Growth

    GDP GDP Growth Growth 8.0% 5.2% 5.5% 6.0% 4.6% 4.4% 4.0% 2.0% 2.0% GDP Growth (%) 0.0% 1998 1999 2000 2001 2002 2003f -2.0% -4.0% -6.0% -8.0% -10.5% -10.0% -12.0% Source : Bank of Thailand ( www. bot. org.th) 48

  49. Slide 49: Currency Exchange Rates

    Currency Currency Exchange Exchange Rates Rates Dec Dec Aug % 2001 2002 2003 Change USD 44 . 21 43 . 32 41 . 15 -5.0 % DKK 5 . 26 6 . 12 6 . 03 -1.4 % 49

  50. Slide 50: Interest Rates

    Interest Interest Rates Rates Dec Dec Aug 2001 2002 2003 Deposit 1 . 75 % 1 . 50 % 0 . 75 % Overdraft 7 . 50 % 6 . 75 % 5 . 75 % Bill of Exchange 5 . 09 % 3 . 79 % 2 . 50 % 50

  51. Slide 51: Financial Development

    Dumex Dumex Thailand Thailand 3. Financial Development z Sales/Operating margin z Economic Profit (EP) z Managing Working Capital 51

  52. Slide 52: Managing Working Capital

    Managing Managing Working Working Capital Capital z Balanced scorecard targets closely monitored: − Inventories (days & accuracy) − Accounts receivable (Concessionaire system - A/R ageing) z Ongoing initiatives to reduce working capital: − Blending of base products − Local packing − 12 months rollin

  53. Slide 53: Business Performance Management

    Dumex Dumex Thailand Thailand 5. Business Performance Management z EAC Reporting Framework z EAC Corporate Reporting System z Key Benefits 53

  54. Slide 54: EAC Reporting Framework

    EAC EAC Reporting Reporting Framework Framework z Balance Scorecard (BSC/KPI) z 4 Documents Concept − Strategic plan (with BSC objectives – 5 year Plan + model) − Business Plan − Marketing Plan − Financial Budget & assumptions z Performance contracts (linked to BSC) z Financial performance (linked t

  55. Slide 55: EAC Corporate Reporting System

    EAC EAC Corporate Corporate Reporting Reporting System System z All EAC legal entities (mainstream/business groups/business unit) z Reporting of performance by Month/Qtr/Year − Actual − Forecast (Monthly) − Budgets − 5 year financial plans 55

  56. Slide 56: EAC Corporate Reporting System

    EAC Corporate Reporting System Information (Data/Accounts): − Full detailed P&L and balance sheet − Key figures (including EP/EVA) − Treasury reporting (CF, exchange positions matched to P&L) − Validation accounts 56

  57. Slide 57: EAC Corporate Reporting System

    EAC EAC Corporate Corporate Reporting Reporting System System z Standard Group Reports − ONE SET OF REPORTS − In line with external reporting (incl. Notes) − Detailed for local mgmt/drill down for analysis z Automatic download from GL/Systems z Reporting: − Detailed, Fast, Accurate, Integrity 57

  58. Slide 58: Summary of Key Benefits

    Summary Summary of of Key Key Benefits Benefits z Fully integrated performance management − Strategic Plans/Targets − Detailed Budgets − Analysis, Modelling and Forecasting − Monitoring & Reporting z Deliver one consistent view (data integrity) − Enhance information value of the data − One set of re

  59. Slide 59: Dumex Thailand Human Resource Management

    Dumex Dumex Thailand Thailand Human Resource Management September 12, 2003 by Likhit Somboon HR Director, Dumex Ltd.

  60. Slide 60: Employee Profile

    Dumex Dumex Thailand Thailand Employee Employee Profile Profile ¾ Total 375 Employees 6% 7% 49% 22% 16% HR & Admin. F&A Sales Marketing Operations 60

  61. Slide 61: Gender

    Gender Gender Male 41% Female 59% 61

  62. Slide 62: Age of Employee

    Age Age of of Employee Employee More than 46 years 20 - 25 years 41 - 45 years 18% 9% 36 - 40 years 15% 26 - 30 years 23% 31 - 35 years 24% 62

  63. Slide 63: Year of Service

    Year Year of of Service Service <20 - 25 years More 2% than 26 <16 - 20 years years 1% <11 - 15 years 12% 0 - 5 years 57% <6 - 10 years 24% 63

  64. Slide 64: Job Level

    Job Job Level Level ¾ Total 375 Employees 20% 49% 31% Rank & File Supervisor & Professional Manager & Above 64

  65. Slide 65: Educational Level

    Educational Educational Level Level Master Degree High School 15% 32% Bachelor Certificate/ Degree Diploma 43% 10% 65

  66. Slide 66: Human Resources Mission

    Human Human Resources Resources Mission Mission We are committed to make DUMEX into a True Learning and Performance Driven Organization by developing our staff’s competencies in alignment with the company’s Vision, Mission and Core Values. 66

  67. Slide 67: A High Performing & Learning Organization

    A A High High Performing Performing & & Learning Learning Organization Organization 67

  68. Slide 68: Learning & Development Strategies

    Learning Learning & & Development Development Strategies Strategies Coaching •Line Management & HR Consultant •Qualification Booklet On the Job •Job rotation •Structured Program such as SPMS / NPDMS / CCMD / DMDP Program •Functional such as Computer, English Language, Presentation, ISO, etc. •Compan

  69. Slide 69: Learning & Development Budget

    Learning Learning & & Development Development Budget Budget 10 9 8 7 6 5 4 3 2 1 0 2001 2002 2003 Training Budget (% of Payroll) 69

  70. Slide 70: Y2002 Training Budget Allocation

    Y2002 Y2002 Training Training Budget Budget Allocation Allocation 20% 20% 10% 50% Functional Leadership CCMD other 70

  71. Slide 71: Customer and Category Management Development (CCMD)

    Customer Customer and and Category Category Management Management Development Development (CCMD) (CCMD) ¾ Participants: Key managers from Sales & Marketing Team. ¾ Time line: mid Y2002 – Y2003. ¾ The interactive program with effective role play, development action plan, monitoring and follow up. ¾ C

  72. Slide 72: Customer and Category Management Development (CCMD)

    Customer Customer and and Category Category Management Management Development Development (CCMD) (CCMD) ¾ The Principles of Customer Management ¾ Building Category Based Commercial Arguments ¾ Customer Business Planning ¾ Advanced Negotiation 72

  73. Slide 73: Moving Forward

    Moving Moving Forward Forward 73

  74. Slide 74: Competency Management System

    Competency Management System 74

  75. Slide 75: Competency Based HR Systems

    Competency Competency Based Based HR HR Systems Systems Succession Planning KPI / Talent Performance Management Management Performance Reward & Strategy Appraisal Recognition Recruitment & Promotion Deployment Learning & Development 75

  76. Slide 76: InnovAction Training Centre

    Through learning programmes, the InnovAction Training Centre aim to not only inspire creative and innovative energy, but also in the sharing of practical tools that will move these new ideas forward into Action. A large part of the centre's activity involves in the learning and sharing of practical

  77. Slide 77: Community Support

    COMMUNITY COMMUNITY SUPPORT SUPPORT 77

  78. Slide 78: Community Support

    Community Community Support Support ¾ Student Trainee (Summer Program). ¾ Participate in social activities such as Children day, Mother day, etc. ¾ Activity Support to Boy Home (Donation). T 78

  79. Slide 79: Thailand

    Thailand

  80. Slide 80: Thank You

    THANK YOU ‘ DUNE <« Thaikand|—

  81. Slide 81: Operations Department

    Operations Operations Department Department By : Steve Donnelly Operations Manager 81

  82. Slide 82: Operations Chart

    Operations Operations Chart Chart Operations Manager Supply Chain Factory Quality Asst. QA R&D Manager Manager Manager Manager Manager 82

  83. Slide 83: 83

    83

  84. Slide 84: Packaging Innovation

    Packaging Packaging Innovation Innovation 84

  85. Slide 85: Blending

    Blending Blending 85

  86. Slide 86: Dumex Process Flow

    Dumex Process iow Loss In Weight Room Bhgee Milles -750 kg/mix/90sec -Avg. time used up/mix ~ 9 min depending on size and no. of line Pouen Line v 7 on Sep AM 3 arator] Pa — ; 1 T Size (g.) TAM Speed (pou/min) 100 , 200 360 700 Speed (can/min) 70 Filer! Filler2 | i : : (race) [ree (wise! —— wae cin)

  87. Slide 87: E-Sprint

    E-Sprint E-Sprint E-Sprint 87

  88. Slide 88: Warehousing

    Warehousing Warehousing 88

  89. Slide 89: Delivery Lead Time Reduction After Concessionaire Establishment

    Delivery Delivery Lead Lead Time Time Reduction Reduction After After Concessionaire Concessionaire Establishment Establishment 7-10 days delivery Dumex BKK Customers Before CSN Only 1-2 days Dumex BKK CSN Customers After CSN 89

  90. Slide 90: ISO 9001 Certificate

    Certificate Bei ISO 9001 CUSTOMERS INNOVATION PEOPLE INTEGRITY — ann HIANIIH ynains AnwwodAUA= Ane

  91. Slide 91: GMP Audit 2003

    GMP GMP Audit Audit 2003 2003 Score 10 9.49 9.39 9.08 9 8.43 8 7 6 5 Y2000 (Jul-Dec) Y2001 Y2002 Y2003 (Jan-Aug) 91

  92. Slide 92: GMP Score

    | GMP Score 100 - 98 4 97.07 96 4 94 4 92 4 90.61 90 4 ss 4 86 4 84 4 82 4 so J 2001 2002

  93. Slide 93: 93

    93

  94. Slide 94: Speed-to-Market

    OM Eo Infant and Child Nutrition ==. a

  95. Slide 95: Dumex Customer Management

    Dumex Dumex Thailand Thailand Dumex Customer Management September 12, 2003 by Wisanti Lomtakul Deputy Sales Director, Dumex Ltd.

  96. Slide 96: Topics

    Topics Topics • Trade Development in Thailand • How Dumex Thailand manages the Customer both Modern Trade and General Trade 96

  97. Slide 97: Country Highlights - Thailand

    Country Country Highlights Highlights -- Thailand Thailand RETAIL STRUCTURE – STORE NUMBERS TRADE SECTORS 2000 2002 MODERN TRADE: Large Format Stores 78 112 -Hypermarkets 59 91 -Cash & Carry/Warehouse Club 19 21 Supermarkets 491 505 Convenience Store 3,100 3,555 Chain Drugstores 136 130 GENERAL TRAD

  98. Slide 98: Key Modern Trade in Thailand

    Key Key Modern Modern Trade Trade in in Thailand Thailand Hypermarket Supermarket Convenience Store Cash & Carry 98

  99. Slide 99: Key Modern Trade in Thailand are belonging to Global/International Retailers

    Key Key Modern Modern Trade Trade in in Thailand Thailand are are belonging belonging to to Global/International Global/International Retailers Retailers Rank /Group/ Origin Sales No. Countries % Foreign Sales Grocery Sales % US$ bn 1 Walmart US 191.3 11 17 40 2 Carrefour FR 62.3 32 48 71 3 Ahold NL

  100. Slide 100: Store Expansion of International Retailers is very fast

    Store Store Expansion Expansion of of International International Retailers Retailers is is very very fast fast ACCOUNT 1999 2003(E) Store Store M akro 17 23 Tesco/Lotus 17 58 Lotus- Hypermarket 46 LotusExpress 8 Lotus- ValueStore 2 Lotus- Supermarket 2 Big-C(Casino) 20 37 Carrefour 9 19 7-Eleven 1,

  101. Slide 101: General Trade Structure

    General Trade Structure d er P ow •Local Supermarket T ilk UH •Grocery Wholesalers r M or s fo ts f •Grocery Stores lt et utle O u O •Drug Stores 0 0 000 3 ,0 80, 2 2 101

  102. Slide 102: Our Customer Management Vision

    Our Our Customer Customer Management Management Vision Vision to to become become the the “World “World Class” Class” Customer Customer Management Management Organization Organization “To drive sales of our brands by being the preferred supplier in the eyes of our trade customers through delivering

  103. Slide 103: Customer Management/ECR Core Work

    Customer Management/ECR Core Work Strategic Alignment Demand Supply Management Management Enabling Organization and Technology 103

  104. Slide 104: Strategic Alignment

    Strategic Strategic Alignment Alignment Key Activities: „ Top-to-Top Meeting „ Joint Business Plan „ Joint Score Card Retailer Supplier Retailer Agenda: Supplier Agenda: •Category Sales •Dumex Share •Category Profits •Dumex Sales •Traffics •Good Shelf/Display •Lower Cost •No OOS •Lower OOS •Good Pro

  105. Slide 105: Joint Dumex - Retailer Category Management Project

    Joint Joint Dumex Dumex –– Retailer Retailer Category Category Management Management Project Project Category Captain for “Milk” Zone Milk Powder Project Category Captain for Milk Powder (Infant/Follow-on) Shelving & Dist. Project Category Captain for Milk Powder Space Management Captain for Milk Po

  106. Slide 106: Tape Interview on Category Management Project with Big C

    Tape Tape Interview Interview on on Category Category Management Management Project Project with with Big Big C C Supercenter Supercenter (Casino) (Casino) 106

  107. Slide 107: Supply Management Project

    Supply Supply Management Management Project Project ƒ EDI Order with Modern Trade Retailers − Automatic and Faster Order Process − Avoid Human Error in Key-in order − Cost Savings ƒ Vendor Manage Inventory − Reduce OOS − Reduce Inventory Cost for Retailers − Sharing of Inventory Data to Suppliers ->

  108. Slide 108: Tape Interview Tops Supermarket for Joint Supply Chain Project

    Tape Tape Interview Interview Tops Tops Supermarket Supermarket (Ahold (Ahold Co.) Co.) for for Joint Joint Supply Supply Chain Chain Project Project

  109. Slide 109: General Trade Channel

    General General Trade Trade Channel Channel

  110. Slide 110: Old Distribution System: Centralized

    Old Old Distribution Distribution System: System: Centralized Centralized • Sales Team from BKK • Delivery from BKK • 4,000 Direct Customers and Shipping Points to Dumex Thailand 110

  111. Slide 111: New Distribution System: Concessionaires Nationwide

    New Distribution System: Assign 15 Concessionaires nationwide CSN COVERAGE – DUMEX THAILAND Concessionaires Functions: • Warehouse & Inventory • Office • Sales People and Sales Facility • Delivery • Credit Control • Support Promotion • SharingLocal Knowledge 111

  112. Slide 112: Delivery Lead Time Reduction After CSN Establishment

    Delivery Lead Time Reduction After CSN Establishment 7-10 days delivery Dumex Customers Before BKK CSN Dumex Only 1-2 days Customers CSN After BKK CSN 112

  113. Slide 113: Interview Ratchasrima DC and Taweekit Plaza

    Interview Interview Ratchasrima Ratchasrima DC DC and and Taweekit Taweekit Plaza Plaza

  114. Slide 114: Thank You!

    Thank You! ‘DUMEX Thailand

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