Seb Sa · EURONEXT:SK
Seb Sa — Groupe SEB — Shareholder Meeting (May 2025)
122 slides from Seb Sa's shareholder meeting presentation, May 20, 2025
Slide 1: Watch the live webcast
Watch the live webcast here or find us at www.groupeseb.com
Slide 2: 2025 General Meeting
2025 GENERAL MEETING
Slide 3: 2025 General Meeting agenda
2025 GENERAL MEETING 01 02 03 04 05 Capital, — ernane 06 07 08 20/05/2025
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Slide 5: 2024 financial results and highlights
2025 GENERAL MEETING O11] Sustained momentum in 2024
Slide 6: 2024 key figures
Sales Operating margin oe . en 2023 Vee BEE oD Net financial debt | Dividend LFL vs 2023 Net profit, Group share Adjusted* net profit, Group share Proposed at AGM Leverage stable at of May 20, 2025 EBITDA 20/05/2025 *For the provision covering the full amount of the fine imposed by the French Compet
Slide 7: Sustained momentum in 2024
SEB Annual revenue up by 5% organically Steady growth in annual Consumer sales Year of consolidation at high levels in the Professional business Operating Result from Activity up 10% Acquisitions and further strategic reinforcement in the Consumer and Professional businesses
Slide 8: Robust annual performance, in line with expectations
2025 GENERAL MEETING. Robust annual performance, in line with expectations _ | +400 | | -205 | Organic growth Currency effect +5.0% -2.6% 8,006 +3.2% 20/05/2025
Slide 9: Professional and Consumer
2025 GENERAL MEETING Year of consolidation in Professional Robust momentum.in: Consumer Professional Consumer
Slide 10: Professional organic decline
FY 2024 €975 m Organic decline on the back of an exceptional 2023 comparison +1.4% base (+27% LFL) LFL Fewer deliveries under large deals... ... but good level of core business Continued strategic reinforcement Start of construction for our new hub in China Professional Culinary with the acquisition
Slide 11: Consumer steady growth in 2024
2025 GENERAL MEETING. Consumer Steady growth in 2024 FY 2024 €7,291m +3.5% +6.3% LFL Macroeconomic environment still complex Small Domestic Equipment markets buoyant overall Strong organic growth over the year: +6% / +9% excluding China > 0.2 points of growth linked to loyalty programs > Growth driv
Slide 12: Consumer widespread growth by region
2025 GENERAL MEETING. Widespread growth driven by strong momentum in EMEA and the: mericas Lee] | 2028 2024 2024 LFL EMEA 3,475 +10.2% AMERICAS 1,113 , +9.4% ASIA 2,457 TOTAL Consumer 7,045 20/05/2025 3
Slide 13: Operating Result from Activity
S SEB Operating Result €8 O 2 m from Activity (ORFA) 10.5% vs 2023 +10.5% vs fe) Operating margin 9.7 Yo +60bps vs 2023
Slide 14: Change in net debt
2025 GENERAL MEETING Change in net debt -6 Currencies Free cash flow 12/31/2023 * Incl. SEB Alliance ** SEB S.A. and Supor
Slide 15: Solid and balanced financial structure
RAL MEETING Solid and balanced financial structure Ratios at 31/12 2021 2022 2023 —@ Net financial debt/Adjusted EBITDA Net financial debt/Adjusted EBITDA (excl. IFRS16) 7 16 Excl. M&A and IFRS 16 Stable leverage ratio at 1.8x Strengthened financial structure and extension of average maturity = New
Slide 16: 2024 highlights
2025 GENERAL MEETING
Slide 17: ESG 2030 strategy and SBTi approval
SEB Autorité ESG 2030 strategy & SBTi Net Zero approval France Refurbishment center
Slide 18: New R&D center and production facility in China
R&D center, purchasing and production facility Investment of €60m Better product coverage Major strengthening in the Chinese market Delivery in Q3 2025 Serial production in January 2026
Slide 19: Acquisition of Groupe Sofilac
2025 ANNUAL GENERAL MEETING: 2024 highlights ; Acquisition of Groupe Sofilac High-end professional and semi-professional cooking equipment mostly in Professional segment Present in more than from @ AMBASSADE ry ple High-end cooking ranges High-end professional Cooking Reheating = cooking appliances
Slide 20: French Competition Authority
AL MEETING 2024 highlights French Competition Authority Background Investigation launched in October 2013 covering the 2008-2013 period into the domestic electrical appliances market in France French Competition Authority decision in December 2024: €189.5 million fine for Groupe SEB for vertical res
Slide 21: Repairability bill timeline
February 20, 2024: bill proposal submitted April 4, 2024: passed in the first reading at the National Assembly > Cookware is removed from the bill proposal May 30, 2024: passed in the first reading at the Senate February 20, 2025: passed in the second reading at the National Assembly February 27, 20
Slide 22: New ESG strategy 2030
Makeconsumers’everyday =~ lives easierandmoreenjoyableand NN contribute tobetterlivingaroundtheworld ~ oro (V) Act Actasaleaderin the Act forNature CircularEconomy forAll 24 hand Actresponsibly ethically aa - (Presentation of the new ESG strategy 2030 in December 2024 fiji \ ESG INVESTOR DAY New net
Slide 23: First refurbishment center
2025 GENERAL MEETING. 2024 highlights a SEB 1st refurbishment center in Fran Existing expertise and know-how at the Vernon, Pont-Evéque, ee Nt and Mayennesites to train teams at Is-sur-Tille “ > Proximity between the sites at Faucogney-et-la-Mer (stock of © nearly 7.5 million spare parts) and Is-sur
Slide 24: Pan collection and recycling initiative
A collection initiative ongoing since 2012, with already Collectionfrom .¢ 2 million pans collected In January 2025, the Group announces the launch of an aluminum recycling program in France Rolled into disks Objective: 20 million pans by 2027 Environmental impact: 95% reduction in CO2 Crushing emis
Slide 25: Employee share ownership plan
Launched in , tosome Subscription rate of over 28%: Total value of the plan: over ownership increased to
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Slide 27: 1st quarter and 2025 outlook
2025 GENERAL MEETING < a 02.) 1st quarter 20: TAM cere 20/05/2025
Slide 28: Q1 2025 Operating Result from Activity
ORFA €50m - 54.5% vs Q1 2024 Operating margin 2.6% - 3.2 pts vs Q1 2024 20/05/2025
Slide 29: Sales broadly stable versus 2024
SEB Sales broadly stable versus 2024 Continued good dynamic in Consumer, and return to growth in China As expected, comparison base still high in Professional Coffee ORFA evolution: lower contribution in Professional, one-off negative effects — incl. currencies
Slide 30: Q1 sales
2025 GENERAL MEETING. Broadly stable sales Sales inێm Organic growth Currency effect Q12024 Q12025 20/05/2025
Slide 31: Q1 2025 Professional
SEB Q1 2025 €234m Continuation of a strong comparison base (+ 18.5% Q1 2024) LFL Focused on China in Professional Coffee Sequential improvement expected from Q2 Near-stable core business in Q1 First quarter of consolidation of La Brigade de Buyer
Slide 32: Q1 2025 Consumer
SEB Q12025 €1,672 m Small Domestic Equipment markets still well oriented overall + 2.2% Promising product launches and encouraging success for the + 2.8% LFL oP ging upcoming quarters + 3.3% excluding LP Sell-out up in almost all geographies, in particular in Western Europe / France... ...and a note
Slide 33: SEB
SEB
Slide 34: Outlook for 2025
2025 GENERAL MEETING )d. Outlook for 2025
Slide 35: 2025 outlook
Full-year organic sales growth expected to be around 5% Increase in ORFA as reported
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Slide 37: Strategy of sustainable growth and resilience
2025 GENERAL MEETING OS:
Slide 38: Our mission
2025 GENERAL MEETING Our mission 20/05/2025,
Slide 39: A global presence
2025 GENERAL MEETING A global presence More than 150 countries
Slide 40: Global and diversified industrial footprint
2025 GENE! A global and diversified industrial footprint — ‘Canonsburg Montebello e Vitlafranca e USA Omegna La Moncada @ = Ecyer Borg El Arab Rionegro % Cajica COLOMBIA e BRaziL . @ itatiaia Cookware and kitchenware 4 @ Kitchen electrics @ Home and personalcare @ Professional
Slide 41: Leader positions in markets
of sales in markets where the Group is a leader* Professional automatic coffee machines #] lectri ealcooking
Slide 42: Strong and complementary brands
2025 GENERAL MEETING ong and complementary brands — CORE CON ER BRANDS PREMIUM BRANDS GLOBAL Me LD QnantCaak Krampouz FORGE ADOUR Rowenta REGIONAL asep calor MIRRO WearEver Pawex wf [22] EEE) clock umco 20/05/2025
Slide 43: Strong international commercial presence
VER, G A strong and international commercial presence Multi-channel coverage for Consumer business, presence in more than 150 countries 6% 7% Other Group retail 41% E-commerce* 14% Electrospecialists 15% Traditional 16% (Food mass retail | *Pure players, DTC and Click & Mortar (Group estimates) 20/0
Slide 44: Innovation
2025 GENERAL MEETING FJ al hened by» innovation | ——“o) : z = \ = —F yj
Slide 45: Robust and structured innovation process
2025 GENERAL MEETING. obust and structured innov Fine-tune Understand societal trends and Integrate technological product development consumer needs evolution (including Al) and the definition of the consumer experience Develop complete ranges A process supported by substantial resources Cutting-edg
Slide 46: Home care product revelations
REVELATIONS DE L’ANN HOME & CO ec al ‘6s YT | Ultimate Pro Express. Pro Express Power Pro. Ultimate II Vision Pure Pop Pure Force Aerosteam Spot cleaner «Clean it » Second year of growth close to 10%
Slide 47: X-Force Flex range
TP 12.60 13.60/14.80 15.60 X-Force Flex range X-Clean 4 Organic growth >30% in Europe in 2024: strengthened #2 position X-Clean 10 SEB
Slide 48: Supor and Tefal products
SUPOR Tefal > . a y Accelerating international rollout... ¢ : A SS ‘ ox ZS Cces=e— 5 aw .. while energizing historical markets... => the we: cae ... with strong support from online sales Sales growth close to 10%* in 2024
Slide 49: Dual drawer air fryer
em J Dual drawer Cooking surface Multi-functional Organic sales growth >50% in Continental Europe in 2024 —— Infrared cooking
Slide 50: Perfectmix Cook
Perfectmix Cook (sir vw rec LoL Versatility = : On-the-go Heating High speed te at Healthy cooking Silent Easy to use and clean EMEA and Americas: organic growth >10% in 2024
Slide 51: Sales from products launched since 2022
. A\ 2025 GENERAL MEETING a J) _ Ps‘ OA In 2024 €2.5)n sales achieved with products launched since 2022 20/05/2025 52
Slide 52: Professional strategic development
2025 GENERAL MEETING 2 rofessional: _ strategic deve } ew lopment . cee ¢
Slide 53: Professional world leader
World leader M schaerer Ce Full auto coffee machines a Traditional and filter coffee makers zummo cold beverages ional Beverages offering customer base SEB
Slide 54: Professional Culinary brands
SEB Tefal _/__ Cookware and Clad Me tableware . Food jet preparation Krafmpouz FORGE ADOUR oO Say Cooking
Slide 55: Acquisition of La Brigade de Buyer
2025 GENERAL MEETING q a Acquisition of La Brigade de Buyer Flagship brands for chefs Strong positions in professional culinary and premium consumer Already established presence in France and internationally Traditional expertise and industrial excellence > €66m sales in 2024, half outside France 29
Slide 56: La Brigade de Buyer complementarity
SEB lyfe ECOLE DUCGSSE FERRANDI CORDON BLEU Multi-materials expertise Close relationship with schools and expert knowledge of chefs’ culinary journeys SIR DOR Complementary product offering with the Group on the professional and semi-professional market
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Slide 58: ESG 2030 ambition
SEB Makeconsumers’ everyday Pa lives easierand more enjoyableand a contributeto betterlivingaroundtheworld _~ oro (V) Act Actasaleaderin the Act forNature Circular Economy forAll 2nd hand
Slide 59: Key ESG KPIs for 2030 roadmap
MEETING Key ESG KPIs for the 2030 roadmap Scopes 1 & 2 - Greenhouse gases direct emission ee. ZC -42% (vs 2021) ACT FOR NATURE Scope 3* - Greenhouse gases indirect emission OS. BE -25% (vs 2021) Water consumption reduction 25% (vs 2021) (GD) Included in long-term incentives remuneration Gi) inctudea
Slide 60: Act for All
ACT FOR ALL Responsible purchasing charter (% of suppliers covered) SUPPLIERS. Supplier commitment to an ESG program (representing 80% of the carbon footprint) Quality management CONSUMERS (% of entities with ISO 9001 certification) Occupational safety and health (workplace accidents, LTIR) EMPLOYEE
Slide 61: GHG emission reduction by 2030
42% reduction in GHG emissions by 2030 - Scopes 1&2 (co2eq,) Reference year -18% —— -42% 2021 2024 Target2030 7E RC ‘| New net-zero trajectory for 2050 approved by the SBTi 25% reductionin GHG emissions by 2030 - Scope 3* (Co2eq.) Reference 13% year -25% 2021 2024 Target 2030 Ww CDP Confirmation of
Slide 62: Act as a leader in circular economy
2025 GENERAL MEETING. Act as a leader in circular economme Act for 2024 achievements Occupational safety and health (workplace accidents, LTIR) Gender balance (% of women in senior positions) 1.1 Target <0.5 Recycled materia 20/05/2025 he
Slide 63: Pan recycling and refurbishment
World's first collection and recycling program for pans PEUT APPORTER SA POELE A EDIFICE BIENTOT PRES DE CHEZ vous Program: collect up to 20 million pans in France by 2027 Europe's Ist refurbishment center at Is-sur-Tille WRBI Sz, Cy a. PE SEB & S + ‘e) Us FoR’ Target for 24 hand sales by 2030: 3 to
Slide 64: 1444 JAAR AEAN YS
— ee 1444 JAAR AEAN YS
Slide 65: Share capital breakdown
2025 GENERAL MEETING Individual shareholders 6,4% + Floating = 43.4% of capital Institutional investors 37,0% Employees 3,3% Treasury shares 1,2% Family voting block* 55.3 million shares (as % of EGM capital) Other family shareholders FEDERACTIVE and associates** J 7,2% FSP4,7% — BPIFRANCE (LACT) 5,
Slide 66: Voting rights breakdown
Treasury shares Individual 0,8% shareholders Family voting Institutional block* 41,7% investors 27,7% 81.3 million votes (EGM theoretical votes) Other family shareholders ae 0, 9 Employees « vy #j+*° FEDERACTIVE and FSP 6,4% associates** 9,7% BPIFRANCE (LACT) 3,6% SEB
Slide 67: Share price since January 2024
MEETING. ince January 2024 — At May 13, 2025 - Share price: €89.1/ Market capitalization: €4,930m — Groupe SEB ‘SBF 120 (rebased)
Slide 68: 20-year share price evolution
ENERAL MEETING SEB: 20-year share price evolution At May 13, 2025 - Share price: €89.1/ Market capitalization: €4,930m +254% — Groupe SEB ‘SBF 120 (rebased)
Slide 69: Steady dividend growth
MEETING. Steady dividend growth over 20 years In€ per share + 7.3% Avera nnual growth * Proposed at AGM of May 20, 2025 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 Restated Historical Data For registered shares held for two consecutive calendar
Slide 70: Board of Directors
SEB EMPLOYEE DIRECTORS CHAIRMAN a) e Thierry de Tour d’Artaise Jean-Pierre Duprieu Yseulys Costes i fay al.2 & BPIFRANCE FONDS INVESTISSEMENT STRATEGIQUE Representing by DE PARTICIPATIONS (FSP) Adeline Lemaire Representing by FAMILY DIRECTORS Catherine Pourre | |G) Hy . eae a GENERACTION VENELLE INV
Slide 71: Board committees
AUDIT AND COMPLIANCE COMMITTEE £ 1B): Adeline Lemaire Frangois Mirallié Yseulys Costes GOVERNANCE AND REMUNERATION COMMITTEE 2)2£)'0' 8) Catherine Pourre Caroline Chevalley Damarys Braida Brigitte Forestier STRATEGIC AND CSR COMMITTEE C1219 )9'2 Catherine Pourre William Gairard Thierry Lescure Adeli
Slide 72: Highly committed Board and committees
2025 GENERAL MEETING Highly committed Board and committees Several topics reviewed in 2024 100% attendance rate Strategic guidelines CSR Am , g Governance, anabusiness” ff *tergetaroush Finance avatand Ht appoinimentsend J Employee store monitoring P Ist arcane report remuneration ipp 20/05/2025 * B
Slide 73: Information prior to the vote on the resolutions
Slide 74: Resolutions overview
esolutions Standard Resolutions + Approval of financial statements (1&2) + Setting of the dividend (3) + Share buyback (13) Governance (4 and 5) + Reappointment of Brigitte Forestier + Appointment of M. Eric Rondolat Remunerations (6 to 12) * 3resolutions relating to remuneration of the corporate of
Slide 75: Standard resolutions
SEB Ordinary resolutions Extraordinary resolutions Standard Resolutions + Approval of financial statements (1&2) i Setting of the dividend (3) i Share buyback (13)
Slide 76: Financial statements
SEB Consolidated financial statements Separate financial statements 2024 2024 Net Result: Net Result: - 10,691,049 euros* 232,019,291 euros
Slide 77: Governance resolutions
SEB Ordinary resolutions Extraordinary resolutions Governance (4 and 5) + Reappointment of Brigitte Forestier Appointment of M. Eric Rondolat
Slide 78: Brigitte Forestier and Eric Rondolat
2025 GENERAL MEETING SEB Brigitte FORESTIER ‘ Eric RONDOLAT Director representing employee shareholders Former Chairman and CEO of Signify 58 years 53 years Nationality: French and Italian Nationality: French Biographie Biographie Eric Rondolat holds an Engineering degree from the Institut National
Slide 79: Remunerations
SEB Remunerations (6 to 12) * 3resolutions relating to remuneration of the corporate officers (ex post) * 3resolutions relating to remuneration policy (ex ante) + Setting of the annual remuneration of the Board of Directors
Slide 80: 2024 remuneration for the Chairman
2025 GENERAL MEETING 2024 Remuneraiton for the Chairman Fixed remuneration €950,000 €750,000 Annual variable remuneration N/A N/A Subject to performance criteria N/A N/A Remuneration as a director €55,000 €55,000 In-kind benefits €8,600 €8,600 (Business Car) 20/05/2025
Slide 81: 2024 remuneration for the CEO (ex post)
2025 GENERAL MEETING. 2024 Remuneration for the Chief Executive Officer : (ex post) Annual Remuneration Fixed remuneration 825 900 Annual variable 1,042 1,044 remuneration In-kind Benefits 58 61 Total allocated 1,925 2,005 Long term Remuneration ne Performance shares 12000 13 000 = Vesting subject t
Slide 82: 2025 remuneration policy for the Chairman
2025 GENERAL MEETING Fixed remuneration €750,000 Annual variable remuneration N/A Performance shares N/A Remuneration as a director €55,000€* in-kind benefits Company’s car * Amount subject to increase due to the proposed increase in the overvall envelope submitted to this General Meeting.
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Slide 85: 2025 remuneration policy for the CEO (ex ante)
Slide 86: 2025 remuneration policy for the CEO (ex ante)
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Slide 88: 2025 remuneration policy for directors
Slide 89: Proposed amendments to the bylaws
Slide 90: Statutory auditors' reports
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Slide 99: Questions & Answers
Slide 100: Vote on the resolutions
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Slide 103: Ordinary resolutions
Slide 104: Resolution 1: separate financial statements
Slide 105: Resolution 2: consolidated financial statements
Slide 106: Resolution 3: allocation of result and dividend
Slide 107: Resolution 4: reappointment of Brigitte Forestier
Slide 108: Resolution 5: appointment of Eric Rondolat
Slide 109: Resolution 6: executive officers remuneration information
Slide 110: Resolution 7: remuneration of Thierry de La Tour d'Artaise
Slide 111: Resolution 8: remuneration of Stanislas de Gramont
Slide 112: Resolution 9: Chairman remuneration policy
Slide 113: Resolution 10: CEO remuneration policy
Slide 114: Resolution 11: directors remuneration policy
Slide 115: Resolution 12: directors remuneration amount
Slide 116: Resolution 13: share buyback authorization
Slide 117: Extraordinary resolutions
Slide 118: Resolution 14: performance shares authorization
Slide 119: Resolution 15: Article 17 bylaws amendment
Slide 120: Resolution 16: Article 20 bylaws amendment
Slide 121: Resolution 17: powers to carry out formalities
Slide 122: Thank you for your attention