Bharti Airtel Limited · NSE:BHARTIARTL
Bharti Airtel — Investor Day (March 2022)
191 slides from Bharti Airtel's investor day presentation, Mar 25, 2022
Slide 1: Exchange filing cover letter
bharti March 25, 2022 National Stock Exchange of India Limited Exchange Plaza, C-1 Block G Sandra Kurla Complex, Sandra (E) Mumbai -400051, India Symbol: SHARTIARTU AIRTELPP BSE Limited Phiroze Jeejeebhoy Towers Dalal Street, Mumbai - 400001, India Scrip Code: 532454/ 890157 Sub: Investor & Analyst
Slide 2: Date: 25th March 2022
f airtel ASE # Date: 25% March 2022
Slide 3: Disclaimer
Disclaimer The information contained in this presentation is provided by Bharti Airtel Limited (the “Company”) to you solely for your reference. This document is being given solely for your information and for your use and may not be retained by you and neither this presentation nor any part thereof
Slide 4: Agenda
Agenda Who are we The opportunity Our strategy
Slide 5: Who are we?
Who are we? International India 14 countries in Africa, 2 in South Asia ~323 Mn Mobile Customers, 22 Mn+ Homes 180 Mn+ Customers 184 Mn MAUs on Digital Assets 1.8 Mn+ Retail Touch points in Africa 3500+ Enterprises $65 Bn+ Airtel Money# Transaction Value 1M+ offices International includes Airtel Afr
Slide 6: Who are we?
Who are we? International India Revenue (Cr) 119K 14 countries in Africa, 2 in South Asia ~323 Mn Mobile Customers, 22 Mn+ Homes EBITDA Margin 49.9% 180 Mn+ Customers 184 Mn MAUs on Digital Assets 1.8 Mn+ Retail Touch points in Africa 3500+ Enterprises Net Debt/EBITDA 2.67 $65 Bn+ Airtel Money# Tran
Slide 7: Who are we? Capital investments done
Who are we? Massive amount of heavy lifting in terms of capital investments done 260.4K Towers 11 Data Centers and 120 Edge DCs 1.2 Lakh Crore of Spectrum Investment* 7 Sub Marine Cables 400K+ RKms of Domestic Fiber 365K+ RKms Global Fiber Network Towers for India, SA & Africa *Spectrum Investments
Slide 8: Assets that can be monetized
Who are we? Assets that can be monetized to lighten the balance sheet Indus Towers: Largest TowerCo in India Fiber Assets: 400K+ RKms of Fiber 1.8L+ Towers | $8.9B Mcap | 41.7% Stake Nxtra: Largest Data Center network in India ROBI Axiata: 2nd largest operator in Bangladesh Already valued at $1.2B |
Slide 9: Airtel Africa performance in the last few years
Airtel Africa performance in the last few years Total Revenue ($ USD Mn) EBITDA ($ USD Mn) 4,876 +$988 Mn 2,420 #1 / #2 +$466 Mn 3,888 1,792 in 12 markets* 3,422 1,515 FY20 FY21 FY22 FY20 FY21 FY22 EBITDA % : 44.3% 46.1% 49.6% Financials are basis reported currency published results FY22 is Q3FY22 a
Slide 10: Airtel India performance in the recent past
Airtel India performance in the recent past Total Revenue (Rs. Crore) EBITDA (Rs. Crore) +11,343 Cr 83,651 41,627 +11,230 Cr 72,308 32,828 61,079 23,998 FY20 FY21 FY22 FY20 FY21 FY22 EBITDA % : 39.3 % 45.4% 49.8% Financials are for India, as per Quarterly reporting FY22 is Q3FY22 annualized revenue
Slide 11: Airtel India performance: revenue market share
Airtel India performance in the recent past 35.4% lifetime high Revenue Market Share Postpaid #1 Revenue market share as per TRAI AGR+NLD of Q3FY22
Slide 12: Relentless focus on best quality customers
Relentless focus on best quality customers Increasingly diversified portfolio Highest industry ARPU (Rs) – ~40% gain in 2 years 163 Mobile 72% 153 Mobile 79% 145 146 143 135 Non-Mobile Non-Mobile 28% 21% 117 FY15 FY22 Q3'20 Q4'20 Q2'21 Q4'21 Q1'22 Q2'22 Q3'22 ARPU (Rs INR) for Airtel Is recasted for
Slide 13: Driven by obsession with experience
Driven by obsession with experience ~40% reduction in Complaints Delivered at the least cost Cost / GB ~40% ~20% 2020 2021 2022E 2020 2021 2022E
Slide 14: Built strong digital assets: Airtel Payments Bank
Built strong digital assets : Airtel Payments Bank Fast Growing and with scale Unique Capabilities Powerful Impact 122 Mn+ Customers* Real-time scalable payments infrastructure Telco Churn reduced by 65% Rs 370+ Bn GMV# per Quarter Billion dollars of cash handling/month Broke even in July’21 1 Bn+ T
Slide 15: Built strong digital assets: Lifestyle and Entertainment
Built strong digital assets : Lifestyle and Entertainment Airtel Thanks (Mn MAU) Wynk (Mn MAU) Total Digital users (Mn MAU) 184 102 71 150 51 74 88 43 24 Jun'19 Jun'20 Dec'21 Jun'19 Jun'20 Dec'21 Jun'19 Jun'20 Dec'21 *All figures in Mn
Slide 16: All done with a frugal mindset
All done with a frugal mindset Rigorous measurement Waste elimination SITE LEVEL STRINGENT INVESTMENT MONITORING MONITORING Stripped 1.5B$ of waste Sweat assets, drive synergies, digitize processes in last 5 years CONTROLS AND STRICT ADHERENCE TO COMPLIANCE REGULATIONS USD INR assumed as 75
Slide 17: Agenda
Agenda Who are we The opportunity Our strategy
Slide 18: Airtel is competitively well placed
Industry structure Mobile Massive industry consolidation 8 4 Airtel is competitively players players well placed
Slide 19: Opportunity: Mobile ARPU opportunity
Opportunity Mobile – ARPU opportunity Lowest prices in India (compared to global benchmarks) $42.7 ARPU (US$), 3Q21 $36.7 $26.7 $17.0 $13.9 $6.8 $6.9 $1.9 $2.8 India Indonesia China Thailand Malaysia Singapore Korea US Canada • ~$2 ARPU : 6% ROCE. ~$3.3 ARPU : ~20% ROCE. 33,000 Crore Incremental Rev
Slide 20: Opportunity: Mobile postpaid opportunity
Opportunity Mobile – Postpaid opportunity Current contribution India Thailand Brazil 45 70 Prepaid % 96 96 55 30 Postpaid % ~4 ~4 2019 2022 2022 2022 *Based on Global Wireless Matrix report by BofA
Slide 21: Opportunity: Mobile upgrades
Opportunity Mobile – Upgrades 200 Million Upgrades by FY 26 Proven track record of accelerating share gain Share of Industry 4G Net Adds Leading the market again 350 Mn Feature Phones 550 Mn Smartphones 48% 32% 40 Mn upgrades/year FY'20 FY'21 FY'22 YTD *Based on reported figures by 3 private operato
Slide 22: Opportunity: Homes broadband market exploding
Opportunity Homes - Broadband market exploding No. of homes (Mn) Growth(%) 2016 17.0 ~0 2019 18.4 3% 2022 27.0 19% 2025E 40+ >15%
Slide 23: Opportunity: Homes convergence
Opportunity Homes - Convergence 50 Million High Value Homes Airtel already present in 2 of 3 homes + 1 Service Rs. 650 incremental ARPA
Slide 24: Opportunity: B2B market changing dramatically
Opportunity B-B – Market changing dramatically Emerging categories now accelerating But margin profiles vary % EBIT 43,000 crores 63,000 crores 98,000 crores CPaaS 25%-40% 70,300 72% 58% 36,300 Data 20%-30% 37% 15,900 63% 27,100 42% 26,700 28% 27,700 Others * 10%-15% 2018 2022 2025 Connectivity Emer
Slide 25: Opportunity: B2B go both wide and deep
Opportunity B-B – We can go both wide and deep Opportunity to go wider Proven track record ~32% Lifetime high market share 80% 20% Enterprise and SMB customers Revenue Enterprise Data Connectivity RMS – Basis Frost & Sullivan
Slide 26: Agenda
Agenda Who are we The opportunity Our strategy
Slide 27: Our strategy: Quality Customers
? airtel Our strategy Quality Customers
Slide 28: Quality customers: B2B expansion
Quality customers B2B - Expansion Revamped go-to-market Scale adjacencies From To Enterprise Farming Hunting and Farming Leverage access and relationships SME Channel Led Insourced Create preferred partnerships SOHO Diffused accountability Catchment Ownership Ubiquitous connectivity
Slide 29: Broadband land grab
Quality customers Broadband – Land grab Expansion of home passes Two proven models Now FY2025 Own city model ~16 40 Million Million Local Cable Operator model Overall home passes including copper and fiber
Slide 30: Broadband: Local Cable Operator model
Quality customers Broadband – The Local Cable Operator model 1 2 3 Partner says yes Digital onboarding Inventory system Automated payouts (<10 mins) Real time tracking (Zero errors)
Slide 31: Entertainment key thrust area
Quality customers Entertainment key thrust area Largest content aggregation; Single sign on Seamless customer journeys
Slide 32: Mobile expansion
Quality customers Mobile – Expansion 2021 2022 Network Towers 208,606 230,562 Circles with Sub-Ghz 10 Circles All 22 circles
Slide 33: Differentiation
Quality customers Differentiation Propositions Aspirational brand Airtel Next Gen Stores
Slide 34: Our strategy: Brilliant Experience
? airtel Our strategy Quality Customers Brilliant Experience
Slide 35: Our Omni Channel Experience Flywheel
Our Omni Channel Experience Flywheel
Slide 36: Omni Channel Experience: One view of the customer
Omni Channel Experience One view of the customer SEARCH DISCOVER From: A business specific Customer View To: ‘One Airtel’ view of the customer Mobile Mobile Bank Fiber Bank Fiber DTH One CLM. One Experience. Omni Channel DTH Data science powered segmentation
Slide 37: Omni Channel experience: One view of go-to-market
Omni Channel experience One view of our Go to market PURCHASE ONBOARD From: A Business specific go-to-market To: A One Airtel go-to-market MOBILITY Traditional Trade DISTRIBUTOR Integrated Mass Retail channel Traditional Trade. Modern Trade DTH Digital channel DISTRIBUTOR Broadband Direct sales chan
Slide 38: Brilliant experience: Network experience
Brilliant experience Network experience EXPERIENCE REFER Our Spectrum Share of Spectrum Band Footprint Holding per Circle 12% Low Band Pan India 5 – 10 Mhz Player 1 Airtel 33% 30% Mid Band Pan India 15 – 25 Mhz1 Player 2 25% High Band Pan India 30 – 40 Mhz Player 3 1. Except for Kolkata (10 Mhz)
Slide 39: State of the art network tools
Brilliant experience State of the art network tools EXPERIENCE REFER Data Experience Voice Experience Single Pane of Glass Grid → Cluster → Customer level VoLTE and VoWiFi analytics Singular view; Automated root cause analysis
Slide 40: Obsession with experience
Omni Channel experience Obsession with experience EXPERIENCE REFER Leveraging the best of technology Building Virality at every touch point Speech analytics AI Ops in Customer care
Slide 41: Our strategy: Services at Scale
? airtel Our strategy services at Scale Quality Customers Brilliant Experience
Slide 42: Airtel: What we have built
Airtel : What we have built Compelling Capabilities : Digital at our Core • Industry leading Digital assets Digital services • One Customer. One Airtel. Omni channel Digital experience Digital infrastructure • $46bn digital highway
Slide 43: Services at scale
Services at scale We believe that we can now monetize these digital services Cloud Communications Data Centers Security & Cloud Adtech Payments Digital marketplace Financial Entertainment services
Slide 44: Well-positioned in each adjacency (Cloud, Data Centers, Security)
Services at scale We are well-positioned in each of these adjacencies Cloud Communication Data Centers Security and Cloud 20,000 crore 14,000 crore 31,000 cr Market size (FY25) - and CAGR (22-25) +36% +22% +26% Airtel IQ Nxtra From Airtel Airtel Secure. Airtel Cloud A core right for telco to Preferr
Slide 45: Well-positioned in each adjacency (Adtech, Payments, Marketplace)
Services at scale We are well-positioned in each of these adjacencies Adtech Payments Digital Marketplace 31,000 cr 300mn Financially underbanked Large and unestimated Market size (FY25) and CAGR (22-25) +38% Airtel Ads Airtel Payments Bank Scaled partnerships 184Mn MAUs, Owned- Leverage 100M Thanks
Slide 46: Summary
Summary • Well positioned as a portfolio : Businesses and Capabiities • The opportunity is exciting and attractive • A Proven Execution model with a cohesive and simple strategy • Now at a decisive cusp to become a strong digital services provider
Slide 47: Consumer Business
Consumer Business
Slide 48: Our Strategy
Our Strategy BASE 4 gervices at Scale Quality Brilliant Customers Experience
Slide 49: Deliver strong ARPU growth through premiumizing customer base
Deliver Strong ARPU growths through Premiumizing our Customer Base 1 Upgrade to Airtel Black ARPU (INR) 163 Upgrade to Postpaid, High Value Homes Fiber & Converged 153 2 143 145 146 Customers Entertainment 135 Grow ARPU with Digital 117 3 Engagement Q3'20 Q4'20 Q2'21 Q4'21 Q1'22 Q2'22 Q3'22 Mid-mark
Slide 50: Our Premiumization Agenda
Our Premiumization Agenda Key Enablers 1 Upgrade to Airtel Black Cutting edge Customer High Value Homes Lifecycle Management Customers Capabilities Upgrade to Postpaid, Fiber & 2 Converged Entertainment Omni-channel Capabilities Mid-market Smartphone Grow ARPU with digitally engaged Customers 3 user
Slide 51: Our Premiumization Agenda
Our Premiumization Agenda Key Enablers 1 Upgrade to Airtel Black Cutting edge Customer High Value Homes Lifecycle Management Customers Capabilities Upgrade to Postpaid, Fiber & 2 Converged Entertainment Omni-channel Capabilities Mid-market Smartphone Grow ARPU with Digitally engaged Customers 3 user
Slide 52: Airtel Black: Win with differentiation through convergence
Airtel Black Win with Differentiation through Convergence Customer 360 Best-in-class Compelling Sharp cohorts through Data Science Experience Propositions 1 + + 3 service users 2 +/or +/r 2 service users 3 or or Single Service users
Slide 53: Postpaid upgrade through sharp targeting
Postpaid Upgrade through sharp targeting and easy upgrade online Likely to Upgrade cohort Persuasion Simple Upgrade Process identification Handset > Rs. 15000 Credit Approved Users Advanced Financial Services users Phone number linked to utilities
Slide 54: DTH experience on converged TV
DTH Experience on Converged TV | Switch customer through Own-Base Great Value & OTT + Linear Brilliant Viewing Experience Simplified payments Converged Single viewing Sign-on Bundled Packs For Converged Content OTT
Slide 55: Our Premiumization Agenda
Our Premiumization Agenda Key Enablers 1 Upgrade to Airtel Black Cutting edge Customer High Value Homes Lifecycle Management Customers Capabilities Upgrade to Postpaid, Fiber & 2 Converged Entertainment Omni-channel Capabilities Mid-market Smartphone Grow ARPU with digitally engaged Customers 3 user
Slide 56: Loyal customer base engaged with digital offerings
A loyal customer base engaged deeply with digital offerings Thanks App MAUs Wynk MAUs Payments Bank MTUs 43Mn 74Mn 102Mn 24Mn 51Mn 71Mn 8Mn 18Mn 32Mn Jun’19 Jun’20 Dec’21 Jun’19 Jun’20 Dec’21 Jun’19 Jun’20 Dec’21
Slide 57: Real-time and trigger-based marketing for ARPU growth
‘Real-time’ & ‘trigger-based’ marketing for ARPU growth Real Time Triggers Contextual Pop-ups Customer Upgrade suggested Contextual messaging Real Time data threshold alerts selects pack at checkout leads to adoption 3 revenue streams driving upgrades Data Pack Content Bundles Incr. Bundle Upgrades
Slide 58: Our Premiumization Agenda
Our Premiumization Agenda Key Enablers 1 Upgrade to Airtel Black Cutting edge Customer High Value Homes Lifecycle Management Customers Capabilities Upgrade to Postpaid, Fiber & 2 Converged Entertainment Omni-channel Capabilities Mid-market Smartphone Grow ARPU with Digitally engaged Customers 3 user
Slide 59: Network of choice for smartphone users
Network of Choice for Smartphone Users Differentiated Offering for all Lead with Network Experience Lead with Technology Customer types to create a loyal customer base Innovation Wynk Music Bundles 1st to launch VoWiFi Airtel Xstream OTT Bundles 98% Active base% of total base* Insurance Best Gaming
Slide 60: Upgrade the feature phone users
Upgrade the Feature Phone Users Mera Pehla Smartphone Program Loyalty Cashback New Device platform Device Lock Upfront Platform Cashbacks Universal Offering
Slide 61: Our Premiumization Agenda
Our Premiumization Agenda Key Enablers 1 Upgrade to Airtel Black Cutting edge Customer High Value Homes Lifecycle Management Customers Capabilities Upgrade to Postpaid, Fiber & 2 Converged Entertainment Omni-channel Capabilities Mid-market Smartphone Grow ARPU with Digitally Engaged Customers 3 User
Slide 62: AI-ML and Customer Lifecycle Management tools
Cutting Edge AI-ML and Customer Lifecycle Management Tools Powering Retention and ARPU Single View of Airtel Customers Omni-channel connect AI-ML based rule engine based on customer preference driving LTV growth Segmentation and sharp shooting driving growth Segment 1 Segment 2 Segment 3 Segment 4 S
Slide 63: Our Premiumization Agenda
Our Premiumization Agenda Key Enablers 1 Upgrade to Airtel Black Cutting edge Customer High Value Homes Lifecycle Management Customers Capabilities Upgrade to Postpaid, Fiber & 2 Converged Entertainment Omni-channel Capabilities Mid-market Smartphone Grow ARPU with Digitally Engaged Customers 3 User
Slide 64: Digitally powered channels to serve our businesses
Digitally Powered Channels to serve our businesses Two Channels Types across businesses With Omni-channel capabilities High Value Businesses Mass Businesses Bank All Airtel Connecting services Online & Offline Micro-Marketing Digital tools for Productivity
Slide 65: Micro-marketing and Sales-Force Automation
Micro-marketing & Sales-Force Automation - Core to our channel strategy Micro-Marketing Sales-Force Automation Mass Retail Direct-To-Customer Grids Way-of- Catchment Working Marketing
Slide 66: Our Premiumization Agenda
Our Premiumization Agenda Key Enablers 1 Upgrade to Airtel Black Cutting edge Customer High Value Homes Lifecycle Management Customers Capabilities Upgrade to Postpaid, Fiber & 2 Converged Entertainment Omni-channel Capabilities Mid-market Smartphone Grow ARPU with Digitally Engaged Customers 3 User
Slide 67: One of the strongest consumer brands in India
Built one of the Strongest Consumer Brands in India Consistently ranked among the Most Trusted Brands in India Differentiation led by Care & Innovation
Slide 68: Serving customer needs better, everyday
With an obsession of serving customers needs better, everyday… Our Purpose Customer Service is paramount Transparency with Customers
Slide 69: Network
9 airtel RAISE GAME Network 25% March 2022
Slide 70: Best spectrum holding in the country
Best Spectrum holding in the country Spectrum share Maximum share of liberalized spectrum Player 2 Airtel 25% 33% Healthy mid-band range spectrum 30% 12% Player 1 Player 3 Sub Ghz spectrum pan-India Low-band (5-10Mhz) Mid-band (15-25Mhz)^ High bands (30—40Mhz) xv Highest mid-band range among competi
Slide 71: Deeper and wider coverage with Sub GHz
Deeper and wider coverage pan-India with Sub Ghz Pre-sub Ghz Post Sub Ghz March ‘21 March ‘22
Slide 72: Our pillars: Cost, Value, Customer Experience
Our pillars Cost Cost to Serve Value Customer Experience
Slide 73: Growth journey of mobility network
Growth Journey of Mobility Network 180 200 194 4G 172 195 Customers 164 190 in Million 156 18% growth 185 148 180 140 175 20% growth Traffic 131 132 170 in PB/Day 165 124 165 116 160 109 108 155 100 150 Feb 21 Mar 21 Apr 21 May 21 Jun 21 Jul 21 Aug 21 Sep 21 Oct 21 Nov 21 Dec 21 Strong Traffic Custo
Slide 74: Customer experience leadership
Customer Experience Leadership Cost Cost to Serve Value Customer Experience
Slide 75: Direct measure of customer experience
Direct Measure of Customer Experience Customer Complaints 34% crash in network Initiatives for reducing Customer Complaints customer complaints • Focused Root Cause Analysis • Plugged Operational Gaps • Inculcate use of Tools • Heavy use of AI ML based automation Customer Complaints Jan 21 Feb 21 Ma
Slide 76: Digital complaint handling
Digital Complaint Handling Automated Precision 360 degree view of the complaint Customer Capture Root Cause Actions & Customer touchpoints Customer inputs Analysis Resolution Communication
Slide 77: Holistic view of the digital tools
Holistic view of the digital tools Deployment Performance Automated Complaint Config Management Management Planning Tool Alarm Management Network Analytics Site prioritization tools Network Security A-SON Deployment journey Performance Reports Network Inventory – Geo-Analytics physical and soft Voic
Slide 78: Self Optimizing Network (SON)
Self Optimizing Network (SON) Mass scaled Use-cases SON Power Saving Feature (Cost) Duct Mitigation Feature (Experience) Auto-layer Balancing Feature (Experience) Auto-degradation Corrections (Experience & Cost) …. And more in pipe
Slide 79: WiFi @ Home experience
WiFi @ Home Experience Experience value-chain End to End Experience • Video Calling • Gaming • OTT experience Home Delivery Experience • Installation & Fault Repair • Multi-Services under one roof ‘One Airtel Org’ • Planning convergence • Better Optimization • Stronger Control In-Home Experience • C
Slide 80: Cost leadership
Cost Leadership Cost Cost to Serve Value Customer Experience
Slide 81: Driving lower cost through efficiency
Driving lower cost through efficiency Pooled software licenses Hardware efficiency Smart spectrum usage Smart site planning Converged core Single efficient charging Architectural interventions system (IN) to sweat our assets
Slide 82: 5G: The Promise
5G The Promise Extremely High Speeds (eMBB) Ultra Low Latency (URLLC) Concurrency (mMTC)
Slide 83: 5G Trials
Slide 84: 5G trials: spectrum bands
Sub 6 3500 MHz mmWave 26 GHz Rural Coverage Test
Slide 85: 5G trial results in Gurgaon
Cyber Hub, Gurgaon, HR 5GRadio 5G Radio 4G 1800 Ant Sub 6 4G Radio 3500 MHz Zoom In of Radio Units mmWave 26 GHz Rural 1.47 Gbps 120 Mbps 10 - 12 ms Coverage Test Peak Downlink Peak Uplink Latency
Slide 86: 5G peak downlink speed tests
Test #1 Test #2 Location Airtel, Gurgaon Location Airtel, Bangalore Band 26 GHz Band 26 GHz BW 800 MHz (8CC) BW 400 MHz (4CC) Sub 6 Config NSA Config NSA 3500 MHz Device WNC Router Device 5G Mifi Peak Downlink Speed mmWave mmWave 26 GHz 26 GHz Test #2 Test #1 8CC 4CC Rural 3.8 Gbps 1.8 Gbps Coverage
Slide 87: 5G rural coverage test
Coverage Site ID 20692 NR3500 NR3500 Sub 6 L 900 3500 MHz Range Upto 15 KMs mmWave >100 26 GHz Mbps Rural Coverage Test Site enabled with 15 KMs Coverage CoverageExtension Extension
Slide 88: 5G use case: cloud gaming
5G usecase Cloud gaming Mortal and Mamba enjoyed the thrilling session on smartphones connected to 3500 MHz high capacity spectrum band The 5G test network delivered speeds in excess of 1 Gbps and latency in the range of 10 milliseconds
Slide 89: 5G enterprise use cases
5G Enterprise usecase Experience testing at Airtel 5G lab Warehouse/Manufacturing Warehouse/Manufacturing Shipyard Operations Drone based Smart Inventory Anomaly Detection Digital Twin Retail/E-commerce Healthcare Video analytics AR Shopping Connected Ambulance Airport security surveillance
Slide 90: Airtel 5G readiness: from lab to life
Airtel 5G Readiness From lab to life Devices 01 Digital Tools 05 5G 02 Radio Readiness 04 03 Transport Core Infra Readiness
Slide 91: 5G readiness: Devices
Airtel 5G Readiness Devices Accelerate OEM Device Compliance As per Airtel 5G network requirements Devices 5G Device Guide Airtel 5G recommended handsets based on OEM Compliance # From Lab To Life Testing Checklist Connectivity, Enhanced Coverage, Superfast 4G & Overall 5G Experience
Slide 92: 5G readiness: Radio
Airtel 5G Readiness Radio Maximize Network Coverage Radio # From Lab To Life Minimize Total Cost of Ownership
Slide 93: 5G readiness: Transport
Airtel 5G Readiness Transport 2 types of Transport Medium Fiberized sites Transport MHz Microwave # From Lab To Life
Slide 94: 5G readiness: Core
Airtel 5G Readiness Core Core 5G core ready # From Lab To Life
Slide 95: 5G readiness: Digital tools
Airtel 5G Readiness Digital Tool Planning 5G Planning & 5G Site prioritization Deployment Journey Digital Tool Digitize NW inventory & Deployment workflows Site Acceptance Zero touch Site Acceptance # From Lab To Life Operations & Optimization Configuration Mgmt., Alarm Mgmt. & Network Security
Slide 96: 5G readiness: Infra
Airtel 5G Readiness Infra Readiness Tower Strengthening Tower Strengthening Readiness to load 5G equipment Additional Mount Power upgrade Readiness for higher power consumption Mount Readiness Additional mounts for antennas Tower pre-feasibility Checks completed
Slide 97: Carbon emission reduction targets
FY 2030 – 50% carbon emission reduction FY 2050 – carbon net ZERO Crash carbon emission Incorporate renewable energy Sustainable waste management Build climate-change combat plan
Slide 98: Principled approach
Principled approach Taking responsibility of our Science-based assessment footprint and targets Investing in Policy advocacy innovation with our partners
Slide 99: ESG Initiatives
ESG Initiatives Reduction Energy Massification of solar consumption Operationally efficient Captive solar plants infrastructure 98
Slide 100: Digital
? airtel RAISE e Digital 25' March 2022
Slide 101: Digital Experience
Digital Experience
Slide 102: Impact of digital on customer experience
Digital Experience Relentless focus on improving customer experience has led to great impact Impact of Digital on Customer Experience 40% Reduction Complaints in Network 50% Reduction Complaints in Non-Network Calls/Day Calls/Day 2020 2021 2022 (P) 2020 2021 2022 (P)
Slide 103: Evolution of mobility recharge journey
Digital Experience As an example, here is evolution of mobility recharge journey 2019 2021 2022
Slide 104: Customer experience strategy rests on 5 pillars
Digital Experience Airtel’s customer experience strategy rests on 5 key pillars 5 pillars of customer experience strategy Omnichannel Digital First Purpose War on Failures Open Telco Meet our customers Empower customers Empower frontlines Proactively detect Transparently where they want to to self s
Slide 105: Omnichannel and digital-first customer lifecycle
Digital Experience Omnichannel and Digital-first Customer Lifecycle Customer Consider Purchase Onboard Manage Refer Service Search & Discover Experience
Slide 106: Omnichannel and digital-first customer lifecycle
Digital Experience Omnichannel and Digital-first Customer Lifecycle Airtel Customer Customer Consider Purchase Onboard Manage Refer Service
Slide 107: Consider: Broadband example
Consider Illustrating with an example of Broadband product Going omnichannel – Share of online acquisition of broadband has grown 3x since 2018 Easy acquisition – Buying Broadband Buying Broadband through any of on Thanks App from Shop our channels Airtel Retail Store Airtel Contact Centers
Slide 108: Consider: omnichannel aspiration
Consider Aspiration to make all our services omnichannel Customers can Start Anywhere and Finish Anywhere across all Airtel Channels – Thanks App, Retail Stores or Contact Centers Airtel Retail Store Airtel Thanks App Airtel Contact Centers
Slide 109: Omnichannel and digital-first customer lifecycle
Digital Experience Omnichannel and Digital-first Customer Lifecycle Airtel Customer Customer Consider Purchase Onboard Manage Refer Service
Slide 110: Purchase
Purchase Purchasing broadband is a seamless experience for customers Purchase • Full-fledged payments page with access to all payment modes, offering a personalized payment journey. Customer enters Customer given payment options details with all payment modes
Slide 111: Omnichannel and digital-first customer lifecycle
Digital Experience Omnichannel and Digital-first Customer Lifecycle Airtel Customer Customer Consider Purchase Onboard Manage Refer Service
Slide 112: Installation
Installation Broadband planning and installation using Airtel Work during onboarding of the customer Digitizing our field forces with tools to improve operational efficiencies by 30% Installation – Installer receives instructions on the Airtel Work app Planning – Schedule and route optimization for
Slide 113: Omnichannel and digital-first customer lifecycle
Digital Experience Omnichannel and Digital-first Customer Lifecycle Airtel Customer Customer Consider Purchase Onboard Manage Refer Service
Slide 114: Manage
Manage Creating a brilliant experience for broadband customers WiFi Hub 13M+ customers interact with Manage everyday 600K+ customers interact with WiFi Hub everyday Manage broadband account and Optimize broadband and make payments on app troubleshoot any WiFi issues
Slide 115: Omnichannel and digital-first customer lifecycle
Digital Experience Omnichannel and Digital-first Customer Lifecycle Airtel Customer Customer Consider Purchase Onboard Manage Refer Service
Slide 116: Customer Service – Assisted
Customer Service – Assisted Customer experience has been transformed with the One Airtel Service Portal Empowering our agents with one view of the customer, allowing to serve customers efficiently One Airtel Service Portal
Slide 117: Customer Service – Self Serve
Customer Service – Self Serve Did not stop at Assisted. Transformed ‘Help section’ on the app, enabling Self Serve Help Section • New UI/UX provides ease of accessibility to raise new and track existing broadband complaints. • Revamped chat feature for customers to get instant resolutions to their q
Slide 118: Omnichannel and digital-first customer lifecycle
Digital Experience Omnichannel and Digital-first Customer Lifecycle Airtel Customer Customer Consider Purchase Onboard Manage Refer Service
Slide 119: Refer
Refer Referral Program A referral program where customers can refer our services
Slide 120: Digital Experience: In conclusion
Digital Experience In conclusion Our Objective Reimagine Airtel for a future-ready and brilliant customer experience… where every customer is a fan of Airtel and is referring our services
Slide 121: Digital Services
9g igital Services
Slide 122: Digital Services: Overview, Digital Infrastructure
Digital Services Overview Digital Stack & Capabilities Airtel Digital Stack Capabilities We Have Extracted • B2B Distribution: 3.5K+ Enterprises & 1M+ SMBs Digital Infrastructure • B2C Distribution: 350M+ Customers & 184M+ Digital MAU • Data: 4K+ Databases, 338K+ KM of Fiber & $46B of investments •
Slide 123: Digital Infrastructure – Data
Capabilities Deep Dive Digital Infrastructure – Data Data as a capability is core to a Digital Telco Our Scale Capabilities Extracted AI and ML 11 4K+ Customer 360 (Cohorts for Targeting) Recommendation Engine Data Centers Databases Telco Scores: Credit, Fraud Respond to real-time events 2T+ Records
Slide 124: Digital Services: Digital Experience
Digital Services Overview Digital Stack & Capabilities Airtel Digital Stack Capabilities We Have Extracted • Omnichannel Digital Experience • Search-to-Refer Customer Cycle • B2B Distribution: 3.5K+ Enterprises & 1M+ SMBs • B2C Distribution: 350M+ Customers & 184M+ Digital MAU Digital Infrastructure
Slide 125: Digital Experience – Omnichannel & Search-to-refer
Capabilities Deep Dive Digital Experience – Omnichannel & Search-to-refer Customer Cycle Omnichannel customer touchpoint for our Search-to-refer Customer Cycle 350M+ customers Airtel Retail Store Airtel Thanks App Airtel Contact Centers Store & Mitra
Slide 126: Digital Services: Digital Services layer
Digital Services Overview Digital Stack & Capabilities Airtel Digital Stack Capabilities We Have Extracted Digital Digital Digital Services Marketplace Banking (Wynk, Xstream, Loans and Credit Card) Digital Experience • Omnichannel • Search-to-Refer Customer Cycle • B2B Distribution: 3.5K+ Enterpris
Slide 127: Airtel Ads
Airtel Ads
Slide 128: What is Airtel adtech?
Airtel Ads What is Airtel adtech? A first party platform that connects brands to consumers via Airtel’s assets 135+ Brands 350M+ Airtel Customers Airtel Ads Tech Stack Airtel Thanks Wynk Music Xstream Video SMS Airtel DTH
Slide 129: Unpacking the tech stack
Airtel Ads Unpacking the tech stack Demand Digital Technology Supply Ad Server (Optimizes campaign priority for maximizing publisher revenue) Airtel Audience: First Party Data Platform (Highest Standards of Data Privacy) Airtel Thanks Wynk Music Xstream Video SMS Airtel DTH Brands that want to Adver
Slide 130: Airtel Ads: market response
Airtel Ads Launched and received great response from the market
Slide 131: Airtel Ads: good start, larger opportunity
Airtel Ads Had a good start. It is time to go after a much larger opportunity Highlights 1,000+ 135+ Campaigns delivered Premium brands successfully in FY’22 served in FY’22 • Serving premium brands across 35+ industries such as FMCG, Gaming, OTT, Financial Services, etc.
Slide 132: Airtel Ads opportunity areas and growth plan
Airtel Ads Key opportunity areas and growth plan Opportunity Areas Growth Plan Demand Ownership & • Investing in an agency and direct sales team. Acceleration Supply Growth • Investing in growing our supply to cater to the growing market demand. Advanced Personalization • Investing in data science c
Slide 133: Airtel IQ
Airtel IQ
Slide 134: What is Airtel IQ?
Airtel IQ What is Airtel IQ? Airtel IQ – A Unified Customer Engagement Platform Voice Messaging Video Call Masking, Toll Free, Dialer, SEBI Send SMS, CLI Manager, Stream, Call, Analytics Call Recording Secure SMS, WhatsApp Contact Centre IVR, Email, Social, Voice Analytics, Chat Bots Enabling enterp
Slide 135: Airtel IQ walkthrough – Case Study: Swiggy
Airtel IQ Walkthrough of Airtel IQ’s application – Case Study: Swiggy Our cloud communication suite that helps businesses transform their customer engagement Delivery Agent Swiggy leverages Airtel IQ’s call masking services to enable its customers, restaurants and delivery agents to talk to each oth
Slide 136: Airtel IQ: Unpacking the tech stack
Airtel IQ Unpacking the tech stack Call to the Airtel IQ Application Customer Calls 1 2 Restaurant/Delivery Airtel IQ masks the Airtel Network Agent call 3 Call back to Airtel Network 4 Restaurant/Delivery Agent Receives the masked call
Slide 137: Airtel IQ: market response
Airtel IQ Launched and received great response from the market
Slide 138: Airtel IQ: good start, larger opportunity
Airtel IQ Had a good start. It is time to go after a much larger opportunity Highlights 185+ Enterprise customers live in FY’22 • Multiple use cases such as interoffice telephony, phone commerce and fleet management are driving growth of voice minutes. • Using IQ’s omnichannel messaging capabilities
Slide 139: Airtel IQ opportunity areas and growth plan
Airtel IQ Key opportunity areas and growth plan Opportunity Areas Growth Plan Extraction from Existing • Instituting processes for account based marketing to enable Customers customer-level revenue extraction. • Investing in creating omnichannel suites for customer experience Product Bundling across
Slide 140: Digital Marketplace
Digital Marketplace
Slide 141: What is Digital Marketplace?
Digital Marketplace What is Digital Marketplace? 350M+ Airtel Customers Our Products 184M+ 90M+ 50M+ Marketplace Tech Digital MAU Music & video Gaming streamers champs Wynk Music Airtel Xstream 50M+ 30M+ 25M+ Shopaholics Frequent fliers Foodies Airtel Loans Airtel Credit Card
Slide 142: Digital Marketplace: Unpacking the tech stack
Digital Marketplace Unpacking the tech stack Recommendation Engine Airtel Audience: First Party Data Platform (Highest Standards of Data Privacy) Listing on Shop Digital Technology Add-to-Bill
Slide 143: Digital Marketplace: Product demos
Digital Marketplace Product Demos Airtel Loans Airtel Credit Card Wynk Music Airtel Xstream
Slide 144: Digital Marketplace: market response
Digital Marketplace Received great response from the market
Slide 145: Digital Marketplace: good start, larger opportunity
Digital Marketplace Had a good start. It is time to go after a much larger opportunity Highlights 70M+ 600K+ MAU of Wynk Music Paid subscribers added on Xstream in just 1 month of launch • Loans: Industry-first proprietary lending model, providing best-in-class customer experience. • Credit Card: In
Slide 146: Digital Marketplace opportunity areas and growth plan
Digital Marketplace Key opportunity areas and growth plan Opportunity Areas Growth Plan • Full exploitation of our distribution channels to ensure wide Demand Acquisition consideration and adoption of marketplace products. • Add more music, video OTT, financial services (Banks, NBFCs) Supply Growth
Slide 147: Airtel Payments Bank
Airtel Payments Bank 25th March 2022
Slide 148: Customers opportunity
500 Mn Customers Opportunity Financially Underbanked 300 Mn underbanked people lack access to formal Digitally financial services 300 Underserved India’s GDP growth to ₹ 375 Tn resulting in tripling of per capita incomes to ₹ 90,000 Mn Bank 500 Mn Consumers 450 Mn Indians consume digital conte
Slide 149: Unique model
Unique Model Differentiated • License to accept customer deposits Banking License• Multiple revenue streams Distribution • Access to over 1M telecom retailers • Aadhaar enabled financial services • 189M 184M unique users across digital assets Digital Assets • India’s largest B2B app for retailers •
Slide 150: Scaled with care
Scaled with Care Phase 3 Attain Market leadership • Scale on digital strategy • Leadership in segments of choice • New spaces incubated Phase 2 Phase 1 Accelerate with controls FY 2022-23 Wave 2.0 of innovation with rapid Building Blocks in Place investments in products, services & Organizat
Slide 151: Businesses – Diversified
Businesses – Diversified A Profitable Bank in FY22 Space Space Institutional Space Space Space Underbanked Become the largest bank Serve the digitally savvy Help business partners Underbanked for the underbanked in the customer through a digitize small ticket cash Digital Digital world by creating a
Slide 152: Businesses – Large and Growing
Businesses – Large and Growing 1 Bank of choice for Tier III+ ~3 2 Rapidly growing digital bank ~10X 3 Largest micro cash player ~7X X FY18 FY19 FY20 FY21 Dec'21 FY18 FY19 FY20 FY21 Dec'21 FY18 FY19 FY20 FY21 Dec'21 Underbanked users Digital users Institutional flows ● Over 3L banking points in Tier
Slide 153: The Bank at scale: profitable in FY22
The Bank at scale In No. Mn In INR Mn 122 10020 98 6,270 63 4,743 38 28 2,544 1,602 FY18 FY19 FY20 FY21 Dec'21 FY18 FY19 FY20 FY21 Annualised FY18 FY19 FY20 FY21 Annualised 3Q FY22 3Q FY22 49% CAGR on Users 58% CAGR on Revenue GMV grew ~9X Profitable in FY22 Numbers above are extrapolated based on r
Slide 154: Capabilities
Capabilities People & Culture Distribution Over 900 Bank employees • Seasoned senior management and diverse Board ~600 Bn Cash digitized annually • Distributed services model at 1/10th of cost to serve of traditional banks Compliance and Control Received 2nd scheduled status from RBI • Robust compli
Slide 155: India's only profitable multi-segment fintech with banking license
Unique Position India’s only profitable multi-segment fintech operating at scale with a banking license 9
Slide 156: Market impact
Market Impact 7% Market share in2 3rd largest in Aadhar enabled payment BBPS BoU1 systems ~2.6 Mn units 16% Market share 2 Financial products3 cross sold in Domestic Remittances 4th largest Fastag 3rd largest enrollment issuer4 bank in India5 Sources: 1 – BBPS; 2- Internal Analysis; 10 3 – Covers At
Slide 157: Deep ecosystem across segments
Deep ecosystem across segments • Over 350M user base 1 AIRTEL ECOSYSTEM • Distribution network across the length and breadth of India B2B NBFC/MFIs Transport Banks E-Com Logistics Retail 2 ENGAGE AEPS CMS Remittances Recharges BBPS Assisted Platforms Retailers Merchants Thanks App • users engaging w
Slide 158: Digital opportunity
Digital Opportunity Digital Players1 UPI Universe2 ~ 300M unique monthly active users (MAUs) Opportunity for growth with the right Sustainable model established revenue model 1 – Representative set 2 – NPCI (Source) 12
Slide 159: Digital Pivot
Digital Pivot Thanks App Pay DigiBank Existing MTU to expand exponentially over the next One of India’s fastest growing Digital- few years Banks 13
Slide 160: Revenue Pivots
Revenue Pivots Cross Sell New Streams Subscriptions Rew rds 123 Plan Multiple bundles in pipeline 14
Slide 161: Monetization across ecosystem
Monetization across ecosystem 4 • Over 350M user base 1 • Distribution network across the length and breadth of India MONETIZE AIRTEL ECOSYSTEM users, B2B NBFC/MFIs Transport Banks E-Com Logistics retailers, Retail merchants, 2 ENGAGE AEPS CMS Remittances Recharges BBPS Assisted and partners across
Slide 162: In summary: scaling and growing
In summary Large addressable consumer market Scaling and growing Unique access to Airtel’s ecosystem Business portfolios working together Low cost of customer acquisition Engage, upgrade and monetize model FY18 FY19 FY20 FY21 Dec'21 Digitally driven sustainable business Numbers above are based on re
Slide 163: Enterprise Services Overview
Enterprise Services Overview 25th March 2022
Slide 164: Our customers
Our customers OTT/ carriers Enterprise Emerging
Slide 165: Where have we reached today
Where have we reached today We power 46.2% of India’s IoT India’s largest network Targeting a sustainable of Data Centers growth with Green energy Airtel IoT is the Airtel launches ‘Airtel market leader in India’s IoT’ a 5G Ready Nxtra by Airtel launches Airtel strengthens its green energy Enterpris
Slide 166: Performance so far
Performance so far 159,964 CAGR 13% 144,075 132,331 124,538 113,566 109,429 96,993 62,255 CAGR 24% 54,973 67,130 42,474 42,643 40,645 33,884 30,327 44,548 39,750 CAGR 28% 31,029 27,466 31,754 13,998 18,853 22,737 7,713 FY'15 FY'16 FY'17 FY'18 FY'19 FY'20 FY'21 FY'22 Revenue EBITDA EBIT All figures i
Slide 167: Outperforming competition
Outperforming Competition Q3’22 Competitor EBITDA – 10,825 Mn, 26% EBIT – 5,400 Mn, 13% 46,310 43,970 43,000 42,435 46,180 42,730 41,849 42,180 40,732 41,060 37,893 35,028 33,458 33,177 27,872 32,082 29,816 29,098 25,770 Airtel Q3’22 18,264 EBITDA – 15,824 Mn, 39% EBIT – 11,288 Mn, 28% Q4'16 Q1'17 Q
Slide 168: New horizons – expansion in new markets
New horizons – expansion in new markets Addressable market INR 63k Cr Competition Cloud Emerging Products Emerging Products (Data Center + NaaS+ CPaaS @ 25%+ CAGR IOT + Sec + CPaaS + Cloud) INR 36k Cr Security IoT NaaS Data Center Mobility Connectivity Products + INR 27k Cr Voice (Mobility + Voice +
Slide 169: Identifying opportunities: From, To
Identifying Opportunities From To GTM focus on increasing presence 1 Revenue growth driven by large across Customer base to capture customer accounts market potential Innovate in connectivity and Market shift from connectivity to 2 accelerate solutions beyond new product areas connectivity and maint
Slide 170: Pillars for our future growth
4 Pillars for our future growth 1 2 3 4 GTM 2.0 Product Digital People
Slide 171: Pillars for our future growth
4 Pillars for our future growth 1 2 3 4 GTM 2.0 Product Digital People
Slide 172: GTM 2.0
GTM 2.0 1 2 3 4 5 Customer Segmentation Delayering of Structure Sales effectiveness Channel to Insource Sales Product Specialist
Slide 173: Pillars for our future growth
4 Pillars for our future growth 1 2 3 4 GTM 2.0 Product Digital People
Slide 174: Winning beyond core in new markets
Winning beyond core in new markets Cables Data Center (Nxtra) NaaS CPaaS Cloud Security IoT 5G 17 3
Slide 175: Submarine Cables
Submarine Cables 3,65,000+ Route KMS 65+ Global 17 Countries 35T capacity Across 50 Countries & PoPs Presence landing in India 5 Continents Extension to new New Landing stations in 1 SMW 6 2 2 Africa 3 location, Chennai - 4 India and Africa Mumbai
Slide 176: Data Centre
Data Centre Over 50%* power through renewable sources for core DCs Accelerate Work with Drive ESG 1 2 3 Build Hyperscaler agenda Kolkata Mumbai *By FY23
Slide 177: Network-as-a-Service (NaaS)
Network-as-a-Service (NaaS) Moving up the value chain. Moving from #1 Connectivity Player $1Bn market in 3 years time to leading innovation in connectivity 1 SDWAN 2 Bandwidth on Demand 3 Work from Anywhere 4 Devices Only Pick Customer logos from below
Slide 178: Airtel IoT
Airtel IoT We power 46.2% 4500+ Customers 11Mn+ Devices of India’s IoT Focus on top segments Horizontal solutions - Device Mgt 1 Network : 2G/ 4G/ NBIOT/ 2 3 Auto / Utility / Pos / Location services / AIS 140 Satellite Only Pick Customer logos from below
Slide 179: CPaaS
CPaaS A Unified Customer Engagement Platform 130 Bn transactions Voice Messaging Video 300+ customers Mart-tech Contact Centre Only Pick Customer logos from below
Slide 180: Airtel Cloud
Airtel Cloud Hybrid Cloud for Cloud Connect Edge Cloud Public Cloud applications 01 02 03 04 Every major CDN cloud player
Slide 181: Airtel Secure
Airtel Secure 1 SOC Move to direct internet access Networks transform 2 with SD-WAN Network Bundle More mobile workforce Apps, data move to cloud 3 Increase in encrypted Multi-product traffic (SSL, 5G) and technology
Slide 182: #5GforBusiness: enabling the entire ecosystem
#5GforBusiness | Enabling the entire ecosystem – not just 5G Partner ecosystem Solutions ecosystem Use Cases IoT Cloud Connectivit Security y Edge Data Center 1 8 1
Slide 183: Pillars for our future growth
4 Pillars for our future growth 1 2 3 4 GTM 2.0 Product Digital People
Slide 184: GTM 2.0: SMB and Enterprise
Digital First GTM 2.0 Experience 2.0 New Revenue SMB and Omnichannel streams / New Enterprise experience Products Transformation
Slide 185: Airtel Thanks for Business
Airtel Thanks for Business An integrated self-serve platform to allow customers to discover, buy & manage all Airtel Business applications Monthly Active Customers Repeat Customers Paying Customers 100K+ 80%+ 60K+ 60% 15%+ 40%+ Decrease in emails Online Orders Reduction in payment collection Time
Slide 186: Airtel Work – improving productivity of front-line sales
Airtel Work – Improving productivity of front-line sales 3 Establishing better customer relationship by offering 3600 view of customers Via Airtel Thanks for Business 1 Beat planning with territory mapping and Schedule future meetings meeting planner View all > JP Associates Next-best-actions Critic
Slide 187: Pillars for our future growth
4 Pillars for our future growth 1 2 3 4 GTM 2.0 Product Digital People
Slide 188: Airtel Business: Strong Leadership
Airtel Business | Strong Leadership A Strong leadership focused on building stronger teams Talent Upskilling of Culture Refresh Talent
Slide 189: Value creation for customers through Airtel ecosystem
Value Creation for Customers through Airtel Ecosystem Increasing value to Airtel Business Customers 3 Digital platform 2 Solutions • IOT 1 • Airtel Cloud • Airtel Secure • Airtel IQ Core • Airtel Thanks for Business • NXTRA • CDN • NaaS Voice Data • SDWAN • NOC • Fixed Voice • Airtel Xtreme • Manage
Slide 190: Thank you
f airtel ASE # Thank you
Slide 191: Disclaimer
Disclaimer The information contained in this presentation is provided by Bharti Airtel Limited (the “Company”) to you solely for your reference. This document is being given solely for your information and for your use and may not be retained by you and neither this presentation nor any part thereof