Fiskars Oyj Abp · OMXHEX:FSKRS

Fiskars Oyj Abp — Fiskars Group — Investor Presentation (May 2025)

35 slides from Fiskars Oyj Abp's investor presentation, May 2025

  1. Slide 1: Get to know Vita Fiskars Group investor event

    Get to know Vita Fiskars Group investor event

  2. Slide 2: Agenda

    Agenda 1. Opening of the event Jyri Luomakoski, Interim President & CEO of Fiskars Group 2. “Brands first” way of operating in action Jussi Siitonen, CFO of Fiskars Group 3. Vita: A global leader in high-end homeware Daniel Lalonde, CEO of Vita 4. Q&A 5. Creative Directors panel discussion on creati

  3. Slide 3: Welcome & introduction

    Welcome & introduction JYRI LUOMAKOSKI INTERIM PRESIDENT & CEO OF FISKARS GROUP 3 MAY 2025 Ⓒ FISKARS GROUP

  4. Slide 4: Fiskars Group – Pioneering design to make the everyday extraordinary

    Fiskars Group – Pioneering design to make the everyday extraordinary Est. 1649 Est. 1904 Est. 1775 Est. 1759 Est. 1939 Arabia est. 1873 Est. 1881 Est. 1783 4 MAY 2025 Ⓒ FISKARS GROUP

  5. Slide 5: Authenticity backed up by craftsmanship

    Authenticity backed up by craftsmanship Georg Jensen, Royal Copenhagen, Wedgwood, Waterford, Iittala, Frederiksberg Glostrup Stoke-on-Trent Waterford Iittala 5 MAY 2025 Ⓒ FISKARS GROUP

  6. Slide 6: Fiskars Group has a well-balanced global footprint

    Fiskars Group has a well-balanced global footprint ~130 NORTH AMERICA Nordics APAC ~30% of net sales ~20 ~20% of net sales UK & Ireland ~20 ~50 ~100 Continental Europe China Japan Global presence +100 countries ~70 ~500 own stores EUROPE ~50% of net sales Rest of APAC +60 own e-commerce stores 7,000

  7. Slide 7: "Brands first" way of operating in action

    “Brands first” way of operating in action JUSSI SIITONEN CFO OF FISKARS GROUP 7 MAY 2025 Ⓒ FISKARS GROUP

  8. Slide 8: We have completed our "brands first" approach by separating Business Areas

    We have completed our “brands first” approach by separating Business Areas into operationally independent subsidiaries 2020: 2023: FEBRUARY 1, 2025: BAs as product owner, part of BAs as business owner, BAs as operationally independent Group-wide matrix organization P&L accountable subsidiaries with

  9. Slide 9: This way of operating enables speed of execution and future growth

    This way of operating enables speed of execution, and is a key enabler for future growth Full business Transparency and accountability measurability End-to-end responsible More precise target business CEOs, improved setting and capital flexibility and speed allocation Independent legal Dedication en

  10. Slide 10: Sharpened portfolio logic accelerating Group profile improvement

    Sharpened portfolio logic accelerating Group profile improvement SHARPENED PORTFOLIO LOGIC OUTCOME: ACCELERATED GROUP PROFILE IMPROVEMENT Increase focus on brands which can: • Move the needle – make the big brands bigger and more powerful • Surround the consumer through category expansion Faster gro

  11. Slide 11: We continue our focus on Vita's big brands

    We continue our focus on Vita’s big brands, to unleash their embedded potential Maximize Accelerate potential PROGRESS IN LINE WITH PORTFOLIO ROLES Winning Three large • Accelerate: Royal luxury brands Copenhagen good growth trajectory Gerber Utilize as support • Maximize potential: Moomin Arabia ex

  12. Slide 12: New model allows us to better manage Business Areas with different P&L profiles

    New model allows us to better manage our Business Areas that have different P&L profiles, Vita P&L highlights DTC focus GROSS MARGIN SG&A AND MARKETING EBIT MARGIN Vita 56.6% 49.0% 7.9% Fiskars 39.9% 26.3% 14.1% Group 48.8% 39.7% 9.6% Full-year 2024 figures 12 MAY 2025 Ⓒ FISKARS GROUP

  13. Slide 13: Vita's net sales excl. Georg Jensen have declined – GM steadily increasing

    Vita’s net sales excl. Georg Jensen have declined in a challenging market – GM steadily increasing VITA NET SALES VITA GROSS MARGIN, LTM % EURm 650 57,0% 56,5% 600 56,0% 550 55,5% 500 55,0% 54,5% 450 54,0% 400 53,5% 350 53,0% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

  14. Slide 14: Tariffs expected to have minimal impacts on Vita

    Tariffs expected to have minimal impacts on Vita Seasonal Net Sales split by BA (Full Year 2024) • U.S. exposure: ~30% of Fiskars Group's net sales Q1 Q2 Q3 Q4 • ~10% of Business Area Vita’s net sales Vita 21% 21% 23% 35% • ~50% of Business Area Fiskars’ net sales Fiskars 29% 27% 21% 23% • Expected

  15. Slide 15: Focus on reigniting long-term growth

    Focus on reigniting long-term growth 15 MAY 2025 Ⓒ FISKARS GROUP

  16. Slide 16: Vita: A global leader in high-end homeware

    Vita: A global leader in high-end homeware DANIEL LALONDE CEO OF VITA 16 MAY 2025 Ⓒ FISKARS GROUP

  17. Slide 17: Daniel Lalonde, CEO of Vita

    Daniel Lalonde, CEO of Vita EXPERIENCE: POSITIONS OF TRUST: • Flos B&B Italia Group; Group CEO; • Flos B&B Italia Group; Board 2021-2024 Director; 2021- • SMCP; Group CEO; 2014-2021 • Puig SA; 2019- • Ralph Lauren Corporation; President, • Member of Board of Directors; 2019- International; 2012-2013

  18. Slide 18: Vita at a glance – unique profile well-positioned for future

    Vita at a glance – unique profile well-positioned for future SALES SPLIT BY BRAND SALES SPLIT BY CHANNEL SALES SPLIT BY GEOGRAPHY Others Americas Georg Jensen 15% 10% 23% Moomin Arabia 8% Indirect 50% 50% Direct Waterford 9% Asia- 35% 55% Europe 18% Pacific Royal 13% Copenhagen Iittala 15% Wedgwood

  19. Slide 19: Strong portfolio of love brands, occupying all categories in homeware

    Strong portfolio of love brands, occupying all categories in the homeware space CATEGORY ICONS EST. 1775 1904 1759 1881 Arabia est. 1873 1783 Founded under Founded by The glass factory Collaboration Founded in the city Founded by patronage of silversmith and innovator Josiah was established in betwe

  20. Slide 20: Wealth of designers: from global icons to rising stars

    Wealth of designers: from global icons to rising stars World renowned designers Grethe Meyer Tove Jansson Louise Campbell Kengo Kuma Jaqueline Rabun JW Anderson x Dame Lucie Rie Zaha Hadid Arje Griegst Axel Salto Oiva Toikka John Rocha Dame Magdalene Odundo Jasper Conran Marc Newson Alvar Aalto Tada

  21. Slide 21: We have a rich treasure chest of archives

    We have a rich treasure chest of archives

  22. Slide 22: Vita's brands are unique…

    Vita’s brands are unique… HERITAGE DESIGN AND R&D CRAFTSMANSHIP 22 MAY 2025 Ⓒ FISKARS GROUP

  23. Slide 23: … with presence in all major regions, reaching consumers globally

    … with presence in all major regions, reaching consumers globally AMERICAS EUROPE APAC ~10 DTC ~220 DTC ~330 DTC ~1,000 Wholesale ~3,000 Wholesale ~2,000 Wholesale Points of Sale Points of Sale Points of Sale Total DTC Points of Sale: ~500 physical Total wholesale Points of Sale: 16% stores, 14% out

  24. Slide 24: We are a market leader in the high-end homeware space

    We are a market leader in the high-end homeware space GLOBAL LUXURY MARKETS (2024E) HIGH-END HOMEWARE MARKET EUR 6bn, ESTIMATED MARKET SHARES (2024E, ILLUSTRATIVE OF RETAIL VALUE) Gourmet food & Fine wine & dining Personal Vita spirits EUR 72bn luxury goods EUR 99bn EUR 363bn 15%-20% Luxury cars, To

  25. Slide 25: Long-term market prospects supported by favorable trends

    Long-term market prospects supported by favorable trends RISE OF CONTINUED PREMIUMIZATION EXPERIENTIALITY CONVERGENCE OF SOCIAL AND EXPANSION OUT AND LUXURY MARKETS COCOONING OF GIFT GIVING AT HOME Source: Management elaborations based on Bain-Altagamma luxury Monitor 25 MAY 2025 Ⓒ FISKARS GROUP

  26. Slide 26: Our brands have massive untapped expansion potential

    Our brands have massive untapped expansion potential – making big brands bigger CATEGORIES CHANNELS GEOGRAPHIES Synergies across brands – big advantages of having a portfolio of brands 26 MAY 2025 Ⓒ FISKARS GROUP

  27. Slide 27: Recent examples of tapping into this potential

    Recent examples of tapping into this potential Xiao Zhan, Wedgwood’s Global Brand Ambassador with +30 million followers RC textiles Royal Copenhagen Georg Jensen flagship Wedgwood’s textiles store in London expansion in China 27 MAY 2025 Ⓒ FISKARS GROUP

  28. Slide 28: Vita – A global leader in the high-end homeware segment

    Vita – A global leader in the high-end homeware segment 28 MAY 2025 Ⓒ FISKARS GROUP

  29. Slide 29: Q&A

    Q&A 29 MAY 2025 Ⓒ FISKARS GROUP

  30. Slide 30: Creative Directors panel discussion

    Creative Directors panel discussion CREATING DESIRABLE BRANDS 30 MAY 2025 Ⓒ FISKARS GROUP

  31. Slide 31: Creative Directors panelists

    Jasper Nielsen Paula Gerbase Creative Director, Royal Copenhagen Creative Director, Georg Jensen Emily Wilder Marketing Director for Royal Copenhagen 31 MAY 2025 Ⓒ FISKARS GROUP Janni Vepsäläinen Emma Glynn Creative Director, Iittala Creative Director, Wedgwood

  32. Slide 32: Slide 32

  33. Slide 33: Thank you!

    Thank you! 33 MAY 2025 Ⓒ FISKARS GROUP

  34. Slide 34: Appendix

    FISKARS ss. GROUP 0 Appendix

  35. Slide 35: Jyri Luomakoski – Interim President and CEO

    Jyri Luomakoski– Interim President and CEO ABOUT JYRI: PRIMARY WORKING EXPERIENCE: • b. 1967 • Uponor Corporation: President and CEO 2008–2021 • MBA Deputy CEO 2002–2008 CFO, member of Executive Committee • Finnish citizen 1999–2008 • Elected to the Fiskars Group Board in • Various positions at Oy U

Fiskars Group — Investor Presentation (May 2025) on 6ix