Purple Style Labs Limited · NSE:PERNIASPOP
Purple Style Labs — Q2 FY27 Earnings Presentation
41 slides from Purple Style Labs's earnings presentation, Nov 2, 2026
Slide 1: Exchange filing cover letter
Date: November 02, 2026 To, To, The Listing Department, Department of Corporate Services National Stock Exchange of India Ltd BSE Limited Exchange Plaza, C-1, Block G, Phiroze Jeejeebhoy Towers, Bandra Kurla Complex,Bandra (E) Dalal Street, Fort, Mumbai – 400 051 Mumbai - 400 001 NSE Symbol: PERNIAS
Slide 2: Investor Presentation – Q2 FY26-27
PURPLE STYLE LABS INVESTOR PRESENTATION – Q2 FY26-27
Slide 3: Disclaimer
Disclaimer This Presentation is prepared by Purple Style Labs Limited (“Company”) and is for information purposes only without regards to specific objectives, financial situations or needs of any particular person and is not and nothing in it shall be construed as an invitation, offer, solicitation,
Slide 4: Pernia's Pop-Up Shop – A Global Platform for Indian Designer Brands
Pernia’s Pop-Up Shop – A Global Platform for Indian Designer Brands E-COMMERCE PLATFORM MULTI-DESIGNER STORES 20 mn 45% 14 11 New York & London Annual Unique Visitors International Traffic Locations Cities International Stores 200k+ 1100+ Customers served Designer Brands in the last 3 years 200k+ Wi
Slide 5: Our Journey – From a modest website to a giant omni-channel platform
Our Journey – From a modest website to a giant omni-channel platform 2018 (Post Feb) 2022 2024 2026 Acquired the platform and opened Opened first large format Crossed INR 500 Cr Opened 2 large format stores in NY, first store in Juhu, Mumbai store in Mehrauli, Delhi Revenue Mark USA and Linking Road
Slide 6: Key growth drivers for Pernia's Pop-Up Shop
Key growth drivers for Pernia’s Pop-Up Shop India’s Luxury Market Wedding & Occasion Wear Indian Designer Brands Rising affluence & widening access More buyers, more occasions Aspiration, discovery & splurging • Luxury consumer base is broadening • Wedding spans multiple events like • Hundreds of ne
Slide 7: Luxury consumption in India expected to reach ₹7.6 Tn by 2040
Luxury consumption in India is expected to reach ₹ 7.6 Tn (Lakh Crores) by 2040 13% INDIA’S LUXURY MARKET (₹ BILLION) (in ₹ Billion) 7,600 2020-2040 Category Market Share % 70-66% Experiential & Lifestyle Luxury 4,200 16-21% Apparel, Accessories and Footwear 13% 8-5% Jewellery 2300 1,350 6-8% Beauty
Slide 8: Luxury Wedding and Occasion wear estimated at ₹1.35 Tn by 2040
Luxury Wedding and Occasion wear is estimated at ₹ 1.35 Tn (Lakh Crores) by 2040 TOTAL W&O WEAR MARKET (₹ BILLION) LUXURY W&O WEAR MARKET (₹ BILLION) Luxury share of total W&O Market 11% 3% 6% 9% 13% 15% 9,000 16% 1,350 13% 5,500 700 3,300 25% 1,800 300 1,000 100 30 2020 2025 2030 P 2035 P 2040 P 20
Slide 9: Indian Designer Brands projected to cross ₹1 Tn sales by 2040
Indian Designer Brands are projected to cross ₹ 1 Tn+ (Lakh Crores) sales by 2040 INDIAN DESIGNER BRANDS MARKET SIZE (₹ BILLION) Designer Brands Customer Base 180 350 600 950 1,500 (’000 People) 16% 1120 21% 550 250 92 37 2020 2025 2030 P 2035 P 2040 P Financial Year (Mar) 2020 2025 2030 Target 2035
Slide 10: 2040 Plan - Customer growth across breadth and depth
2040 Plan - Customer growth across both breadth and depth simultaneously PPUS UNIQUE CUSTOMERS VS INDIAN DESIGNERS CUSTOMER BASE (’000) AVERAGE PPUS GMV VS AVERAGE DESIGNER WEAR SPEND (₹ ’000) % of Customer base buying from PPUS PPUS share of Customer’s Designer wear wallet 9% 20% 25% 32% 40% 17% 32
Slide 11: Historical growth levers undertaken to achieve current scale
Historical growth levers undertaken to achieve current scale 1st GEN 2nd GEN 3rd GEN FY 19-21 FY 22-24 FY 25-29 Laid the foundation Scaled the footprint Optimised the Platform • Transformed Pernia’s Pop-Up Shop • Scaled the presence of stores to 13 • Trimmed the long tail of both to an omni-channel
Slide 12: 2040 Plan – Geographical Growth Outlook
2040 Plan – Pernia’s Pop-Up Shop Geographical Growth Outlook 25% PPUS GMV (₹ Crore) 20,000 Target Target Target GEOGRAPHY 2020 2025 2030 2035 2040 Mumbai 14 122 500 1,500 4,000 Delhi 3 125 700 2,000 6,000 Rest of India* 16 174 450 1,200 3,000 25% 6,500 USA 15 97 270 800 3,000 29% Rest of the World#
Slide 13: Roadmap to achieving 2030 target
Pernia’s Pop-Up Shop roadmap to achieving 2030 target INDIA 2030 INTERNATIONAL 2030 MUMBAI DELHI REST OF INDIA* USA REST OF THE WORLD* 500 Cr 700 Cr 450 Cr 270 Cr 180 Cr OPERATING LEVERAGE NEW FLAGSHIP GEN-3 UPGRADE NEW MARKET UPGRADE + ONLINE Higher throughput from Pioneer a new ~100k sq ft Transfo
Slide 14: Geographical distribution growth over last 8 years
Geographical distribution growth over last 8 years 1st GEN 2nd GEN 3rd GEN GEOGRAPHY – GMV (₹ Cr) FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26 Mumbai 5 14 11 40 96 127 122 205 Delhi 1 3 2 17 85 127 125 166 INDIA STORES Hyderabad - - 3 10 19 28 43 48 Ahmedabad - - - - 21 27 31 30 Rest of India* 0.1 3 4 10
Slide 15: AOV and GMV growth in the last 8 years
AOV and GMV growth in the last 8 years 1st GEN 2nd GEN 3rd GEN 76 622 588 722 AOV (in ₹ ‘000) 56 466 GMV 46 (in ₹ Cr) 39 31 27 25 22 234 57 66 23 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26 PARTICULARS FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26 GMV (in ₹ Cr) 23 57 66 234 466 622 588 722 No. Of Orders (in ’
Slide 16: Our business strategy in the 3rd Generation
Our business strategy in the 3rd Generation Trimming the Long Tail Sharpen focus on Luxury “Since FY25, we have implemented a comprehensive strategy of eliminating the mass premium long tail on both the designers and customer sides of the platform.” 15
Slide 17: Optimizing the platform to build a loyal customer base
Optimizing the platform to build a loyal customer base REPEAT CUSTOMERS % AVERAGE GMV PER CUSTOMER (in INR ‘000) 1 st GEN 2 nd GEN 3 rd GEN 1 st GEN 2 nd GEN 3 rd GEN 108 28% 29% 83 22% 19% 67 59 15% 14% 46 34 35 32 7% 0% FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY2
Slide 18: Increase wallet share from the high-value customers
Increase wallet share from the high-value customers AVERAGE GMV OF TOP 10K CUSTOMERS (in ₹ ‘000) AVERAGE GMV OF TOP 50K CUSTOMERS (in ₹ ‘000) 1 st GEN 2 nd GEN 3 rd GEN 1 st GEN 2 nd GEN 3 rd GEN 140 406 342 113 113 329 261 88 154 47 34 35 32 53 59 34 FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26 FY19 FY2
Slide 19: Building depth on focus categories to drive higher ROI
Building depth on focus categories to drive higher ROI 1 st GEN 2 nd GEN 3 rd GEN Category GMV (in ₹ Cr) FY19 FY20 FY21 FY22 FY23 FY24 FY25 FY26 Womenswear (Upto ₹ 35k) 12 24 32 101 141 162 112 86 Womenswear (₹ 35k-100k) 7 13 14 57 116 136 137 163 GMV Womenswear (Above ₹ 100k) 1 3 7 36 122 187 196 3
Slide 20: Strengthen Luxury Positioning with focus categories
Strengthen Luxury Positioning of the platform with focus categories CATEGORY-WISE 1st GEN 2nd GEN 3rd GEN GMV DISTRIBUTION 7% 6% 4% 10% 8% 13% 16% Others (including Jewellery, 2% 28% 7% 11% 15% 18% Accessories, Kids wear & Home) 19% 5% 3% 10% 15% 3% Menswear 4% 26% 29% 30% 22% 33% 24% 43% 23% Womens
Slide 21: Short-term turbulence is the price of long-term compounding
Our vision is to build a Global Luxury House from India Short-term turbulence is the price of Long-term compounding “As a company, we are always committed to the long-term vision, even when, every few years, that choice causes turbulence in the short term.” 20
Slide 22: We focus on creating value over long term for all our stakeholders
We focus on creating value over long term for all our stakeholders (in ₹ Cr) Time Period Share Price* Primary Raise Post-money Valuation# 558 Oct-15 to Oct-16 ₹5 8 504 490 3 Revenue (in ₹ Cr) Mar-18 to Oct-18 ₹20 17 58 369 Dec-18 to May-19 ₹32 17 111 Jul-19 to Nov-21 ₹57 70 267 Feb-22 to May-22 ₹155
Slide 23: We invested heavily in FY26, returns compound from FY27
FY27 – 9th year of Pernia’s Pop-Up Shop Growth Journey We invested heavily in FY26 Returns compound from FY27 “In FY26, we have opened 4 large format stores, all in the most relevant locations of major cities. Kalaghoda Fort, Mumbai and South-Ex, Delhi locations have been fully operational since Q2F
Slide 24: 6M FY27 - Performance Summary
6M FY27 - Performance Summary AOV GMV INVENTORY NWC* ₹ 397 Cr ₹ 310 Cr ₹ 84k ₹ 208 Cr ₹ 69k ₹ 196 Cr ₹ 84 Cr ₹ 59 Cr 6M FY26 6M FY27 6M FY26 6M FY27 6M FY26 6M FY27 6M FY26 6M FY27 * NWC - Net Working Capital refers to sum of Inventories and Trade Receivables deducted by Trade Payables and revenue r
Slide 25: 6M FY27 – Trajectory of Geographical Distribution
6M FY27 – Trajectory of Geographical Distribution GEOGRAPHY (₹ Cr) Q1 FY26 Q2 FY26 Q3 FY26 Q4 FY26 FY 26 Q1 FY27 Q2 FY27 6M FY26 6M FY27 Mumbai 28 49 63 65 205 50 55 77 105 Delhi 29 43 44 50 166 39 46 72 85 INDIA STORES Hyderabad 10 11 13 14 48 16 9 21 25 Ahmedabad 5 7 10 8 30 4 9 12 13 Rest of Indi
Slide 26: Financial Summary - Highlights
Financial Summary - Highlights PARTICULARS (in ₹ Cr) Q1 FY26 Q2 FY26 Q3 FY26 Q4 FY26 FY26 Q1 FY27 Q2 FY27 6MFY26 6MFY27 Total GMV 133 177 198 213 722 193 204 310 397 Average Order Value (AOV) in INR ‘000 66 72 75 87 76 86 82 69 84 Revenue from operations 106 109 189 154 558 119 142 214 262 Advance f
Slide 27: Financial Summary – GP to EBITDA Bridge
Financial Summary – GP to EBITDA Bridge PARTICULARS (in ₹ Cr) Q1 FY26 Q2 FY26 Q3 FY26 Q4 FY26 FY26 Q1 FY27 Q2 FY27 6M FY26 6M FY27 Revenue from operations 106 109 189 154 558 119 142 214 262 Gross Profit 38 45 73 54 209 43 60 83 103 Gross Profit % 36% 41% 39% 35% 38% 36% 42% 38% 39% Salary Expenses
Slide 28: Financial Summary – EBITDA to PAT Bridge
Financial Summary – EBITDA to PAT Bridge PARTICULARS (in ₹ Cr) Q1 FY26 Q2 FY26 Q3 FY26 Q4 FY26 FY26 Q1 FY27 Q2 FY27 6M FY26 6M FY27 EBITDA -4 0 28 7 30 -11 4 -5 -7 EBITDA % -4% 0% 15% 4% 5% -9% 3% -2% -3% Interest on Lease Liability 12 12 12 13 49 15 14 24 29 Depreciation of right of use assets 19 1
Slide 29: Consolidated Financial Statements
IND AS Financials Consolidated Financial Statements 28
Slide 30: Profit and Loss Statement
Profit and Loss Statement PARTICULARS (in ₹ Cr) Q1 FY26 Q2 FY26 Q3 FY26 Q4 FY26 FY26 Q1 FY27 Q2 FY27 6M FY26 6M FY27 Income Revenue from operations 105.7 108.7 189.0 154.4 557.8 119.4 142.1 214.4 261.5 Other Income 1.3 2.4 3.0 2.6 9.3 2.5 3.9 3.7 6.4 Total Income 107.0 111.1 192.0 157.0 567.1 121.9
Slide 31: Balance Sheet Statement
Balance Sheet Statement ASSETS Q1 FY26 Q2 FY26 Q3 FY26 Q4 FY26 Q1 FY27 Q2 FY27 LIABILITIES Q1 FY26 Q2 FY26 Q3 FY26 Q4 FY26 Q1 FY27 Q2 FY27 PARTICULARS (in ₹ Cr) Jun-25 Sep-25 Dec-25 Mar-26 Jun-26 Sep-26 PARTICULARS (in ₹ Cr) Jun-25 Sep-25 Dec-25 Mar-26 Jun-26 Sep-26 Non Current assets Equity Propert
Slide 32: Cashflow Statement
Cashflow Statement PARTICULARS (in ₹ Cr) Q1 FY26 Q2 FY26 Q3 FY26 Q4FY26 FY26 Q1 FY27 Q2 FY27 6M FY26 6M FY27 Net Profit Before Tax (100.4) (78.3) (43.7) (63.0) (285.4) (88.1) (68.3) (178.7) (156.4) Adjustments for: Non Cash Items, Financial Items etc 99.4 79.7 78.7 66.4 324.2 79.3 69.7 179.1 149.0 O
Slide 33: Glossary
Glossary PPUS Pernia’s Pop-Up Shop (Online) or Pernia’s Pop-Up Studio (Stores) PPUS GMV or GMV It represents the monetary value of processed goods attributed to the specified categorisation such as product category, customers, designers, and regions. It is calculated at the maximum retail price of a
Slide 34: Contact Us
Contact Us COMPANY INVESTOR RELATIONS ADVISOR Purple Style Labs Limited Strategic Growth Advisors Pvt. Ltd. Abhishek Agarwal Mr. Rahul Agarwal / Mr. Devraj Ghatge investor.relations@purplestylelabs.com +91 9821438864 / +91 9168723907 www.purplestylelabs.com www.sgapl.net 33
Slide 35: Annexure: FY 23-26 Consolidated Financial Statements
Annexure FY 23-26 Consolidated Financial Statements 34
Slide 36: Financial Summary - Highlights
Financial Summary - Highlights PARTICULARS (in ₹ Cr) FY23 FY24 FY25 FY26 Total GMV 466 622 588 722 Average Order Value (AOV) in INR ‘000 39 46 56 76 Revenue from operations 369 504 490 558 Advance from Customer 34 33 40 39 Gross Profit 155 207 206 209 Gross Profit % 42% 41% 42% 38% EBITDA 2 32 42 30
Slide 37: Financials Summary – GP to EBITDA Bridge
Financials Summary – GP to EBITDA Bridge PARTICULARS (in ₹ Cr) FY23 FY24 FY25 FY26 Revenue from operations 369 504 490 558 Gross Profit 155 207 206 209 Gross Profit % 42% 41% 42% 38% Salary Expenses 44 59 66 82 Salary Expenses as % of Revenue 12% 12% 14% 15% Marketing 48 54 33 30 Marketing Expenses
Slide 38: Financials Summary – EBITDA to PAT Bridge
Financials Summary – EBITDA to PAT Bridge PARTICULARS (in ₹ Cr) FY23 FY24 FY25 FY26 EBITDA 2 32 42 30 EBITDA % 1% 6% 9% 5% Interest on Lease Liability 16 24 27 49 Depreciation of right of use assets 26 34 40 88 Other Finance Cost 9 17 26 48 Depreciation on other assets 3 5 14 12 Profit/(loss) before
Slide 39: Profit and Loss Statement
Profit and Loss Statement PARTICULARS (in ₹ Cr) FY23 FY24 FY25 FY26 Income Revenue from operations 369.2 504.3 489.9 557.8 Other Income 2.2 5.7 4.1 9.3 Total Income 371.4 510.0 494.0 567.1 Expenses Cost of materials consumed 6.5 3.2 1.3 2.1 Purchases of stock-in-trade 268.2 347.5 302.6 349.8 Changes
Slide 40: Balance Sheet Statement
Balance Sheet Statement ASSETS FY23 FY24 FY25 FY26 LIABILITIES FY23 FY24 FY25 FY26 PARTICULARS (in ₹ Cr) Mar 23 Mar 24 Mar 25 Mar-26 PARTICULARS (in ₹ Cr) Mar 23 Mar 24 Mar 25 Mar-26 Non Current assets Equity Property, Plant and Equipment 23.8 35.1 32.4 77.1 Equity Share capital 0.03 0.03 0.04 68.2
Slide 41: Cashflow Statement
Cashflow Statement PARTICULARS (in ₹ Cr) FY23 FY24 FY25 FY26 Net Profit Before Tax (41.4) (47.7) (188.4) (285.4) Adjustments for: Non Cash Items, Financial Items etc 43.7 84.0 237.0 324.2 Operating profit before working capital changes 2.3 36.3 48.6 38.8 Changes in working capital (46.4) (67.4) (93.