Pernod Ricard SA · EURONEXT:RI
Pernod Ricard SA — Investor Presentation (June 2013)
32 slides from Pernod Ricard SA's investor presentation, Jun 25, 2013
Slide 1: Pernod Ricard Europe – Laurent Lacassagne, Chairman & CEO
PERNOD RICARD EUROPE LAURENT LACASSAGNE CHAIRMAN & CEO June 25th, 2013
Slide 2: Laurent Lacassagne, Chairman & CEO Pernod Ricard Europe
Laurent Lacassagne, Chairman & CEO Pernod Ricard Europe 1988: joins Pernod Ricard as Internal Auditor 1990 - 1997: Finance & Administration Director in various Business Units 1997: Chief Financial Officer, Pernod Ricard Group 2003: Chairman & CEO, Orlando Wyndham, Australia 2006: Chairman & CEO, Per
Slide 3: Agenda
AGENDA 1 CONTINUED TRACK RECORD OF GROWTH 2 DIFFERENTIATED STRATEGY AND ACTION PLANS 3 INCREASED FOCUS ON DIGITAL ACTIVATION 4 PERNOD RICARD WAY FORWARD 3
Slide 4: Agenda: Continued track record of growth
AGENDA 1 CONTINUED TRACK RECORD OF GROWTH 2 DIFFERENTIATED STRATEGY AND ACTION PLANS 3 INCREASED FOCUS ON DIGITAL ACTIVATION 4 PERNOD RICARD WAY FORWARD 4
Slide 5: Delivering strong results and outperforming main competitor
DELIVERING STRONG RESULTS AND OUTPERFORMING MAIN COMPETITOR 9 months 9 months 9 months net sales ending March’13 2011/12 2012/13 +12% Net Sales Top 14 Organic Growth Total Total Brands +9% PR Europe¹ +4.1% +1.6% +3.4% Western Europe¹ -1.6% -3.2% -1.6% Africa², Eastern +17.9% +12.2% +14.2% Europe
Slide 6: Top 14 brands continue dynamic growth
TOP 14 BRANDS CONTINUE DYNAMIC GROWTH Net Sales Position in 1Brand STRONG TRACK RECORD OF GROWTH Category Growth¹ category² +3% 1 Premium Vodka 2 DIFFERENTIATED +7% STRATEGY AND 1 ACTION PLANS Super Premium Scotch Whisky -4% (+5% excl. Spain) 2 Premium Scotch Whisky +5% 1 Premium Plus Gin 3 PERNOD R
Slide 7: Africa: aggressive footprint development to back strong ambitions
AFRICA: AGGRESSIVE FOOTPRINT DEVELOPMENT TO BACK STRONG AMBITIONS 5 new Affiliates opened in the last 2 years TUNISIA MOROCCO North Africa ALGERIA WESTERN West Africa LIBYA EGYPTE SAHARA South Central Africa East Africa 6 Affiliates LATEST DEVELOPMENTS November 2012 Pernod Ricard Affiliate created M
Slide 8: Market environment remains strongly polarized
MARKET ENVIRONMENT REMAINS STRONGLY POLARIZED Total Whisky Total Vodka Total Rum Market MAT 2013/12 MAT 2013/12 MAT 2013/12 Val Evol. (%) Val Evol. (%) Val Evol. (%) Western Europe Spain -8.6% -2.7% -9.5% Italy -6.0% +0.1% -1.6% UK +2.8% +4.0% +8.4% Central Europe Germany +9.1% +2.7% +16.4% Switzerl
Slide 9: Agenda: Differentiated strategy and action plans
AGENDA 1 CONTINUED TRACK RECORD OF GROWTH 2 DIFFERENTIATED STRATEGY AND ACTION PLANS 3 INCREASED FOCUS ON DIGITAL ACTIVATION 4 PERNOD RICARD WAY FORWARD 9
Slide 10: Unchanged consistent, long-term, value-focused strategy
UNCHANGED CONSISTENT, LONG-TERM, VALUE-FOCUSED STRATEGY Gain share through focused and effective investments on leading international and local premium brands Drive premiumisation and innovation Prioritize resources toward long-term growth markets Strengthen direct Route-To-Market and continuously i
Slide 11: Western Europe
WESTERN EUROPE \ Wy, hs Pernod Ricard Créaleurs de comvialité 11
Slide 12: Western Europe: grow market share via innovations and new consumer needs
WESTERN EUROPE: GROW MARKET SHARE VIA INNOVATIONS AND RESPONDING TO NEW CONSUMER NEEDS Strategic direction Market Share gains¹ Spain 2012 2013 Δ(pts) • Strengthen market shares 27.6%² 27.7% by maintaining relevant and effective A&P investment 29.4% 30.0% 21.2% 21.6% • Innovate to capture new Regaine
Slide 13: Best in class
BEST IN CLASS The Whisky Shop in Central London Beefeater My London Flagship store opened in Central London. Sharing a different and original look at London Designed to provide a luxury experience, through the lives of three Spaniards living there The Whisky Shop hosts tastings and events of excelle
Slide 14: Best in class
BEST IN CLASS Havana Club ‘The Mojito Embassy’ Havana Club Fiestas Cubanas Pop-up Cuban-style location in the heart of Milan, Ongoing activation of ‘Nothing compares to Havana’ an unforgettable Mojito experience was created over 10 campaign, taken to the next level with events and days to involve co
Slide 15: Innovations
INNOVATIONS Chivas Brothers Blend global release Lillet’s German success story Release in numerous European airports throughout FY13, Lillet is gaining momentum in Germany and now enlarges supported by the presence of Colin Scott, Chivas Master its ambition and priorities to new target groups to sus
Slide 16: Eastern Europe
EASTERN EUROPE \ Wy, hs Pernod Ricard Créaleurs de comvialité 16
Slide 17: Eastern Europe: grow further via regionalization and portfolio extension
EASTERN EUROPE: GROW FURTHER VIA REGIONALIZATION AND PORTFOLIO EXTENSION Strategic direction Market Share gains(¹) (²): Grow faster than competitors Russia 2012 2013 Δ(pts) 47.8% 51.8% • Further increase investments 31.4%³ 32.3% for Strategic brands to 5.3% 5.7% strengthen Brand Equity Ukraine 2012
Slide 18: Best in class
BEST IN CLASS Jameson First Shot Jameson Done in 60 Seconds Kevin Spacey hosted the Moscow premiere of Russian Special event for finalists of the local competition. winner Alexey Nuzhnij’s film, Two winners and two journalists were sent to London shot in LA and starring the American actor where they
Slide 19: Best in class
BEST IN CLASS Ballantine’s Work & Rock Chivas ‘Top-100 Most Stylish’ by GQ Inspired by Plan Ballantine’s By Day/By Night platform, ‘Work Chivas was the exclusive partner of the & Rock’ is a digital video Company Bands contest, the prize of GQ gala dinner at Bistro, Moscow to vote for which is to per
Slide 20: Best in class
BEST IN CLASS Wyborowa Flavours of the World Absolut Elyx launch Wyborowa Flavours of the World is a cutting edge project on Collaborations with well-known, premium on-trade outlets the Polish vodka market. It successfully reversed a long such as W Hotel and Angelique, via bartender events and negat
Slide 21: Africa
AFRICA Me “ Pernod Ricard Créaleurs de comivialité UD 21
Slide 22: Africa: expanding footprint and accelerating strategic brand building
AFRICA: EXPANDING FOOTPRINT AND ACCELERATING STRATEGIC BRAND BUILDING Strategic direction Market Share gains¹: • Grow faster than competitors South Africa 2012 2013 Δ(pts) 19.5% 21.6% • Continue the expansion of direct 32.1%² 32.9% distribution footprint in priority markets • 1 m cases of Internatio
Slide 23: Best in class
BEST IN CLASS Jameson ‘The Story of Henry’ Chivas Leadership Program In Johannesburg empowering young urban professionals Tailored ad for South Africa personifying the legend of John through mentorship to help them become Jameson in Henry, an early 21st century African character the corporate leader
Slide 24: Best in class
BEST IN CLASS Red Heart: Victor Matfield and Bakkies Botha Malibu Red Launch in South Africa Launch of the squeeze back campaign, a series of quizzes Ne-Yo performing at Malibu Red launch party at and games around Top 15 matches, to reinforce the power and strength of this growing Rum Melrose Arch i
Slide 25: Best in class
BEST IN CLASS Chivas Christmas party Jameson St. Patrick’s day Party on Ngong Race Course in Nairobi Exclusive VIP-party in Accra with Top DJ Babey Drew 25
Slide 26: Agenda: Increased focus on digital activation
AGENDA 1 CONTINUED TRACK RECORD OF GROWTH 2 DIFFERENTIATED STRATEGY AND ACTION PLANS 3 INCREASED FOCUS ON DIGITAL ACTIVATION 4 PERNOD RICARD WAY FORWARD 26
Slide 27: Successful strategy on social media
SUCCESSFUL STRATEGY ON SOCIAL MEDIA Gaining ground on competitors April 12 April 13 Brand Fans 1.9M 4.3M Share of likes 24% 27% +24%¹ +10%¹ +6%¹ 1. Source: Social Bakers, May13, growth on a 3 months period. 27
Slide 28: Digital tailored activations
DIGITAL TAILORED ACTIVATIONS The Glenlivet Guardians Whisky.pl Whisky Taste Matters is a multi-brand educational website Created by enthusiasts for enthusiasts, the Guardian program that will be developed continuously in the coming months grants members-only access to private tastings, limited editi
Slide 29: Digital tailored activations
DIGITAL TAILORED ACTIVATIONS Havana Club Gap Year Secrets of excellence ‘Win a gap year’ competition: ‘make a video of your project, Educate consumers on Selección des Maestros and its key upload it and you could be one of 18 jetting off to the final in traits. The user, via the app, explores a Cuba
Slide 30: Agenda: Pernod Ricard way forward
AGENDA 1 CONTINUED TRACK RECORD OF GROWTH 2 DIFFERENTIATED STRATEGY AND ACTION PLANS 3 INCREASED FOCUS ON DIGITAL ACTIVATION 4 PERNOD RICARD WAY FORWARD 30
Slide 31: Pernod Ricard way forward
PERNOD RICARD WAY FORWARD Western 1 Grow value share Europe Eastern Drive growth via best-in-class marketing and 2 Europe distribution Expand footprint and accelerate Strategic 3 Africa Brands building 31
Slide 32: Pernod Ricard
Me = ay Pernod Ricard Créaleuprs de ComVviQhité