Brave Bison Group Plc · LSE:BBSN
Brave Bison — FY2023 Earnings Presentation
34 slides from Brave Bison's earnings presentation, 2024
Slide 1: FY23 Annual Results
Brave Bison Group plc 1 FY23 Annual Results
Slide 2: Disclaimer
2 Disclaimer This presentation may contain forward-looking statements with respect to the financial condition, performance and position, strategy, results of operations and businesses of Brave Bison Group plc (the “Company”). Such statements and forecasts involve risk and uncertainty because they ar
Slide 3: Welcome
3 Welcome Theo Green Chief Growth Officer Oliver Green Executive Chairman Philippa Norridge Chief Financial Officer
Slide 4: Today
4 Today 1. Introduction 2. Financial Results 3. Our Story 4. Looking Forward
Slide 5: 1. Introduction
1. Introduction © 2024 BraveBison A different Beast
Slide 6: A media, marketing and technology company purpose built for the digital era
6 is a media, marketing and technology company purpose built for the digital era. © 2024 BraveBison A different Beast
Slide 7: Global brands buy our services on a retained basis across four practices
7 Global brands buy our services on a retained basis across four practices. Driving online transactions Building ecommerce websites, and building brands through digital experiences and products digital media. that convert customers. PERFORMANCE COMMERCE Connecting brands to Putting our money where o
Slide 8: Results Summary
8 Results Summary £20.9m +23% +56% Net Revenue YoY Increase in Adj. EPS since 2021 £6.8m +10% Net Cash YoY 1 acquisition made during the period £4.3m +42% 251 +55% Adjusted EBITDA YoY Average number of employees YoY
Slide 9: 2023 Highlights
9 2023 Highlights • Generated record net revenue and adjusted profits. • Acquired market-leading social media and influencer agency SocialChain. • Developed industry-leading AI-powered digital marketing Imagery here tools. • Won more new business than ever before. • Moved into a new central London H
Slide 10: 2024 Outlook
10 2024 Outlook • Trading to date has been ahead of the prior year • SocialChain has performed well following some notable clients wins at the end of 2023 and beginning of 2024 • The Board is confident in meeting market expectations(1) for the year ahead (1) Market expectations for FY24 are to deliv
Slide 11: 2. Financial Results
11 2. Financial Results © 2024 BraveBison A different Beast
Slide 12: Financial Results Summary
12 Financial Results Summary “ § Strong growth in net revenue, adjusted EBITDA and adjusted profit FY23 FY22 Change before tax Revenue £35.7m £31.7m +13% § Net revenue growth was primarily driven by the SocialChain Gross Profit / Net Revenue £20.9m £16.9m +23% acquisition in February 2023 Adj. EBITD
Slide 13: Adjustments Summary
13 Adjustments Summary “ § Restructuring costs were incurred as part of the integration of SocialChain FY23 FY22 § They are made up primarily of severance costs or costs of duplicated Adjusted EBITDA £4.3m £3.0m staff during the period of restructuring § In addition there are costs relating to Finan
Slide 14: Cashflow Summary
14 Cashflow Summary “ § Overall we had a net cash inflow over the period of £0.4m § We raised £4.8m via an FY23 FY22 oversubscribed share placing to Adjusted EBITDA £4.3m £3.0m fund the acquisition of SocialChain Restructuring (£0.8m) (£0.1m) § The cashflow was significantly affected by the restruct
Slide 15: Our History
15 Our History Turnover Net Revenue Adj. EBITDA Adj. EPS £40m 0.50p £35.5m 0.40p £31.7m £30m 0.29p 0.30p 0.24p £21.7m £20.8m £20m 0.20p 0.18p £16.9m £14.5m 0.10p £10m £7.8m £4.0m £4.3m 0.00p £3.0m £1.8m £0.1m £0m -0.10p FY20 FY21 FY22 FY23E
Slide 16: 3. Our Story
16 3. Our Story © 2024 BraveBison A different Beast
Slide 17: The opportunity
17 The opportunity Audiences (and marketing The digital landscape is The existing advertising budgets) continue to migrate becoming increasingly network model only adds to from legacy broadcast to complex. this complexity. digital channels at pace. New platforms, audiences, regulations, Major player
Slide 18: Our difference vs our competitors
18 Our difference vs our competitors Traditional networks Multiple specialists • Champion inefficient legacy • Compete for clients budget • Multi-discipline, channel- channels without the big picture in mind agnostic solutions • Too big to collaborate. • Integrated, frictionless delivery Competition
Slide 19: Why we win
19 Why we win A multi-national business comprised of deep Strong case studies that demonstrate our ability specialists across the fastest growing areas of to tackle large complex briefs. digital marketing. £ Not reliant on legacy advertising channels to Channel-agnostic solutions that keep clients g
Slide 20: How we deliver
20 How we deliver Lean, globally distributed team and hybrid- Agile solutions delivered faster than competitors first, tech enabled approach. with minimal overheads passed to clients. Nimble enough to always go where the growth is. Deep partnerships with the leading media Access to emerging products
Slide 21: Ahead of the pack in AI
21 Ahead of the pack in AI • Scribe: a proprietary generative AI tool used to boost google search rankings by optimising product landing pages at scale. • Industry-leading use of AI-generated silicon audiences to help us diagnose our clients’ challenges faster. • Shortlisted for our AI work at Campa
Slide 22: Outrunning the competition with New Balance at the London Marathon 2023
22 22 PERFORMANCE Outrunning the competition with New Balance at the London Marathon 2023 We built and implemented a full funnel performance marketing strategy to ensure New Balance was the top choice for running shoe purchases during the London Marathon 2023. 67% 103% 19% 146% Revenue Revenue incre
Slide 23: A call to craft for Jameson Whiskey
23 23 A call to craft for Jameson Whiskey Jameson Whiskey tasked us with an Instagram campaign to raise awareness of a major collaboration with US workwear brand Dickies. We rolled out an influencer-led Instagram campaign, collaborating with talented artists from four different markets: the US, UK,
Slide 24: A world first in composable architecture for MKM
24 24 COMMERCE A world first in composable architecture for MKM We took a composable commerce approach to building merchant MKM’s new ecommerce platform and implemented a custom-built solution in rapid time. Without compromising on business identity or user experience, we were able to reduce costs a
Slide 25: Breaking records at the 2023 US Open
25 25 MEDIA NETWORK Breaking records at the 2023 US Open Thanks to our channel management, the US Open was the most watched Grand Slam on YouTube in 2023, generating more than 150m views during the tournament window. Our team created, optimised and published 1,424 videos on YouTube during the US Ope
Slide 26: Our Leadership
26 Our Leadership Brave Bison Group plc Board of Directors Oli Green Theo Green Philippa Norridge Buster Dover Hannah Baker Laura Crofton-Atkins Executive Chairman Chief Growth Officer CFO Chief Business Officer CMO COO Brave Bison Executive Board Hannah Kimuyu Ed Hornby Pete Metcalfe Adam Raw MD, B
Slide 27: ESG Activity
27 ESG Activity People Planet Community ü DEI monitoring ü Reporting CO2 and ü Charity partners full Scope and fundraising ü Gender balanced emissions report initiatives exec team ü Offsetting Scope 1 ü Apprenticeship ü Training and e- and 2 through program and learning platform carbon removal paid
Slide 28: 4. Looking Ahead
28 4. Looking Ahead © 2024 BraveBison A different Beast
Slide 29: Priorities for FY24
29 Priorities for FY24 1 Attract, win and deliver record levels of new business Work with bigger clients 2 on broader briefs 3 Accretive acquisitions 4 Broaden shareholder register Pursuit of operational excellence, to further 5 improve operating margins
Slide 30: Our 2024 strategy
30 Our 2024 strategy Our vision: craft dynamic digital solutions to outpace tomorrow’s challenges Our mission: help clients capitalise on complexity How we do this: establishing and unifying communities across the company to deliver on our vision through shared goals and success measures Growth & Pe
Slide 31: Acquisition Strategy
31 Acquisition Strategy Bolt-ons Combinations Transformations
Slide 32: Integration Case Study
32 : Integration Case Study Marketing & New Business Operations & Finance People & Culture • New proposition and go-to-market • Integrated resource management team • Integrated HR and culture team strategy and systems managing multiple offices and remote workers • New brand that fits with the Brave
Slide 33: Investment Case
33 Investment Case I. Robust balance sheet II. Shareholder and management alignment III. Technology-enabled service proposition IV. A fragmented market with significant opportunity for consolidation V. Track record in accretive M&A through proven platform VI. Growth in underlying markets
Slide 34: © 2024 BraveBison A different Beast
34 © 2024 BraveBison A different Beast