Slide 1: Mobilising the organisation and deploying EverGreen at scale
We’re mobilising the organisation and deploying EverGreen at scale as we pursue our dream to shape the future of beer and beyond. 1
Slide 2: Disclaimer
Disclaimer This presentation contains forward-looking statements with regard to the financial position and results of HEINEKEN’s activities. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forwar
Slide 3: Group Overview, Our Strategy, Supporting Information
Group Our Strategy Supporting Overview — Evergreen Information Brew a Better World Targets, Strategy & Progress Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Group Overview Our Strategy — Evergreen Supporting Information 3
Slide 4: Group Overview
Group Overview Beer has been bringing people together for thousands of years. Since 1864, HEINEKEN has been doing its part to put a smile on consumers’ faces while continuously renewing and adapting. Our best days are ahead of us as we continue to deliver superior and balanced growth with beer and b
Slide 5: At a Glance
At a Glance 1 “ I am pleased that we delivered a strong set of results in 2022 in a continuously challenging and volatile environment, growing ahead of the beer category in the majority of our markets. 50.6 #1 #2 Our premium portfolio continued to outperform, led by the excellent momentum of the Hei
Slide 6: Superior Growth Company: A history of value creation
Superior Growth Company l A history of value creation Total Shareholder Return 400 350 DIAGEO 300 Carlsberg 250 MSCI Europe Consumer staples 200 Molson Coors 150 ABI 100 Dec’ 11 Nov’ 22 1. Factset data until 23 November ’ 22 – indexed TSR from December 2011 = 100 Group Overview Our Strategy — Evergr
Slide 7: Building on our strengths to deliver superior growth
Building on our strengths to deliver superior growth Superior growth Diversified footprint Powerful portfolio Net Revenue OG > 40% Average 2015-2019 HEINEKEN 5.0% 71 Revenues from premium Other Brewers 3.9% # 1 & 2 Positions2 20% Heineken® % total volume Spirits 3.9% Strong brands Food 3.3% 47% vs 5
Slide 8: Advantaged footprint: balanced, diversified & skewed for growth
Advantaged footprint l balanced, diversified & skewed for growth Europe Americas AMEE APAC 34% Vol 31% Vol 18% Vol 17% Vol 27% OP 31% OP 12% OP 27% OP 18 #1&2 Positions 19 #1&2 Positions 18 #1&2 Positions 16 #1&2 Positions Balance of developed & emerging markets: 47% / 53% Most diversified footprint
Slide 9: Heineken: Shaping the category since 1864
Heineken : Shaping the category since 1864 ® Beer Brand 2022 Heineken Ambition ® #1 by RSV Heineken Silver launches in the Metaverse Top markets gaining 7/10 or holding share1 2017 >190 Countries Heineken 0.0 reframes non-alcoholic beer Be the most 2010 1950’s ‘Beer can travel’ Created pure malt mea
Slide 10: Our dream is to shape the future of beer and beyond
Our dream is to shape the future of beer and beyond Beyond beer Expand beer Core beer Expand beer Beyond beer Lager Energy Cider Specialty ABV ABV LAGER % HIGH ABV % NONE 0.0% % NONE Craft Flavoured Malt Seltzer & RTDs Note: Innovation revenue excludes packaging Source: Internal data Group Overview
Slide 11: Our Strategy — EverGreen
Our Strategy — EverGreen EverGreen is a bold strategy to deliver superior and balanced growth and the next evolution of our HEINEKEN business. As a 158-year-old company, we think in generations and deliver long-term, sustainable value creation. Group Overview Our Strategy — Evergreen Supporting Info
Slide 12: HEINEKEN has successfully navigated evolving seasons
HEINEKEN has successfully navigated evolving SEASONS Industrial International Mass Global Shape the Future of Revolution Expansion Marketing Consolidation Beer & Beyond Group Overview Our Strategy — Evergreen Supporting Information 12
Slide 13: Our next Growth Chapter
Our next Growth Chapter | Renewal inspired by nature’s resilience Future proof HEINEKEN BUILDING ON SUSTAINING STRENGTHS A MULTI-YEAR, GROWTH ADDRESSING MULTI-DIMENSIONAL IN A FAST CHALLENGES CHANGING WORLD JOURNEY Speed, Agility & External Orientation Group Overview Our Strategy — Evergreen Support
Slide 14: Key EverGreen shifts
Key EverGreen shifts Superior Top-line Growth Company Superior & Balanced Growth Company M&A driven, footprint expansion AND Accelerate Organic Growth Premium leadership & market leader in Cider Scale Premiumisation & Consumer-centric innovation Excellent execution & customer relations AND Data Driv
Slide 15: Five Strategic Priorities
Five Strategic Priorities ① SHAPE THE FUTURE OF BEER & BEYOND • Advantaged footprint • Scale premiumisation • Pioneer Lo/No • Explore beyond beer ② DIGITAL Become the best connected brewer ③ PRODUCTIVITY Fund the growth, fuel the profit ④ SUSTAINABILITY Raise the bar on sustainability & responsibili
Slide 16: EverGreen | Our Ambition
EverGreen | Our Ambition Strategic Priorities Growth Algorithm Green Diamond Growth ① SHAPE THE FUTURE OF BEER & BEYOND Capital Profitability ② DIGITAL efficiency ③ PRODUCTIVITY Sustainability & ④ SUSTAINABILITY Responsibility ⑤ PEOPLE What we focus on How we create value How we measure success Grou
Slide 17: Beer is a great category
Beer is a great category Consumers love Beer Big Opportunities Accessible / Inclusive Big Emerging markets Under-served consumers Moderate Growing share of Premium throat Under-represented Natural occasions Profitable Local Group Overview Our Strategy — Evergreen Supporting Information 17
Slide 18: Big opportunities for growth
Big opportunities for growth Under-represented Under-served Narrow taste Super occasions consumers profile Premium Beer share of high Beer penetration energy occasions with men >90% x 2.5 1.2x +20pp of beer category Spirits category value vs share of low energy higher than with is lager Beer in Supe
Slide 19: Beer is a growing & profitable category
Beer is a growing & profitable category Beer volume growth 1999-2022, mhl Beer as % Total Alcohol Beverage 2021 +2% Volume1 Value CAGR +1% CAGR 38% 46% Beer Cider RTD 1999 2019 2022 Spirits Wine Covid -19 1. Converted to servings Source: GlobalData, IWSR Group Overview Our Strategy — Evergreen Suppo
Slide 20: Beer is growing share of throat
Beer is growing share of throat Big, continued growth opportunity in emerging markets Growth in Share of Throat 2016-20211 Emerging Markets Beer Volume Growth 2016-192 4.6% 4.8% 4.4% Beer 4.3% Beer + Cider + RTDs 3.2% 1.9% 1.1% 0.7% 0.2% 0.2% 1.2% 0.2% -1.5% -6.2% Emerging AMEE Latin China APAC (ex.
Slide 21: Premium Beer is a significant opportunity for growth
Premium Beer is a significant opportunity for growth In both Developed & Emerging Markets Premium Beer Premium Beer Premium Beer >50% is has grown 25% >2x gross profit/hl higher of total beer market volume faster than mainstream than category beer in last 20 years Group Overview Our Strategy — Everg
Slide 22: Shape the future of beer & beyond to win the hearts of consumers
Our Dream Shape the future of beer & beyond to win the hearts of consumers Group Overview Our Strategy — Evergreen Supporting Information 22
Slide 23: Shape the future of beer & beyond
Shape the future of beer & beyond Priorities for segments and categories 1 2 3 4 Advantaged Scale Pioneer Explore Footprint Premiumisation Lo/No Beyond Beer Group Overview Our Strategy — Evergreen Supporting Information 23
Slide 24: Each region has a clearly defined role
Each region has a clearly defined role Europe Americas AMEE APAC Improve profitability Progressively capture Create more value Seize a larger share and value creation a larger share of the from the large long- of the expected by winning in profit pool by term growth potential growth at attractive pr
Slide 25: Scale Premiumisation
Scale Premiumisation Led category premiumisation Drive premiumisation with Heineken® at scale 40% Revenues from premium Launch Heineken® Silver at scale across regions Heineken® #1 beer brand by value Scale International brands [e.g. Tiger 14 markets where Heineken® >1mhl & Desperados] & replicate s
Slide 26: Pioneer Lo/No
Pioneer Lo/No First mover with Heineken® 0.0 Widen portfolio to accelerate Heineken® 0.0 #1 non-alcoholic beer globally Extend 0.0 options across entire portfolio Heineken® 0.0 > 100 countries Innovate in flavoured, local & craft 0.0s Heineken® 0.0 capturing 75% of non-alcoholic Build on #1 in malts
Slide 27: Explore Beyond Beer
Explore Beyond Beer Cider & Desperados™ Broaden & scale through led portfolio Innovation #1 Cider portfolio globally Consumer centric innovation, scaled through innovation hubs Strongbow is a 3.5 million hl brand Build on capabilities & experience from cider #1 Spirit Beer brand: Desperados - expand
Slide 28: Digital: become the best connected brewer
Digital | become the best connected brewer Digitally transforming …whilst modernizing & our business “front-end”... simplifying the “back-end” Digitise our Data Driven Secure Digitally Simplification Route to Insights & Digital Enabled & Automation Consumer Foresights Backbone Organisation Deliverin
Slide 29: Productivity: to fund the growth and fuel the profit
Productivity | to fund the growth and fuel the profit Deliver productivity Build cost conscious Rigorous capital & savings culture capabilities resource allocation Consistent value Strategy creation from €1.7 Billion operations Gross savings by end 2022* > €2 Billion Capability Culture 2023 producti
Slide 30: Sustainability: raise the bar on sustainability & responsibility
Sustainability | raise the bar on sustainability & responsibility Clear ambition 2030 Making good progress Operationalising -18% Reduction of carbon emissions in production 2018 vs. 2022 -10% Average water use per litre of beer 2017 vs. 2022 19% → 27% Females in senior leadership 2017 vs Sept 2022 G
Slide 31: Shift: OpCo-centric Model to Disciplined Entrepreneurship
Shift | OpCo-centric Model to Disciplined Entrepreneurship OpCo Siloed Networked Business Disciplined Entrepreneurship Group Overview Our Strategy — Evergreen Supporting Information 31
Slide 32: People: unlock the full potential of our people & organisation
People | unlock the full potential of our people & organisation Outstanding Employee Engagement Refreshed talent & High capability strategy HEINEKEN Global Norm Performing Norm Proud to work for HEINEKEN 91 83 89 Step up performance culture Employee Engagement 86 80 86 Direction & Alignment 89 81 88
Slide 33: EverGreen 2025
EverGreen 2025 2020 - 2021 2022 - 2023 2024 Set EverGreen direction Mobilise organisation & Accelerate EverGreen transformation & Build Team deliver EverGreen priorities & deliver long-term value creation Growth Capital Profitability efficiency Sustainability & Responsibility Navigating Building the
Slide 34: Delivering long term value creation across the Green Diamond
Delivering long term value creation l across the Green Diamond ▪ Superior & balanced growth ▪ Step up investment ▪ Capex <9% net revenue (beia) Growth ▪ Improve capital efficiency Capital Profitability efficiency ▪ €400 Million p.a. Gross Savings Sustainability & ▪ Net zero emissions in production R
Slide 35: Capital allocation priorities
Capital allocation priorities 1 Invest for growth Organic growth and business expansion Net Debt / EBITDA (beia) <2.5x 2 Strict financial discipline Maintain long-term target 3 Consistent dividend policy Pay-out ratio 30-40% of net profit (beia) 4 Inorganic expansion Value-enhancing acquisitions 5 O
Slide 36: Supporting Information
Supporting Information Brew a Better World Targets, Strategy & Progress Latest Results & Outlook We are building execution and operational momentum to bring our Brew a Better World 2030 Leverage & Financial Policy ambitions to life. This means weaving sustainability into the fabric of how we run our
Slide 37: Brew a Better World 2030
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Brew a Better World 2030 Path to zero impact Path to an inclusive, fair and equitable world Path to moderation and no harmful use Group Overview Our Strategy — Evergre
Slide 38: Building momentum on Brew a Better World
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Building momentum on Brew a Better World Environmental Social Responsible -18% >99% 1.2bn carbon in production* direct employees earn unique consumers reached vs 2018
Slide 39: More information on Brew a Better World
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information More information on Brew a Better World Our Policies Our Benchmarks & Ratings Our Brew a Better Our 2022 World Strategy Annual Report Group Overview Our Strategy — Eve
Slide 40: Supporting Information: Latest Results & Outlook
Supporting Information Brew a Better World Targets, Strategy & Progress Latest Results & Outlook FY 2022 Results Outlook 2023 Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Group Overview Our Strategy — Evergreen Supporting Information 40
Slide 41: Strong results in a challenging and volatile environment
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Strong results in a challenging and volatile environment • Balanced growth and ahead of the beer category in the majority of our markets Growth • Top-line and profits
Slide 42: FY 2022 Financial Highlights
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information FY 2022 Financial Highlights Net Revenue (beia) OG Net Revenue (beia) OG per hl +21.2% +13.9% Total Volume OG Heineken® Volume (exc. Russia) +6.4% +14.5% Operating Pro
Slide 43: AMEE Region
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information AMEE Region Net Revenue (beia) OG Price Mix Nigeria assertive pricing to mitigate inflation. Outperforming the market, led by our premium +21.8% +19.7% brands Tiger, D
Slide 44: Americas Region
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Americas Region Mexico growth led by revenue management and Net Revenue (beia) OG Price Mix premiumisation. Premium led by Amstel ULTRA, +15.2% +15.6% Bohemia and Hein
Slide 45: APAC Region
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information APAC Region Vietnam strong recovery in H2, outperforming the Net Revenue (beia) OG Price Mix market, led by premium with Heineken® Silver and +37.4% +12.6% Tiger Cryst
Slide 46: Europe Region
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Europe Region On-trade grew in the low-thirties, remaining Net Revenue (beia) OG Price Mix below 2019 by a high-single-digit. +19.2% +11.8% Off-trade beer volume decli
Slide 47: Heineken continued strong momentum
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Heineken continued strong momentum ® Heineken® Silver Strong volume growth Heineken® 0.0 biggest launch in the European drinks industry +14.5%(excl. Russia) +8.8% (exc
Slide 48: Double-digit growth from volume recovery and inflation-led pricing
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Double-digit growth from volume recovery and inflation-led pricing Net Revenue (beia): +21.2% organic increase Organic increase €4,642m 2.6% 7.2% €m +13.9% Net rev/hl
Slide 49: Strong profit growth delivery versus 2021
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Strong profit growth delivery versus 2021 Operating Profit (beia): +24.0% organic increase 12 258 818 4,502 3,414 FY 2021 Organic growth Currency Consolidation FY 2022
Slide 50: Other key financial metrics
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Other key financial metrics €m unless otherwise stated - Beia FY 2022 FY 2021 vs LY¹ Operating Profit 4,502 3,414 +24.0% Share of Profit 263 238 +12.1% Net Interest In
Slide 51: FOCF delivery vs 2021
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information FOCF delivery vs 2021 743 1,277 421 €m 218 €m 2,514 2,409 FY 2021 Cash flow from Working capital Capex2 Interest, dividend & FY 2022 FOCF operations1 income tax FOCF 1
Slide 52: Outlook 2023
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Outlook 2023 EverGreen is a multi-year & multi-faceted journey. We are executing our plans in line with our strategic priorities, making clear progress. Significantly
Slide 53: Supporting Information: Leverage & Financial Policy
Supporting Information Brew a Better World Targets, Strategy & Progress Latest Results & Outlook Our ambition is to deliver superior, balanced growth to consistently create long-term shareholder value. Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Group Over
Slide 54: Overview of financial debt position
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Overview of financial debt position (per 31 Dec 2022) Total Interest Bearing Debt1 of €16.4 billion Funding Sources € 12.8 8% 10% Bank financing and other Heineken NV
Slide 55: Committed to long term target <2.5x
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Committed to long term target <2.5x Net Debt/EBITDA (beia) ratio APB Punch, Kirin Brasil CR Beer Covid-19 Acquisition Acquisitions Acquisition pandemic 3.4 2.8 2.6 2.6
Slide 56: A well-balanced bond maturity profile
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information A well-balanced bond maturity profile Optimise debt repayments via well balanced maturity profile Bond maturity profile per 31 March 2023 (in €m) incl. the currency ef
Slide 57: Conservative risk management policy
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Conservative risk management policy In both currencies and interest rates Currency split of Net Debt (per 31 Dec 2021) 1% 8% • HEINEKEN hedges up to 90% of its net US
Slide 58: Solid Investment Grade Ratings
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Solid Investment Grade Ratings Rated by Moody’s and S&P since 2012 A3 / stable outlook (9 November 2022) BBB+ / Stable outlook (31 March 2022) • “Recently upgraded Hei
Slide 59: Supporting Information: Our Markets
Supporting Information Brew a Better World Targets, Strategy & Progress Latest Results & Outlook We take great pride in how balanced and diversified our footprint is, advantaged for growth, with a broad Leverage & Financial Policy portfolio of brands skewed to Premium. Our Markets Governance, Owners
Slide 60: A balanced footprint, skewed towards growth
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information A balanced footprint, skewed towards growth Operating Companies Joint Venture / Associates Licenses Export Europe Americas AMEE APAC Soren Hagh Marc Busain Roland Pirm
Slide 61: Europe
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Europe Group Overview Our Strategy — Evergreen Supporting Information 61
Slide 62: Leadership in Europe
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Leadership in Europe Improve profitability and value creation by winning in premium and leveraging our scale advantage 34% of Total 40% of Net Revenue 27% of Operating
Slide 63: Wholesale route-to-consumer is strategically important in selected markets
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Wholesale route-to-consumer is strategically important in selected markets Key Facts Business model ✓ Our Wholesale business is the largest Off Trade physical marketpl
Slide 64: Our E2E Supply Chain Transformation in Europe
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Our E2E Supply Chain Transformation in Europe From an Opco-focused supply chain... ...to a Customer-focused Network Operating Profit Margin - % of Revenue Product and
Slide 65: How we Leverage the Network
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information How we Leverage the Network Network Functional Low C- Platforms optimization excellence footprint design Remove Non-Value add Brewery Network Excellence in Production
Slide 66: Americas
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Americas USA Mexico Brazil Group Overview Our Strategy — Evergreen Supporting Information 66
Slide 67: A strong presence in the most valuable global beer market
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information A strong presence in the most valuable global beer market Progressively capture a larger share of the profit pool by capitalising on our momentum 31% of Total 33% of N
Slide 68: Built through successful acquisitions, winning partnerships, and organic growth
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Built through successful acquisitions, winning partnerships, and accelerated organic growth Beer Volume 1 1999-2021 Brazil c.14x In 20 years 1% > 15% HEINEKEN share of
Slide 69: USA
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information USA #4 Market Position €103bn Beer Market Retail Sales Value 234 mhl Beer Market Volume +0.2% Source: Global data volume & retail sales value FY22; Beer Market Volume
Slide 70: Our priorities on our three Premium propositions
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Our priorities on our three Premium propositions Heineken® Dos Equis Lagunitas • Heineken® Original • Top 10 position in draught • #3 IPA • Heineken® 0.0 #1 in non- vo
Slide 71: Mexico
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Mexico #2 Market Position €20bn Beer Market Retail Sales Value 91 mhl Beer Market Volume +2.7% Source: Global data volume & retail sales value FY22; Beer Market Volume
Slide 72: Building a winning portfolio
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Building a winning portfolio … Premiumisation Tecate: #2 brand nationally remains a BIG opportunity Tecate volume growth Volume of premium portfolio in Mexico 1% 8% of
Slide 73: Accelerating Six as a key driver of profitable share gain
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Accelerating Six as a key driver of profitable share gain The second largest retail chain in Mexico Our most profitable channel >1,200 new stores per year since 2018 >
Slide 74: Brazil
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Brazil #2 Market Position €31bn Beer Market Retail Sales Value 154 mhl Beer Market Volume +13% Source: Global data volume & retail sales value FY22; Beer Market Volume
Slide 75: Our business in Brazil has undergone a massive transformation
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Our business in Brazil has undergone a massive transformation From Economy to Premium-led Our ambition is to transform the market Share of Beer Volume by Price Segment
Slide 76: Our success in premium has been led by Heineken
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Our success in premium has been led by Heineken ® Heineken Volume in Brazil ® On track to Double 4 times in 11 years #1 Brand in the off trade by value #3 brand in Bra
Slide 77: With other market leading brands adding to growth
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information With other market leading brands adding to growth #1 brand by value #1 brand in Pure Malt Mainstream1 market share in Craft2 Amstel Brazil volume evolution Further Val
Slide 78: Africa, Middle East and Eastern Europe
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Africa, Middle East and Eastern Europe Nigeria Ethiopia South Africa Group Overview Our Strategy — Evergreen Supporting Information 78
Slide 79: A strong position in Africa's largest profit pools
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information A strong position in Africa’s largest profit pools Create more value from the large long-term growth potential by delivering balanced and profitable growth 18% of Tota
Slide 80: Africa is the fastest growing region in global beer
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Africa is the fastest growing region in global beer HEINEKEN volume evolution Africa drives global beer growth More than quadrupling 4.3x 79% Africa’s share of global
Slide 81: Nigeria
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Nigeria #1 Market Position €2,6bn Beer Market Retail Sales Value 16 mhl Beer Market Volume +2.8% Source: Global data volume & retail sales value; FY22 Beer Market Volu
Slide 82: A profound portfolio transformation in Nigeria
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information A profound portfolio transformation in Nigeria Completely reshaping our …And more than doubling Mainstream portfolio… the size of Premium Brand share of beer volumes1
Slide 83: Ethiopia
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Ethiopia #1 Market Position €2,6bn Beer Market Retail Sales Value 16 mhl Beer Market Volume +16% Source: Global data volume & retail sales value FY22; Beer Market Volu
Slide 84: From entry to market leadership in a decade
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information From entry to market leadership in a decade We have captured With a unique, broad, the growth potential in the market national portfolio of brands Volume1 Portfolio by
Slide 85: South Africa
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information South Africa #2 Market Position €5.3bn Beer Market Retail Sales Value 41 mhl Beer Market Volume +3.2% Source: Global data volume & retail sales value; Beer Market Volu
Slide 86: Accelerating our share in the largest profit pool in Africa
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Accelerating our share in the largest profit pool in Africa Strong growth in South Africa 1 Led by Heineken® 8% 18% Brand Power Market share Market Share #1 Q2 2022 Vo
Slide 87: Distell acquisition will transform our Route to Consumer
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Distell acquisition will transform our Route to Consumer… To unlock the expansion Deepening our Creating a new opportunity across distribution penetration Southern Afr
Slide 88: Add significant scale and unlock synergies
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information …add significant scale and unlock synergies A larger scale #2 player With significant synergies in Total Alcohol Beverage to drive value Share of Total Alcohol Beverag
Slide 89: Asia Pacific
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Asia Pacific South East Asia South Asia China JV Oceania North Asia Continue growth Drive long-term category Lead market premium Expand the category Evolve our existin
Slide 90: HEINEKEN has a broad presence in the Asia Pacific region
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information HEINEKEN has a broad presence in the Asia Pacific region… Seize a larger share of the expected growth at attractive profit margins by premiumising our portfolio 17% of
Slide 91: Capturing the growth opportunity
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information …capturing the growth opportunity Volume evolution1 India UBL 1% > 6% 10x Vietnam China (Licensed volume) 3% > 17% exc China Others HEINEKEN share of beer in APAC2, In
Slide 92: Strategy adapted to best capture future growth
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information … and our strategy is adapted to best capture future growth Beer-led Sophisticated Maintain beer Expand beer relevance and and selectively premiumise Domestic beer-led
Slide 93: Vietnam
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Vietnam #1 Market Position €11bn Beer Market Retail Sales Value 46 mhl Beer Market Volume +3.6% Source: Global data volume & retail sales value FY22; Beer Market Volum
Slide 94: Vietnam: from entry to market leadership in 30 years
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Vietnam: from entry to market leadership in 30 years… Uncaging the full #1 potential of Vietnam 25% Volume CAGR* 1 Strengthen our leadership in premium Drivers for fut
Slide 95: Evolving our portfolio for broad market leadership
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Evolving our portfolio for broad market leadership We will continue While strengthening our Regional brands growing to drive premium position in mainstream >3X in size
Slide 96: Geographic, coverage and portfolio expansion opportunities
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Geographic, coverage and portfolio expansion opportunities Asymmetric penetration To accelerate coverage Continued represents an opportunity expansion via eB2B portfol
Slide 97: India
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information India #1 Market Position €10bn Beer Market Retail Sales Value 28 mhl Beer Market Volume +3.7% Source: Global data volume & retail sales value FY22; Beer Market Volume
Slide 98: India is the last frontier of beer growth
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information India is the last frontier of beer growth, yet to be unlocked Strategy and market profile to unlock future growth Obstacles to overcome 1.4 Billion Improve beer 10% Po
Slide 99: China
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information China #1 Market Position €65bn Beer Market Retail Sales Value 488 mhl Beer Market Volume +6.2% Source: Global data volume & retail sales value FY22; Beer Market Volume
Slide 100: Successful partnership with CRB is unleashing Heineken in China
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Successful partnership with CRB is unleashing Heineken ® in China, leading premium segment growth Heineken® volume kHL c.3x #3 Heineken® Market Globally in ’22 MSD EPS
Slide 101: Supporting Information: Governance, Ownership & Shareholder Information
Supporting Information Brew a Better World Targets, Strategy & Progress Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Group Overview Our Strategy — Evergreen Supporting Information 101
Slide 102: HEINEKEN's Executive Team
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information HEINEKEN’s Executive Team Dolf van den Brink Harold van den Broek Chief Executive Officer & Chief Financial Officer & Chairman of the Executive Board Member of the Exe
Slide 103: Ownership Structure
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Ownership Structure 1,2 L’Arche Green N.V. Public 54.1% Heineken Holding N.V. 45.9% 50.5% Heineken N.V. 49.5% 1 Economic ownership percentages are based on shares outs
Slide 104: Sponsored Level 1 ADR Programmes
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Sponsored Level 1 ADR Programmes Heineken N.V. Heineken Holding N.V. Bloomberg ticker: HEINY Bloomberg ticker: HKHHY ISIN: US4230123014 ISIN: US4230081014 Cusip: 42301
Slide 105: Contact Us
Brew a Better World Latest Results & Outlook Leverage & Financial Policy Our Markets Governance, Ownership & Shareholder Information Contact Us E-mail: investors@heineken.com Tel: +31-20-5239590 Federico Castillo Mark Matthews Investor Relations Investor Relations Director Manager Chris Steyn Mirjam
Slide 106: HEINEKEN
HEINEKEN