Berkeley Group Holdings plc · LSE:BKG
Berkeley — Investor Presentation (April 2013)
24 slides from Berkeley's investor presentation, Apr 29, 2013
Slide 1: Berkeley Help to Buy Campaign
Berkeley Help to Buy Campaign 29 April 2013
Slide 2: All the help you need to buy a new home
Berkeley Help to Buy Campaign – A5 Generic 6pp roll fold leaflet Front cover All the help you need to buy a new home from Berkeley
Slide 3: Help to Buy, the new low deposit scheme
Berkeley Help to Buy Campaign – A5 Generic 6pp roll fold leaflet Reveal 1 Help to Buy, the new low Help to Buy is a new scheme backed by the Homes and Communities deposit scheme that can help Agency, who are working with selected developers to make it easier you to buy a Berkeley home for you to buy
Slide 4: Help to Buy: How it works and the basic facts
Berkeley Help to Buy Campaign – A5 Generic 6pp roll fold leaflet Reveal 2 Help to Buy, the new low Help to Buy Help to Buy How it works The basic facts deposit scheme that can help you to buy a Berkeley home Typical example: Cost of your new Berkeley home £300,000 • 5% deposit required Previous Berk
Slide 5: Make your new home a Berkeley home, with Help to Buy
Berkeley Help to Buy Campaign – A5 Generic 6pp roll fold leaflet Back cover Make your new home a Berkeley home, with Help to Buy A brand new home has many advantages, and when you buy from Berkeley, you are buying from Britain’s leading developer of high quality, sustainable new homes. We have a wid
Slide 6: Would you like to live at Kingshill Meadow?
Berkeley Help to Buy Campaign – A5 Site specific 6pp roll fold leaflet Front cover Would you like to live at Kingshill Meadow? Help is at hand from Berkeley
Slide 7: Help to Buy at Kingshill Meadow
Berkeley Help to Buy Campaign – A5 Site specific 6pp roll fold leaflet Reveal 1 Help to Buy, the new low Help to Buy is a new scheme backed by the Homes and Communities deposit scheme that can help Agency, who are working with selected developers to make it easier you to buy at Kingshill Meadow for
Slide 8: Help to Buy: How it works and the basic facts
Berkeley Help to Buy Campaign – A5 Site specific 6pp roll fold leaflet Reveal 2 Help to Buy, the new low Help to Buy Help to Buy How it works The basic facts deposit scheme that can help you to buy at Kingshill Meadow Typical example: Cost of your new Berkeley home £300,000 • 5% deposit required Kin
Slide 9: Make your new home a Berkeley home, with Help to Buy
Berkeley Help to Buy Campaign – A5 Site specific 6pp roll fold leaflet Back cover Make your new home a Berkeley home, with Help to Buy A brand new home has many advantages, and when you buy from Berkeley, you are buying from Britain’s leading developer of high quality, sustainable new homes. We have
Slide 10: Help to Buy from Berkeley
Berkeley Help to Buy Campaign – S&M Panel Help to Buy from Berkeley It really couldn’t be easier – here’s how it works 5% deposit from you • Available to first time buyers and homeowners + 20% interest free equity loan • Maximum purchase price £600,000 • Scheme backed by the Homes and + 75% mortgage
Slide 11: Buy a new home at Kingshill Meadow with just 5% deposit
Berkeley Help to Buy Campaign – Site specific Hoarding Buy a new home at Kingshill Meadow with just 5% deposit Ask about Help to Buy in the Sales and Marketing Suite or visit www.berkeleygroup.co.uk/helptobuy
Slide 12: All the help you need to buy a new home from Berkeley
Berkeley Help to Buy Campaign – Generic Advertising All the help you need to buy a new home from Berkeley Help to Buy, the new low deposit scheme that can help you to buy a Berkeley home The new Help to Buy* scheme can make it so much easier to secure the home of your choice at Aspen Place: you need
Slide 13: Would you like to live at Kingshill Meadow?
Berkeley Help to Buy Campaign – Site specific Advertising Would you like to live at Kingshill Meadow? Help is at hand, from Berkeley Aspen Place is the latest release at Kingshill Meadow, offering a range of high specification 2, 3 and 4 bedroom homes in traditional local style, in a superb setting
Slide 14: Website creative – Home page
Berkeley Help to Buy Campaign Website creative – Home page 1 2 3 1. Help to Buy link added to dropdown menu 2. Help to Buy checkbox added to Search panel 3. Help to Buy link added to link banner
Slide 15: Website creative – Help to Buy top level page
Berkeley Help to Buy Campaign Website creative – Help to Buy top level page 1 2 3 4 5 1. Indicative banner image and copy 2. Help to Buy and Participating Scheme links added to sub-navigation panel 3. Proposed body copy for Help to Buy page content 4. Property search panel below sub-navigation panel
Slide 16: Website creative – Participating developments page
Berkeley Help to Buy Campaign Website creative – Participating developments page 1 2 1. Participating scheme link displays a list of developments in the body content area 2. Existing list for First Buy scheme shown for illustrative purposes only
Slide 17: Website creative – Map search page
Berkeley Help to Buy Campaign Website creative – Map search page 1 2 3 1. Badge graphic added to participating developments - Kingshill Meadow shown in hover state 2. Badge graphic added to map key 3. Checkbox added to search panel for Help to Buy
Slide 18: Website creative – Typical participating development page
Berkeley Help to Buy Campaign Website creative – Typical participating development page 1 2 1. Help to Buy added to sub-navigation panel 2. L ink to Help to Buy top level page
Slide 19: Website creative – Pricing and availability
Berkeley Help to Buy Campaign Website creative – Pricing and availability 1 1. Help to Buy price column shown
Slide 20: Online creative – Rightmove banners, Generic
Berkeley Help to Buy Campaign Online creative – Rightmove banners, Generic Rightmove MPU 251w x 218h px Rightmove local home 900w x 240h px Rightmove mobile banner 1536w x408h px Rightmove mobile billboard 1536w x 1997h px
Slide 21: Online creative – Rightmove banners, Site specific
Berkeley Help to Buy Campaign Online creative – Rightmove banners, Site specific Rightmove MPU 251w x 218h px Rightmove local home 900w x 240h px Rightmove mobile banner 1536w x408h px Rightmove mobile billboard 1536w x 1997h px
Slide 22: Online creative – Zoopla banners, Generic
Berkeley Help to Buy Campaign Online creative – Zoopla banners, Generic Zoopla Mobile leaderboard 320h x50w px Zoopla MPU 300h x250w px Zoopla standard leaderboard 728h x 90w px Zoopla super leaderboard 970w x 90h px
Slide 23: Online creative – Zoopla banners, Site specific
Berkeley Help to Buy Campaign Online creative – Zoopla banners, Site specific Zoopla Mobile leaderboard 320h x50w px Zoopla MPU 300h x250w px Zoopla standard leaderboard 728h x 90w px Zoopla super leaderboard 970w x 90h px
Slide 24: Email templates - Generic and Site specific
Berkeley Help to Buy Campaign Email templates - Generic and Site specific Generic email template Site specific email template
Berkeley Group Holdings — Investor Presentation (April 2013) on 6ix