Philip Morris International Inc · NYSE:PM
Philip Morris International — Investor Day (September 2023)
11 slides from Philip Morris International's investor day presentation, Sep 28, 2023
Slide 1: Championing a Smoke-Free World
Championing a Smoke-Free World Lars Dahlgren President, Smoke-Free Oral Products and CEO, Swedish Match September 28, 2023 Forward-Looking and Cautionary Statements • This presentation contains projections of future results and goals and other forward-looking statements, including statements regardi
Slide 2: Nicotine Pouches: The Fastest Growing SFP Category
Glossary and Key Terms and Definitions • A glossary of terms, including the definition for smoke-free products as well as adjustments, other calculations and reconciliations to the most directly comparable U.S. GAAP measures for non-GAAP financial measures cited in this presentation are available on
Slide 3: The Phenomenal Progress of ZYN
The Phenomenal Progress of ZYN U.S. ZYN shipment volumes Net Revenue Split PMI Smoke-Free Oral (rolling 4 quarters, million cans) (Q2, 2023) 292 203 143 55% ZYN U.S. 84 2 Q2, 2017 Q2, 2023 5 Source: PMI Financials or Estimates U.S. Nicotine Pouch Category Still in its Infancy NP Annual Consumption p
Slide 4: Strong & Growing ZYN Brand Equity
Strong & Growing ZYN Brand Equity 7 ZYN Brand Equity Demonstrated by Impressive Performance ZYN U.S. Nicotine Pouches Category Share ZYN Velocity Continues to Grow (in %) (cans per store per week) 80 42 Retail Value 36 34 35 32 30 28 28 70 Volume 60 0 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2
Slide 5: ZYN Consumer Fact Sheet
ZYN Consumer Fact Sheet Average Weekly Split on Flavor & Primary Use Income & Demographics Consumption (cans) Nicotine Strength Before ZYN(a) Education 39yrs 4.2 62% 36% $89k Average Age ZYN Rewards Members Mint Flavors Traditional Oral Avg Household Income 33% 3.2 70% 20% 25% 60% Women Total Averag
Slide 6: Nordics Show The True & Exciting Worldwide Potential
Nordics Show The True & Exciting Worldwide Potential “The Swedish Experience”(a) Percent of Legal Age Female Users in Nordics 700 600 500 Snus and 400 Nicotine Pouches 3% 11% 17% 26% 50% 300 Combustible vs. Oral Categories Daily Usage in the Nordics(b) Cigarettes (%) 200 Oral Daily Usage Combustible
Slide 7: Global Nicotine Pouch Category Still Underdeveloped
Global Nicotine Pouch Category Still Underdeveloped Nicotine Pouch and Snus Consumption in Select Countries Yearly Consumption per Legal Age Nicotine User(a) (cans/year) Sweden 146 36 183 Norway 105 53 158 Iceland 95 Denmark 25 Illustrative 50bn U.S. 11 Austria 10 Czech Rep. 4 Annual pouches (3.3bn
Slide 8: Swedish Match & PMI: Improved Capabilities to Capitalize on International Opportunities
Swedish Match & PMI: Improved Capabilities to Capitalize on International Opportunities Deployment of ZYN in IQOS shops in Dubai Duty-Free: an early example of the strength in a multi-category strategy 2.4x Increase in ZYN volume Before After 15 ZYN Launches / Re-Launches: Sizable Mid-to-Long Term O
Slide 9: Strong Category Outlook 2024-26
Strong Category Outlook 2024-26 U.S.: ZYN driving strong top and bottom-line of total PMI U.S. business Target International: 800m-1bn Leveraging IQOS infrastructure Nicotine Pouch Cans with disciplined investments by 2026, to drive mid-term growth mostly from U.S. Overall Oral Smoke-Free: Continue
Slide 10: How Big Can This Category be in 2030?
How Big Can This Category be in 2030? Category Cans/Store/Week (13W rolling) West (August 2016) 121 120 Rest of U.S. (April 2019) Potential Scenario of Velocity Growth 100 Would Imply a 2030 Category Size of: ~3x 80 60 Assumes Expansion Markets to Follow Same Trend As West (2023-2030) After Same Tim
Slide 11: Championing a Smoke-Free World
Outstanding Prospects to Remain Undisputed Global Leader Active Innovation Pipeline Responsible Leverage SFP Marketing Multi-Category Practices Portfolio U.S. First-Mover Commercial and Advantage and Operational Strength of Infrastructure Brand 21 Championing a Smoke-Free World iOS Download Android
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