Maggie Beer Holdings Ltd. · ASX:MBH
Maggie Beer — FY2025 Earnings Presentation
26 slides from Maggie Beer's earnings presentation, Aug 29, 2025
Slide 1: FY25 Results Presentation
WY O Z a) =] O an ASX: MBH
Slide 2: Our Journey
OUR JOURNEY FY25 the year of review, implementation and group clarity, with a focus on stability and profitability in FY26 and beyond FY25 FY26 & Beyond A year of review, refresh, clarity and Stabilise and improve profitability Where we are heading [Shareholder value] structure Achievement In progre
Slide 3: FY25 H2 Cost Correction
FY25 H2 COST CORRECTION Without restructure of Labour and warehousing the groups Trading EBITDA would have declined an additional $0.8m in H2. MBHL* EBITDA 4.0 3.7 3.0 Without cost changes implemented 2.0 in H2 the groups cost structure would deplete Trading EBITDA by 1.0 $0.8m ($1.8m** annualised).
Slide 4: H2 - Cost Out Program
H2 - COST OUT PROGRAM Achieved operational savings of $1.8m annualised through labour restructure and improved warehousing. Continuing H2 realized FY26 Budget Operations savings Additional ANNUALISED ANNUALISED ANNUALISED Group • SKU RATIONALISATION Gross Margin • 3PL LOGISTIC PROVIDERS $1.5m $-m $1
Slide 5: 5
5
Slide 6: FY25 Summary Highlights
FY25 SUMMARY HIGHLIGHTS Sale of Paris Creek Farms, resulting in over $2.0m EBITDA pressure off the group PCF loss funded by the group FY25 $2.23m, (FY24 $2.18m) Entity clarity through formalized structure - General Manager at Retail & E -Commerce Restructure of corporate and marketing functions - an
Slide 7: Financial Highlights
FINANCIAL HIGHLIGHTS Top Line growth of +3.7% (exc PCF) and GM$ +0.4% • eCommerce Sales Top Line growth +4.5% from $45.5m to $47.8m pcp • Retail Sales Top Line growth +2.5% from $28.0m to $28.7m pcp. • Total eCommerce Orders growth of 5.3% pcp, HE up 8.9% pcp • eCommerce AOV +3.1%, HE +2.1%, GA +3.0
Slide 8: FY25 Snapshot of Financial Results
FY25 SNAPSHOT OF FINANCIAL RESULTS Continuing operations top line growth in sales and GM$, while reported EBITDA is down on PY due to nonrecurring investment and corporate costs. Maggie Beer Holding Limited (ex PCF) FY 2025 FY 2024 CHANGE ($M) % Total sales ($M) 76.3 73.6 2.8 3.7% Gross Margin ($M)
Slide 9: FY25 Performance by Entity
FY25 PERFORMANCE BY ENTITY Continuing entities top Line growth of +3.7% (exc PCF) and GM$ +0.3% Hampers & Gifts Australia Maggie Beer Products* • Net sales +5.0% – Hamper Emporium volume growth +9%, • Net sales +2.0% - Strong growth in Retail, predominately in and total AOV up 3.1%. Cheese, Paste an
Slide 10: H2 Performance by Entity
H2 PERFORMANCE BY ENTITY GM$ down on PY, including inventory provisioning and pallet reconciliations review, offset by CODB cost outs implementation in H2. Hampers & Gifts Australia Maggie Beer Products* Paris Creek Farms • Net sales +0.9% – HE volumes up 4.5% and • Net sales (2.0)% – reduction in s
Slide 11: Balance Sheet
BALANCE SHEET Sale of PCF and non-recurring cash payments drives the change in the balance sheet vs Jun-24 Net Assets declined $24.3m from Jun-24 due to: • Cash vs Jun-24 declined ($2.9m) due to nonrecurring cash payments and incremental funding of PCF (PCF operating costs $1.3m). The Company utilis
Slide 12: Group MBHL FY26
GROUP MBHL FY26 Key focus on Organisation structure, employee values, Improvement in IT security and Community focused. Organisation structure The board successfully streamlined its structure reducing senior executive roles and head office head count by splitting the business into divisional head E-
Slide 13: FY25 Business Unit Investor Pack
FY25 BUSINESS UNIT INVESTOR PACK
Slide 14: Hampers & Gifts Australia
FY25 HAMPERS & GIFTS AUSTRALIA
Slide 15: Australia's Leading Hamper Business
AUSTRALIA’S LEADING HAMPER BUSINESS Our Key Numbers Our Capability Our Customers 4.3 million sessions across 520,000 HGA websites items sold 390,000 active customers 370,000 subscribed to our Hampers emails across HGA produced 92,000 new 8,000 Hampers customers place per day during an order with us
Slide 16: E-Commerce Strategy: Profitable Growth & Simplicity in Execution
E-COMMERCE STRATEGY: PROFITABLE GROWTH & SIMPLICITY IN EXECUTION FOCUS ON END-TO- END EXECUTION LESS IS MORE NEW PRODUCT DEVELOPMENT • Reset P&L to • Simplified approach to Paid, • Keep the range fresh to meet profitable growth Organic & CRM flows evolving market needs • Gain efficiencies • Focus on
Slide 17: Key Achievements and Accomplishments
KEY ACHIEVEMENTS AND ACCOMPLISHMENTS $ Gross Sales are up in eComm for the year, with HE driving the growth on both a volume and value metric, Reshape Organisational chart to better suit driven by traffic increases to the site, mainly through BAU requirements of business. paid advertising. Successfu
Slide 18: Future - To Develop Australia's Leading Online Gifting Business
FUTURE - TO DEVELOP AUSTRALIA’S LEADING ONLINE GIFTING BUSINESS Objective: To pivot from “a Hampers Business that sells Action #2: To increase awareness in market, Gifts” to “a Gifting Business that sells a lot of Hampers” including the existing Customer base, of the additional gifting options avail
Slide 19: What's Coming
WHAT'S COMING WINE & CHOCOLATE SHOWSTOPPER BOX RANGE EXTENSION Last year, we trialled Xmas and LNY boxes with great success. Taking the learnings on the B2B and D2C sales split and potential using the highly searched Birthday and Anniversary search terms, we have created some additional boxes that h
Slide 20: Maggie Beer Products
FY25 MAGGIE BEER PRODUCTS
Slide 21: Vision
VISION: BRING PEOPLE TOGETHER OVER THE SHARED > 5m serves of stock to help GROWTH IN ENTERTAINING: JOY OF GREAT create inspiring moments Cheese @ 8.1% & Paste @ 4.2% FOOD & QUALITY AUSTRALIAN PRODUCE. 3.4m pots of paste / pate created > 60,000 Food Club @ Tanunda kitchen Members 21
Slide 22: Situational Assessment
SITUATIONAL ASSESSMENT WORKING WELL AREAS FOR FOCUS • Brand Equity • Re-ignite growth • Quality and Safety Culture • Customer Relationships • Systems, Governance & Compliance • Reducing Complexity • Tanunda Production facility • Gross Margin Expansion • Portfolio Breadth • Marketing Investment • Inn
Slide 23: FY26 Operating Plan Philosophy
FY26 OPERATING PLAN PHILOSOPHY GROWTH PHYSICAL UNLOCK PROFIT CORE PROCESS AVAILABILITY BRAND EQUITY 1. Customers Centricity 1. Awareness • Gross Margin expansion • People 2. Expand the core 2. Trial • Cost of Doing Business • Strategy 3. Innovation 3. Engagement focus • Communication 4. New Customer
Slide 24: Operating Plan: Collaboration, Core Process, Strategy
OPERATING PLAN 1 REVENUE GROWTH 2 PROFIT • Customer Partnerships • Procurement & Logistics Tendering • Increased investment (In store activation, Marketing Plan, Data & Insights) • Customer & Product Mix Management • Innovation • Efficiency & Cost Out Projects • Driving Physical Availability = DISTR
Slide 25: Traction – Last 100 Days
TRACTION – LAST 100 DAYS • Momentum in key customers • Unlocking New customers 1 REVENUE GROWTH • +3800 incremental • Increased resource and distribution points focus • Restructure cost out • Revenue Management 2 PROFIT • Re-organised logistics • Realised Procurement Savings 3 • Re-ignite internal c
Slide 26: Disclaimer
DISCLAIMER Important Notice and Disclaimer This presentation has been prepared by Maggie Beer Holdings Ltd (MBH) to provide summary information about MBH and its subsidiaries. This presentation is provided for information purposes only. The information in this presentation is in a summary form, does