Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — Q2 2024 Earnings Presentation
23 slides from Celsius's earnings presentation, Aug 6, 2024
Slide 1: Investor Presentation
INVESTOR PRESENTATION Aug. 6, 2024 C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N
Slide 2: Safe Harbor & Non-GAAP Measures
SAFE HARBOR & NON-GAAP MEASURES This press release contains statements that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward- looking statements contain projections of Celsius Holdings’ fu
Slide 3: Definitions
DEFINITIONS MULO: A Circana measurement geography that reports aggregated CPG sales data from top channels across food, drug, mass, dollar and military. MULOC: A Circana measurement geography that reports aggregated CPG sales data from top channels across food, drug, mass, dollar, military and conve
Slide 4: Executive Management
EXECUTIVE MANAGEMENT John Fieldly Jarrod Langhans Tony Guilfoyle Kyle Watson Toby David Paul Storey Richard Mattessich Chairman, President, CEO Chief Financial Officer Chief Commercial Officer Chief Marketing Officer Chief of Staff Chief Supply Chain Officer Chief Legal Officer • Appointed Celsius •
Slide 5: Directors
DIRECTORS A BREADTH OF INDUSTRY, FINANCIAL & EXECUTIVE MANAGEMENT EXPERTISE JOHN FIELDLY HAL KRAVITZ CAROLINE LEVY JOYCE RUSSELL CHAIRMAN LEAD INDEPENDENT DIRECTOR DIRECTOR DIRECTOR JIM LEE NICK CASTALDO CHERYL MILLER DAMON DESANTIS DIRECTOR DIRECTOR DIRECTOR DIRECTOR C E L S I U S H O L D I N G S ,
Slide 6: Celsius: The World's Most Refreshing Energy Drink
CELSIUS: THE WORLD’S MOST REFRESHING ENERGY DRINK OUR MISSION: INSPIRE PEOPLE TO LIVE FITTM WITH THE ESSENTIAL ENERGYTM TO ACHIEVE THEIR GOALS #3 RTD ENERGY 2023 FULL-YEAR FINANCIAL CATEGORY GROWTH LEADER HIGHLIGHTS1 Celsius contributed 47% of all energy $1.32B revenue drink category growth YoY in Q
Slide 7: Function, Backed by Science
FUNCTION, BACKED BY SCIENCE C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N 7
Slide 8: Six Scientific Studies
SIX SCIENTIFIC STUDIES C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N 8
Slide 9: The U.S. Energy Drink Market Continues to Grow
THE U.S. ENERGY DRINK MARKET CONTINUES TO GROW RTD ENERGY YEAR-OVER-YEAR UNIT GROWTH VS TOTAL BEVERAGE xENERGY LAST 5 YEARS1 13% 8% 5% 5% 3% 2% 2% -3% -3% -4% 2020 2021 2022 2023 2024 TTL BEV ENERGY CELSIUS % OF GROWTH C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O
Slide 10: Celsius Is Growing the Energy Drink Category
CELSIUS IS GROWING THE ENERGY DRINK CATEGORY CELSIUS RETAIL SALES ACROSS TRACKED CELSIUS CONTRIBUTION TO RTD ENERGY CHANNELS1 CATEGORY DOLLAR GROWTH2 (MULOC | BILLIONS) $1.88 $1.31 46.5% $0.78 31.3% 22.3% $0.30 7.9% $0.07 $0.10 3.5% 0.5% 2019 2020 2021 2022 2023 2024 * 2019 2020 2021 2022 2023 2024
Slide 11: Health & Wellness Trends Are Driving Zero-Sugar Adoption
HEALTH & WELLNESS TRENDS ARE DRIVING ZERO-SUGAR ADOPTION SUGAR FREE SHARE OF MULOC RTD ENERGY1 51.0% 28% of energy drink consumers aged 18-34 7/14/2024, 50.0% say better for you or natural ingredients are 50.0% important in purchase decision2 49.0% 48.0% 47.0% 46.0% 46% of energy drink consumers age
Slide 12: 2024 Global Expansion
2024 GLOBAL EXPANSION 2024 GLOBAL EXPANSION UPDATES • Canada sales began in January 2024 • UK sales began in April 2024 • Initial channels include fitness and gyms • Ireland sales began in April 2024 • Initial channels include fitness and gyms • Australia sales expected to begin in second half 2024
Slide 13: Q2 2024 Financial Results
Q2 2024 FINANCIAL RESULTS C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N
Slide 14: Second Quarter 2024 Key Messages
SECOND QUARTER 2024 KEY MESSAGES Record Q2 revenue ($402M, +23% YoY), gross profit ($209M, +32% YoY), 1 diluted EPS ($0.28, +65% YoY) Shelf space gains of approximately 35% or +5 avg. SKUs selling per store 2 to 20 SKUs (MULOC)1 Celsius contributed 47% of all Q2 energy drink category growth; 3 incre
Slide 15: Second Quarter Financial Highlights
SECOND QUARTER FINANCIAL HIGHLIGHTS Summary Financials (Millions except for percentages & 2Q 2024 2Q 2023 Change 1H 2024 1H 2023 Change EPS) Revenue $402.0 $325.9 23% $757.7 $585.8 29% N. America $382.4 $310.8 23% $721.9 $559.4 29% International $19.6 $15.1 30% $35.8 $26.4 36% Gross Margin 52.0% 48.
Slide 16: Consolidated Revenue
CONSOLIDATED REVENUE QUARTERLY REVENUE LAST 5 QUARTERS (MILLIONS) $402.0 $384.8 $347.4 $355.7 $325.9 +112% +104% +95% +37% +23% YoY YoY YoY YoY YoY 2Q 23 3Q 23 4Q 23 1Q 24 2Q 24 C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N 16
Slide 17: Retail Sales
RETAIL SALES BRAND* 2024 YTD SHARE2 2024 YTD $ CHG v YA2 1 37.0 $129.4M CELSIUS MULOC RETAIL DOLLAR SALES LAST 13 PERIODS1 2 28.1 ($44.8M) $250,000,000 $206.9M 3 11.4 $424.9M $200,000,000 $194.1M $193.9M $167.1M $174.3M $172.9M $181.5M $185.4M $185.7M 4 3.3 $104.2M $165.2M $159.4M $158.2M $157.3M $1
Slide 18: Energy MULOC Dollar Share
ENERGY MULOC DOLLAR SHARE TOP 3 ENERGY DRINK BRANDS U.S. MULOC QUARTERLY $ SHARE Q1 2022 - Q2 20241 39.5 40.0 38.9 39.3 37.9 37.6 37.2 36.8 36.7 37.1 31.5 30.9 30.7 30.5 30.6 29.6 29.0 28.9 28.3 28.0 11.4 11.5 10.2 10.4 8.7 7.2 4.5 5.2 3.6 4.2 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023
Slide 19: Energy MULO+ with C Dollar Share
ENERGY MULO+ WITH C DOLLAR SHARE TOP 3 ENERGY DRINK BRANDS U.S. MULOC & MULO+&C $ SHARE 2023 - 20241 38.42 37.86 37.87 37.72 37.78 37.53 37.12 37.64 37.53 37.07 37.51 36.93 36.93 37.42 36.53 36.38 36.59 36.64 36.68 36.50 37.78 37.12 37.35 36.79 36.55 36.95 36.55 36.51 36.66 36.99 36.92 36.92 35.95 3
Slide 20: International Sales
INTERNATIONAL SALES INTERNATIONAL REVENUE LAST 5 QUARTERS (IN MILLIONS) $19.6 $16.2 $15.1 $14.6 $13.6 2Q 23 3Q 23 4Q 23 1Q 24 2Q 24 NOTES C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N 1. Chart: International revenue excludes N. America (U.S
Slide 21: Gross Profit
GROSS PROFIT GROSS AND OPERATING PROFIT ($ IN MILLIONS) PERCENTAGES REPRESENT QUARTERLY PERCENTAGE OF REVENUE 250 52.0% 50.4% 200 51.2% 48.8% 47.8% 150 25.4% 100 23.4% 23.4% 19.9% 17.0% 50 0 2Q 23 3Q 23 4Q 23 1Q 24 2Q 24 Gross Profit Dollars Operating Profit Dollars C E L S I U S H O L D I N G S , I
Slide 22: EPS
EPS QUARTERLY EPS (DILUTED) LAST 5 QUARTERS $0.30 $0.27 $0.28 $0.17 $0.17 2Q 23 3Q 23 4Q 23 1Q 24 2Q 24 C E L S I U S H O L D I N G S , I N C . | Q U A R T E R 2 , 2 0 2 4 I N V E S T O R P R E S E N TAT I O N 22
Slide 23: Non-GAAP EBITDA Schedule
NON-GAAP EBITDA SCHEDULE 3 months ended June 30, 6 months ended June 30, 2024 2023 Var. % 2024 2023 Var. % Net income (GAAP Measure) $ 79,783 $ 51,509 $ 28,274 55% $ 157,594 $ 92,736 $ 64,858 70% Add back / (Deduct) Net interest income (10,647) (5,573) (20,287) (10,542) Income tax expense 24,848 17,