Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — NielsenIQ — Investor Presentation (April 2022)
14 slides from Niq Global Intelligence's investor presentation, Apr 27, 2022
Slide 1: Skin Health Macro Trends
Skin Health Macro Trends♥ Prepared for: Skin Health Board April 27th, 2022
Slide 2: For Total Skin Health, In-Store and Online are equally important
TOTAL SKIN HEALTH For Total Skin Health, In-Store and Online are equally important BUT: The split is much more uneven for J&J There are implications at a category level. TOTAL SKIN HEALTH Skin Health Category Critical to Win In FMT BODY MOISTURIZERS FACIAL CLEANSING SUN CARE 49.7% 82.3% BODY CLEANSE
Slide 3: Within Total Skin Health, winning in Amazon, Beauty Channel and Mass In-Store is critical
TOTAL SKIN HEALTH Within Total Skin Health, winning in Amazon, Beauty Channel and Mass In-Store is critical ALL OTHER RETAILERS 10.0% 16.2% 13.0% 8.8% 7.4% 1.6% TOTAL CLUB 14.3% 11.3% 9.8% 5.6% 1.1% 1.0% 3 SOURCE: NielsenIQ Omnishopper Panel | Syndicated Database | Total US | Total Outlets | Custom
Slide 4: Consumers spend similarly on Cleansers as on Total Skin Health, but for FMT Amazon and Beauty Supply matter more
TOTAL SKIN HEALTH Consumers spend similarly on Cleansers as they do on Total Skin Health, but for FMT Amazon and Beauty Supply are much more important Facial Treatments Facial Cleansers Total Skin Health & Moisturizers Key Takeaways • FMT is the only category where Online has is more important than
Slide 5: A similar dynamic exists in Body for Cleansers vs. Moisturizers, Sun is highly dependent on In-Store
TOTAL SKIN HEALTH A similar dynamic exists in Body for Cleansers vs. Moisturizers, Sun is highly dependent on traditional In-Store retailers Body Total Skin Health Body Cleansers Sun Care Moisturizers Key Takeaways • Body Cleansers are the Skin Health category least reliant on Amazon • For Body Mois
Slide 6: What makes them so successful?
BIG 4 MANUFACTURERS While J&J is the $ share leader In-Store, the dynamics change online L’Oreal disproportionately contributes to growth, while J&J doesn’t command fair share Share of $ Share of $ $ Share $ Share Growth Growth #1 #1 L’Oreal’s main growth driver: #2 #2 #3 #3 What makes them so succe
Slide 7: CeraVe has executed a successful Masterbrand strategy
Cera Ve has executed a successful Masterbrand strategy, driving growth across several Skin Health categories and appealing to emerging demo targets WINNING FORMULA WINNING WITH ✓ Consistent, cohesive story with ingredients/credentials ✓ Multicultural ✓ Same look & feel across categories and shelves
Slide 8: Consumers are increasing their spend per trip on Skin Health, but not for J&J
BIG 4 MANUFACTURERS Consumers are increasing their spend per trip on Skin Health, but not for J&J Despite growing HH Penetration, J&J unable to grow share DECLINING SHARE INCREASING SHARE TOTAL SKIN HEALTH More buyers Drivers of Skin Health $ Growth Higher $/trip Higher purchase frequency 8 SOURCE:
Slide 9: J&J's key competition has bolstered beauty portfolios via acquisitions
BIG 4 MANUFACTURERS J&J’s key competition has been busy over the past 6 years bolstering their beauty portfolios via acquisitions … 2015 2016 2017 2018 2019 2020 2021/2022 In L52W, these brands represent over $2B in Omnichannel Skin Health sales. 9 SOURCE: NielsenIQ Omnisales | Syndicated Database |
Slide 10: … and launching niche brands to reach different consumers
BIG 4 MANUFACTURERS … and launching niche brands to reach different consumers LAUNCHED 2021 LAUNCHED 2021 LAUNCHED 2021 LAUNCHED 2018 LAUNCHED 2021 10
Slide 11: Emerging demo targets don't fit the mold of the traditional Skin Health target
Total Skin Health Emerging demo targets don’t fit the mold of the “traditional” Skin Health target for J&J GEN Z Product mix and marketing channels MULTI Different skin care needs and expectations from brands CULTURAL MEN Engaged with different set of categories, different needs LOWER Price/Size arc
Slide 12: Gen Z consumers shop in store most often for Beauty, and spend more
Gen Z consumers shop in store most often for Beauty, and spend more Beauty care Dollars per buyer Dollars per trip Trips per year Total US $308.93 $11.15 27.7 Gen Z $429.43 $12.97 33.1 Millennials $338.58 $11.93 28.4 Gen X $357.24 $11.66 30.6 Boomers $269.31 $10.23 26.3 Greatest generation $189.89 $
Slide 13: Thought Starters
Thought Starters What is the one change What else can J&J do to How can we accelerate you would make to the future proof our stake in our growth in ULTA portfolio or platforms to Skin Health and continue within FMT and other be more relevant to to position ourselves as categories? larger/extended HH
Slide 14: Thank you
Thank you ♥ In case of questions, please reach out to the NielsenIQ team: Meghan Roberts (meghan.roberts@nielsenIQ.com) Matt Torcoletti (matt.torcoletti@nielsenIQ.com) 14