Slide 1: Investor Presentation November 2021
Investor Presentation November 2021 Exhibit 99.2
Slide 2: Disclaimer
Disclaimer This presentation contains forward-looking statements. All statements other than statements of historical facts contained in this presentation, including statements regarding possible or assumed future results of operations, business strategies, development plans, regulatory activities, c
Slide 3: Our vision
Our vision Become the largest online source of insurance policies by using data and technology to make insurance simpler, more affordable and personalized, ultimately reducing cost and risk.
Slide 4: Key Investment Highlights
Key Investment Highlights Leading online insurance marketplace providing compelling benefits for consumers and insurance providers Revenue and Variable Marketing Margin growth of 29% and 36%, respectively 1 Re-occurring revenue with positive adjusted EBITDA profitability Insurance Marketplace $154bn
Slide 5: EverQuote Company Snapshot
* First year of revenue Founded* 2011 IPO June 28, 2018 EverQuote Company Snapshot LTM Revenue Growth 28% LTM Adjusted EBITDA Growth 13% Employees 700+ LTM Variable Marketing Margin Growth 30% Headquarters Cambridge, MA Auto Home & Renters Life Health Commercial Insurance Verticals Last Twelve Month
Slide 6: Large & Expanding TAM
Large & Expanding TAM Total Digital Spending Growth: ~ 16% EVER Share: <10% Projected Annual Growth to 2024 Continued shift of consumer time spent online Continued shift of acquisition spend online Continued shift to digitization of insurance products & workflows Growth Drivers U.S. Insurance Market
Slide 7: Compelling Model Benefits Both Consumers & Providers
Compelling Model Benefits Both Consumers & Providers More Efficient Acquisition for Providers Large volume of high intent consumers Target based consumer attributes tied to ROI Consumers Save Time & Money Match & connect for multiple quotes Average Savings ~$600 per year1 Addresses the alignment cha
Slide 8: Marketplace Arrival to Policy Sale Journey
Marketplace Arrival to Policy Sale Journey Traffic Channels Matched with Providers Arrives at the Marketplace Marketplace Workflows Other includes organic search, direct-to-site, inbound calls, social & other traffic sources. Performance Marketing relates to managing traffic directed to owned and op
Slide 9: Distribution Strength of our Marketplace
100+ carriers available via the marketplace1 19 of 20 top auto insurance carriers1 8,500+ 3rd party local agents Distribution Strength of our Marketplace Based on Company data & representative of the insurance provider partners on the platform as of December 31, 2020
Slide 10: Multi-Vertical Marketplace Data Platform
Multi-Vertical Marketplace Data Platform (Growing Data Assets, Rapid Data Onboarding, Rich Analytics Tools) Growing Data & Tech Assets Strengthen Competitive Moat Diverse Customer Acquisition Broad Distribution with Carriers & 3rd Party Agents; 1st Party EQ Agents in Life & Health Proprietary Platfo
Slide 11: Multiple Levers Driving Future Growth
Multiple Levers Driving Future Growth Attract More Consumers Leverage Secular Shift Online Increase Provider Coverage & Budget Deepen Consumer & Provider Engagement Expand Non-Auto Verticals
Slide 12: Financial Overview
Financial Overview EVERQUOTE
Slide 13: Highlights on Third Quarter 2021
Note: Adjusted EBITDA is a non-GAAP metric, refer to financial reconciliation for additional detail. Highlights on Third Quarter 2021 Revenue increased 20% YoY to $107.6 mm 20% Adjusted EBITDA of $2.7 mm VMM increased 10% YoY to $32.4 mm 10% Closed acquisition of Policy Fuel to expand DTC agency off
Slide 14: Track Record of Strong Growth
Revenue ($mm) 29% CAGR 2015-2020 Track Record of Strong Growth Track Record of Strong Growth 20% Q3’21 YoY Growth
Slide 15: Delivering Incremental Variable Marketing Margin
Delivering Incremental Variable Marketing Margin 36% CAGR 2015-2020 Variable Marketing Margin ($mm) Beginning in the first quarter of 2019, we revised our definition of variable marketing margin, or VMM. The VMM displayed above reflects our revised definition of VMM for all years presented. Refer to
Slide 16: Continuing Expansion into New Verticals
Non-auto verticals include our home & renters, life, heath & commercial insurance verticals. Continuing Expansion into New Verticals Revenue from Non-Auto Verticals ($mm) Traffic leverage: Target advertising opportunities leveraging expertise & technology Sales leverage: Ability to cross-sell traffi
Slide 17: EverQuote
NASDAQ: EVER EVERQUOTE
Slide 18: Appendix
Appendix
Slide 19: Key Metrics Definitions
Key Metrics Definitions Quote Requests Quote requests are consumer-initiated requests for an insurance quote that result from a website form, telephones calls with a consumer, or other interactions we have with consumers through third-party websites that result in a revenue generating transaction. A
Slide 20: Reconciliation of Adjusted EBITDA
Reconciliation of Adjusted EBITDA Three Months Ended 12 Months Ended September 30, 2021 June 30, 2021 March 31, 2021 December 31, 2020 September 30, 2020 December 31, 2020 September 30, 2020 December 31, 2019 December 31, 2018 Net income (loss) ($5,272) ($1,881) ($3,801) ($3,768) ($3,184) ($11,202)