Sulzer Ag · SIX:SUN
Sulzer — Investor Day (September 2004)
21 slides from Sulzer's investor day presentation, Sep 13, 2004
Slide 1: Sulzer Hexis: Heat and Electricity for Family Homes
Sulzer Hexis Heat and Electricity for Family Homes Roland Diethelm, President Capital Market Day 2004 / Roland Diethelm / page 1
Slide 2: Our Business: Heat and Electricity for Family Homes
Our Business: Heat and Electricity for Family Homes Sulzer Hexis Narrow focus on Solid oxide fuel cell (SOFC) Fuel cell system for single family homes Combined Heat and Power (CHP): best technology in low-power range Higher electrical efficiency Lower emissions Lower maintenance and op
Slide 3: Industries Playing the Fuel Cell Game
Industries Playing the Fuel Cell Game Sulzer Hexis Utilities EWE, EON, RWE, EnbW, etc. Oil / Gas Shell, Aral, Aramco, etc. Energy equipment Siemens, GE, Alstom, etc. manufacturers Heating equipment Bosch, Vaillant, etc. manufacturer Fuel cell companies Ballard, Plug-Power, etc. Automotiv
Slide 4: Why Is There a Bright Future for Fuel Cells?
Why Is There a Bright Future for Fuel Cells? Sulzer Hexis Natural gas is becoming the fuel of choice in Europe Electricity prices demonstrate continued volatility Power quality is emerging as a critical issue in today’s digital society Environmental sensitivity is increasing End users beco
Slide 5: Financial Expectations
Financial Expectations Sulzer Hexis Units sold 2005: First batch of next-generation 2006: First commercial sales 2007: Market > 1’000 units/year 2008: Market > 2’500 units/year Market share 2010: >50% for 1 kWe fuel cell systems Sales 2010: Mass market >10’000 units/year Cash needs Approx. 2
Slide 6: Plan for Going Forward (I)
Plan for Going Forward (I) Sulzer Hexis We follow a consistent product/market philosophy to build-up trust and market acceptance: 1998 Functional First field test >90’000 hrs demonstrator Market reaction, acceptance of concept 2001 Pre-series product Optimized components (function/cost) HXS 10
Slide 7: Plan for Going Forward II
Plan for Going Forward II Sulzer Hexis Design Costs Manufacturing Gas Heating Supply Chain Management Industry R&D (Materials) Market Price Lifetime Cumulative Experience Needs + Value Market Validation Market Channel (going to market) Promotion /Communication Capital Market Day 2004 / Roland Diethe
Slide 8: Design to Cost
Design to Cost Sulzer Hexis HXS1000Premiere Project Galileo Mk I Project Galileo Mk II Weight/Volume: 350 kg/100% 223 kg/70% 170 kg/40% 110 systems installed and 30 systems in operation or Further reduction of operating under real under construction: manufacturing costs conditions CE-approval in
Slide 9: Design to Cost: Manufacturing costs per system
Design to Cost Sulzer Hexis 100% HXS1000 Mfc. costs/system (%) 80% Galileo Mk I 60% Galileo Mk II 40% Acceptable manufacturing costs for mass 20% market product (10’000 +) 0% 1 2 3 Capital Market Day 2004 / Roland Diethelm / page 9
Slide 10: Design to Cost
Design to Cost Sulzer Hexis Current collector HXS1000Premiere: Air Cathode Two-plate design including Fuel: reformed Electrolyte Anode heat exchanger natural gas (H2, CO) Galileo: single plate design, separation of Low cost thermal insulation/heat heat exchanger exchanger Current collector Fuel An
Slide 11: Mass Producers as Suppliers
Mass Producers as Suppliers Sulzer Hexis SMA/D: DC/AC inverter Market leader D & USA Kromschröder/D: Safety electronics Ruhrgas/EON company Gastec & Aluheat/NL: Burner First class OEM EU Heat exchanger CE approval Nippon Shokubai/J: Electrolytes Mass producer ceramics Plansee/A: Curren
Slide 12: Plan for Going Forward III
Plan for Going Forward III Sulzer Hexis Design Gas Heating Costs Manufacturing Supply Chain Management 9 Industry R&D (Materials) Market Price Lifetime Cumulative Experience Needs + Value Market Validation Market Channel (going to market) Promotion /Communication Capital Market Day 2004 / Roland Die
Slide 13: Market Validation: Field Experience of Our Series Product
Market Validation: Field Experience of Our Series Product Sulzer Hexis HXS1000Premiere 2002 2003 2004 Production and installation of > 100 pre-series systems Project «Galileo» Field testing Development of Galileo Mk I > 15 Units 1. 2. 3. 4. Milestones: 1. Modular concept 2. Selection suppliers 3.
Slide 14: Lifetime: Impressive Improvements From the Field
Lifetime: Impressive Improvements From the Field Sulzer Hexis Capital Market Day 2004 / Roland Diethelm / page 14
Slide 15: Plan for Going Forward IV
Plan for Going Forward IV Sulzer Hexis Design Gas Heating Costs Manufacturing Supply Chain Management 9 Industry 9 R&D (Materials) Market Price Lifetime Cumulative Experience Needs + Value Market Validation Market Channel (going to market) Promotion /Communication Capital Market Day 2004 / Roland Di
Slide 16: Channel to Market: Partners & Systems Installed
Channel to market: Partners & Systems Installed Sulzer Hexis Status August 2004 Die Energie-AG. Capital Market Day 2004 / Roland Diethelm / page 16
Slide 17: Channel to Market: Strong Fuel Cell Lobby
Channel to Market: Strong Fuel Cell Lobby Sulzer Hexis Initiative Brennstoffzelle (www.ibz-info.de): Support for fuel cells (suppliers, system manufacturers) Communication Lobbying Æ public support (“100’000 Keller Programm”) Capital Market Day 2004 / Roland Diethelm / page 17
Slide 18: Plan for Going Forward V
Plan for Going Forward V Sulzer Hexis Design Gas Heating Costs Manufacturing Supply Chain Management 9 Industry 9 R&D (Materials) Market Price Lifetime Cumulative Experience Needs + Value Market Validation Market Channel (going to market) Promotion /Communication ¾ Capital Market Day 2004 / Roland D
Slide 19: Project Galileo is on Track
Project Galileo is on Track Sulzer Hexis First 15 systems are operational One Galileo system is operating for more than 3’500 h at a degradation of approx. 5%/1000 h (680 We Æ 550 We) First systems are operating in homes of Hexis employees New stack design proves power output of >1’000 We
Slide 20: Questions?
Questions? Capital Market Day 2004 / Roland Diethelm / page 20
Slide 21: Safe Harbor Statement
Safe Harbor Statement Sulzer Hexis THE SAFE HARBOR STATEMENT UNDER THE US PRIVATE SECURITIES LITIGATION REFORM ACT 1995 This presentation contains forward-looking statements, including, but not limited to projections of future performance of materials and products, containing risks and uncertainties