Anheuser-busch Inbev Sa/nv · EURONEXT:ABI
Anheuser-busch Inbev Sa/nv — Investor Presentation (2013)
14 slides from Anheuser-busch Inbev Sa/nv's investor presentation, 2013
Slide 1: VP, Sales and Wholesale Operations
VP, Sales and Wholesale Operations
Slide 2: Industry Volume (mm hl)
Industry Volume (mm hl) 235 225 215 205 195 185 175 2001 2002 2003 2004 2005 2006 2007 2008 Source: Internal Industry estimates
Slide 3: Industry Volume (mm hl)
Industry Volume (mm hl) 235 225 215 205 195 185 175 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Internal Industry estimates
Slide 4: ABI Decentralized Pricing Strategy Industry Historical
ABI Decentralized Industry Historical ABI Mix Was Shifting Pricing Strategy Revenue Gap vs CPI in a Less Profitable Way Prem / Prem+ Value High End / FMB ~4% Gap 2003 2004 2005 2006 2007 2008 2005 2006 2007 2008 2009 Source: Team Analysis Source: Bureau of Labor Statistics Source: ABI Sales to Retai
Slide 5: US Beer Industry Has Low Elasticity
US Beer Industry Beer In the US Cross Price Elasticity Has Low Elasticity Was Very Affordable Is Very High Cost of Beer Barrels per (2009 $/bbl) Capita $450 Price/Bbl Bbl/Capita 1.25 1.15 $400 1.05 $350 0.95 0.85 $300 0.75 $250 0.65 1954 1964 1974 1984 1994 2004 Source: Bureau of Labor Statistics; I
Slide 6: ABI Pricing Strategy Centralized
ABI Pricing Strategy ABI PTC Increased Less Than NR/hl grew above CPI Centralized Net Revenue ABI Competition Recommendation NR / hl NR/HL % Chg PTC % Chg 95 2008 = 100 4.9 CPI 95 3.0 3.1 3.3 100 2.4 1.8 100 100 100 2008 2009 2010 2011 2012 2010 2011 2012 Source: Team Analysis Source: Internal compa
Slide 7: ABI Mix Shifting in a Favorable Way
ABI Mix Shifting in ABI Leading in Innovation for a Favorable Way Above Premium 2012 2013 Prem / Prem+ Value ABI avg $/cs High End / FMB Source: ABI Sales to Retailer Source: IRI Mulc FY 12, Team Analysis
Slide 8: Despite Volume Industry Pressure, ABI Net Revenue Dollars Increased
Despite Volume … ABI Net Revenue Dollars … Due to Strong NR/HL Industry Pressure … Increased … Growth ABI Volume ( MM HL ) ABI Net Revenue ( B$ ) ABI Net Revenue ( NR/HL ) +14% +5% -8% +$600 MM 2008 2012 2008 2012 2008 2012 Source: Internal Analysis Based on ABI Organic Shipments
Slide 9: Relative Price Compression to High End
Relative Price Lack of PTC Visibility and Sub-optimal Promotion Price Point Matters for Compression Local Recommendations Execution Market Share to High End PTC Index High End vs Total Beer ABI BL 24oz Share vs. Price Point 160 2.2 156 Relative PTC 150 -27pts in 5yr 147 1.5 145 142 143 140 138 136 1
Slide 10: 2014 Share Growth Supported by One Simple Revenue Program
Slide 11: Relative Price Compression Matters
Relative Price Relative Price RTP Turbo will use PTC Joint Business Plan will use Compression Compression Matters Surveys for Independents IRI data for Chains Sell-in Matters to ABI to Retailers Sell-in ABI YOY Share Change by PTC Retailer YOY Dollar Growth by PTC Index Prem to High End Index Prem t
Slide 12: Improve Promo Lift Through Better Communication
Improve Promo Lift Real Test vs Control Plan to accelerate Better Leveraging Partnership Through Better Proved Concept Communication with Frito/Pepsi Communication Source: Team Analysis Source: Test vs Control Pilot in MO Local Chain Source: Team Analysis Source: : Team Analysis
Slide 13: Implement Big Bets
Implement Big Bets New Recloseable Convert 24oz to the through Strong Media Aluminum Bottle New 25oz Can and Trade Source: Team Analysis Source: apt Test vs Control Analysis Source: Team Analysis
Slide 14: Key Accomplishments To Date
¥ Grew Net Rev/HL by $1.7B »¥ Closed Gap to CPI ¥Y Improved Mix ¥ Led in Innovations