X5 Corporate Center · RUS:X5
X5 Corporate Center — X5 Retail Group — Investor Day (October 2013)
14 slides from X5 Corporate Center's investor day presentation, Oct 11, 2013
Slide 1: X5 Retail Group Capital Markets Day
X5 Retail Group Capital Markets Day Presentation for Investors Janusz Lella th 11 October, 2013 General Director of Perekrestok 11 October 2013
Slide 2: Disclaimer
Disclaimer This presentation does not constitute or form part of and should not be construed as an advertisement of securities, an offer or invitation to sell or issue or the solicitation of an offer to buy or acquire or subscribe for securities of X5 Retail Group N.V. or any of its subsidiaries or
Slide 3: Value Proposition
Value Proposition Perekrestok: The customer’s first choice for fresh supported by the right assortment and price strategy Quality & freshness, Fruits & expanded offer Vegetables Interesting selection of Drive everyday shopping with quality cuts of meat and Meat Bread fresh, tasty bread and pastry re
Slide 4: Customers and Positioning
Customers and Positioning Perekrestok customers encompass a broad consumer audience: Price sensitive customers looking for a fresh food at fair prices Focused on quality and assortment range Currently, customers are choosing Perekrestok based on convenient location, attractive prices and promo
Slide 5: Customer Feedback
Customer Feedback Perekrestok’s value proposition compared to the competition 1 Need to improve fresh offer 2 Need to improve service and availability 3 Need to improve assortment 4 Satisfied with pricing and promotional activities We have analyzed and incorporated our customer feedback in our new s
Slide 6: Focus on Sales
Focus on Sales Focus on Sales – Increase market share, customer base and loyalty Positive Like-for-Likes, increase in basket & traffic Increase pace of expansion Focus on revitalizing and living up to our value proposition supported by The right assortment → best choice + best quality The ri
Slide 7: Customer-Centric Approach
Customer-Centric Approach CHANGING ENVIRONMENT ACTION PLAN OBJECTIVES Build clear value proposition To be customers’ first choice Brand differentiation is main driver for success with focus on fresh concept for fresh & high quality through improved assortment products (Brands!) Compelling and conven
Slide 8: "Fresh Focus" & Assortment
“Fresh Focus” & Assortment • Quality & Freshness • Defined by customers’ desires - Meet & Exceed expectations Format positioning • Reasonable balance between – International – Federal – Local products • Right category mix Outstanding range in • Fresh tasty bread and pastry aiming to drive everyday s
Slide 9: Improve Customer Perception/Experience
Improve Customer Perception/Experience • Compelling and convenient shopping perception/experience In-store environment • Inviting, friendly and aspirational atmosphere • High level of cleanliness • Convenient location with enough parking space In-store service, navigation • Clear planogram/zoning/se
Slide 10: Pricing Strategy
Pricing Strategy • Develop perception of competitive prices • Right price strategy for Good/Better/Best • Strong discipline in Price Monitoring and fast reaction Approach • “Give customers the feeling that they are in the best store for their wants and needs!” • Low price guarantees do not compromis
Slide 11: Personnel
Personnel Develop strong, motivated team that believes in Perekrestok and the future Personal initiative Sincere Responsible Development Respect for oneself and colleagues Team Motivation 11
Slide 12: Perekrestok's Competitive Advantages
Perekrestoks’ Competitive Advantages Significant purchasing power and favorable purchasing conditions Part of a multi-format Company Best locations, convenient shopping Large number of stores (the market leader in the supermarkets segment in Moscow & Moscow Region) Recognizable brand, asso
Slide 13: Timeline
Timeline ORGANISATION Q1 2014 FINALIZE POSITIONING Q1 2014 ASSORTMENT STRATEGY Q2 2014 PRICE STRATEGY Q2 2014 STORE CONCEPT 2014 13
Slide 14: Thank you for your attention!
Thank you for your attention! 14