Booking Holdings Inc. Common Stock · NASDAQ:BKNG
Booking Holdings Inc. Common Stock — priceline.com — CIBC 13th Annual Gaming, Lodging & Leisure Conference 2004
18 slides from Booking Holdings Inc. Common Stock's conference presentation, Mar 16, 2004
Slide 1: CIBC 13th Annual Gaming, Lodging & Leisure Conference
priceline.cony CIBC 13t Annual Gaming, Lodging & Leisure Conference March 16, 2004
Slide 2: Forward-looking statements notice
priceline.com Sa 2-2-8 Priceline.com would ike to remind you that this presentation contains forward looking statomonts, which aro ‘madi pursuant tothe Safe Harbor provisions of the Private Secures Litigation Reform Act of 1995. These {orward.ooking statomonts are not guarantees of future performanc
Slide 3: Priceline Airline Tickets
priceline.com 24-4 2-3 ne Tickets Priceline Ai * Priceline now offers product choice + Disclosed itineraries, carriers, etc. No trade-offs « Name-Your-Own-Price® product with deeper discounts and trade-offs * Expanding into retail allows Priceline to address a larger market opportunity * As Air is t
Slide 4: Priceline Airline Tickets
priceline.com’ Priceline Airline Tickets "AI Reta Chocs anon itt a a a a a on
Slide 5: Product Metrics: Total Airline Tickets
priceline.com’ Product Metrics Total Airline Tickets. 4,000 ano 600 400 200 10 20 30 40 92002 w 2008 wee
Slide 6: Priceline Rental Cars
priceline.com aa "2S Priceline Rental Cars = Top 5 Brands — Avis, Budget, Hertz, Alamo, National = Customers typically save at least 25% = Best price guarantee = Full product suite of cars — economy, SUV, etc. = Top 200 airport coverage = Select off-airport locations = Priceline now offers disclosed
Slide 7: Priceline Rental Cars
priceline.com’ Priceline Rental Cars = Rental Car Retail a a a ae
Slide 8: Product Metrics: Total Rental Car Days
priceline.com’ Product Metrics Total Rental Car Days 1,400 4,200 4,000 800 600 400 200 92002 92003 * Includes RentalCars com, acquired in 303 ae
Slide 9: Priceline Hotels
priceline.com 2a a 26 Priceline Hotels Significant discounts over Expedia, Hotels.com and Travelocity. Our median customer savings are: + 46% vs. Expedia + 46% vs. Hotels.com = Stringent/consistent star rating system. A July internal study of hotels rated by both Priceline.com and Hotels.com found:
Slide 10: Priceline Hotels
priceline.com — Priceline Hotels = Hotel Retail
Slide 11: Product Metrics: Total Hotel Room Nights
priceline.com’ Product Metrics Total Hotel RNS 43% aT% 1,500 ee 10 20 30 40 2002 92003 ia AO IAA SSIRA AONE) CT
Slide 12: Priceline Vacation Packages
priceline.com 2a 2 Priceline Vacation Packages = Deployed new product on November 11, 2003 = Since deploy, year/year growth more than doubled = New Air customers drive demand for packages Rv) Ay)
Slide 13: Fixed Price / Real-Time
priceline.com’ = Fixed Price = Real-Time More Flight Options Weekender
Slide 14: Marketing
priceline.com 2a 2 2 Marketing = Competitive Landscape = 2003 Efficiency = 2004 Spend Levels —- Competition spending more = 2004 Campaigns * Brand Leverage + Consistent messaging = Best deal = Creative
Slide 15: Marketing
priceline.com Marketing TV GUIDE February 11, 2004 (cire. 10,844,269) Insider Cheers & Jeers £ “CHEERS to Priceline.com for beaming up Star Trek veterans Wiliam Shatner and Leonard Nimoy In a new, out-of this-warld, commercial, We just nope the ad's premise: that Nimoy Is replacing Shatner as the £
Slide 16: Marketing
priceline.com Marketing
Slide 17: 2004 Outlook
priceline.com 24-4 2-3 2004 Outlook Favorable market conditions for travel generally and online channel shift Momentum in new retail and package products Strong results in hotel and rental car Increased traffic and bookings in airline product contributes to package sales and cross-sales of hotel and
Slide 18: Searchable text section of graphics
Searchable text section of graphics shown above [GRAPH IC] priceline.com ® CIBC 13 th Annual Gaming, Lodging & Leisure Conference March 16, 2004 CONFIDENTIAL INFORMATION • Property of priceline.com incorporated. All Rights Reserved. [ LOG O] Priceline.com would like to remind you that this presentat
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