Evoke Plc · LSE:EVOK
Evoke — 888 Holdings — Merger or Acquisition (June 2021)
20 slides from Evoke's merger presentation, Jun 24, 2021
Slide 1: A Powerful Combination in U.S. Sport Betting & iGaming
+ = A POWERFUL COMBINATION IN U.S. SPORT BETTING & iGAMING
Slide 2: Disclaimer
DISCLAIMER The following presentation and information relating thereto (including any oral or written statements provided in connection herewith) (the “Presentation”) are being made available for information and discussion purposes only and should not be relied upon. No liability, responsibility, re
Slide 3: 888: A Global Leader
888: A GLOBAL LEADER 8 8 8 I S O N E O F T H E WO R L D’S L E A D I N G O N L I N E B E T T I N G A N D G A M I N G C O M PA N I E S PROPRIETARY TECHNOLOGY POWERING REGULATED MARKET LEADERSHIP DATA-DRIVEN INVESTMENTS DRIVING PRODUCT-LEADERSHIP SUPPORTS GLOBAL DIVERSIFICATION SUPERIOR ROI ∂ Highly sc
Slide 4: 888 USA
888 USA C O M P E T I N G I N A R A P I D LY E VO LV I N G MARKET THROUGH B2C AND B2B LARGE US ONLINE SPORTS BETTING OPPORTUNITY FOR SI SPORTSBOOK LARGE US iGAMING OPPORTUNITY FOR 888 & SI SPORTSBOOK ∂ SI Sportsbook will initially be available in 4 states, with cumulative population of ~25M ∂ SI-bra
Slide 5: The Trusted Leader
NO ONE COVERS IT LIKE The Sports Illustrated cover is the most coveted real estate in sports media, and one of the most recognizable honors in American culture. THE TRUSTED LEADER & MOST ICONIC, IMPACTFUL 1954 SINCE NAME IN SPORTS MEDIA or more than 65 years, Sports Illustrated has shaped the narrat
Slide 6: An Exclusive Media Partnership for the United States
+ AN EXCLUSIVE MEDIA PARTNERSHIP FOR THE UNITED STATES AT T R AC T I V E C PA LEADING BRAND D I V E R S E AS S E T S ALIGNED E XC LU S I V E INCENTIVES Historic brand with over Nationally recognized Access to a wide range of ABG SI Sportsbook will be the 30 million monthly unique sports media brand,
Slide 7: Transaction Structure and Key Terms
TRANSACTION STRUCTURE AND KEY TERMS LO N G -T E R M PA RT N E R S H I P W I T H A L I G N E D I N C E N T I V E S ∂ Formation of joint venture between 888 Holdings (“888”) and Sports Illustrated (“SI”) owned by Authentic Brands TRANSACTION Group (“ABG”) for sports betting and interactive gaming in t
Slide 8: SI Sportsbook
SI SPORTSBOOK F I V E P I L L A R S TO DRIVE MARKET SHARE & S U P P O RT R O B U S T G R OW T H 01 SCALABLE TECHNOLOGY Proprietary, scalable and resilient in-house technology, proven across multiple territories and millions of customers LEADING BRAND 05 Unique sports brand, 02 PRODUCT LEADERSHIP Lea
Slide 9: Authentic Brands Group
Authentic Brands Group (ABG) is a brand development, marketing, and entertainment company, which owns a portfolio of global media, entertainment, and lifestyle brands. The mission of ABG is to evolve, transform and reimagine our brands through innovative business models,powerful storytelling, compel
Slide 10: The Most Trusted Name in Sports
S P O RTS I L LU ST R AT E D I S A N AWA R D -W I N N I N G M E D I A E N T E R P R I S E A N D C U LT U R A L TO U C H STO N E T H AT H AS B E E N T H E G O L D STA N DA R D I N S P O RTS J O U R N A L I S M F O R M O R E T H A N S I X D E C A D E S. F O U N D E D I N 1954, S P O RTS I L L U S T R
Slide 11: A Powerhouse Media Authority
THE AUTHORITY IN SPORTS CULTURE AND ENTERTAINMENT 12.2 MILLION+ L O YA L R E A D E R S Undisputed leader in sports journalism A N N UA L LY with unprecedented history, insight, analysis, photography and stories. A FAST-GROWING 30 MILLION+ TOP 10 SPORTS WEBSITE MERGING THE UNIQUE M O N T H LY Unmatch
Slide 12: Digital and Social Reach
DIGITAL SOCIAL & 2.18BSOCIAL VIDEO V I E W S A N N U A L LY 80 M 4.05B ANNUAL IMPRESSIONS 68.3M M O N T H LY PAGE VIEWS I N T E R A C T I O N S A N N U A L LY 95.4K AV E R A G E R E A C H P E R P I E C E OF INDIVIDUAL CONTENT 30 M M O N T H LY U N I Q U E VISITORS 17.8 M T O TA L S O C I A L MEDIA F
Slide 13: User Demographics
USER DEMOGRAPHICS TRAFFIC SOURCES AS % OF UNIQUE USERS 3.5% TO SI.COM APPROXIMATELY 70% 9.7% OF TRAFFIC TO SI.COM 23.2% 21.4% 40.6% IS CUSTOMER-INITIATED FEMALE 1.7M 76.8% MALE 24.8% COLOR KEY ORGANIC REFERRAL DIRECT SOCIAL P R IN T S U B S C R IB E R S ( 2 0 2 0 ) APRIL-OCT 2020 OTHER JUNE 2020-JUN
Slide 14: The SI Consumer: High Propensity to Wager
THE SI CONSUMER: HIGH PROPENSITY TO WAGER 218% 72% 76% 92% THE SI CONSUMER IS... 53% 59% 76% MORE LIKELY TO WAGER 8X PER YEAR THAN THE AVERAGE CONSUMER 20% 72% 3X PER YEAR 59% “ ” 7X PER YEAR “ ” 2X PER MONTH 1X PER MONTH AVERAGE CONSUMER AVERAGE CONSUMER 4X PER YEAR 8X PER YEAR 3X PER YEAR 7X PER Y
Slide 15: 888: Global Platform
888: GLOBAL PLATFORM P O I S E D TO S C A L E U P I N U S, S I S I G N I F I C A N T LY E N H A N C E S B R A N D P O S I T I O N ROUTE TO MARKET 888 B2B 888 B2C SI SPORTSBOOK L E A D I N G T E C H N O LO GY D I G I TA L O P E R AT I N G E X P E RT I S E D I G I TA L M A R K E T I N G E X P E RT I S
Slide 16: Summary
SUMMARY E XC I T I N G LO N G -T E R M P OT E N T I A L W I T H WO R L D - R E N OW N E D T E C H N O LO GY & B R A N D ∂ $10bn market opportunity based on priority states ∂ Partnership with iconic sports brand to drive penetration in sports betting ∂ World-class proprietary technology and products
Slide 17: Appendix
APPENDIX 16
Slide 18: Brand Verticals
BRAND VERTICALS THE MOST TRUSTED NAME IN SPORTS IS A 360° GLOBAL ENTERPRISE THAT SITS AT THE INTERSECTION OF SPORTS, CULTURE, LIFESTYLE, AND ENTERTAINMENT. CONTENT S E RV I C E S E V E N TS & E X P E R I E N C E S C O N S U M E R P R O D U C TS MEDIA S I T H E PA RT Y M I TC H E L L & N E S S PROSPE
Slide 19: Intro to 888 in the USA Today
INTRO TO 888 IN THE USA TODAY A L E A D I N G G LO B A L O N L I N E B E T T I N G A N D G A M I N G C O M PA N Y B2C B2B OPERATING MODEL ∂ Provide sports betting and online casino using proprietary platform ∂ 888 supplies poker and casino services to licensed operators ∂ 888 currently operates the
Slide 20: Thank You
THANK YOU Sports 888 SPORTS ILLUSTRATED lustrated SRS raRTsBOUK