Monster Beverage Corporation · NASDAQ:MNST
Monster Beverage — Investor Presentation (January 2024)
67 slides from Monster Beverage's investor presentation, Jan 16, 2024
Slide 1: Monster Beverage Corporation
| MONSTER E CORPORATION
Slide 2: Forward-looking statements
Certain statements made in this presentation may constitute “forward-looking statements” within the meaning of the U.S. federal securities laws, as amended, regarding the expectations of management with respect to our future operating results and other future events including revenues and profitabil
Slide 3: Beverage Landscape Total U.S. All Channels
BEVERAGE LANDSCAPE TOTAL U.S. ALL CHANNELS ALL MEASURED CHANNELS SNAPSHOT 13WKS Source: Nielsen Syndicated db Total US xAOC + Conv 13 weeks ending 12/30/2023 $ SHARE CYA SPARKLING SOFT DRINKS 0.1% WATER -0.1% ENERGY DRINKS 0.9% JUICE/JUICE DRINKS -0.5% SPORT DRINKS 0.0% RTD TEA -0.1% RTD COFFEE -0.3
Slide 4: Brand Performance Total U.S. All Channels
BRAND PERFORMANCE TOTAL U.S. ALL CHANNELS ALL MEASURED CHANNELS SNAPSHOT 13WKS Source: Nielsen Total US xAOC + Conv 13 weeks ending 12/30/2023 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA TNA ENERGY $5,124,357,027 7.9% 1,598,981,434 6.6% 100.0 0.0 TNA TOTAL MEC $1,793,156
Slide 5: Energy Category Total U.S. Dollar Share
Source: Nielsen Total US xAOC + Conv TNA Energy ENERGY CATEGORY TOTAL U.S. DOLLAR SHARE – ALL MEASURED CHANNELS 0 5 10 15 20 25 30 35 40 JAN 22 FEB 22 MAR 22 APR 22 MAY 22 JUN 22 JUL 22 AUG 22 SEP 22 OCT 22 NOV 22 DEC 22 JAN 23 FEB 23 MAR 23 APR 23 MAY 23 JUN 23 JUL 23 AUG 23 SEP 23 OCT 23 NOV 23 DE
Slide 6: Energy Category Total U.S. Unit Share
ENERGY CATEGORY TOTAL U.S. UNIT SHARE – ALL MEASURED CHANNELS Source: Nielsen Total US xAOC + Conv TNA Energy 0 5 10 15 20 25 30 35 40 JAN 22 FEB 22 MAR 22 APR 22 MAY 22 JUN 22 JUL 22 AUG 22 SEP 22 OCT 22 NOV 22 DEC 22 JAN 23 FEB 23 MAR 23 APR 23 MAY 23 JUN 23 JUL 23 AUG 23 SEP 23 OCT 23 NOV 23 DEC
Slide 7: Beverage Landscape Total U.S. Convenience
ENERGY DRINKS SPARKLING SOFT DRINKS WATER SPORT DRINKS JUICE/JUICE DRINKS RTD COFFEE RTD TEA $ CHG YA $237.6M $73.7M $52.4M $48.7M $9.1M -$25.6M $11.8M $ % CHG YA 8.0% 3.1% 5.1% 6.0% 1.9% -7.1% 4.1% $237.6M $73.7M $52.4M $48.7M $9.1M -$25.6M $11.8M TOTAL NON-ALC BEVERAGE BY CATEGORY BEVERAGE LANDSCA
Slide 8: Brand Performance Total U.S. Convenience 13 Weeks
BRAND PERFORMANCE TOTAL U.S. CONVENIENCE TOTAL U.S. CONVENIENCE SNAPSHOT 13WKS Source: Nielsen Total US Convenience 13 weeks ending 12/30/2023 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA TNA ENERGY $3,286,591,461 7.4% 1,085,862,729 5.5% 100.0 0.0 TNA TOTAL MEC $1,181,939
Slide 9: Brand Performance Total U.S. Convenience 5 Weeks
BRAND PERFORMANCE TOTAL U.S. CONVENIENCE TOTAL U.S. CONVENIENCE SNAPSHOT 5WKS Source: Nielsen Total US Convenience 5 weeks ending 12/30/2023 TNA Energy Products $ $ % Chg YA Units Units % Chg YA $ Shr $ Shr Chg YA TNA ENERGY $1,210,617,691 7.5% 398,270,733 5.5% 100.0 0.0 TNA TOTAL MEC $435,023,698 4
Slide 10: Distribution
DISTRIBUTION MONSTER IS NOW DISTRIBUTED IN 144 COUNTRIES AND TERRITORIES. STRATEGIC BRANDS ARE NOW DISTRIBUTED IN 64 COUNTRIES AND TERRITORIES. REIGN IS NOW DISTRIBUTED IN 25 COUNTRIES AND TERRITORIES. AFFORDABLE ENERGY (PREDATOR & FURY) IS NOW DISTRIBUTED IN 37 COUNTRIES AND TERRITORIES. ONE OR MOR
Slide 11: Distribution Monster Energy Drinks
DISTRIBUTION MONSTER ENERGY DRINKS
Slide 12: Strategic Brands Existing Markets
STRATEGIC BRANDS EXISTING MARKETS
Slide 13: Reign Existing Markets
REIGN EXISTING MARKETS
Slide 14: Affordable Energy Existing Markets
AFFORDABLE ENERGY EXISTING MARKETS
Slide 15: Affordable Energy Expansion Markets
AFFORDABLE ENERGY EXPANSION MARKETS EMEA LATAM COLOMBIA (FURY) ECUADOR (FURY) GUYANA (PREDATOR) PANAMA (FURY) PERU (FURY) APAC BANGLADESH (PREDATOR) CHINA (PREDATOR) INDONESIA (PREDATOR) PAKISTAN (PREDATOR) PHILIPPINES (PREDATOR) THAILAND (PREDATOR) UZBEKISTAN (PREDATOR) ALGERIA (PREDATOR) MOROCCO (
Slide 16: Value Share Growth Select Global Markets
VALUE SHARE GROWTH SELECT GLOBAL MARKETS SELECT MARKETS SNAPSHOT YTD MONSTER VALUE SHARE LATEST YTD ‘23 MONSTER VALUE SHARE LATEST YTD ‘22 PORTFOLIO VALUE SHARE LATEST YTD ‘23 PORTFOLIO VALUE SHARE LATEST YTD ‘22 MONSTER VALUE GROWTH ENERGY CATEGORY VALUE GROWTH ARGENTINA 55.5% 49.9% 55.5% 49.9% 167
Slide 17: Updates on China (2024)
UPDATES ON CHINA (2024) STEADY AND SUSTAINABLE GROWTH OF MONSTER AND LAUNCH OF PREDATOR EXPANDING MONSTER STEP BY STEP AND ADDING PREDATOR (Q2) REINFORCING THE ASSOCIATION WITH ACTION /STREET SPORTS BUILDING MONSTER AVAILABILITY AND VISIBILITY IN CORE CHANNELS Shanghai Beijing Guangdong Jiangsu Zhej
Slide 18: Major Sponsorships 2023
MAJOR SPONSORSHIPS 2023 WINTER SUMMER
Slide 19: New Team Sponsorship
NEW TEAM SPONSORSHIP «:. ges ENERGY RMULA 1 TEAM OFFICIAL PARTNER VME FOAL IN Cg
Slide 20: Ambassadors 2023
AMBASSADORS 2023 ROB GRONKOWSKI 4X SUPERBOWL CHAMPION VALENTINO ROSSI 9X MOTOGP CHAMPION TIGER WOODS GOLF LEGEND CHLOE KIM OLYMPIC AND X GAMES SNOWBOARD CHAMPION JAMIE ANDERSON MOST DECORATED FEMALE X GAMES ATHLETE NYJAH HUSTON STREET SKATE LEGEND KURT BUSCH NASCAR AND DAYTONA 500 CHAMPION BRITTANY
Slide 21: Champions 2023
CHAMPIONS 2023 TY GIBBS ROOKIE OF THE YEAR NASCAR CUP SERIES MEGAN OLDHAM X GAMES GOLD WOMEN'S SKI SLOPE STYLE AND BIG AIR GAON CHOI X GAMES GOLD SNOWBOARD SUPERPIPE KEVIN PERAZA X GAMES GOLD BMX STREET AND PARK BEST TRICK RAYSSA LEAL STREET LEAGUE OF SKATEBOARD WORLD CHAMPION CHASE SEXTON 2023 SUPE
Slide 22: MMA Champions 2023
MMA CHAMPIONS 2023 PRIMARY SPONSOR JON JONES UFC HEAVYWEIGHT CHAMPION SEAN STRICKLAND UFC MIDDLEWEIGHT CHAMPION ISLAM MAKHACHEV UFC LIGHTWEIGHT CHAMPION ZHANG WEILI UFC STRAWEIGHT CHAMPION JOHNNY EBLEN BELLATOR MIDDLEWEIGHT CHAMPION PATRICIO PITBULL BELLATOR FEATHERWEIGHT CHAMPION CRIS CYBORG BELLAT
Slide 23: MotoGP 2023
MOTOGP 2023 World Champions, Four In A Row FRANCESCO BAGNAIA 2022 & 2023 WORLD CHAMPION JOAN MIR 2020 WORLD CHAMPION FABIO QUARTARARO 2021 WORLD CHAMPION
Slide 24: E-Sports Events 2023
E-SPORTS EVENTS 2023 TEAM LIQUID 3.3M Followers ATLANTA FAZE 400K Followers GEN.G 425K Followers @Teep 1.8M Followers USA @Jericho 3.3M Followers USA @SkyrrozTV 4.2M Followers France/Mexico @Pow3r 3.5M Followers Italy ZETA DIVISION 825k Followers GAM Esports 31k Followers 414M+ Hours Watched 321K At
Slide 25: Music 2023
MUSIC 2023 TOP ARTISTS TOP TOURS & FESTIVALS BUN B JONATHAN DAVIS ROYCE DA 5'9" FISHER N.O.R.E BENNY THE BUTCHER ICE CUBE ANTHRAX
Slide 26: Social 2023
SOCIAL 2023 • 45 Million Social Followers • 4.5 Billion Paid Media Impressions 2,859,650 TikTok Followers 25,246,351 Facebook Followers 3,975,442 Twitter Followers 8,644,318 Instagram Followers 3,170,000 YouTube Subscribers 40,850 Twitch Subscribers MONSTER ENERGY ON INSTAGRAM PRODUCT ON TIKTOK ACTI
Slide 27: Retail Promotions U.S. 2023
T1 - ZERO SUGAR T2 - UFC PROMO T3 - GAMING PROMO A full 360 launch designed to garner maximum awareness. Program included national media campaign supported by PR, POS materials, sports properties, ambassadors, sampling and digital etc. The global promotion to celebrate UFC’s 30th Anniversary. Progra
Slide 28: Retail Promotions U.S. 2024
RETAIL PROMOTIONS U.S. 2024 28 T1 FOCUS ON INNOVATION T3 CALL OF DUTY T2 GEAR PROGRAM 2024 PROGRAMS DOES NOT INCLUDE ALL NEW 2024 LAUNCHES
Slide 29: Retail Promotions EMEA 2023
RETAIL PROMOTIONS EMEA 2023 2023 EMEA MONSTER PROGRAMS COUNTRIES RAN MINIMUM TWO OF THESE PROMOTIONS PER YEAR LEWIS HAMILTON NPD LAUNCH, RETAIL PROMO & CONTENT MOTOGP SILVERSTONE RETAIL PROMO UFC IN NYC RETAIL PROMO CALL OF DUTY ON PACK RETAIL PROMO & CONTENT Q1 Q2 Q3 Q4
Slide 30: Retail Promotions EMEA 2024
RETAIL PROMOTIONS EMEA 2024 2024 EMEA MONSTER PROGRAMS COUNTRIES CAN RUN TWO TO FOUR OF THESE PROMOTIONS PER YEAR All artworks are concept only GREEN ZERO SUGAR NPD LAUNCH & CONTENT + XGAMES RETAIL PROMO MOTOGP DUCATI EXPERIENCE RETAIL PROMO UFC EXPERIENCE RETAIL PROMO CALL OF DUTY ON PACK RETAIL PR
Slide 31: Ultra Flavor Unleashed Innovation
ULTRA FLAVOR UNLEASHED INNOVATION – ULTRA STRAWBERRY DREAMS T3 CALL OF DUTY/MODERN WARFARE NATIONAL LAUNCH CAMPAIGN NATIONAL DIGITAL PROGRAMMING
Slide 32: Juice Monster
JUICE MONSTER TAKE FLAVOR TO THE LIMITS 2023 AMBASSADOR SOCIAL CONTENT 2023 JUICE MONSTER SOCIAL CONTENT, UCG, EVENTS, AND 12PK INNOVATION
Slide 33: Java Monster
JAVA MONSTER COFFEE WITH ATTITUDE BRAND PARTNERS + CREATORS EVENT ACTIVATIONS COLLABORATIONS + CONTENT 2023 FOCUS PERIOD + NPD SUPPORT
Slide 34: Rehab Monster
REHAB MONSTER REFRESH + RECOVER + REVIVE REHAB WILD BERRY TEA + FULL FAMILY NATIONAL DIGITAL CAMPAIGN 2023 INNOVATION REHAB MONSTER WILD BERRY TEA LAUNCH EVENT ACTIVATIONS 2023 AMBASSADOR SOCIAL CONTENT
Slide 35: Reign Total Body Fuel
REIGN TOTAL BODY FUEL REGIONAL, NATIONAL & GLOBAL PARTNERSHIPS INNOVATION SOUR GUMMY WORM CONSUMER PROGRAMS ALL OF 2024 – NATIONAL 35
Slide 36: Reign Storm
REIGN STORMCLEAN ENERGY FOR EVERYBODY PARTNERSHIPS & PLATFORMS DIGITAL/SOCIAL CAMILLE KOSTEK AINSLEY RODRIGUEZ KINSEY WOLANKSI @drinkreignstorm AMBASSADORS INNOVATION CONSUMER PROGRAMS
Slide 37: Monster U.S. Innovation 2024
MONSTER U.S. INNOVATION 2024
Slide 38: Reign U.S. Innovation 2024
REIGN U.S. INNOVATION 2024 Wee
Slide 39: Reign Storm U.S. Innovation 2024
REIGN STORM U.S. INNOVATION 2024 12oz
Slide 40: Bang Brand Refresh 2024
BANG BRAND REFRESH 2024 Wee
Slide 41: Strategic Brands Innovation 2024
STRATEGIC BRANDS INNOVATION 2024
Slide 42: NOS Get After It
NOS GET AFTER IT NATIONAL DIGITAL MEDIA DELIVERING OVER 700M IMPRESSIONS Source: Facebook Ads Manager, Google Campaign Manager ATHLETES & PARTNERS 12 ATHLETES / 300+ EVENTS NOS ZERO SUGAR LAUNCH Q4 2023 – Q1 2024 POS | DIGITAL | SOCIAL MEDIA | ATHLETE SUPPORT | PR
Slide 43: Full Throttle
FULL THROTTLE Hard Working American Energy NATIONAL FLAGS OF VALOR PROGRAM Delivering 35M Impressions ATHLETES & AMBASSADOR CONTENT 6 Partners
Slide 44: Relentless #WithoutLimits
RELENTLESS #WITHOUTLIMITS OWNING UK URBAN MUSIC AND THE CULTURE THAT SURROUNDS IT TOP TIER UK ARTIST COLLABORATIONS MAJOR FESTIVAL SPONSORSHIPS COMMUNITY EVENTS AND CONTENT PROJECTS ‘FREEFORM’ MUSIC PLATFORM FOR YOUNG CREATIVES
Slide 45: Burn Light It Up
BURN LIGHT IT UP OUR POSITIONING IS TO BE THE MOST RESPECTED BRAND IN MUSIC & FIRE UP CULTURE
Slide 46: Mother Energy
MOTHER ENERGY SERIOUSLY UNSERIOUS! AUSSIE HUMOR & GOOD TIMES UNIQUE FLAVOURS AUSTRALIAN DNA BRAND AMBASSADORS
Slide 47: Live+ Energy
LIVE+ ENERGY THIS IS LIVIN' EZ LIFESTYLE & COMEDY
Slide 48: PowerPlay
POWERPLAY PLAY HARD LOCAL URBAN MUSIC AND STREET CULTURE
Slide 49: Nalu Fruity Energizer
NALU FRUITY ENERGIZER FRUITS, CREATIVITY & URBAN LIFESTYLE TARGETED SAMPLING ABOVE THE LINE LIFESTYLE BRAND AMBASSADORS DIGITAL STORYTELLING EXPERIENCES
Slide 50: Affordable Energy Full Flavors Portfolio
| (agora AFFORDABLE ENERGY FULL FLAVORS PORIFOLIO S, Su Symes i 1 PSM eet SSP fl =F, Sk ; aa | al . i a) 7p) ) We (a — : peti (Giaa] SL) ib
Slide 51: Affordable Energy Distribution
AFFORDABLE ENERGY DISTRIBUTION FURTHER EXPANSION OF FLAVORS AND VARIOUS COUNTRIES IN 2023
Slide 52: Predator and Fury Affordable Energy
PREDATOR AND FURY AFFORDABLE ENERGY GLOBAL ASSET LIVERPOOL FOOTBALL CLUB FOR CONSUMERS DEMANDING FUCTIONALITY, TASTE AND LIFESTYLE BUT POSITIONED WITHIN THE AFFORDABLE ENERGY CATEGORY. PREDATOR ENERGY HAS A UNIQUE POSITIONING AND OWNABLE LOOK & FEEL VIA BRAND ICON, GOLD COLOR AND AMBASSADORS THAT EM
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Slide 54: The Beast Unleashed
The Beast Unleashed $87,718,114 Modelo Oro Light Beer Simply Peach Busch Light Peach Voodoo Ranger Fruit Force White Claw Blackberry White Claw Peach Heineken Silver Cayman Jack Zero Sugar Mike's Zero Sugar Top 10 New Brands In Beer Mean Green is the best selling new FMB Single Server and White Haze
Slide 55: Press Coverage The Beast Display Activity
Press Coverage THE BEAST DISPLAY ACTIVITY
Slide 56: Marketing Pillars
MARKETING pillars music motorsports Tailgate + Afterparty
Slide 57: Introducing 24oz Single Cans
INTRODUCING 24oz Single Cans 6.0% ABV 12 pack Variety – 12oz Slim
Slide 58: Brand Family Sponsorship Sampling Programs
58 BRAND FAMILY SPONSORSHIP SAMPLING PROGRAMS Jai Alai brand refresh Coming Soon!
Slide 59: Brand Family Sponsorship Media Programs
59 BRAND FAMILY SPONSORSHIP MEDIA PROGRAMS
Slide 60: Tour Water Marketing
DIGITAL CONTENT (Tour Water + Existing Monster Influencers) ON PREMISE / FESTIVALS AMBASSADORS (Tour Water + Existing Monster Ambassadors) TOUR WATER MARKETING DRIVE BRAND AWARENESS!
Slide 61: Production Facilities
PRODUCTION FACILITIES NORWALK PHOENIX SAN FERNANDO ATHY - IRELAND
Slide 62: Recyclable packaging and environmental initiatives
97% of Monster products are packaged in 100% recyclable aluminum cans. Recycled aluminum makes up 68-73% of a Monster can which uses 90% less energy to make versus using new aluminum. Monster has committed to set near-term science-based emissions reduction targets in line with the SBTi Criteria and
Slide 63: Equity Diversity and Inclusion
EQUITY DIVERSITY AND INCLUSION Ongoing Assessment & Analysis Philanthropy • Appointed a new SVP of EDI and Philanthropy. • Appointed a new EDI council for 2024-2025. • Created a vision and mission for the council to support EDI initiatives. Training and Development Council built and has begun implem
Slide 64: Global Philanthropic Support 2023 Highlights
GLOBAL PHILANTHROPIC SUPPORT 2023 HIGHLIGHTS HUMANITARIAN AID MILITARY SUPPORT • Partnered with Invictus Games • Supported Enlisted Aide of the Year Award • Visited troops in Guantanamo Bay with Monster Ambassador Kurt Busch SOCIAL RESPONSIBILITIES • e-waste recycling day • Prescription glasses recy
Slide 65: Solid Financial Results
SOLID FINANCIAL RESULTS *Includes a net $17.5 million gain on the Bang transaction (net of expenses and tax) 31 CONSECUTIVE YEARS OF INCREASED SALES SINCE THE ACQUISITION OF THE HANSEN BEVERAGE BUSINESS IN 1992. ACHIEVED $6.3 BILLION IN NET SALES IN 2022 UP 13.9% OVER NET SALES OF $5.5 BILLION IN 20
Slide 66: Question and Answer Session to Begin Shortly
QUESTION AND ANSWER SESSION TO BEGIN SHORTLY
Slide 67: Monster Beverage Corporation
| MONSTER E CORPORATION
Monster Beverage — Investor Presentation (January 2024) on 6ix