Baozun, Inc. · NASDAQ:BZUN
Baozun — Q3 2019 Earnings Presentation
10 slides from Baozun's earnings presentation, Nov 21, 2019
Slide 1: Baozun 3Q 2019 Results
Baozun 3Q 2019 Results November 21, 2019
Slide 2: Disclaimer
Disclaimer This presentation does not constitute an offer to sell or issue or solicitation of an offer to buy or acquire securities of Baozun Inc. (the “Company”) in any jurisdiction or an inducement to enter into investment activity, nor may it or any part of it form the basis of or be relied on in
Slide 3: Strong Singles Day 2019 Campaign
We are at the forefront of a new era in brand e-commerce Strong Singles Day 2019 Campaign Singles Day Total Order Value(1) , in RMB billions Alibaba Retail + 53.6% marketplaces YoY 10.06 Merchandise value during the 268.4(2) 10.06(1) Singles Day 2019 (RMB bn) Other e- commerce + 31.3% channels YoY 6
Slide 4: 3Q 2019 Highlights
3Q 2019 Highlights GMV(1) Revenue RMB9.1 bn RMB1.5 bn 43% YoY Growth 35% YoY Growth $$ Brand Partners (2) Income from Operations 223 RMB56 mn Net add of 11 brands QoQ 43% YoY Growth (1) Gross merchandise volume for the third quarter of 2019, includes value added tax and excludes (i) shipping charges
Slide 5: Accelerating Customer Acquisition and Solid GMV Growth
Accelerating Customer Acquisition and Solid GMV Growth 223 brand partners (1) Total GMV(2) RMB mn 29,426 223 26,639 185 152 19,112 133 17,388 113 26,524 24,238 11,265 16,492 9,082 15,605 6,735 6,361 8,731 4,472 8,342 5,780 2,263 2,534 2,620 2,902 1,783 2,401 581 740 (3) 2015 2016 2017 2018 9M 2018 9
Slide 6: Increasing Revenues and Gross Margin Expansion
Increasing Revenues and Gross Margin Expansion Total net revenue Gross profit(1) RMB mn RMB mn 63.9% 64.8% 62.3% 61.0% 61.8% 53.8% 5,393 43.3% 33.2% 4,494 3,358 4,149 2,876 2,777 3,390 3,191 1,891 2,365 2,231 2,598 1,214 1,946 658 1,649 1,468 1,503 974 2,517 1,111 863 2,176 2,258 2,129 841 710 1,940
Slide 7: Optimizing Cost Structure to Accelerate Long-Term Growth
Optimizing Cost Structure to Accelerate Long-Term Growth Operating expenses breakdown (as % of total GMV) Income from operations(1) RMB mn 12.8% 12.2% 6.2% 6.6% 1.1% 3.9% 4.2% 0.8% 2.7% 3.5% 3.7% 0.9% 10.6% 10.5% 0.3% 0.8% 10.4% 10.3% 10.2% 0.6% 9.9% 0.6% 0.6% 0.5% 0.6% 0.7% 0.9% 1.1% 0.6% 1.1% 1.0%
Slide 8: Sustained Profitability
Sustained Profitability Net Income Basic and Diluted Net Income attributable to Ordinary Shareholders of Baozun(1) attributable to Ordinary Shareholders of Baozun Inc. per ADS (2) RMB mn RMB 5.0% 5.0% 4.76 2.6% 2.6% 3.1% 2.7% 2.6% 4.51 3.87 3.56 -0.1 % 270 209 1.74 140 1.59 87 81 0.68 39 0.52 0.50 0
Slide 9: Appendix – Reconciliations of GAAP and non-GAAP results
Appendix – Reconciliations of GAAP and non-GAAP results For the year ended For the Nine Months ended For the Three Months ended December 31, September 30, September 30, RMB in thousands 2015 2016 2017 2018 2018 2019 2018 2019 Income from operations 8,451 90,066 256,332 355,773 126,001 187,718 39,294
Slide 10: Thank You!
Thank You!