Bright Mountain Media, Inc. · OTC:BMTM
Bright Mountain Media — Merger or Acquisition (November 2019)
25 slides from Bright Mountain Media's merger presentation, Nov 14, 2019
Slide 1: Bright Mountain Media, Inc.
Slide 2: Forward-Looking Statements for Bright Mountain Media, Inc.
Forward-Looking Statements for Bright Mountain Media, Inc. This presentation contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties. Such forward-looking statements can be identified by the use of words such as "should," "may,
Slide 3: Consolidation Benefits Presentation
Consolidation Benefits Presentation Nov 14, 2019 Strategic Combination Creates Increased Scale * Bright Mountain Media to acquire 100% of NDN F/K/A Inform’s common shares in a 100% stock transaction. COMPLETED Transaction z : : an , * Bright Mountain Media to acquire S&W Media in a cash and stock tr
Slide 4: Operational Synergies
Operational Synergies New Synergies Corporate Operating Synergies Investor Benefits More efficient use of corporate overhead from combination. Cost of being a public company spread over larger sales base; Increased Revenue and Gross Profit. Additional presence in key digital markets will create incr
Slide 5: NDN F/K/A Inform
NDN F/K/A Inform Company Info
Slide 6: NDN Designed, Developed & Operates the Leading SaaS Video Platform
NDN Designed, Developed & Operates the Leading (SAAS) Video Aggregation, Distribution, Ad Monetization and Data Delivery Platform Internet Service NDN Editorial Support Scheduled, Daily & Provider (ISP) Breaking News Automatic Updating & Embedded Widgets Video Content, CMS, Playlists, Widgets, Playe
Slide 7: NDN Offerings
NDN Offerings Much like a retail storefront, a web page has limited Products on the page which provide a revenue source for publishers. These include the following Ads (products): w& Display W Video (highest value) we eCommerce w Content Referral (”you may also like”) The entire product-to-market ec
Slide 8: NDN Accomplishments
NDN Accomplishments $180m+ in revenue generated since 2011 we R&D phase of Data Strategy 4 Acquisitions 4,696 signed Publisher Partners + + & 400+ signed Content Providers including 98% local television of the US audience * 5,000+ video clips ingested daily > Top 5 property in the News/Information c
Slide 9: Agencies
Agencies 5 WPP + ‘OmnicomGroup —} acuity? Measurement and Analytics irdeto #AY @Dvobite BOXFISH CDNs Gms Mint KALTURA Targeted TV le cavent =: Web Properties General a cose zen Oe rnc Bat Video Specific hulu Nike xy) 1P-Enabled _., Set Top Boxes ocx et cox (Ok * COMCAST Connected TVs & Traditional S
Slide 10: Revenue
Revenu ue =p | Spree ens ted Market i j Integrated Solution to Streamline & Optimize Product-Market-Process Will Provide a Strong Competitive Advantage...
Slide 11: Market Overview
AM BRIGHT MOUNTAIN MARKET OVERVIEW MEDIA +0.5% TV | “17.7% NEWSPAPER -18.0% MAGAZINE RADIO | 0.5% OUT-OF-HOME -20.0% DIRECTORIES -22.5 -15 7.5 0 75 15 22.5 30 source: eMarketer, Feb 2019 2018 vs 2017 Total Media Ad Spending Growth, by Media 10
Slide 12: Market Dynamics
MARKET DYNAMICS $ 69.87 $69.17 $ 69.52 Hv i | Digital Video** Note: *includes broadcast (network, spot and syndication) and cable TV; “includes in-banner, in-stream and in-text; includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets; data up to 2014 is
Slide 13: Market Overview
MARKET OVERVIEW Facebook $28.52 (37.2%) Other* $52.49 Duopoly (40.7%) $76.57 (59.3%) Google Note: includes advertising that appears on desktop and $48.05 laptop computer as well mobile phones, tables and other (62.8%) internet-connected devices, and includes all various formats of advertising on tho
Slide 14: Each quadrant are potential acquirers of BMTM solution...
Each quadrant are potential acquirers of BMTM solution... STRATEGIC BUYER scape Xero) Oven TEN, / @ pireyrowes (\auropesk / Cognit oo 7 BePOroRuten (ee sve nerion ca ‘ oo verizon’ \ O&pedia | me 1 VISA SK tccom \ Prove Yandex G20 ofan part: @ TARGET facebook | =‘ 1 .° GRUBHUB ge | yelp%s UBER NETFLI
Slide 15: S&W Media Group
S&W Media Group Company Info
Slide 16: S&W Offerings
SmartTV Apps (OTT/CTV) Lean-back, full screen experience that cannot be skipped Video Start your campaigns in minutes and watch targeted audiences driven to your brand or product in mass S&W Offerings S&W is an emerging data-driven marketing company which utilizes programmatic solutions for OTT, Vid
Slide 17: Programmatic advertising ecosystem
Demand [aug g g a Supply Side Publisher Ad Server Side (cs ee M - Platform ing EELES Platform Ad Network (working for the seller) Trading Desks
Slide 18: Technology
Technology Programmatic, RTB, and OTT. Our proprietary technology gives us the ability to scale our operation seamlessly in the industry’s most profitable and up and coming segments * Machine learning algorithms * Self serve platform * Automation tools SmartTV (OTT/CTV) * 25 0&0 OTT Apps on ROKU, Ap
Slide 19: SmartTV Growth
SmartTV Growth Cord-cutting will be driven mostly by the increased adoption of linear OTT services, which are on track to more than double their US audience in the next four years. Leading Benefits of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 9% of respondents Pre
Slide 20: S&W Accomplishments
S&W Accomplishments $60m+ in revenue generated since 2015 800+ signed Publisher Partners 500+ signed Advertising Partners 1Bil+ monthly impressions + + © & 25 O&O SmartTV applications across Roku, Apple & Android * Over 5 Mil minutes of watched content monthly % 50,000+ video clips
Slide 21: Optimizing The Value Chain
Optimizing The Value Chain
Slide 22: Advertising Value Chain
Advertising Value Chain 100% 85% 60% Agency Trading Desk 50% DSP 40% 35% 30% Publisher
Slide 23: Advertising Value Chain
Advertising Value Chain BMTM Consolidated Group Fraud Prevention Data integrations Optimization tools Quality vendors ification vendor: Campaign Planning and Execution Access to 3" Party Demand Yield Management Inventory forecasting and pricing Portfolio Level Management Audience Extension Publisher
Slide 24: Synergies
Synergies AM BRIGHT MOUNTAIN" MEDIA Holistic Advertiser to Consumer Solution
Slide 25: Thank You!
Thank You!
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