MTN Group Limited · JSE:MTN
MTN — Corporate Update (2011)
22 slides from MTN's corporate update, Dec 15, 2011
Slide 1: MTN Group Commercial Overview
MTN Group Commercial Overview Christian de Faria Group Chief Commercial Officer
Slide 2: Agenda
Agenda • Transforming the strategic intent • Group commercial strategic objectives • Augment voice offerings • Levering data opportunities • Mobile money • Consumer eco system • ICT strategy 2
Slide 3: Strategic objectives
Strategic objectives Augment voice offerings Increase data as % of revenue Drive new revenue Establish MTN in digital space opportunities ICT Strategy Brand Leadership Dynamism and Hold key associations differentiation of MTN MTN Branded Customer Experience Providing access, content, products and se
Slide 4: Augment voice offerings
Augment voice offerings • Voice still offers revenue potential and remains greatest driver of revenues • Development of services based on Niche and Bulk Solutions the main theme within the voice space • Voice as bearer for content services, such as IVR services key to maintaining of voice revenues •
Slide 5: Transforming strategic intent
Transforming strategic intent Mobile broadband(MBB) is the key driver to win or lose value in the market Mobile operator revenue split MBB is key decision factor (% revenue) 6% 4% VAS 10% 12-15% Corporate 8% 12% 19% 9% 15-20% 15% Data access Consumers 30% 65- using data 75% connectivity services 1%
Slide 6: 3rd Party Engagements
Aggressive intervention required to remain competitive Non-industry Strategic Partners “Digital Malls” Internet Don’t compete but Partner Logistics, Distribution & Sales Support Gateway 3rd Party Engagements Technology Partners Charging Play key role Marketing “MTN Mobile Money” Network Leadership i
Slide 7: Fast-tracking access through Opera mini browser
Fast-tracking access through Opera mini browser Group Agreement • Signed a Group Agreement 11 August 2011 with Opera Mini Browser Launched to date • South Africa (700k downloads) • Nigeria (15 Sep 11 – 1.9mil downloads) • Ivory Coast (20 Oct 11) • Uganda (31 Oct 11) Launches Planned for November • R
Slide 8: Approval on service delivery platform
Approval on service delivery platform Subscriber to benefit by accessing content via any channel00 WAP Web IVR USSD WIG/STK SMS Seamless delivery of content, regardless of channel Messaging Device Subscription Billing Engine Transaction Reporting, billing, profiling and Gateway Repository Engine Log
Slide 9: Service examples
Service examples mHealth • Feb 2011 signed a Group MOU with Sanlam as a strategic partner on mHealth • Our strategy is to enable access to affordable healthcare • MTN Uganda launched health tips & clinic finder via sms • MTN Nigeria facilitated an industry mHealth workshop with participation from Go
Slide 10: Segmented device strategy: Consumer
Segmented device strategy Consumer 2015 2011 10
Slide 11: Segmented device strategy: Business
Segmented device strategy Business 2015 2011 11
Slide 12: Mobile money
Mobile money Achievements • Launched in 12 countries with more than 5.1 million subs • Finalised Fundamo roadmap of features to be developed • Governance process in place • Extended partners programme (Western Union, BIBS and MFS) Focus areas • Partner selection • Evaluation of platform • MoMo walle
Slide 13: Developing digital marketing strategy
Developing digital marketing strategy • To build a best in class digital presence for MTN, positioning the company as a leader in its emerging target segments • To enhance existing and new social networks to drive engagement and increase number of MTN ambassadors • To provide customers the platform
Slide 14: Social media strategy
Social media strategy • To manage the brand reputation online, driving awareness and engagement using paid media • To compile consumer insights, using owned media and sentiment analysis in building relationships • To accelerate problem solving and increase sales, leveraging earned media Branding and
Slide 15: Defined the customer ecosystem
Defined the customer ecosystem Should be addressed via an integrated approach vs isolated projects Segmentation Loyalty CRM % RGS Naming C ' 2D+%8!+%!$?#!C +E#2!9' %$#A$! ! "#$ "%$ "&$ ' %$ ' &$ ( %$ ( &$ Top 1% Diamond AAA Understanding Customers Customer Propositions Customer Experience Strategy &
Slide 16: ICT work group established
ICT work group established Objectives • Establish the business and technical work streams to further define the detailed scope of the ITC strategy deliverables • Define the principle decisions to form the support governance structure to implement the strategy moving forward • Develop the coherent st
Slide 17: Mobile internet: ICT & mobility management
Mobile internet ICT & mobility management Provided Mobile Workforce Management Not provided Mobile Internet Collaboration Mobile device resource access tools management management Additional remarks • Verizon provides full-fledged mobile workforce solutions, from VPN network access to en
Slide 18: Mobile internet - M2M
Mobile internet - M2M Enterprises / Individuals Multinationals Governments • Governments are North America starting smart-grid & Europe projects in US and Europe Many Many Many operators operators operators • STC started Fleet- are are betting betting tracking/Asset Middle East are betting big big o
Slide 19: Mobile internet: Cloud computing
Mobile internet Cloud computing Enterprises SMEs Multinationals /Governments • US vendors are North now targeting America & Europe enterprises and government • Etisalat launched Middle cloud marketplace East and private cloud services • Vodacom Tata to enter SA partnered with Africa market through N
Slide 20: Mobile internet: Data centers
Mobile internet Data centers Corporations SMEs Multinationals /Governments • Major players are increasing their North capacity in the America US/Canada both via & Europe acquisition or increased capacity • Dimension Data (South Africa) is Latin seeking Data Center America capacity expansion in Latin
Slide 21: Thank you
2011 Pioneering the way everywhere you go
Slide 22: Notice
Notice The information contained in this document has not been verified independently. No representation or warranty express or implied is made as to and no reliance should be placed on the fairness, accuracy, completeness or correctness of the information or opinions contained herein. Opinions and