Shiseido Company,limited · TSE:4911
Shiseido Company,limited — Investor Presentation (June 2024)
12 slides from Shiseido Company,limited's investor presentation, Jun 5, 2024
Slide 1: To Be a Global Winner with Our Heritage
To Be a Global Winner with Our Heritage Kentaro Fujiwara President and COO June 5, 2024 SHLSEIDO
Slide 2: Founded
Founded Distributed in countries/regions employees nationalities
Slide 3: Where We Are in Our Journey
Where We Are in Our Journey MNet Sales Medium-lerm Strategy Operating Profit (Core Operating Profit) SHIFT 2025 and Beyond f . f brand foli Business transformation to achieve sustainable Transformation of our brand portfolio growth and improve profitability OP Margin 10% 2019 2020 2021 2025 2028-202
Slide 4: Global Cost Reduction Measures
Global Cost Reduction Measures: Completing Main Actions in 2024 1H to Ensure Full Impact in 2025 Cost Improvement Impact 2024 2025 Total (Billion yen) Japan 8.0 17.0 25.0 COGS 3.0 2.0 5.0 Marketing and Other Expenses 2.0 8.0 10.0 — Organizational oo wctity en 3S fern _ a ; ~ . China 5.0 3.0 8.0 Trav
Slide 5: Business Transformation
Business Transformation What need to be true? >» Engaged organization focused on profitable growth > Different mind and different ways of thinking
Slide 6: Japan: Growth Momentum Continues to Accelerate
Japan: Growth Momentum Continues to Accelerate ® Consumer Purchases” (Local): Q1 +high teen% > Core brands’ — : thigh 20% > Hero products : tover 30% @ Trends in Local Market / Our Market Share > Market size almost recovered to pre-pandemic levels > Q1 market share: increased sharply > Recovery mome
Slide 7: Japan Business: Focus on Core Brands
Slide 8: Foundation Serum
“Foundation Serum” The birth of a new category by reverse thinking, transcending the boundaries of makeup and skincare May 24, 2024 Foundation Serum Project
Slide 9: World's first ingredient approach: The mechanism of Serum First Technology
World’s first* ingredient approach: The mechanism of Serum First Technology Conceptual image Wrap Spread (immediately after application) Beauty serum Beauty serum Foundation ingredients Coverage ingredients Skin (to keratin layer) These capsules unwrap lightly so that the serum spreads across the sk
Slide 10: Realign Geographic Presence
Realign Geographic Presence Quantum leap growth in Americas/EMEA/APAC Net Sales excl. divest impacts Americas/ i y Well balanced footprint *Image
Slide 11: Evolution of Governance to Maximize Corporate Value
Evolution of Governance to Maximize Corporate Value Transition to a Company with Three Statutory Committees @ Clearly separate management oversight and business execution @ Accelerate effective implementation of strategic actions to realize business transformation to drive profitability for sustaina
Slide 12: SHISEIDO
SHI/SEIDO