Trainline Plc · LSE:TRN
Trainline — Investor Day (July 2022)
48 slides from Trainline's investor day presentation, Jul 6, 2022
Slide 1: Investor webinar: Product innovation at Trainline
Y trainline Investor webinar Product innovation at Trainline 6th July 2022
Slide 2: Our purpose and vision
Our purpose Our vision ses” aie a Intro Empowering greener — Building the world’s travel choices #1 rail platform
Slide 3: Enhance customer experience, increase lifetime value, grow Partner Solutions
Enhance customer Increase customer Grow Trainline Build demand experience lifetime value Partner Solutions
Slide 4: Enhance customer experience, increase lifetime value, grow Partner Solutions
Enhance customer Increase customer Grow Trainline Build demand experience lifetime value Partner Solutions
Slide 5: Dave Price and Steve Gooder
Dave Price Chief Product Officer Y trainline Previously: Spotify, Omio, BBC Steve Gooder Product Director Y trainline Previously: Virgin Trains
Slide 6: Agenda for today
AGENDA FOR TODAY 2 3) eo PP Foundations Differentiated UX Intelligence
Slide 7: Foundations
Foundations Y trainline
Slide 8: The rail industry is complex
Foundations The rail industry is complex 45,000 train stations vs ~400 airports in Europe >1.8 billion unique route combinations 350,000 different fare types
Slide 9: Platform scale and integrations
• Integrations with 270 rail and coach companies • Available across multiple platforms, 10 currencies and 16 languages • 30m+ Monthly Active Users • 296 searches a second • World leading security controls with 24/7 monitoring and alerts • 4TB+ of data processed a day
Slide 10: Engineering team and release cadence
• ~500 rail obsessed engineers • Based close to our customers with offices in London, Edinburgh, Milan, Paris and Barcelona • 600 system releases per week to stay on top of an ever changing landscape
Slide 11: Differentiated UX
Differentiated UX Y trainline
Slide 12: What customers say about us (video)
What customers say about us (video)
Slide 13: Customer growth and repeat rate metrics
1. Across UK, France and Italy in May 2022 vs Pre Covid; 2. New app customers acquired in H2 FY2022 vs same period in FY2020; 3. Avg. repeat rates for customers acquired across France, Italy, Germany and Spain in FY2022
Slide 14: App share of Trainline transactions
Differentiated UX We're an App based business in the UK, witha huge opportunity to replicate in the EU App share of overall Trainline transactions 84% 54% 49% 29% FY18 FY22 FY18 FY22 UK International
Slide 15: Platform One unlocks a world class app
Differentiated UX Trainline’s Platform One unlocks a world class Trainline: Book train thetrainline 30m+ monthly active users mee App Store rating of 4.9 stars High customer trust score vs Years Old wider industry! 1. YouGov Dec 2021 : 86% of customers trust Trainline
Slide 16: Five examples to bring this to life
Differentiated UX Five examples to bring this to life Ses” = e| q EP ;? Localising Aggregating at scale all the options The ‘New Greener travel SplitSave Commuter’ habits
Slide 17: 1. Localising at scale
eee 1. Localising at scale
Slide 18: Localising at scale
Localising at scale One simple flow for every : — i) customer, a powered by : —_ oe co great — - = localisation “eee Search Results Payment Ticket
Slide 19: Station picker adapts to market
Localising at scale Station picker adapts to market wyZ Za Ce Cancel onieet RI RI Radcliffe (Nottinghamshire) GB | i Roma Termini Radlett GB Roma Tiburtina Radley GB Reggio Emilia (citta) Radyr GB Rimini (citta) Rainford GB Roma Fiumicino Aeroporto Rainham (Essex) GB Milano Rogoredo Rainham (Kent) G
Slide 20: Date picker per customer type and market
Localising at scale Date picker per customer type and market VN Novembre 2021 > > Today 17 00 ® 16 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Slide 21: Search options reflect specific market needs
Localising at scale Search options reflect specific market needs 8 Roma Termini _ Bologna Centrale Bologna Centrale 1 ‘ Milano Centrale Roma Termini nN Milano Centrale Altre modalita ji ricerca Q Numero del treno © Partenzee arrivi Ryan 9630 Indietro AF Trositalia Recenti FR 9630 == Treno delle 06:5
Slide 22: Fare complexity simplified in ticket choices
Localising at scale Fare complexity simplified in ticket choices Standard First class © SplitSave Cheapest available ad train(s) 5 2 Adults £146.73 n ifferer k long Ot Atickets left at this price fa) ‘Super Economy Business Area Silenzio Advanes Single Business rayel In comfor eclinin leather amehai
Slide 23: Seating and extras differ per train operator
Localising at scale Seating and extras differ per train operator Deck Upstairs BB felis)
Slide 24: Maintaining simplicity for our customers
Maintaining = al melee! | simplicity for our —— — ie oo customers... ———_- = = ieee regardless of the —=——e— —e
Slide 25: 2. Aggregating all the options
2. Aggregating all the options
Slide 26: Carrier competition in Europe
- Carrier competition now exists on six of the top ten routes in Europe1 - 1 in 4 Trainline’s new customers in Spain acquired on Madrid-Barcelona route2 - 2x growth in Trainline’s tickets sold since Trenitalia service launched on Paris - Lyon3 1. Koios strategy study commissioned by European Federat
Slide 27: Merging results from multiple carrier APIs
- Merge the results from multiple carrier APIs - Sophisticated data science led caching and processing - Flexibility in the product to drive awareness and understanding of the travel options
Slide 28: 3. SplitSave
_ BD 3. SplitSave
Slide 29: Anytime Single vs SplitSave
Anytime Single ——_Ea_———~ London Manchester @) SplitSave London Milton Keynes Manchester
Slide 30: SplitSave: innovation that unlocks savings
SplitSave Innovation hes oti that unlocks aa savings for the mass mar ket lve icin etalasie to 18:50 £89.90 > (a 19:05 £64.90 > We found a £25.00 saving on your trip! @ Save £25.00 {si] Increased availability to 76% of Saher ene ype pet TENE You'll just have more tickets than usual 19:45 £89.90 > 43
Slide 31: 4. Meeting the needs of the New Commuter
4. Meeting the needs of the ‘New Commuter’
Slide 32: Slide 32
Slide 33: eticket
eticket Child RTN | 28 Jul 2022 Out: BTN - KNG tie BIN > KNG Valid until = s. BRIGHTON * 28-JUL-17 £16: 50% Route é : 3. TICKET TYPE = KINGSTON NOT LONDON 0953 roses a Peak Return frat VALID UNTI 16-25 20 Oct 2022 Railcard
Slide 34: The New Commuter: eticket adoption
The ‘New Commuter’ Strong growth in adoption of etickets, but plenty of headroom remains UK eticket penetration* 42% 30% 21% 14% 2019 2020 2021 Q4 FY2022 *etickets as a percentage of total industry ticket sales in UK
Slide 35: Digital Season tickets launching across the UK
The ‘New Commuter’ Options Season ticket Digital Seasons ‘sTickets’ launching across the UK TLBHY! = Valid Until 20 Jul 2022 Industry Benefits ow cnamaen * Encourage high value transactions BDM & SAC * Sophisticated revenue protection ee Fea * Removes the need for paper or physical cards Season Any
Slide 36: Highly personal and timely commuter experience
- 27% growth in the proportion of time checkers purchasing pre covid1 - Highly personal and timely experience - Reducing friction by automating regular actions such as Quick Buy - Using GPS and train movements to aid the time pressed commuter 1. Time-checkers: Mobile app users who check their top jo
Slide 37: Notifications and live disruption information
- 137k notifications sent on peak days to ensure commuters have timely information at their fingertips - Live real time data and disruptions help users take action when things go wrong… - …And reassures when trains are running well.
Slide 38: 5. Encouraging greener travel habits
fe 5. Encouraging greener travel habits
Slide 39: Based on internal estimates for UK
1. Based on internal estimates for UK
Slide 40: Greener Habits
Greener Habits Demystifying emissions on o Greener choices at your fingertips Making journeys a litle bit greener just got a whole lot easier. # =) ~i Your trip in CO, emissions How to.use etickets Grooner choices at you fingertips 07:39 stafford O 09:37 London Euston View journey [| Catriages seate
Slide 41: Bike transportation search and booking
- Search extended to find trains allowing bike transportation - Making the booking of bike as easy as travelling with a suitcase
Slide 42: Intelligence
Intelligence Y trainline
Slide 43: Smarter Travel: Price Prediction
Intelligence Smarter Travel : How Trainline’s R&D might solve customer needs with our leading intelligence 11:40 13:46 £25.00 > tst £46.00 price rises to O- view: 4 £30.00 tomorrow 12:00 14:05 £30.00 > £46.00 ~O- view stops * price rises in 3 days Price Prediction
Slide 44: Smarter Travel: Smart Commuter Alerts
Intelligence Smarter Travel : How Trainline’s R&D might solve customer needs with our leading intelligence Arrives fist 11:40 13:46 £25.00 > tst £46.00 London Waterloo a fhampton Central price rises to to Sout nw O- view £30.00 tomorrow You need to leave early! * ZX sejor ce ommut you can 12:00 14:0
Slide 45: Smarter Travel: Intelligent Savings
Intelligence Smarter Travel : How Trainline’s R&D might solve customer needs with our leading intelligence o From Trainline We've found you could have saved £32.60 last month. Find out how = 3Oct Anvvea fst 11:40 13:46 We've checked your recent tickets and travel 2h 6m, direct London Waterloo and fo
Slide 46: Foundations, Differentiated UX, Intelligence
oO 2 ) fo fp fe Foundations Differentiated UX Intelligence
Slide 47: Q&A
Slide 48: Disclaimer
This presentation (the “Presentation”) has been prepared by Trainline plc (the “Company” and, together with its subsidiaries, the “Group”). For the purposes of this notice, “Presentation” means this document, its contents or any part of it, any oral presentation, any question or answer session and a