Glanbia Plc · EURONEXT:GL9
Glanbia — Investor Day (2016)
19 slides from Glanbia's investor day presentation, 2016
Slide 1: Kent Cunningham, VP Global Marketing BSN
Flex Lewis BSN Athlete 4x Mr. Olympia 212 Kent Cunningham VP Global Marke6ng BSN
Slide 2: History
US YOUR PERFORMANCE jE EDGE FINISH FIRST.© glanbia JES PRE-WORKOUT JOINS GLANBIA EDGE SERIES 2001 2006 _ = 2012 O.OOO_O-6 TENS WS) 2004 2011 2016 BSNIS BORN CATEGORY KILLER FIRST EFFERVESCENT BLENDED PROTEIN AMINO PRODUCT HISTORY
Slide 3: Brand Essence
| a \s = 2 j 4 ‘ \ INTENSE WE PUSH HARDER CUTTING EDGE WE BREAK BOUNDARIES TRANSFORMATIONAL WE GET RESULTS Lu O 4 Lu 7) 7?) Lu Q < a
Slide 4: Consumer – Big Data
BSN CONSUMERS ARE MALE AND HIGHLY ENGAGED WITH BRAND & CATEGORY 80% 66% CONSUNER – BIG DATA MALE CONSUMERS USE BSN 3XS PER WEEK 94% SATISFIED WITH BSN 92% LIKELIHOOD CONTINUE USING BSN Sports Nutrition AAU Study BSN, January 2016 4
Slide 5: Sports Nutrition AAU: BSN
Dallas McCarver BSN Athlete Dallas McCarver BSN Athlete IFBB Pro Bodybuilder IFBP Pro 5 Sports Nutri/on AAU: BSN
Slide 6: Building Brand Awareness
BUILDING BRAND AWARENESS 6
Slide 7: A Universal Truth
Online Video & Banner Ads Print Social Online Search #MYPUSH A UNIVERSAL TRUTH Key Accounts Distributors In-Store Events Sampling & Demos KOLs 7
Slide 8: 8
8
Slide 9: Inspiring Consumers
EXPERIENTIAL ATHLETE SPONSORSHIP INSPIRING CONSUMERS HI-PERFORMANCE PRODUCTS TRAINING & TRANSFORMATION 9
Slide 10: Cutting Edge Innovation
IDENTIFIED PLATFORM CUTTING EDGE INNOVATION STRATEGIES FOR BIGGEST CONSUMER OPPORTUNITIES CREATED HI-PERFORMANCE S.W.A.T. TEAM TO ACCELERATE TIME TO MARKET COLLABORATED ACROSS REGIONS FOR GLOBAL EXECUTION 10
Slide 11: Wave
WAVE 3 11
Slide 12: Case Study: Driving Trial in E.U.
CASE STUDY: DRIVING TRIAL IN E.U. 12
Slide 13: Case Study: Driving Trial in E.U.
CASE STUDY: DRIVING TRIAL IN E.U. 13
Slide 14: Case Study: Driving Trial in E.U.
CASE STUDY: DRIVING TRIAL IN E.U. MEDIA SOCIAL SCORES +5x ENGAGEMENT
Slide 15: 80% Preference
Consumer preference for SYNTHA-6 Edge in blind taste tests 80% N=10,000 ASTE
Slide 16: Edge Activation: Australia
EDGE ACTIVATION: AUSTRALIA +71% dollar sales (AUD) 16
Slide 17: XE Edge Launch
DELIVERING CUTTING EDGE INNOVATION IN PRE-WORKOUT Energy & Endurance XE: A Winning Formula6on Customer Belief XE EDGE LAUNCH are king* versus top compe/tor brands† builds demand § New to world blend of Super Leaf botanicals to deliver extreme energy, Less is More – the shiY endurance, and tunnel to
Slide 18: Push Your Performance to the Edge
PUSH YOUR PERFORMANCE TO THE EDGE —————— IMTREME ENERGY (@)G)Ge
Slide 19: Finish First
FINISH Wrst