Vitabrid Japan Inc. · TSE:542A

Vitabrid Japan — Q2 FY2027/2 Earnings Presentation

59 slides from Vitabrid Japan's earnings presentation, Oct 14, 2026

Slide 4: 2Q results summary and D2C KPI
1.2027 2 2Q 2027 2 2Q D2C 1 78.8 4.3 2.8 +5.6 +4.7 +3.2 GABA 2 ( 2025 7 ) D2C 1 11 2Q D2C 1Q KPI 3 4 1 D2C Web 2 GABA Vitabrid Daily GABA DHA&EPA+GABA 3 4 LTV 3 5 1 Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 04
Slide 5: 2Q PL summary
1.2027 2 2Q 2027 2 2Q PL • +7.7% • GABA • 2Q D2C 1Q FY2027/2 2Q FY2026/2 2Q YoY % 7,881 7,320 +560 +7.7% 6,398 5,850 +547 +9.4% 5,964 5,889 +75 +1.3% 433 38 +472 5.5 424 49 +473 281 47 +328 ( ) 107 89 +18 Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 05
Slide 6: 2Q quarterly PL
1.2027 2 2Q 2027 2 2Q PL • +5.2% +7.7% • ( 2025 7 ) • 2Q D2C FY2027/2 2Q FY2026/2 2Q YoY FY2027/2 1Q QoQ % % 4,086 3,884 +202 +5.2% 3,794 +292 +7.7% 3,323 3,085 +237 +7.7% 3,074 +248 +8.1% 3,332 2,935 +396 +13.5% 2,631 +701 +26.6% 9 149 159 442 452 3.9 11.7 5 144 150 429 434 4 93 98 286 291 ( ) 107
Slide 7: Quarterly operating profit trend
1.2027 2 2Q 2027 2 2Q Q 5 , 000 81.3% 4 , 000 80 % 3 , 000 60 % 2 , 000 40 % 1 , 000 20 % 0 0% - 1 , 000 - 20 % 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q FY2024/2 FY2025/2 FY2026/2 FY2027/2 • 4Q • 2Q D2C Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 07
Slide 8: Operating profit YoY change
1.2027 2 2Q 2027 2 2Q YoY 750 238 153 157 547 2 500 CRM 433 1Q 18 250 38 0 250 FY 2026 / 2 2 Q FY 2027 / 2 2 Q D2C • +5.4 2Q D2C 1Q YoY 2.3 +4.3 D2C 11 • D2C Web Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 08
Slide 10: Sales by channel D2C and EC
1.2027 2 2Q 2027 2 2Q D2C ( ) EC ( ) EC 8,000 8,000 7, 881 562 7, 320 + 16 . 3 483 458 + 191 . 4 +5.7 433 6,000 5 ,776 + 27 . 1 6,000 165 341 4,000 6 , 860 6 , 403 +7.1 4,000 + 21 . 5 5 , 269 2,000 0 2Q 2Q 2Q 0 2Q 2Q 2Q FY2025/2 FY2026/2 FY2027/2 FY2025/2 FY2026/2 FY2027/2 Copyright © 2026 Vitabrid
Slide 11: D2C customer base
1.2027 2 2Q D2C 1 D2C 2 1 +3,000 +3,000 +3,000 +3,000 +3,000 +3,000 +3,000 0 19,000 1 2 3 4 5 6 7 8 2 11,,000 000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 55,,000 000 5,000 5,000 5,000 20 20,,000 000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 22,,000 000 2,000 2,000 2,000 19 19,,000 000 16,000 16,00
Slide 12: D2C KPI
1.2027 2 2Q KPI D2C D2C 2Q 1Q D2C D2C 2Q 1Q 1 , 500 2Q 1Q 1 , 000 3Q 500 0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q D2C FY2024/2 FY2025/2 FY2026/2 FY2027/2 Web D2C EC EC FY 2024 / 2 1 Q Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 12
Slide 13: Repeat rate and LTV KPI
1.2027 2 2Q KPI 96 . 72 % 96 . 25 % 96 . 18 % 96 . 33 % 96 . 31 % 96 . 03 % 96 . 28 % 96 . 69 % 95 . 32 % 95 . 07 % FY 2025 / 2 1 Q 1 . 00 1 . 28 1 . 25 1 . 21 1 . 23 1 . 14 1 . 06 1 . 08 1 . 01 1 . 03 1 . 00 0 . 99 1 . 00 2Q 0 . 75 0 . 50 96 % 3Q 0 . 25 0 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q FY2025/2 FY20
Slide 14: LTV trend
1.2027 2 2Q KPI 1 1 2 2021 2 2Q 1 2Q 300 287 3. 5 3.03 10 . 8 % 2026 8 3.0 250 2.84 2.91 3.03 2.5 200 2.55 2.31 20. 150 2.02 1.79 1. 5 1.63 1.55 1.61 100 1.45 1.30 1.0 1.00 50 0.5 0 0.0 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q
Slide 17: FY2027/2 plan and progress
2.2027 2 2027 2 • 2Q 2Q 39 . 4 % • FY2027/2 FY2027/2 2Q 1Q 2Q 3Q 4Q 17, 600 ( ) 15 , 296 15 , 000 1 , 200 17,600 7,881 44.8% 1,100 3 , 701 1 , 000 950 1,100 433 39.4% 800 10 , 000 4 , 274 600 6.3% 5.5% 433 400 3 , 884 4 , 086 5 , 000 1,082 424 39.2% 200 - 38 0 3 , 436 3 , 794 717 281 39.3% 0 - 200 2
Slide 18: Quarterly sales and profit forecast
2.2027 2 17, 600 2Q ( ) 1Q 2Q 3Q 4Q 1 , 500 15 , 296 15 , 000 1,100 ( ) 3 , 701 1, 022 998 12 , 530 12 , 622 1 , 000 935 903 11, 773 789 700 2 ,951 3 ,143 620 10 , 212 2 , 828 591 10 , 000 500 4 , 274 +7.7% 497 442 2 , 701 433 333 3 , 418 3 , 702 3 ,151 45 26 0 2 , 462 38 4 , 086 156 3 , 884 122 5 ,
Slide 19: EC BOOST PRO
2.2027 2 3 8 3 EC 9 BOOST PRO 5 1 2026 10 2 3 4 2026 4 2026 9 2026 7 2026 8 ® BOOST PRO PREMIUM 2027 2 3Q 2026 8 EC 2026 9 BOOST PRO Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 19
Slide 23: Vitabrid Daily GABA campaign
2.2027 2 2 100 1 3 1 1 Vitabrid Daily GABA 100 2 4 3 1 3 5/31 8/31 11/30 2 1,000 50,000 62,500 C ® PREMIUM DHA&EPA+GABA 500 20,000 25,000 30,000 100 100 300 10,000 12,500 15,000 2027 2 200 5,000 6,300 7,500 3 2026 11 26 100 100 2,500 3,200 3,800 2027 2 24 75,000 Copyright © 2026 Vitabrid Japan Inc.
Slide 24: D2C repeat rate
2.2027 2 287 287 10 . 8 % 96 . 69 % 96.69% 95.32% 96.72% 96.25% 95.07% 96.18% 96.33% 96.31% 96.03% 96.28% 2026 8 D2C Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 24
Slide 26: Long-term sales target and CAGR
3. 100 CAGR +15 ( ) 17, 600 15 , 296 10 0 12 , 530 12 , 622 D2C ™ 11, 773 1 9, 897 10 , 212 8 , 362 6 , 519 3 2 , 850 D2C 1, 867 ( ) 1,022 1,100 935 998 647 705 789 700 390 454 55 105 88 150 224 FY 2015 / 2 FY 2016 / 2 FY 2017 / 2 FY 2018 / 2 FY 2019 / 2 FY 2020 / 2 FY 2021 / 2 FY 2022 / 2 FY 2023 /
Slide 27: TAM
3. TAM 9,227 CAGR 0 . 6 10,000 8,000 6,000 4000 9,007 9,179 9,129 9,192 9,227 1 2,270CAGR 3 . 6 15,000 12,000 9,000 6,000 10,671 11,044 11,547 11,950 12,270 2000 3,000 0 0 2022 2023 2024 2025 2026( ) 2024 1 1 , 950 2025 1 2 , 270 2021 2022 2023 2024 2025( ) 2026 2025 ( ) ( ) 2025 2024 1670 2024 , 2,
Slide 28: TAM
3. TAM 888 CAGR 8 . 4 1,248 2026 2,591 2040 DX ® ® ( ) ( ) 100 , 000 3 , 000 88 , 860 2 , 591 90 , 000 80 , 391 2 , 500 80 , 000 75 , 054 69 , 501 70 , 000 64 , 457 59 , 948 2 , 000 60 , 000 50 , 000 1 , 500 1 , 248 40 , 000 30 , 000 1 , 000 20 , 000 500 10 , 000 0 0 2020 2021 2022 2023 2024 ( ) 202
Slide 31: USA ASIA expansion
3. ASIA USA 32 . 0 JAPAN 1 , 300 290 . 7 4.7 5.8 20 . 9 ReportOcean 161 ( ) https://www.gii.co.jp/report/eo 2056294 -beauty-personal-care-us.html 1 161 ASEAN 70 1.1 Intelligence https://beinsighted.com/jp/main/article/ 2024112801 - 2 / 1 161 687 4 , 000 11 . 1 ( ) https://www.gii.co.jp/report/grvi 1
Slide 39: Company history and sales trend
4.Appendix 12 2014 C 152.9 15, 296 D2C ® 12,530 12,622 2017 50 11,773 2018 2019 ® 10, 212 2020 500 9,897 2022 1000 Biz 37 8,362 2023 1500 1 6,519 2024 2025 2000 2026 2,850 D2C 1,867 935 998 1,022 705 789 700 105 88 647 454 55 390 150 224 2015 2 2016 2 2017 2 2018 2 2019 2 2020 2 2021 2 2022 2 2023 2
Slide 40: No.1 PMF
4.Appendix No. 1 PMF 1 # # 7 2 2019 2014 2023 3 No. 1 3 C 7 GABA 1 100 C 189 2023 9 2026 8 C 7 GABA D2C C D2C PDCA PDCA 1 Product Market Fit 2 2026 2 3 2022 2024 H B 2024 2026 No.1 Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 40
Slide 47: RCT
4.Appendix # 2- # No. 1 RCT Product:Vitabrid C Hair Tonic Set Professional / Quality Award Grand Gold / 2017 7585036 6261798 RCT Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 47
Slide 49: D2C PDCA
4.Appendix 2- D2C ™ D2C PDCA RCT D2C ® N1 PDCA AI D2C 10 30 30 100 1, 000 D2C UP D2C 24 24 URL/QR D2C D2C D2C CC LP D2C CRM CRM SMS CRM etc. Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 49
Slide 50: D2C KGI Vita-SIM
4.Appendix D2C ™ KGI KGI ™ Vita-SIM ™ ™ D2C AI KGI KGI KGI 30 130 KPI UP AI D2C CRM AI D2C AI D2C CRM AI AI AI LTV Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 50
Slide 52: ROE ROA EPS
4.Appendix 2022/2 2023/2 2024/2 2025/2 2026/2 ROE 30.2 47.1 62.5 26.4 29.8 ROA 18.0 18.1 17.2 9.1 11.0 7.7 7.5 8.5 5.6 6.7 68.8 22.1 36.2 38.8 42.4 EPS 91.80 138.34 190.53 121.88 182.78 BPS 350.12 209.55 400.09 521.96 704.75 42 56 73 82 95 2024 6 1 1 10 2025 11 1 1 200 2022 / 2 Copyright © 2026 Vita
Slide 53: Board members
4.Appendix D2C CEO Hiroshi Otsuka 2002 20 3 2022 2 100 D2C SDGs 2020 Board member CFO Tomohiro Seki Shun Shinbaba Masae Miyamoto Koji Aoki Kumiko Arai Yuta Endo Mika Aoki Yosuke Goto 023 2024 2023 2023 2023 2023 2025 2023 Frecious 2 IPO 2022 RECLO 2019 No.1 2006 SNS SOX IPO 2020 CFO 2025 YouTube IP
Slide 57: DHA&EPA+GABA Vitabrid Daily GABA
4.Appendix UV 2022 8 1 5 2022 12 2023 4 1 2 8 DHA&EPA+GABA 2023 9 Vitabrid Daily GABA 7 2023 9 2024 11 1 8 ( 2023 5 TPC 2 GABA DHA EPA ( 2023 5 TPC ) Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 57
Slide 58: Silky Salon Damage Protect Oil
4.Appendix 17 2024 11 29 W Silky Salon Damage Protect Oil 2024 12 2025 1 2025 1 ® 2025 2 1 2 8 . 8 mg B D 2025 5 Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved. 58

Vitabrid Japan — Q2 FY2027/2 Earnings Presentation on 6ix

Vitabrid Japan — Q2 FY2027/2 Earnings Presentation

Slide 1: FY2027/2 2Q Financial Results

Slide 2: Index

Slide 3: FY2027/2 2Q Financial Results

Slide 4: 2Q results summary and D2C KPI

Slide 5: 2Q PL summary

Slide 6: 2Q quarterly PL

Slide 7: Quarterly operating profit trend

Slide 8: Operating profit YoY change

Slide 9: Cost breakdown D2C

Slide 10: Sales by channel D2C and EC

Slide 11: D2C customer base

Slide 12: D2C KPI

Slide 13: Repeat rate and LTV KPI

Slide 14: LTV trend

Slide 15: FY2027/2 Plan and Progress

Slide 16: Plan progress 1Q 2Q

Slide 17: FY2027/2 plan and progress

Slide 18: Quarterly sales and profit forecast

Slide 19: EC BOOST PRO

Slide 20: PREMIUM

Slide 21: D2C GABA initiatives

Slide 22: D2C 10,000 pt campaign

Slide 23: Vitabrid Daily GABA campaign

Slide 24: D2C repeat rate

Slide 25: Medium-to-Long-Term Growth Strategy

Slide 26: Long-term sales target and CAGR

Slide 27: TAM

Slide 28: TAM

Slide 29: QOL growth strategy

Slide 30: HYUNDAIBIO ODM

Slide 31: USA ASIA expansion

Slide 32: M&A

Slide 33: D2C M&A strategy

Slide 34: Copyright © 2026 Vitabrid Japan Inc. All Rights Reserved.

Slide 35: D2C initiatives

Slide 36: Forward-looking statements

Slide 37: Appendix

Slide 38: Company profile

Slide 39: Company history and sales trend

Slide 40: No.1 PMF

Slide 41: Vitabrid Japan Ecosystem

Slide 42: EC

Slide 43: D2C

Slide 44: Mission

Slide 45: Vision

Slide 46: Value

Slide 47: RCT

Slide 48: D2C 24h

Slide 49: D2C PDCA

Slide 50: D2C KGI Vita-SIM

Slide 51: 4 .Appendix

Slide 52: ROE ROA EPS

Slide 53: Board members

Slide 54: Shareholder composition

Slide 55: Product history

Slide 56: Product history

Slide 57: DHA&EPA+GABA Vitabrid Daily GABA

Slide 58: Silky Salon Damage Protect Oil

Slide 59: PREMIUM EGCg BOOST PRO