Slide 1: The leading electronic retailer for gemstone jewelry in Europe
The leading electronic retailer for gemstone jewelry in Europe 1
Slide 2: Summary of key developments
Summary of key developments After a challenging first quarter, elumeo was able to adapt quickly to the new situation caused by the COVID 19 pandemic and was profitable in 2020. Adjusted for the revenues from the closed site in Rome, revenues increased by 10%. Adjusted EBITDA at +0.9m€, clearly excee
Slide 3: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2020 3 Financials 2020 4 Outlook for 2021 3
Slide 4: elumeo's business model is founded on three pillars
elumeo’s business model is founded on three pillars Vertically integrated and scalable Multiple electronic distribution channels Live and interactive sales value chain features Traditional jewelers Interactive TV Gemstone > > > > Customer Online Bidding Agent Mobile App Gemstone > > > Customer Up to
Slide 5: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2020 3 Financials 2020 4 Outlook for 2021 5
Slide 6: Optimized broadcasting schedule led to cost reduction and increase in profit per show minute
Optimized broadcasting schedule led to cost reduction and increase in LIVE profit per show minute (ppm) Reduced hours of Airtime Share Premieres Total PPM Live ▪ live broadcasting (=fresh product) Premieres Higher PPM ▪ +38% ▪ +77% 18 65 ▪ 23% 47 12 13% ▪ 2019 2020 2019 2020 2019 2020 6
Slide 7: Webshop continues its strong growth in revenue and margin in 2020 vs. 2019
Webshop continues its strong growth in revenue and margin Online in 2020 vs. 2019 Webshop Revenue Webshop Margin Main growth drivers in k EUR in k EUR ▪ ▪ +57% +78% ▪ 11.105 € 5.989 € ▪ 7.056 € 3.368 € ▪ 2019 2020 2019 2020 7
Slide 8: Number of new web customers clearly increased in 2020 vs. 2019
Online Number of new web customers clearly increased in 2020 vs. 2019 New web customers New web Web Marketing Online marketing optimizations 2019 vs. 2020 customers in Q4 Expenses in Q4 in k EUR in k EUR ▪ +75% ▪ +107% +41% 22.184 9.079 280 12.648 199 4.376 2019 2020 Q4 19 Q4 20 Q4 19 Q4 20 8
Slide 9: Revenue per web customer is continuously growing
Online Revenue per web customer is continuously growing Average revenue per web customer Average order value in EUR 320 +44% 300 104 280 72 260 240 2019 2020 220 Main success driver: 200 ▪ ▪ 180 ▪ 160 ▪ 140 2017 2018 2019 2020 ▪ 9
Slide 10: Successful transition to mobile web design
Online Successful transition to mobile web design Mobile User* increased Mobile CR improved in k User ▪ +34% +31% ▪ 895 682 Mobile 0,86% 0,64% ▪ 593 571 Desktop ▪ 2019 2020 2019 2020 10
Slide 11: Way forward: Mein Juwelo is the first step in non-linear video content
Way forward: “Mein Juwelo” is the first step in elumeo's strategy for Mobile non-linear video content Swipe between Swipe between product videos product videos Personalized video-playout of individual, AI-curated product videos in the mobile app • • • • 11
Slide 12: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments in 2020 3 Financials 2020 4 Outlook for 2021 12
Slide 13: Financial KPIs - Adjusted-EBITDA clearly above prognosis and 2019
Financial KPIs - Adjusted-EBITDA clearly above prognosis and 2019 13
Slide 14: Topline – Growth by 10% - adjusted by site Rome
Topline – Growth by 10% - adjusted by site Rome 14
Slide 15: P&L - elumeo is profitable!
P&L - elumeo is profitable! 15
Slide 16: Assets - Cash level of 2.3m€
Assets - Cash level of 2.3m€ 16
Slide 17: Equity & liabilities – financial liabilities completely paid back
Equity & liabilities – financial liabilities completely paid back 17
Slide 18: Operating cashflow – clear increase driven by positive result and decrease of inventory
Operating cashflow – clear increase driven by positive result and decrease of SSC inventory 18
Slide 19: Investing and financing cashflow – redemption of entire financial liabilities
Investing and financing cashflow – redemption of entire financial liabilities 19
Slide 20: Table of contents
Table of contents 1 elumeo at a glance 2 Key developments 2020 3 Financials 2020 4 Outlook for 2021 20
Slide 21: Outlook 2021 – low double-digit growth, Adjusted EBITDA low to mid single-digit million
Outlook 2021 – low double-digit growth, Adjusted EBITDA low to mid single-digit million Basis for the forecast The ongoing COVID-19 crisis makes forecasts difficult. In order to accommodate this, elumeo has decided to give a range of possible results rather than a straight figure Sales Sales growth
Slide 22: Points of contact
Points of contact Executive Board Investor Relations 22